Shop.fcl.ch - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
53% 
Link structure
25% 
Server
95% 
External factors
9% 
SEO Score
Response time
0.49 s
File size
352.90 kB
Words
341
Media files
50
Number of links
116 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
FC Luzern Fanshop – FCL Fanshop
There are word repetitions in the page title.
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.fcl.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorprimary
facebook-domain-verification4eitzugmon0k6e7v64u5fcazfwqu4f
google-site-verificationx-RQRblESe8MYAbpVCU9nuU7ewoNpVsOcryzqHMDvB4
shopify-digital-wallet/69443289333/digital_wallets/dialog
langde
twitter:site@FCL_1901
twitter:cardsummary_large_image
twitter:titleFC Luzern Fanshop
twitter:descriptionFCL Fanshop
og:site_nameFCL Fanshop
og:urlhttps://shop.fcl.ch/
og:titleFC Luzern Fanshop
og:typewebsite
og:descriptionFCL Fanshop
og:imagehttp://shop.fcl.ch/cdn/shop/files/logo-fcl-header.png?crop=center&height=628&v=1714565768&width=1200
og:image:secure_urlhttps://shop.fcl.ch/cdn/shop/files/logo-fcl-header.png?crop=center&height=628&v=1714565768&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 341 words on this page. Good pages should have about 800 words of useful content.
22.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
FCL Fanshop
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 FCL Fanshop
H2 RÜSTE DICH AUS FÜR DAS NÄCHSTE HEIMSPIEL
H2 RÜSTE DICH AUS FÜR DAS NÄCHSTE HEIMSPIEL Duplicate text
H2 ENTDECKE DIE AWAY-TRIKOTS DER SAISON 24/25
H2 ENTDECKE DIE AWAY-TRIKOTS DER SAISON 24/25 Duplicate text
H2 EXKLUSIVE STADION-ERLEBNISSE
H2 EXKLUSIVE STADION-ERLEBNISSE Duplicate text
H2 BLAU-WEISS FÜR ZUHAUSE
H2 MUST HAVE FÜR UNTERWEGS
H6 Beliebte Suchanfragen
H6 STADIONERLEBNISSE
H6 HOODIES
H6 FANARTIKEL FÜRS STADION
H6 SHIRTS
H6 ZUHAUSE
H6 GOALIETRIKOTS
H6 STADIONERLEBNISSE Duplicate text
H6 HOODIES Duplicate text
H6 FANARTIKEL FÜRS STADION Duplicate text
H6 SHIRTS Duplicate text
H6 ZUHAUSE Duplicate text
H6 GOALIETRIKOTS Duplicate text
Some anchor texts are used more than once.
28 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://shop.fcl.ch/Anchor Direkt zum Inhalt
https://shop.fcl.ch/cartNo Text
/collections/neuheitenNEUHEITEN
/collections/exklusive-stadion...EXKLUSIVE STADION-ERLEBNISSE
/collections/saleSALE
/collections/1-mannschaft1. MANNSCHAFT
/collections/1-mannschaftText duplicate 1. MANNSCHAFT
/collections/matchtrikotsMATCHTRIKOTS
/collections/goalieGOALIETRIKOTS
/collections/bekleidungBEKLEIDUNG
/collections/bekleidungText duplicate BEKLEIDUNG
/collections/t-shirtsT-SHIRTS
/collections/polo-shirtsPOLO SHIRTS
/collections/sweatshirtsSWEATSHIRTS
/collections/hemdenHEMDEN
/collections/hoodiesHOODIES
/collections/tanktopsTANKTOPS
/collections/shortsSHORTS
/collections/cardigansCARDIGANS
/collections/hosenHOSEN
/collections/accessoiresACCESSOIRES
/collections/accessoiresText duplicate ACCESSOIRES
/collections/stadionSTADION
/collections/homeZUHAUSE
/collections/unterwegsUNTERWEGS
/collections/sonstigesSONSTIGES
https://shop.fcl.ch/No Text
https://shop.fcl.ch/No Text
/collections/neuheitenText duplicate NEUHEITEN
/collections/1-mannschaftText duplicate 1. MANNSCHAFT
/collections/matchtrikotsText duplicate MATCHTRIKOTS
/collections/goalieText duplicate GOALIETRIKOTS
