Shopfitters.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
77% 
Page structure
79% 
Link structure
60% 
Server
46% 
External factors
100% 
SEO Score
Response time
2.73 s
File size
175.90 kB
Words
535
Media files
31
Number of links
128 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Association of Shopfitters and Interior Contractors
The length of the page title is perfect. (567 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The trade organisation of the UK fit-out. Supporting shopfitters for over 100 years through a range of tangible benefits, events and training.
The length of the meta description is perfect. (850 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shopfitters.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe trade organisation of the UK fit-out. Supporting shopfitters for over 100 years through a range of tangible benefits, events and training.
generatorElementor 3.23.4; features: additional_custom_breakpoints, e_lazyload; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.shopfitters.org/wp-content/uploads/2020/10/NAS-logo-for-icon.bmp
article:publisherhttps://www.facebook.com/The-National-Association-of-Shopfitters-257827404368399/
article:modified_time2024-02-20T13:53:56+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@NASandSITF
og:localeen_US
og:typewebsite
og:titleThe National Association of Shopfitters and Interior Contractors
og:descriptionThe trade organisation of the UK fit-out. Supporting shopfitters for over 100 years through a range of tangible benefits, events and training.
og:urlhttps://www.shopfitters.org/
og:site_nameNational Association of Shopfitters and Interior Contractors
og:imagehttps://www.shopfitters.org/wp-content/uploads/2021/12/Small-logo.png
og:image:width202
og:image:height199
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 535 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 56 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...gfhil9u0r1adxecjbvvf4ezl3qh8tnjxsmww.pngNAS-logoNAS-logo
/wp-content/uploads/2020/01/0.jpgNo alt attribute provided
/wp-content/uploads/2020/02/bluecrow.jpgNo alt attribute provided
...tent/uploads/2020/01/20190823_080427.jpgNo alt attribute provided
...-Wordpress-Featured-Image-11-300x157.jpgNo alt attribute provided
...-Wordpress-Featured-Image-10-300x157.jpgNo alt attribute provided
...S-Wordpress-Featured-Image-9-300x157.jpgNo alt attribute provided
...S-Wordpress-Featured-Image-8-300x157.jpgConstruction Worker Looking For A New Job
...uploads/2020/08/1200px-CITB_logo.svg.png1200px-CITB_logo.svg
...ds/2021/09/UKATA-CORPORATE_2-300x150.pngUKATA - CORPORATE_2
...ontent/uploads/2020/10/citbni-banner.jpgCITB master artwork
...loads/2019/10/darwin-clayton-300x250.jpgdarwin-clayton
...2/06/Holmes-Hills-Solicitors-300x103.jpgHolmes-Hills-Solicitors
...022/12/Citation_Logo_RGB_2-1-300x120.pngCitation_Logo_RGB_2
...22/06/TB_Construction_RGB_sq-300x300.jpgThorn Baker Construction
...ads/2022/05/Creditsafe-logo3-300x254.jpgCreditsafe-logo3
...s/2023/02/LighthouseClubLogo-300x229.pngLighthouseClubLogo
...ent/uploads/2020/02/IOCfinal-300x151.jpgIOCfinal
...2020/09/aa-for-banner-e1599813977471.pngaa for banner
...ontent/uploads/2020/09/ww-for-banner.pngww for banner
...ntent/uploads/2020/10/dell-partner-1.pngdell partner
/wp-content/uploads/2020/08/ccatf-1.pngccatf
/wp-content/uploads/2020/10/pqs2.pngpqs2
/wp-content/uploads/2020/08/uk-global.pnguk global
/wp-content/uploads/2020/08/lightology.pnglightology
...-Combined-Safety-01-1-e1597146332431.jpgLA-and-GetaGrip-Logo-Combined-Safety-01
/wp-content/uploads/2020/09/APH2.pngAPH2
...s/2020/01/BSI-e1604595573995-300x172.jpgBSI
...ontent/uploads/2020/12/trada-300x208.pngtrada
...gfhildxc7w5lnw1yhvy6t98rhyzxx7yj3mkg.pngNAS-WhiteNAS-White
...tent/uploads/2019/08/payment-option1.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 We are the UK's dedicated professional association for shopfitters, fit-out and interior contractors.
