Shop.macfarlanepackaging.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
41% 
Page structure
79% 
Link structure
55% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
165.30 kB
Words
852
Media files
40
Number of links
164 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page | Macfarlane Packaging
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Macfarlane Packaging is the UK's largest distributor of protecting packaging materials, offering next-day delivery. All the packaging essentials you need from cardboard boxes through to packing tape, stretch wrap and warehouse equipment.
The meta description is too long: 1472 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHome Page | Macfarlane Packaging
descriptionMacfarlane Packaging is the UK's largest distributor of protecting packaging materials, offering next-day delivery. All the packaging essentials you need from cardboard boxes through to packing tape, stretch wrap and warehouse equipment.
keywordsmacfarlane, packaging, online
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
google-site-verificatione4Lq2IpuemjOEEb8QV2gF15sqiJfhdgT3obEANTiAuk
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 57.67 words is high.
This page contains 852 words. That's ok.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 86 characters this one is longer than 70 characters:
"order before 4:30pm for next day delivery | free standard delivery on orders over £150"
Image SEO
(Somewhat important)
33 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/wysiwyg/uk_flag.gifUk Flag
/media/wysiwyg/ireland_flag.gifIreland Flag
...ommerce/macfarlane/en_GB/images/logo.jpgMacfarlane Packaging Online
...range_of_Single_wall_cardboard_boxes.pngNo alt attribute provided
...range_of_Single_wall_cardboard_boxes.pngNo alt attribute provided
...gs_-_View_our_wide_selection_of_bags.pngNo alt attribute provided
...gs_-_View_our_wide_selection_of_bags.pngNo alt attribute provided
...the_wide_variety_of_postal_packaging.pngNo alt attribute provided
...the_wide_variety_of_postal_packaging.pngNo alt attribute provided
/media/wysiwyg/ProtectivePackaging.pngNo alt attribute provided
/media/wysiwyg/ProtectivePackaging.pngNo alt attribute provided
...iew_our_wide_range_of_paper_products.pngNo alt attribute provided
...iew_our_wide_range_of_paper_products.pngNo alt attribute provided
...ur_packaging_with_our_range_of_tapes.pngNo alt attribute provided
...ur_packaging_with_our_range_of_tapes.pngNo alt attribute provided
/media/wysiwyg/Polythene.pngNo alt attribute provided
/media/wysiwyg/Polythene.pngNo alt attribute provided
...ok_at_our_range_of_stretch_packaging.pngNo alt attribute provided
...ok_at_our_range_of_stretch_packaging.pngNo alt attribute provided
...products_with_our_range_of_strapping.pngNo alt attribute provided
...products_with_our_range_of_strapping.pngNo alt attribute provided
...r_food_pharmaceuticals_and_cosmetics.pngNo alt attribute provided
...r_food_pharmaceuticals_and_cosmetics.pngNo alt attribute provided
...e_of_accessories_in_our_packing_room.pngNo alt attribute provided
...e_of_accessories_in_our_packing_room.pngNo alt attribute provided
/media/wysiwyg/clipboard_icon.pngNo alt attribute provided
/media/wysiwyg/truck-solid_1_1_.pngNo alt attribute provided
/media/wysiwyg/open-book-icon.pngNo alt attribute provided
...ysiwyg/CVP-top-banner/Telephone_icon.pngNo alt attribute provided
...yg/New_Stock_Boxes_Option_4_GENRIC_2.pngShop our range of new and improved FSC stock boxes
/media/wysiwyg/Custom_Tape_banner.pngCustomise your tape online
...anners/Home_Page_Banner_-_Trustpilot.pngNo alt attribute provided
...anners/Home_Page_Banner_-_Protective.pngNo alt attribute provided
...s/Home_Page_Banner_-_Postal_Couriers.jpgNo alt attribute provided
...ottle_packaging_banner_November_2022.pngBottle Packaging Banner November 2022Shop Bottle Packaging
...page-banners/Home_Page_Banner_-_Bags.pngNo alt attribute provided
...age-banners/Home_Page_Banner_-_Boxes.pngNo alt attribute provided
...s/Home_Page_Banner_-_Paper_Packaging.pngNo alt attribute provided
...ers/Home_Page_Banner_-_Trade_Account.pngNo alt attribute provided
...siwyg/macfarlane/payment-methods-img.pngPayment method icons - Visa, Mastercard, Paypal, Visa Electron, Maestro