/collections/bekleidungText duplicate BEKLEIDUNG
/collections/t-shirtsText duplicate T-SHIRTS
/collections/polo-shirtsText duplicate POLO SHIRTS
/collections/sweatshirtsText duplicate SWEATSHIRTS
/collections/hemdenText duplicate HEMDEN
/collections/hoodiesText duplicate HOODIES
/collections/tanktopsText duplicate TANKTOPS
/collections/shortsText duplicate SHORTS
/collections/cardigansText duplicate CARDIGANS
/collections/hosenText duplicate HOSEN
/collections/accessoiresText duplicate ACCESSOIRES
/collections/stadionText duplicate STADION
/collections/homeText duplicate ZUHAUSE
/collections/unterwegsText duplicate UNTERWEGS
/collections/sonstigesText duplicate SONSTIGES
/collections/exklusive-stadion...Text duplicate EXKLUSIVE STADION-ERLEBNISSE
/collections/saleText duplicate SALE
https://shop.fcl.ch/account/loginNo Text
https://shop.fcl.ch/cartNo Text
https://shop.fcl.ch/account/loginNo Text
/collections/stadionJetzt entdecken
/collections/stadionText duplicate Jetzt entdecken
/collections/matchtrikotsText duplicate Jetzt entdecken
/collections/matchtrikotsText duplicate Jetzt entdecken
/collections/exklusive-stadion...JETZT BUCHEN
/collections/exklusive-stadion...Text duplicate JETZT BUCHEN
/collections/homeALLE ANZEIGEN
/products/fcl-pastaNo Text
/products/fcl-pastaFCL Pasta
/products/lowen-kleberbogenNo Text
/products/lowen-kleberbogenFCL Löwen Kleberbogen
/products/fcl-socken-2er-setNo Text
/products/fcl-socken-2er-setFCL Socken 2er Set
/products/fcl-plusch-loweNo Text
/products/fcl-plusch-loweFCL Plüsch-Löwe
/products/fcl-portable-grillNo Text
/products/fcl-portable-grillFCL Portable Grill
/products/trinkflasche-edelstahlNo Text
/products/trinkflasche-edelstahlFCL Trinkflasche Edelstahl
/products/fcl-musikboxNo Text
/products/fcl-musikboxFCL Musikbox
/products/fcl-badetuchNo Text
/products/fcl-badetuchFCL Badetuch
/products/fcl-portable-grillNo Text
/products/fcl-portable-grillText duplicate FCL Portable Grill
/products/trinkflasche-edelstahlNo Text
/products/trinkflasche-edelstahlText duplicate FCL Trinkflasche Edelstahl
/products/fcl-musikboxNo Text
/products/fcl-musikboxText duplicate FCL Musikbox
/products/fcl-badetuchNo Text
/products/fcl-badetuchText duplicate FCL Badetuch
/collections/exklusive-stadion...Text duplicate JETZT BUCHEN
/collections/exklusive-stadion...No Text
/collections/hoodiesNo Text
/collections/hoodiesText duplicate ALLE ANZEIGEN
/collections/stadionJETZT ENTDECKEN
/collections/stadionNo Text
/collections/shirtsNo Text
/collections/shirtsText duplicate ALLE ANZEIGEN
/collections/homeArtikel Anzeigen
/collections/homeNo Text
/collections/goalieText duplicate ALLE ANZEIGEN
/collections/goalieNo Text
/collections/exklusive-stadion...Text duplicate JETZT BUCHEN
/collections/exklusive-stadion...No Text
/collections/hoodiesNo Text
/collections/hoodiesText duplicate ALLE ANZEIGEN
/collections/stadionText duplicate JETZT ENTDECKEN
/collections/stadionNo Text
/collections/shirtsNo Text
/collections/shirtsText duplicate ALLE ANZEIGEN
/collections/homeText duplicate Artikel Anzeigen
/collections/homeNo Text
/collections/goalieText duplicate ALLE ANZEIGEN
/collections/goalieNo Text
https://shop.fcl.ch/No Text
https://shop.fcl.ch/pages/contactKontakt
/pages/versand-retourenVersand & Retouren
