Stories.starbucks.com - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
44% 
Page structure
100% 
Link structure
96% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.95 s
File size
267.20 kB
Words
392
Media files
12
Number of links
44 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Starbucks Stories - Stories to nurture the limitless possibilities of human connection
The page title should be shorter than 580 pixels. It is 747 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Homepage
The meta description is too short. (69 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://stories.starbucks.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
descriptionHomepage
next-head-count22
langen-us
twitter:cardsummary_large_image
twitter:descriptionWith every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.
twitter:titleStarbucks Stories - Stories to nurture the limitless possibilities of human connection
twitter:imagehttps://stories.starbucks.com/uploads/2019/01/Starbucks_Logo_Hi-res.jpg
og:localeen_US
og:typearticle
og:titleStarbucks Stories - Stories to nurture the limitless possibilities of human connection
og:descriptionWith every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.
og:urlhttps://stories.starbucks.com/
og:site_nameStarbucks Stories
og:imagehttps://stories.starbucks.com/uploads/2019/01/Starbucks_Logo_Hi-res.jpg
og:image:width2500
og:image:height2002
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 392 words on this page. Good pages should have about 800 words of useful content.
29.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...atingCoffeeCraft-Feature.jpg&w=3840&q=75No alt attribute provided
.../08/SBX2024-Press-Logo_8.jpg&w=3840&q=75No alt attribute provided
...toFactSheet-FeatureHoriz.jpg&w=3840&q=75Person in green Starbucks apron holding two coffee bags
...240926-BeanToCup-Feature.jpg&w=3840&q=75A Starbucks partner making a pour over
...RexHamiltonMerch-Feature.jpg&w=3840&q=75No alt attribute provided
...ta-EH-Paralympic-Feature.jpg&w=3840&q=75No alt attribute provided
...edes-EV-chargers-feature.jpg&w=3840&q=75No alt attribute provided
...cks-Next-Gen-Cup-Feature.jpg&w=3840&q=75No alt attribute provided
...SofiTukker-FeatureHoriz3.jpg&w=3840&q=75Stylized photo of Sofi Tukker with overlaid text "Starbucks Presents At Home with Sofi Tukker"
...917-PecanCrunch-Feature2.gif&w=3840&q=75No alt attribute provided
...url=/images/stay-in-touch.png&w=828&q=75Person reading the news
.../coffee-fill-illustration.png&w=828&q=75Coffee Cup Illustration

Page structure

H1 heading
(Critically important)
It’s a great day for coffee
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 It’s a great day for coffee
H2 Our Mission, Values and Promises
H2 Starbucks Reports Preliminary Q4 and Full Fiscal Year 2024 Results
H2 Celebrate International Coffee Day with Starbucks Milano Duetto – One Coffee, Two Distinct Roasts
H2 Starbucks Coffee, Bean-to-Cup
H2 Latest News
H2 People
H2 Planet
H2 Coffee & Craft
H3 Starbucks Defies Gravity with New Beverages, Merchandise & More, Inspired by Universal Pictures’ WICKED
H3 Starbucks New WICKED Inspired Merchandise is Thrillifying
H3 Starbucks Expands Global Effort to Protect Future of Coffee with Two New Coffee Farms
H3 Starbucks vibrant new merch collection radiates joy and energy
H3 ‘This amazing life’ - The captain of the U.S. Paralympic Equestrian team is a Starbucks barista
H3 Starbucks and Mercedes to install EV chargers at 100 Starbucks stores
H3 Starbucks to lead first-ever city-wide reusable cup project in California with NextGen Consortium
H3 Starbucks Hosts ‘At Home With SOFI TUKKER’ for National Coffee Day
H3 Meet fall’s new flavor: Starbucks Pecan Crunch Oatmilk Latte
H3 Keep a pulse on Starbucks.
H3 Stay in touch
H3 Press Center
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://stories.starbucks.com/Anchor Skip to content
https://stories.starbucks.com/Subdomain Starbucks News and Stories
/stories/people/Subdomain People
/stories/community/Subdomain Community
/stories/inclusion-diversity/Subdomain Inclusion & Diversity
/stories/opportunity/Subdomain Opportunity
/people-in-coffee/Subdomain People in Coffee
/stories/the-starbucks-foundat...Subdomain The Starbucks Foundation
/stories/planet/Subdomain Planet
/stories/coffee-craft/Subdomain Coffee & Craft
/stories/beverages-food/Subdomain Beverages & Food
/stories/customer-experience/Subdomain Customer Experience
/stories/innovation/Subdomain Innovation
https://stories.starbucks.com/Anchor Press Center
/executive-leadership-team/Subdomain Executive Leadership Team
/senior-leadership-team/Subdomain Senior Leadership Team
/press/press-releases/Subdomain Press Releases
/press/fact-sheets/Subdomain Fact Sheets
/press/starbucks-for-the-record/Subdomain Starbucks for the Record
/press/views/Subdomain Views
/multimediaSubdomain Multimedia
/contact/Subdomain Contact us
/missionSubdomain Our Mission, Values and Promises
/celebrating-starbucks-coffee-...Subdomain It’s a great day for coffee Starbucks celebrates the farmers, roasters and baristas who work relentlessly to craft the perfect cup. Read More
/press/2024/starbucks-reports-...Subdomain Starbucks Reports Preliminary Q4 and Full Fiscal Year 2024 Results
/press/2024/celebrate-internat...Subdomain Celebrate International Coffee Day with Starbucks Milano Duetto – One Coffee, Two Distinct Roasts
IMG-ALT Person in green Starbucks apron holding two coffee bags
/stories/2024/starbucks-coffee...Subdomain Starbucks Coffee, Bean-to-Cup
IMG-ALT A Starbucks partner making a pour over
/press/2024/starbucks-defies-g...Subdomain Starbucks Defies Gravity with New Beverages, Merchandise & More, Inspired by Universal Pictures’ WICKED
/press/2024/starbucks-new-wick...Subdomain Starbucks New WICKED Inspired Merchandise is Thrillifying
/press/2024/starbucks-expands-...Subdomain Starbucks Expands Global Effort to Protect Future of Coffee with Two New Coffee Farms
/stories/people/Subdomain Text duplicate People
/stories/2024/starbucks-artist...Subdomain Starbucks vibrant new merch collection radiates joy and energy
/stories/2024/the-captain-of-t...Subdomain ‘This amazing life’ - The captain of the U.S. Paralympic Equestrian team is a Starbucks barista
/stories/planet/Subdomain Text duplicate Planet
/stories/2024/starbucks-and-me...Subdomain Starbucks and Mercedes to install EV chargers at 100 Starbucks stores
/stories/2024/starbucks-to-lea...Subdomain Starbucks to lead first-ever city-wide reusable cup project in California with NextGen Consortium
/stories/coffee-craft/Subdomain Text duplicate Coffee & Craft
/stories/2024/starbucks-hosts-...Subdomain Starbucks Hosts ‘At Home With SOFI TUKKER’ for National Coffee Day
/stories/2024/meet-fall-new-fl...Subdomain Meet fall’s new flavor: Starbucks Pecan Crunch Oatmilk Latte
https://www.facebook.com/starb...New window External Subdomain Facebook
https://twitter.com/StarbucksnewsNew window External Twitter
https://www.instagram.com/star...New window External Subdomain Instagram
https://www.youtube.com/starbucksNew window External Subdomain YouTube
/press/press-releases/Press Center All the latest news and views from Starbucks. View Press Center
IMG-ALT Coffee Cup Illustration
/cdn-cgi/l/email-protectionNew window Share in email
https://www.facebook.com/starb...New window External Subdomain Text duplicate Facebook
https://twitter.com/StarbucksnewsNew window External Text duplicate Twitter
https://www.instagram.com/star...New window External Subdomain Text duplicate Instagram
https://www.youtube.com/starbucksNew window External Subdomain Text duplicate YouTube
https://stories.starbucks.com/Subdomain English USA
https://stories.starbucks.ca/External Subdomain English Canada
https://stories.starbucks.ca/fr/External Subdomain Français
/emea/Subdomain English EMEA
https://historias.starbucks.com/External Subdomain Español
https://historias.starbucks.co...External Subdomain Português
https://historias.starbucks.co...External Subdomain English Latin America
/asia/Subdomain English Asia
https://stories.starbucks.co.jp/External Subdomain 日本語