Page structure

H1 heading
(Critically important)
Macfarlane Packaging Online
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Macfarlane Packaging Online
H3 Contact Us
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain English Store
IMG-ALT Uk Flag
https://macfarlane-online.ie/External Ireland Store
IMG-ALT Ireland Flag
/how-to-track-your-order/Subdomain Track Order
/customer/account/login/Subdomain Sign In
/cdn-cgi/l/email-protection[email protected]
/packing-adviceSubdomain Packaging Advice
/faq-ukSubdomain FAQs
https://macfarlanepackaging.co...External About us
/checkout/cart/Subdomain My Cart () ()
/catalogsearch/advanced/Subdomain Advanced Search
/Anchor Menu
/cardboard-boxes.htmlSubdomain Cardboard Boxes
/cardboard-boxes.htmlAll Cardboard Boxes
/cardboard-boxes/single-wall-c...Subdomain Single wall cardboard boxes
/cardboard-boxes/double-wall-c...Subdomain Double wall cardboard boxes
/cardboard-boxes/pallet-boxes....Subdomain Pallet boxes
/cardboard-boxes/ecommerce-box...Subdomain eCommerce boxes
/cardboard-boxes/postal-boxes....Subdomain Postal boxes
/cardboard-boxes/bottle-boxes....Subdomain Bottle boxes
/cardboard-boxes/archive-boxes...Subdomain Archive boxes
/cardboard-boxes/removal-boxes...Subdomain Removal Boxes
/cardboard-boxes/magnetic-gift...Subdomain Magnetic Gift Boxes
/cardboard-boxes.htmlCheck out our wide range of Single wall cardboard boxes>
/add-your-logo-tapesCustomise your packaging with our printed tape
/how-to-track-your-order/TRACK YOUR PARCEL - LIVE ORDER TRACKING
/bags.htmlSubdomain Bags
/bags.htmlAll Bags
/bags/mailing-bags.htmlSubdomain Mailing bags
/bags/paper-bags.htmlSubdomain Paper Bags
/bags/polythene-bags.htmlSubdomain Polythene bags
/bags/grip-seal-bags.htmlSubdomain Grip seal bags
/bags/carrier-bags.htmlSubdomain Carrier bags
/bags/refuse-sacks.htmlSubdomain Refuse sacks
/bags.htmlView our wide selection of bags>
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/postal-packaging.htmlSubdomain Postal Packaging
/postal-packaging.htmlAll Postal Packaging
/postal-packaging/bubble-envel...Subdomain Bubble envelopes
/postal-packaging/padded-envel...Subdomain Padded envelopes
/postal-packaging/mailing-bags...Subdomain Text duplicate Mailing bags
/postal-packaging/document-wal...Subdomain Document wallets
/postal-packaging/cardboard-en...Subdomain Cardboard envelopes
/postal-packaging/postal-wraps...Subdomain Postal wraps
/postal-packaging/postal-tubes...Subdomain Postal tubes
/postal-packaging/ecommerce-bo...Subdomain Text duplicate eCommerce boxes
/postal-packaging/postal-boxes...Subdomain Text duplicate Postal boxes
/postal-packaging/bottle-boxes...Subdomain Text duplicate Bottle boxes
/postal-packaging/magnetic-gif...Subdomain Text duplicate Magnetic Gift Boxes
/postal-packaging.htmlTake a look at our wide selection of postal packaging>
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/protective-packaging.htmlSubdomain Protective Packaging
/protective-packaging.htmlAll Protective Packaging
/protective-packaging/bubble-w...Subdomain Bubble wrap
/protective-packaging/paper-pa...Subdomain Paper packaging
/protective-packaging/air-cush...Subdomain Air cushioning & void fill
/protective-packaging/foam-pac...Subdomain Foam packaging
/protective-packaging/packing-...Subdomain Packing Peanuts
/protective-packaging/mesh-sle...Subdomain Mesh sleeves
/protective-packaging/edge-cor...Subdomain Edge & corner protectors
/protective-packaging.htmlPrevent damages to your products by choosing the right protective packaging >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/paper.htmlSubdomain Paper
/paper.htmlAll Paper
/paper/corrugated.htmlSubdomain Corrugated
/paper/kraft-paper.htmlSubdomain Kraft paper
/paper/packing-paper.htmlSubdomain Packing Paper
/paper/tissue-paper.htmlSubdomain Tissue Paper
/paper/shredded-paper.htmlSubdomain Shredded Paper
/paper/printer-paper.htmlSubdomain Printer paper
/paper.htmlView our wide range of paper products >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/packing-tape.htmlSubdomain Packing Tape
/packing-tape.htmlAll Packing Tape
/packing-tape/polypropylene-ta...Subdomain Polypropylene tape
/packing-tape/premium-pvc-viny...Subdomain Premium PVC Vinyl tape
/packing-tape/paper-tape.htmlSubdomain Paper tape
/packing-tape/coloured-tape.htmlSubdomain Coloured tape
/packing-tape/printed-warning-...Subdomain Printed warning tape
/packing-tape/reinforced-tape....Subdomain Reinforced tape
/packing-tape/tape-dispensers....Subdomain Tape dispensers
/packing-tape.htmlSeal your packaging with our range of tapes >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/polythene.htmlSubdomain Polythene
/polythene.htmlAll Polythene
/polythene/layflat-tubing.htmlSubdomain Layflat Tubing
/polythene/polythene-sheets.htmlSubdomain Polythene sheets
/polythene/centrefold-polythen...Subdomain Centrefold Polythene Sheets
/polythene/shrink-wrap.htmlSubdomain Shrink Wrap
/polythene/sealers-dispensers....Subdomain Sealers & Dispensers
/polythene.htmlView our range of polythene packaging to ensure the safety of your products in transit >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/stretch-wrap.htmlSubdomain Stretch Wrap
