Stlzoo.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
58% 
Link structure
78% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
116.10 kB
Words
664
Media files
36
Number of links
105 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Saint Louis Zoo | Saint Louis Zoo
There are word repetitions in the page title.
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Saint Louis Zoo is dedicated to saving species and bringing people and wildlife together. Home to over 16,000 animals, many of which are endangered,...
The length of the meta description is perfect. (970 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://stlzoo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorSEOmatic
descriptionThe Saint Louis Zoo is dedicated to saving species and bringing people and wildlife together. Home to over 16,000 animals, many of which are endangered,...
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:site@stlzoo
twitter:creator@stlzoo
twitter:titleSaint Louis Zoo
twitter:descriptionThe Saint Louis Zoo is dedicated to saving species and bringing people and wildlife together. Home to over 16,000 animals, many of which are endangered,...
twitter:imagehttps://transforms.stlzoo.org/production/site/seo-images/mission-hero.jpg?w=800&h=418&q=82&auto=format&fit=crop&dm=1669943113&s=898fe4d7980ec143452b4ef7eddcd4a1
twitter:image:width800
twitter:image:height418
twitter:image:altA girl amazed at a chimpanzee through the viewing glass.
fb:profile_idstlzoo
og:localeen_US
og:site_nameSaint Louis Zoo
og:typewebsite
og:urlhttps://stlzoo.org/
og:titleSaint Louis Zoo
og:descriptionThe Saint Louis Zoo is dedicated to saving species and bringing people and wildlife together. Home to over 16,000 animals, many of which are endangered,...
og:imagehttps://transforms.stlzoo.org/production/site/seo-images/mission-hero.jpg?w=1200&h=630&q=82&auto=format&fit=crop&dm=1669943113&s=7b5424386f11a0e4288cf27f0577b60d
og:image:width1200
og:image:height630
og:image:altA girl amazed at a chimpanzee through the viewing glass.
og:see_alsohttp://www.twitter.com/stlzoo
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 664 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...19451&s=73c4a4eb3411245660919679ae7ea2f5No alt attribute provided
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...51253&s=294b2ebe2e2a91b93bfd53dd68a4590dNo alt attribute provided
...51719&s=34d5def3a4f6a44076c2b4cfe9cf549aNo alt attribute provided
...34998&s=32b6bc18ec5e1cfdf75b2c8c8cb45d1aNo alt attribute provided
...51962&s=5aee1bbca2ff01dfbf0cc469a17f3316No alt attribute provided
...35076&s=936892db97ec0a26a7315b8ab0fa3aa6No alt attribute provided
...52327&s=b24a9c6b01354466603d2700626bd88aNo alt attribute provided
...96424&s=7ee570ea888dafb98868a789bd02c730No alt attribute provided
...96429&s=97811c2233a1c26e1e14aa4d7e697510No alt attribute provided
...62882&s=ab7e9ce205d5994c06755a0957262a98No alt attribute provided
...09645&s=edce0add5382f2916cd9d449c0c31435No alt attribute provided
...54928&s=3d5b9238a91d06f16aad3a4815707858No alt attribute provided
...54920&s=73d2ea8dff5663ca5b2de89cba451671No alt attribute provided
...54924&s=80076728a2ace241a141d5af22ffdd60No alt attribute provided
...54925&s=b61a98be4cf208345bfbd9c826e60592No alt attribute provided
...54914&s=6bc4399cb625de246bbc04dddd674808No alt attribute provided
...81912&s=33bd4e1a2e4c590a2bdeb89b0437c3ffNo alt attribute provided
...49478&s=ef87a80541f9bccb934f17030d2f32f2No alt attribute provided
...49600&s=1d7cb0863b7d67c720961a304e0127e4No alt attribute provided
...49538&s=71b2eecf56114cae9854c9be5ef38f8aNo alt attribute provided
...49644&s=d381f64a3c81ff8156d8db533d5b9e49No alt attribute provided
...49699&s=02e5dc2c78be1cd89549b616547c9912No alt attribute provided
...49673&s=a45ed2631eb66a319e1f334ee953f4e0No alt attribute provided
...ogos/st-louis-zoo-logo.svg?dm=1637620660st-louis-zoo-logo-home
/assets/icons/icon-facebook.svgVisit us on Facebook (opens in a new tab)
/assets/icons/icon-instagram.svgVisit us on Instagram (opens in a new tab)
https://stlzoo.org/assets/icons/icon-x.svgVisit us on X (opens in a new tab)
/assets/icons/icon-tiktok.svgVisit us on TikTok (opens in a new tab)
/assets/icons/icon-youtube.svgVisit us on YouTube (opens in a new tab)
/assets/icons/icon-threads.svgVisit us on Threads (opens in a new tab)