H2 Our Mission
H2 Promote
H2 Support
H2 Develop
H2 News & Thoughts
H2 Upcoming Events
H2 Our Partners
H2 Find A Member
H3 The Grenfell Tower Inquiry Phase 2 Report
H3 Free Employment Law Update Briefing with Citation
H3 Welcome New NAS Team Member, Joe Harris
H3 Welcome Rhino Recruitment as Associate Members of the NAS
H4 Contact Details
H4 Newsletter Signup
H4 Quick Navigation
H4 Other Links
H4 MEMBER's AREA
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shopfitters.org/Anchor Skip to content
https://www.shopfitters.org/Subdomain IMG-ALT NAS-logo
/about-nas/Subdomain About NAS
/about-nas/Subdomain Text duplicate About NAS
/executive-board-2/Subdomain Executive Board
/nas-team/Subdomain NAS Team
/partners-and-sponsors/Subdomain Partners and Sponsors
/membership/Subdomain Join NAS
/membership/Subdomain Membership Types and Fees
/savings-calculator/Subdomain Savings Calculator
/member-search/Subdomain Members
/member-search/Subdomain Member Search
/submit-fitout-opportunity/Subdomain I’m Looking for a Contractor
/gallery/Subdomain Gallery
/nas-training-courses/NAS Skills
/tna-findings-2022-part-1/Subdomain Training Needs Analysis
https://shopfitters.org/siccsSICCS (CSCS) Cards
/advice-from-citb-gb-advisor/Subdomain Advice from your CITB Engagement Advisor
/apprenticeships/Subdomain Apprenticeships
/nas-training-approved-partners/Subdomain Approved Providers
/nas-training-courses/Training Courses
/mental-health/Subdomain Mental Health
/wp-content/uploads/2020/09/TW...Subdomain Hoardings: A Guide to Good Practice
/nas-buy/Subdomain NAS Buy
/siccs/Subdomain Text duplicate SICCS (CSCS) Cards
/recruitment-services-by-thorn...Subdomain Recruitment Services
/impervia-flooring/Subdomain Flooring Solutions
/lighting-solutions-for-fit-out/Subdomain Lighting Solutions
/healthcare-solutions/Subdomain Healthcare Solutions
/news-blog/Subdomain News
/news-blog/Subdomain News & Blog
/opportunities/Subdomain Opportunities
/state-of-trade-q2-23Subdomain State of the Trade Survey
/pay-and-reward/Subdomain Pay and Reward Survey
/events/Subdomain Events
https://app.glueup.com/my/home/External Subdomain Community
/contact-us/Subdomain Contact
/about-nas/Subdomain Text duplicate About NAS
/about-nas/Subdomain Text duplicate About NAS
/executive-board-2/Subdomain Text duplicate Executive Board
/nas-team/Subdomain Text duplicate NAS Team
/partners-and-sponsors/Subdomain Text duplicate Partners and Sponsors
/membership/Subdomain Text duplicate Join NAS
/membership/Subdomain Text duplicate Membership Types and Fees
/savings-calculator/Subdomain Text duplicate Savings Calculator
/member-search/Subdomain Text duplicate Members
/member-search/Subdomain Text duplicate Member Search
/submit-fitout-opportunity/Subdomain Text duplicate I’m Looking for a Contractor
/gallery/Subdomain Text duplicate Gallery
/nas-training-courses/Text duplicate NAS Skills
/tna-findings-2022-part-1/Subdomain Text duplicate Training Needs Analysis
https://shopfitters.org/siccsText duplicate SICCS (CSCS) Cards
/advice-from-citb-gb-advisor/Subdomain Text duplicate Advice from your CITB Engagement Advisor
/apprenticeships/Subdomain Text duplicate Apprenticeships
/nas-training-approved-partners/Subdomain Text duplicate Approved Providers
/nas-training-courses/Text duplicate Training Courses
/mental-health/Subdomain Text duplicate Mental Health
/wp-content/uploads/2020/09/TW...Subdomain Text duplicate Hoardings: A Guide to Good Practice
/nas-buy/Subdomain Text duplicate NAS Buy
/siccs/Subdomain Text duplicate SICCS (CSCS) Cards
/recruitment-services-by-thorn...Subdomain Text duplicate Recruitment Services
/impervia-flooring/Subdomain Text duplicate Flooring Solutions
/lighting-solutions-for-fit-out/Subdomain Text duplicate Lighting Solutions
/healthcare-solutions/Subdomain Text duplicate Healthcare Solutions
/news-blog/Subdomain Text duplicate News
/news-blog/Subdomain Text duplicate News & Blog
/opportunities/Subdomain Text duplicate Opportunities
/state-of-trade-q2-23Subdomain Text duplicate State of the Trade Survey
/pay-and-reward/Subdomain Text duplicate Pay and Reward Survey
/events/Subdomain Text duplicate Events
https://app.glueup.com/my/home/External Subdomain Text duplicate Community
/contact-us/Subdomain Text duplicate Contact
/members-area/Subdomain MEMBER'S AREA
/about-nas/Subdomain Find out more about the NAS
https://www.shopfitters.org/siccsSubdomain SICCS Card Scheme
/submit-fitout-opportunityI need a fitout contractor
