Shortsbrewing.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
67% 
Link structure
40% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
199.20 kB
Words
1058
Media files
27
Number of links
150 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Short's Brewing Company
The length of the page title is perfect. (304 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.
The length of the meta description is perfect. (863 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shortsbrewing.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,minimum-scale=1,initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWelcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.
tec-api-versionv1
tec-api-originhttps://www.shortsbrewing.com
msapplication-TileImagehttps://www.shortsbrewing.com/wp-content/uploads/2023/01/cropped-shorts-brewery-favicon-270x270.png
article:publisherhttps://www.facebook.com/ShortsBrewing
article:modified_time2024-06-11T14:27:18+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Short's Brewing Company
og:descriptionWelcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.
og:urlhttps://www.shortsbrewing.com/
og:site_nameShort's Brewing Company
og:imagehttps://www.shortsbrewing.com/wp-content/uploads/2024/06/53779628047_5919fc7791_c.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1058 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,minimum-scale=1,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: try:
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64A beautiful sunset over the bay.
data:[...] Base64Kanin Wren sings to the crowd at Short's Fest
data:[...] Base64No alt attribute provided
data:[...] Base64Joe Short, with a curly mustache and twinkle in his eye, stands in front of the Short's Elk Rapids location
data:[...] Base64Photo of a hand holding a can of Local's Light lager in front of the Michigan Flag
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Photo of the exterior of Short's Brewing's Bellaire, Michigan pub
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Dynamic view of Bellaire Inn, a 26 unit motel used for workforce housing
data:[...] Base64Short's Brewing Logo
data:[...] Base64No alt attribute provided
data:[...] Base64Short's Logo Animated
data:[...] Base64Illustration of a man (Joe Short) with a curly mustache and a party hat. He's so excited his face is green.
data:[...] Base64Short's Brewing Logo