/stretch-wrap.htmlAll Stretch Wrap
/stretch-wrap/hand-applied-str...Subdomain Hand Applied Stretch Wrap
/stretch-wrap/handywrap.htmlSubdomain Handywrap
/stretch-wrap/machine-applied-...Subdomain Machine Applied Stretch Wrap
/stretch-wrap.htmlTake a look at our range of stretch packaging >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/strapping.htmlSubdomain Strapping
/strapping/All Strapping
/strapping/hand-applied-strapp...Subdomain Hand Applied Strapping
/strapping.htmlEnsure the safety of your products with our strapping range >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/chilled-packaging.htmlSubdomain Chilled Packaging
/chilled-packaging.htmlAll Chilled Packaging
/chilled-packaging/shipping-bo...Subdomain Shipping Boxes & Thermal Liners
/chilled-packaging/coolants.htmlSubdomain Coolants
/chilled-packaging.htmlChilled packaging is ideal for food, pharmaceuticals, and cosmetics >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/packing-room.htmlSubdomain Packing Room
/packing-room.htmlAll Packing Room
/packing-room/labels.htmlSubdomain Labels
/packing-room/knives-cutters.htmlSubdomain Knives & cutters
/packing-room/correx.htmlSubdomain Correx®
/packing-room/do-not-stack-con...Subdomain Do Not Stack Cones
/packing-room/miscellaneous.htmlSubdomain Miscellaneous
/packing-room.htmlView the wide range of accessories in our packing room >
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/shop-by.htmlSubdomain Shop By
/shop-by/small-boxes.htmlSubdomain Small Boxes
/shop-by/medium-boxes.htmlSubdomain Medium Boxes
/shop-by/large-boxes.htmlSubdomain Large Boxes
/shop-by/new.htmlSubdomain New
/shop-by/best-seller.htmlSubdomain Best Seller
/shop-by/recommended.htmlSubdomain Recommended
/shop-by/recyclability.htmlSubdomain Recyclability
/shop-by/magnetic-gift-boxes.htmlSubdomain Text duplicate Magnetic Gift Boxes
/shop-by/bulk-buy.htmlSubdomain Bulk Buy
/add-your-logo-tapesText duplicate Customise your packaging with our printed tape
/how-to-track-your-order/Text duplicate TRACK YOUR PARCEL - LIVE ORDER TRACKING
/trade-registrationRegister for a trade account
/how-to-track-your-orderTrack your order online
/macfarlane-interactive-catalo...Macfarlane Interactive Catalogue
/deliverySubdomain Order before 4:30pm for next day delivery | Free standard delivery on orders over £150
/cardboard-boxes.htmlIMG-ALT Shop our range of new and improved FSC stock boxes
A-TITLE Shop our new and improved FSC stock boxes
/add-your-logo-tapesIMG-ALT Customise your tape online
A-TITLE Customise your tape online
https://uk.trustpilot.com/revi...External Subdomain No Text
/protective-packaging.htmlNo Text
/postal-packaging.htmlNo Text
/postal-packaging/bottle-boxes...IMG-ALT Bottle Packaging Banner November 2022
A-TITLE Bottle Packaging
/bags.htmlNo Text
/cardboard-boxes.htmlNo Text
/paper.htmlNo Text
/trade-registrationNo Text
https://www.facebook.com/Macfa...New window External Subdomain No Text
https://twitter.com/Macfarlane...New window External No Text
https://www.youtube.com/user/M...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/sales-enquiryOr Click Here
/contactAsk a question
/packing-adviceMore Info
/faq-ukFrequently Asked Questions
/aboutText duplicate More Info
https://www.macfarlanegroup.co...External Subdomain Modern Slavery Statements
/environmentText duplicate More Info
/security-privacyText duplicate More Info
/vat-and-dutyText duplicate More Info
/terms-conditionsText duplicate More Info
/deliveryTrivial anchor text
read more
/returns-and-refundsText duplicate Trivial anchor text
read more
/how-to-track-your-orderText duplicate Trivial anchor text
read more
/price-match-guaranteeText duplicate More Info

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.macfarlanepackaging.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (165 kB).

HTTP Response Header

NameValue
dateTue, 05 Nov 2024 19:28:44 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
set-cookie174 Characters
pragmano-cache
cache-controlmax-age=0, must-revalidate, no-cache, no-store
expiresSun, 05 Nov 2023 15:05:06 GMT
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External factors

This website has excellent links from other websites.
This page has backlinks from 65 referring domains.
This page has 288,561 backlinks.
This page has backlinks from 55 different ip addresses.

Links from Wikipedia

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Robots.txt

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shop.macfarlanepackaging.com
Home Page | Macfarlane Packaging
Macfarlane Packaging is the UK's largest distributor of protecting packaging materials, offering next-day delivery. All the packaging essentials you need from cardboard boxes through to packing tape, stretch wrap and warehouse equipment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Packaging91%Check
Macfarlane Packaging90%Check
Macfarlane89%Check
Packaging Online71%Check
Packaging Materials65%Check
Postal Packaging63%Check
Protective Packaging63%Check
Polythene Packaging63%Check
Chilled Packaging63%Check
Paper Packaging63%Check
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