/member-search/Subdomain Search our Members
/membership/Subdomain Discover our benefits
/training-courses/Subdomain See our training courses
/the-grenfell-tower-inquiry/Subdomain No Text
/the-grenfell-tower-inquiry/Subdomain The Grenfell Tower Inquiry Phase 2 Report
/the-grenfell-tower-inquiry/Subdomain Read More »
/free-employment-law-update-br...Subdomain No Text
/free-employment-law-update-br...Subdomain Free Employment Law Update Briefing with Citation
/free-employment-law-update-br...Subdomain Text duplicate Read More »
/welcome-new-nas-team-member/Subdomain No Text
/welcome-new-nas-team-member/Subdomain Welcome New NAS Team Member, Joe Harris
/welcome-new-nas-team-member/Subdomain Text duplicate Read More »
/rhino-national-recruitment-sp...Subdomain IMG-ALT Construction Worker Looking For A New Job
/rhino-national-recruitment-sp...Subdomain Welcome Rhino Recruitment as Associate Members of the NAS
/rhino-national-recruitment-sp...Subdomain Text duplicate Read More »
/news-blog/Subdomain View all news & thoughts >
/events/Subdomain View all upcoming events >
/partners-and-sponsors/Subdomain IMG-ALT 1200px-CITB_logo.svg
/partners-and-sponsors/Subdomain IMG-ALT UKATA - CORPORATE_2
/partners-and-sponsors/Subdomain IMG-ALT CITB master artwork
/partners-and-sponsors/Subdomain IMG-ALT darwin-clayton
/partners-and-sponsors/Subdomain IMG-ALT Holmes-Hills-Solicitors
/partners-and-sponsors/Subdomain IMG-ALT Citation_Logo_RGB_2
/partners-and-sponsors/Subdomain IMG-ALT Thorn Baker Construction
/partners-and-sponsors/Subdomain IMG-ALT Creditsafe-logo3
/partners-and-sponsors/Subdomain IMG-ALT LighthouseClubLogo
/partners-and-sponsors/Subdomain IMG-ALT IOCfinal
/partners-and-sponsors/Subdomain IMG-ALT aa for banner
/partners-and-sponsors/Subdomain IMG-ALT ww for banner
/partners-and-sponsors/Subdomain IMG-ALT dell partner
/partners-and-sponsors/Subdomain IMG-ALT ccatf
/partners-and-sponsors/Subdomain IMG-ALT pqs2
/partners-and-sponsors/Subdomain IMG-ALT uk global
/partners-and-sponsors/Subdomain IMG-ALT lightology
/partners-and-sponsors/Subdomain IMG-ALT LA-and-GetaGrip-Logo-Combined-Safety-01
/partners-and-sponsors/Subdomain IMG-ALT APH2
/partners-and-sponsors/Subdomain IMG-ALT BSI
/partners-and-sponsors/Subdomain IMG-ALT trada
/member-search/Subdomain Search Members
https://www.shopfitters.org/Subdomain IMG-ALT NAS-White
/about-nas/Subdomain About Us
/membership/Subdomain Text duplicate Join NAS
/member-search/Subdomain Text duplicate Member Search
/training-advice/Subdomain NAS Training
/contact-us/Subdomain Contact NAS
/news-blog/Subdomain Text duplicate News
/events/Subdomain Text duplicate Events
/cookies-policy/Subdomain Cookies and Privacy Policies
/refunds-policy/Subdomain Refunds Policy
/members-area/Subdomain SIGN IN
/register/Subdomain JOIN NOW
/member-search/Subdomain SEARCH MEMBERS
https://x.com/shopfittersorgNew window External Twitter
https://www.facebook.com/The-N...New window External Subdomain Facebook-f
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://instagram.com/shopfitt...New window External Instagram
/nas-buy/Subdomain Return to shop
/checkout/Subdomain Checkout - £0.00

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shopfitters.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.73 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 51 CSS files. This may affect the page load time negatively.
This page loads 56 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
servernginx/1.18.0 (Ubuntu)
dateFri, 13 Sep 2024 12:02:27 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
link<https://www.shopfitters.org/wp-json/>; rel="https://api.w.org/"
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 112 referring domains.
This page has 904 backlinks.
This page has backlinks from 92 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.shopfitters.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.shopfitters.org
The National Association of Shopfitters and Interior Contractors
The trade organisation of the UK fit-out. Supporting shopfitters for over 100 years through a range of tangible benefits, events and training.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
shopfitters75%Check
Events50%Check
association50%Check
support50%Check
fit-out50%Check
Interior Contractors50%Check
interior49%Check
contractors49%Check
National Association48%Check
Welcome Rhino Recruitment as47%Check
Show more keywords and terms

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