Page structure

H1 heading
(Critically important)
Jam packed summer.
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Jam packed summer.
H2 Life is Short’s, Drink it While You’re Here.
H2 Let’s Find Your Fave
H2 We’ve Got It All…
H2 Let’s Share A Drink.
H2 Come Join The Fun.
H2 Want Regular Updates?
H2 Hours & Contact
H3 Always Available
H3 Seasonals
H3 Limited Releases
H3 The Pub
H3 The Pull Barn
H3 Events & News
H4 “I’ve always been driven by what I believe is possible.”— Joe Short
H4 Not Sure Where to Start?
H4 Not Sure Where to Start? Duplicate text
H4 Not Sure Where to Start? Duplicate text
H4 Bellaire, MI
H4 Elk Rapids, MI
H4 Sure you do! Sign Up to get the latest beer news, drip drops, and event deets delivered straight to your inbox.
H6 About
H6 Beers
H6 The Bellaire Pub
H6 The Elk Rapids Pull Barn
H6 Contact
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shortsbrewing.com/Anchor Skip to main content
/wp-content/uploads/2024/05/20...New window Subdomain Summer Music Line Up
https://www.shortsbrewing.com/Subdomain A-TITLE Short's Brewing Company
/our-beers/Subdomain Our Beers
https://order.toasttab.com/onl...External Subdomain Order Online
/locations/bellaire-pub/Subdomain Bellaire Pub
/locations/elk-rapids/Subdomain Elk Rapids Pull Barn
https://store.shortsbrewing.com/External Subdomain Store
/about/Subdomain About
/our-story/Subdomain Our Story
/about/our-people/Subdomain Our People
/community-partnerships/Subdomain Community Partnerships
/release-schedule/Subdomain Release Schedule
/our-beers/Subdomain Current Offerings
/our-beers/Subdomain Anchor Beer Portfolio
/beer-category/speciality/Subdomain All Limited Releases
/beer-category/seasonal/Subdomain All Seasonals
/locations/bellaire-pub/Subdomain The Bellaire Pub
https://order.toasttab.com/onl...External Subdomain Text duplicate Order Online
/locations/bellaire-pub/Subdomain Pub and Beer Garden Info
/locations/bellaire-pub/beer-l...Subdomain Beer List
/wp-content/uploads/2024/05/20...Subdomain Pub Menu
/order-a-keg/Subdomain Order a Keg
/tours/Subdomain Tours
/book-an-event/Subdomain Private Events
/locations/elk-rapids/Subdomain The Elk Rapids Pull Barn
/locations/elk-rapids/Subdomain Visit the Pull Barn
/locations/elk-rapids/beer-list/Subdomain Text duplicate Beer List
/order-a-keg/Subdomain Text duplicate Order a Keg
/tours/Subdomain Text duplicate Tours
/careers/Subdomain Careers
/news/Subdomain News
/events/Subdomain Events
/contact/Subdomain Contact Us
/faq/Subdomain FAQ
/lab-services/Subdomain Lab Services
https://store.shortsbrewing.com/External Subdomain Text duplicate Store
http://starcutciders.com/New window External Starcut Ciders
http://www.facebook.com/Shorts...New window External Subdomain A-TITLE Facebook
http://instagram.com/shortsbre...New window External A-TITLE Instagram
http://www.youtube.com/user/Sh...New window External Subdomain A-TITLE Youtube
https://untappd.com/ShortsBrew...New window External A-TITLE Untappd
/wp-content/uploads/2024/05/20...New window Subdomain Summer Music Lineup
/events/New window Subdomain More events
/our-story/Subdomain Text duplicate Our Story
/about/our-people/Subdomain Text duplicate Our People
/beers/locals/New window Subdomain Local’s Light
/beers/thirst-mutilator-hop-wa...Subdomain Thirst
/beers/thirst-mutilator-hop-wa...New window Subdomain Mutilator
/beers/thirst-mutilator-hop-wa...Subdomain ,
/beers/psychedelic-cat-grass/New window Subdomain Psychedelic Cat Grass
/beer-category/flagship/New window Subdomain About Always Available
/beers/pure-michigan-spring-ha...Subdomain Pure Michigan Spring Hazy
/beers/soft-parade-shandy/Subdomain Soft Parade Shandy
/beers/mulebeer/Subdomain Mule Beer
/beer-category/seasonal/New window Subdomain About Seasonals
/beers/prolonged-enjoyment/Subdomain Prolonged Enjoyment,
/beers/aww-jeah/Subdomain Aww Jeah
/beers/locals-light-lime/Subdomain Local’s Lime
/beer-category/speciality/New window Subdomain About Limited Releases
/beers/bellaire-brown/Subdomain A-TITLE Bellaire Brown
/beers/huma-lupa-licious/Subdomain A-TITLE Huma Lupa Licious
/beers/locals/Subdomain A-TITLE Local's Light
/beers/psychedelic-cat-grass/Subdomain Text duplicate A-TITLE Psychedelic Cat Grass
/beers/soft-parade/Subdomain A-TITLE Soft Parade
/beers/space-rock/Subdomain A-TITLE Space Rock
/beers/thirst-mutilator-hop-wa...Subdomain A-TITLE Thirst Mutilator Lemon Lime
/wp-content/uploads/2023/05/20...New window Subdomain Menu
/locations/bellaire-pub/beer-l...Subdomain Beer Menu
/events/list/?tribe_eventcateg...New window Subdomain Pub Events
/locations/bellaire-pub/Subdomain Text duplicate The Bellaire Pub
/locations/elk-rapids/beer-list/Subdomain Text duplicate Beer Menu
/events/list/?tribe_eventcateg...New window Subdomain Pull Barn Events
/locations/elk-rapids/Subdomain Text duplicate The Elk Rapids Pull Barn
/event/do-a-little-good-bingo-...Subdomain No Text
/event/do-a-little-good-bingo-...Subdomain Do a Little Good: Bingo Fundraiser!
/event/do-a-little-good-bingo-...Subdomain Trivial anchor text
Read More
/blog/tag/bingo-fundraiser/Subdomain Bingo Fundraiser
/blog/tag/do-a-little-good/Subdomain Do a Little Good
/blog/tag/elk-rapids/Subdomain Elk Rapids
/blog/tag/pull-barn/Subdomain Pull Barn
/blog/tag/shorts-brewing-company/Subdomain Short’s Brewing Company
/event/oakys-soft-parade-party...Subdomain No Text
/event/oakys-soft-parade-party...Subdomain Oaky’s Soft Parade Party with Short’s and Iron Fish
/event/oakys-soft-parade-party...Subdomain Text duplicate Trivial anchor text
Read More
/blog/tag/grawn/Subdomain Grawn
/blog/tag/huma-lupa-licious/Subdomain Text duplicate Huma Lupa Licious
/blog/tag/iron-fish/Subdomain Iron Fish
/blog/tag/locals-light/Subdomain Text duplicate Local’s Light
/blog/tag/oakys/Subdomain Oaky’s
/blog/tag/oakys-tavern/Subdomain Oaky’s Tavern
/blog/tag/octorock/Subdomain Octorock