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Valentine's Day Adoption
H2 Know Before You Go
H2 Things to Do at the Zoo
H2 Explore Animals
H2 Attractions
H2 Events
H2 Membership
H2 Adventure Pass
H2 Behind-the-Scenes Tours
H2 Dedicated to Research and Conservation
H2 Love to Learn? We Love to Teach!
H2 Learn About the Animals
H2 Amphibians
H2 Birds
H2 Fish
H2 Invertebrates
H2 Mammals
H2 Reptiles
H2 Discovery Corner
H2 The Wild
H2 River's Edge
H2 Red Rocks
H2 Historic Hill
H2 Lakeside Crossing
H2 St. Louis Children's Hospital First Aid Station
H3 Maps and Directions
H3 Hours and Prices
H3 Frequently Asked Questions
H3 Action
H3 Advocacy
H3 Research
H3 Education Programs
H3 Virtual Learning
H5 Visit the Saint Louis Zoo
H5 Explore all Animals
H5 Action, Advocacy and Research
H6 Our Story
H6 About your Visit
H6 Things To Do
H6 By Classification
H6 By Zone
H6 Our Conservation Efforts
H6 Animal Care
H6 Education
H6 Events Duplicate text
H6 Contact
H6 About Us
H6 Stay Connected
H6 Get Involved
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://stlzoo.org/Anchor Skip to main content
https://stlzoo.org/visitOpen Today: 10 a.m. - 4 p.m.
https://stlzoo.org/membershipJoin
https://stlzoo.org/giveGive
https://estore.stlzoo.org/Defa...New window External Subdomain Shop
https://stlzoo.org/No Text
https://stlzoo.org/about/missionMission
https://stlzoo.org/about/historyHistory
/about/organizationOrganization
/about/wildcare-parkWildCare Park
/conservation/wildlife-reserveWildlife Reserve
https://stlzoo.org/visitVisit
/visit/hours-and-pricesHours and Prices
/visit/parking-and-mapsParking and Maps
/visit/accessibility-and-rentalsAccessibility and Rentals
/visit/visiting-guidelinesRules and Regulations
/visit/frequently-asked-questionsFrequently Asked Questions
/visit/group-discountsGroup Registration and Discounts
/about/hotel-partnersHotel Partners
https://stlzoo.org/animalsSee Animals
https://stlzoo.org/attractionsAttractions
/visit/behind-the-scenes-toursBehind-the-Scenes Tours
/services/diningDining
/services/gift-shopsGift Shops
https://stlzoo.org/animalsAnimals
/animals/mammalsMammals
/animals/reptilesReptiles
https://stlzoo.org/animals/birdsBirds
/animals/amphibiansAmphibians
https://stlzoo.org/animals/fishFish
/animals/invertebratesInvertebrates
/zones/discovery-cornerDiscovery Corner
https://stlzoo.org/zones/the-wildThe Wild
/zones/rivers-edgeRiver's Edge
/zones/red-rocksRed Rocks
/zones/historic-hillHistoric Hill
/zones/lakeside-crossingLakeside Crossing
/animals/live-animal-webcamsLive Cameras
https://stlzoo.org/conservationExplore Our Work
/conservation/saint-louis-zoo-...Institute for Conservation Medicine
/conservation/in-action/saint-...WildCare Institute
/conservation/reproductive-sci...Reproductive and Behavioral Sciences
/conservation/reproductive-sci...AZA Reproductive Management Center
/animals/animal-food-nutrition...Animal Food and Nutrition Center
/animals/enrichment-and-trainingEnrichment and Training
/animals/species-survival-plansSpecies Survival Plans
/animals/veterinary-hospitalVeterinary Hospital
https://stlzoo.org/educationOverview
/education/preschool-programsPreschool
/education/education-programsPrograms
/education/education-programs/...Schools and Organizations
/education/virtual-programsVirtual Learning
/education/resourcesResources
/education/education-registrationEducation Registration
https://stlzoo.org/eventsEvent Calendar
https://stlzoo.org/eventsAttend an Event
/events/host-eventHost an Event
/give/zoo-parents-program/vale...New window Adopt a California sea lion
/attractions/adventure-passSave with Our Adventure Pass
/visit/parking-and-mapsNew window Learn more
/visit/hours-and-pricesText duplicate Learn more
/visit/frequently-asked-questionsText duplicate Learn more
https://stlzoo.org/animalsText duplicate Animals
https://stlzoo.org/attractionsText duplicate Attractions
https://stlzoo.org/eventsEvents
https://stlzoo.org/membershipMembership
/attractions/adventure-passAdventure Pass
/visit/behind-the-scenes-toursText duplicate Behind-the-Scenes Tours
