Starbucks.de - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
79% 
Link structure
62% 
Server
100% 
External factors
68% 
SEO Score
Response time
0.18 s
File size
332.20 kB
Words
413
Media files
17
Number of links
68 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Starbucks
The length of the page title is perfect. (206 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styledefault
next-size-adjustEmpty
langde
charsetutf-8

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Page quality

Content
(Critically important)
There are only 413 words on this page. Good pages should have about 800 words of useful content.
33.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Happy Holiday Season, Starbucks® 🎄❤️
H2 Ganz nach Deinem Geschmack!
H2 Starbucks® Delivers mit Uber Eats, Wolt und Lieferando
H2 Starbucks® Reusables
H2 Unsere Verantwortung
H2 Starbucks® Stories
H2 Über uns
H2 Coffee House Suche
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.starbucks.de/deNo Text
https://www.starbucks.de/menuMenü
/nutritionNährwerte
https://www.starbucks.de/rewardsRewards
https://www.starbucks.de/deliversDelivers
/starbucksontherecordStarbucks For The Record
https://www.starbucks.de/karriereKarriere
https://www.starbucks.de/menuText duplicate Menü
/nutritionText duplicate Nährwerte
https://www.starbucks.de/rewardsText duplicate Rewards
https://www.starbucks.de/deliversText duplicate Delivers
/starbucksontherecordText duplicate Starbucks For The Record
https://www.starbucks.de/karriereText duplicate Karriere
/de/store-locatorCoffee House Suche
/de/account/createJetzt registrieren
/de/account/loginAnmelden
/de/store-locatorText duplicate Coffee House Suche
/de/menu-drinks-highlightsEntdecke die neuen Drinks
/de/account/createSubdomain Jetzt mitmachen
/de/account/loginSubdomain Text duplicate Anmelden
/de/personalisierungErfahre mehr
/de/deliversJetzt bestellen
/de/mehrwegbecherText duplicate Erfahre mehr
/de/verantwortungText duplicate Erfahre mehr
https://stories.starbucks.com/...External Subdomain Text duplicate Erfahre mehr
/de/ueber-unsSubdomain Text duplicate Erfahre mehr
/de/article/576/deine-holiday-...No Text
/de/article/576/deine-holiday-...Text duplicate Erfahre mehr
/de/article/541/bleib-auf-dem-...No Text
/de/article/541/bleib-auf-dem-...Text duplicate Erfahre mehr
/de/article/531/ganz-nach-dein...No Text
/de/article/531/ganz-nach-dein...Text duplicate Erfahre mehr
/de/article/491/starbucks-reus...No Text
/de/article/491/starbucks-reus...Text duplicate Erfahre mehr
/de/article/536/nachhaltigkeitNo Text
/de/article/536/nachhaltigkeitText duplicate Erfahre mehr
https://www.starbucks.de/deNo Text
/de/uber-unsÜber uns
/de/our-coffeesUnsere Kaffees
https://stories.starbucks.com/...New window External Subdomain Starbucks Stories & News
/de/starbucksontherecordText duplicate Starbucks For The Record
/de/contact-usGästeanfragen
/de/presse-und-medienanfragendePresse- und Medienanfragen
/de/karriereKarriere Seite
/de/offene-positionenOffene Positionen
/de/responsibilityVerantwortung
/de/nachhaltigkeitNew window Subdomain Nachhaltigkeit
/de/ethischer-einkaufEthischer Einkauf
/de/starbucks-cardStarbucks Card
/de/faq-rewardsFAQ
/de/uber-unsText duplicate Über uns
/de/our-coffeesText duplicate Unsere Kaffees
https://stories.starbucks.com/...New window External Subdomain Text duplicate Starbucks Stories & News
/de/starbucksontherecordText duplicate Starbucks For The Record
/de/contact-usText duplicate Gästeanfragen
/de/presse-und-medienanfragendeText duplicate Presse- und Medienanfragen
/de/karriereText duplicate Karriere Seite
/de/offene-positionenText duplicate Offene Positionen
/de/responsibilityText duplicate Verantwortung
/de/nachhaltigkeitNew window Subdomain Text duplicate Nachhaltigkeit
/de/ethischer-einkaufText duplicate Ethischer Einkauf
/de/starbucks-cardText duplicate Starbucks Card
/de/faq-rewardsText duplicate FAQ
/de/datenschutzrichtlinieDatenschutzerklärung
/de/terms-of-useStarbucks Card AGB
/de/online-policies/web-access...Barrierefreiheit im Internet
/de/cookie-policyCookie Policy
/de/impressumImpressum
https://www.facebook.com/Starb...New window External Subdomain No Text
https://www.instagram.com/star...New window External Subdomain No Text
https://apps.apple.com/de/app/...New window External Subdomain IMG-ALT Download on the Apple App Store
A-TITLE Download on the Apple App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Download on the Google Play Store
A-TITLE Download on the Google Play Store
https://www.starbucks.de/deHome
/de/order/payPay
/de/store-locatorCoffee House

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.starbucks.de/de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (332 kB).

HTTP Response Header

NameValue
dateThu, 12 Dec 2024 23:08:23 GMT
content-typetext/html; charset=utf-8
cf-ray8f1160498a210090-CDG
cf-cache-statusHIT
age8272
cache-controlpublic, max-age=300, s-maxage=2592000
last-modifiedThu, 12 Dec 2024 20:50:31 GMT
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strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-Encoding
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x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 21 referring domains.
This page only has 25 backlinks.
This page only has few backlinks from 21 different ip addresses.
This page is referenced by wikipedia.

Search preview

www.starbucks.de
Homepage | Starbucks

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Starbucks61%Check
Starbucks Stories51%Check
Starbucks Coffee49%Check
Starbucks Card48%Check
Stories42%Check
Reusables42%Check
Ort42%Check
Holiday40%Check
Geschmack40%Check
Verantwortung40%Check

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