/blog/tag/shorts-brewing-company/Subdomain Text duplicate Short’s Brewing Company
/blog/tag/soft-parade-party/Subdomain Soft Parade Party
/blog/tag/soft-parade-shandy/Subdomain Text duplicate Soft Parade Shandy
/blog/tag/space-rock/Subdomain Text duplicate Space Rock
/blog/tag/starcut-ciders/Subdomain Text duplicate Starcut Ciders
/event/locals-patio-party-slow...Subdomain No Text
/event/locals-patio-party-slow...Subdomain Local’s Patio Party @ Slows BBQ!
/event/locals-patio-party-slow...Subdomain Text duplicate Trivial anchor text
Read More
/blog/tag/locals-amber/Subdomain Local’s Amber
/blog/tag/locals-light/Subdomain Text duplicate Local’s Light
/blog/tag/locals-light-lime/Subdomain Local’s Light Lime
/blog/tag/locals-shandy/Subdomain Local’s Shandy
/blog/tag/patio-party/Subdomain Patio Party
/blog/tag/slows-bbq/Subdomain Slows BBQ
/event/shorts-brewing-happy-ho...Subdomain No Text
/event/shorts-brewing-happy-ho...Subdomain Short’s Brewing Happy Hour at The TC Horse Show
/event/shorts-brewing-happy-ho...Subdomain Text duplicate Trivial anchor text
Read More
/blog/tag/bellaire-brown/Subdomain Text duplicate Bellaire Brown
/blog/tag/happy-hour/Subdomain Happy Hour
/blog/tag/huma-lupa-licious/Subdomain Text duplicate Huma Lupa Licious
/blog/tag/locals-light/Subdomain Text duplicate Local’s Light
/blog/tag/pulsar/Subdomain Pulsar
/blog/tag/shorts-brewing-company/Subdomain Text duplicate Short’s Brewing Company
/blog/tag/shorts-brewing-happy...Subdomain Short’s Brewing Happy Hour
/blog/tag/space-rock/Subdomain Text duplicate Space Rock
/blog/tag/starcut-ciders/Subdomain Text duplicate Starcut Ciders
/blog/tag/tc-horse-show/Subdomain TC Horse Show
/blog/tag/thirst-mutilator/Subdomain Thirst Mutilator
/blog/workforce-housing-experi...Subdomain IMG-ALT Dynamic view of Bellaire Inn, a 26 unit motel used for workforce housing
/blog/workforce-housing-experi...Subdomain One Year Inn: Short’s Brewing and a Workforce Housing Experiment
/blog/workforce-housing-experi...Subdomain Text duplicate Trivial anchor text
Read More
/blog/category/shorts-news/Subdomain Short’s News
/blog/tag/bellaire-inn/Subdomain Bellaire Inn
/blog/tag/shorts-brewing/Subdomain Short’s Brewing
/blog/2023-year-end-lineup-has...Subdomain IMG-ALT Short's Brewing Logo
/blog/2023-year-end-lineup-has...Subdomain 2023 Year-End Lineup has Arrived!
/blog/2023-year-end-lineup-has...Subdomain Text duplicate Trivial anchor text
Read More
/blog/category/uncategorized/Subdomain Uncategorized
/blog/tag/beer-release/Subdomain Beer Release
/blog/tag/news/Subdomain Text duplicate News
/blog/tag/starcut-ciders/Subdomain Text duplicate Starcut Ciders
/events/Subdomain All Events
/news/Subdomain All News
/locations/bellaire-pub/Subdomain Text duplicate The Bellaire Pub
/locations/the-elk-rapids-pull...Subdomain Text duplicate The Elk Rapids Pull Barn
/our-story/Subdomain Text duplicate Our Story
/about/our-people/Subdomain Text duplicate Our People
/community-partnerships/Subdomain Text duplicate Community Partnerships
/beer-locator/Subdomain Beer Locator
/release-schedule/Subdomain Text duplicate Release Schedule
/our-beers/Subdomain Text duplicate Our Beers
https://www.toasttab.com/local...External Subdomain Text duplicate Order Online
/locations/bellaire-pub/Subdomain Visit The Pub
/locations/bellaire-pub/beer-l...Subdomain Bellaire Pub Beer List
/wp-content/uploads/2023/05/20...Subdomain Pub Dining Menu
/tours/Subdomain Text duplicate Tours
/book-an-event/Subdomain Text duplicate Private Events
/locations/elk-rapids/Subdomain Text duplicate Visit the Pull Barn
/locations/elk-rapids/beer-list/Subdomain Elk Rapids Beer List
/order-a-keg/Subdomain Text duplicate Order a Keg
/tours/Subdomain Text duplicate Tours
/contact/Subdomain Contact us
/faq/Subdomain Text duplicate FAQ
/lab-services/Subdomain Text duplicate Lab Services
/news/Subdomain Text duplicate News
/events/Subdomain Text duplicate Events
/careers/Subdomain Text duplicate Careers
http://starcutciders.com/New window External Text duplicate Starcut Ciders
/privacy-policy/Subdomain Privacy Policy
http://www.facebook.com/Shorts...New window External Subdomain Text duplicate A-TITLE Facebook
http://instagram.com/shortsbre...New window External Text duplicate A-TITLE Instagram
http://www.youtube.com/user/Sh...New window External Subdomain Text duplicate A-TITLE Youtube
https://untappd.com/ShortsBrew...New window External Text duplicate A-TITLE Untappd
https://www.greatlakespotatoch...External Subdomain I'm under 21 :P No worries, see you in a few years!

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shortsbrewing.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (199 kB).

HTTP Response Header

NameValue
dateThu, 13 Jun 2024 02:22:34 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.shortsbrewing.com/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://www.shortsbrewing.com/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.shortsbrewing.com
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 73
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray892e9d174a9f9b4f-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 834 referring domains.
This page has 126,254 backlinks.
This page has backlinks from 606 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 6324 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.shortsbrewing.com
Home - Short's Brewing Company
Welcome to Short's Brewing, Michigan's favorite brewery. Learn more about our story and locations, find your favorite beers, or get our gear.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Short81%Check
Brewing73%Check
Brewing Company59%Check
Beer54%Check
Summer52%Check
Find50%Check
Beers50%Check
get50%Check
Jam50%Check
packed50%Check
Show more keywords and terms

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