https://stlzoo.org/conservationLearn More
/conservation/in-actionText duplicate Learn more
/conservation/in-action-3Text duplicate Learn more
/conservation/in-action-2Text duplicate Learn more
/education/education-programsExplore
/education/virtual-programsText duplicate Explore
/animals/amphibiansText duplicate Explore
https://stlzoo.org/animals/birdsText duplicate Explore
https://stlzoo.org/animals/fishText duplicate Explore
/animals/invertebratesText duplicate Explore
/animals/mammalsText duplicate Explore
/animals/reptilesText duplicate Explore
/zones/discovery-cornerText duplicate Explore
https://stlzoo.org/zones/the-wildText duplicate Explore
/zones/rivers-edgeText duplicate Explore
/zones/red-rocksText duplicate Explore
/zones/historic-hillText duplicate Explore
/zones/lakeside-crossingText duplicate Explore
https://www.stlouischildrens.org/External Subdomain Text duplicate Learn More
https://stlzoo.org/IMG-ALT st-louis-zoo-logo-home
https://estore.stlzoo.org/sign...External Subdomain Membership Login
https://stlzoo.org/email-sign-upSign Up for Emails!
https://www.google.com/maps/di...External Subdomain 1 Government Drive St. Louis, MO 63110
/visit/hours-and-pricesOpen daily
https://stlzoo.org/about/missionText duplicate Mission
https://stlzoo.org/about/historyText duplicate History
/about/wildcare-parkText duplicate WildCare Park
/conservation/wildlife-reserveText duplicate Wildlife Reserve
/about/zoo-financialsZoo Financials
/about/privacy-policyPrivacy Policy
https://stlzoo.org/newsNews
https://stlzoo.org/email-sign-upNewsletters
/animals/live-animal-webcamsLive Animal Webcams
https://estore.stlzoo.org/External Subdomain Online Store
/employment/employee-resources-2Employee Resources
https://stlzoo.org/giveText duplicate Give
https://stlzoo.org/membershipText duplicate Membership
https://stlzoo.org/give/volunteerVolunteer
/employment/internshipsInternships
https://stlzoo.org/employmentEmployment
/about/contact/vendor-opportun...Vendor Opportunities
/give/corporate-partnersSponsorship and Partnership Opportunities
https://fb.com/stlzooNew window External IMG-ALT Visit us on Facebook (opens in a new tab)
https://instagram.com/stlzooNew window External IMG-ALT Visit us on Instagram (opens in a new tab)
https://x.com/stlzooNew window External IMG-ALT Visit us on X (opens in a new tab)
https://tiktok.com/@stlzooNew window External IMG-ALT Visit us on TikTok (opens in a new tab)
https://youtube.com/@stlzootubeNew window External IMG-ALT Visit us on YouTube (opens in a new tab)
https://threads.net/@stlzooNew window External IMG-ALT Visit us on Threads (opens in a new tab)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://stlzoo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
dateFri, 24 Jan 2025 03:27:15 GMT
content-typetext/html; charset=UTF-8
age3610
content-encodinggzip
link<https://stlzoo.org>; rel='canonical'
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=2592000
via1.1 maniacal-finch-production-7df6898977-k2h8l:8080
warning110 maniacal-finch-production-7df6898977-k2h8l:8080 "Response is stale"
x-cacheHIT from maniacal-finch-production-7df6898977-k2h8l:8080
x-content-type-optionsnosniff
x-robots-tagall
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
servercloudflare
cf-ray906ced34eb01ebae-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,135 referring domains.
This page has 39,193 backlinks.
This page has backlinks from 2,610 different ip addresses.

Robots.txt

# robots.txt for https://stlzoo.org/

sitemap: https://stlzoo.org/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

Search preview

stlzoo.org
Saint Louis Zoo | Saint Louis Zoo
The Saint Louis Zoo is dedicated to saving species and bringing people and wildlife together. Home to over 16,000 animals, many of which are endangered,...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zoo81%Check
Louis Zoo75%Check
Saint Louis Zoo72%Check
Louis70%Check
Saint Louis67%Check
Animals56%Check
Animals Animal56%Check
Wild52%Check
Red52%Check
Dedicated50%Check

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