/pages/zahlungsmoglichkeitenZahlungsmöglichkeiten
/pages/haufig-gestellte-fragen...Häufig gestellte Fragen (FAQ)
https://www.instagram.com/fclu...New window External Subdomain No Text
https://www.facebook.com/FCLUZ...New window External Subdomain No Text
https://twitter.com/FCL_1901New window External No Text
/policies/privacy-policyDatenschutzerklärung
/policies/terms-of-serviceAGB
/policies/legal-noticeImpressum
http://www.arcmedia.ch/New window External Subdomain IMG-ALT Arcmedia Logo
https://shop.fcl.ch/cartZum Warenkorb

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.fcl.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (353 kB).

HTTP Response Header

NameValue
dateFri, 15 Nov 2024 07:51:01 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid378
x-sorting-hat-shopid69443289333
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//shop.fcl.ch/cdn/shop/t/13/assets/bundle.css?v=67048522076955700671726038114>; as="style"; rel="preload", <//shop.fcl.ch/cdn/shop/t/13/assets/footerCustom.css?v=92749269459951358911726038114>; as="style"; rel="preload", <//shop.fcl.ch/cdn/shop/t/13/assets/productCustom.css?v=50344145143607375681726038114>; as="style"; rel="preload", <//shop.fcl.ch/cdn/shop/t/13/assets/headerCustom.css?v=16253996505831913161726038114>; as="style"; rel="preload", <//shop.fcl.ch/cdn/shop/t/13/assets/carouselCustom.css?697>; as="style"; rel="preload", <//shop.fcl.ch/cdn/shop/t/13/assets/bundle.js?v=53472628700999215741726038114>; as="script"; rel="preload"
etagW/"cacheable:3c844de0781861808c40132932e77c92"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid69443289333
x-shardid378
varyAccept
content-languagede-CH
powered-byShopify
server-timingprocessing;dur=387;desc="gc:17", db;dur=138, db_async;dur=34.274, render;dur=126, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="144918544629", pageType;desc="index", servedBy;desc="rn2w", requestID;desc="8e75cb23-5b55-4337-9ea2-67c331fc96e1-1731657061"
x-dcgcp-europe-west3,gcp-europe-west3,gcp-europe-west3
x-request-id8e75cb23-5b55-4337-9ea2-67c331fc96e1-1731657061
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=7IBtBdK1H5KXhueqsMg8Le1Gp4%2Fc7Tw7w8xQR2w%2F%2Fe2XAKts7RcbzdSVhWbVmS8170GluM8SJ9DS70v8dPn4O%2FHz4tzMd54XwTrPmBXLrPw%2FDGl%2Bs5gEvYzNae0J"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8e2da75959871d9e-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 4 backlinks.
This page only has few backlinks from 3 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /69443289333/checkouts
Disallow: /69443289333/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.fcl.ch/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /69443289333/checkouts
Disallow: /69443289333/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /69443289333/checkouts
Disallow: /69443289333/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.fcl.ch/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /69443289333/checkouts
Disallow: /69443289333/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.fcl.ch/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FCL77%Check
FCL Fanshop70%Check
Fanshop62%Check
FC Luzern Fanshop FCL52%Check
Shirt44%Check
HOODIES44%Check
Goalie44%Check
SHIRTS43%Check
STADION43%Check
ZUHAUSE43%Check

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