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://stories.starbucks.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (267 kB).

HTTP Response Header

NameValue
dateWed, 23 Oct 2024 13:53:07 GMT
content-typetext/html; charset=utf-8
x-app-version2.3.2
referrer-policysame-origin
strict-transport-securitymax-age=31536000; includeSubDomains
feature-policycamera 'self'; fullscreen 'self'; geolocation 'self'; gyroscope 'none'; magnetometer 'none'; microphone 'self'; midi 'self'; payment 'none'; sync-xhr 'self'
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https://platform.twitter.com https://yoast.com https://fast.wistia.net https://fast.wistia.com http://fast.wistia.net http://fast.wistia.com https://ssl.google-analytics.com https://s.ytimg.com https://connect.facebook.net https://jssdkcdns.mparticle.com https://tagmanager.google.com https://www.googleadservices.com https://googleads.g.doubleclick.net https://public.tableau.com/ https://www.tiktok.com/ https://lf16-tiktok-web.tiktokcdn-us.com https://consent.trustarc.com https://maps.googleapis.com https://static.licdn.com https://static-exp1.licdn.com https://static-exp2.licdn.com https://static-exp3.licdn.com;img-src 'self' data: https://stories.starbucks.com https://storiesadmin.starbucks.com https://stories.starbucks.com https://stories.starbucks.ca https://stories.starbucks.co.jp https://historias.starbucks.com https://storiesadmin.starbucks.com https://p.adsymptotic.com https://adsymptotic.com https://dc.ads.linkedin.com https://px.ads.linkedin.com https://licdn.com 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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,158 referring domains.
This page has 106,016 backlinks.
This page has backlinks from 9,188 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search/
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://stories.starbucks.com/sitemap_index.xml
Sitemap: https://stories.starbucks.ca/en-ca/sitemap_index.xml
Sitemap: https://stories.starbucks.ca/fr/sitemap_index.xml
Sitemap: https://stories.starbucks.com/emea/sitemap_index.xml
Sitemap: https://historias.starbucks.com/es/sitemap_index.xml
Sitemap: https://historias.starbucks.com/br/sitemap_index.xml
Sitemap: https://stories.starbucks.com/asia/sitemap_index.xml
Sitemap: https://stories.starbucks.co.jp/ja/sitemap_index.xml
Sitemap: https://historias.starbucks.com/en-es/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Starbucks62%Check
Starbucks stories60%Check
Stories59%Check
Coffee58%Check
Starbucks Coffee58%Check
Coffee Day56%Check
day54%Check
Coffee Cup52%Check
great50%Check
cup46%Check
Show more keywords and terms

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