Sunspel.com - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
78% 
Page structure
34% 
Link structure
47% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
311.00 kB
Words
812
Media files
43
Number of links
170 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Luxury British Men's & Women's Clothing | Sunspel
The length of the page title is perfect. (458 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sunspel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
google-site-verificationCc3b-DZHhRvWj2K7Dp1VLRKs4NkH97bOsJ4uFvHafdw
apple-mobile-web-app-titleSunspel
application-nameSunspel
msapplication-TileColor#ffffff
msapplication-config//www.sunspel.com/cdn/shop/t/303/assets/browserconfig.xml?49079
shopify-digital-wallet/63651545319/digital_wallets/dialog
shopify-checkout-api-token2bd78eaac200292b1a12592a83e5d58a
langen
twitter:cardsummary_large_image
twitter:titleLuxury British Men's & Women's Clothing | Sunspel
twitter:descriptionShop sunspel.com for the definitive range of luxury British staples for men and women, with exclusive products and free delivery available.
og:site_nameSunspel
og:urlhttps://www.sunspel.com/
og:titleLuxury British Men's & Women's Clothing | Sunspel
og:typewebsite
og:descriptionShop sunspel.com for the definitive range of luxury British staples for men and women, with exclusive products and free delivery available.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Sign up to create an account and receive exclusive news about Sunspel....
This page contains 812 words. That's ok.
24.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
42 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...irts-750x1110.jpg?v=1714379618&width=750No alt attribute provided
...-5fdfc76db5b1.jpg?v=1714390634&width=750No alt attribute provided
...n-MW-750x1110.jpg?v=1714142979&width=750No alt attribute provided
...n-WW-750x1110.jpg?v=1714142991&width=750No alt attribute provided
...hirt-750x1110.jpg?v=1714390200&width=750No alt attribute provided
...hirt-750x1110.jpg?v=1705334275&width=750No alt attribute provided
...ns-T-750x1110.jpg?v=1705078283&width=750No alt attribute provided
...Polo-750x1110.jpg?v=1714390212&width=750No alt attribute provided
...Polo-750x1110.jpg?v=1705408958&width=750No alt attribute provided
...Polo-750x1110.jpg?v=1705078407&width=750No alt attribute provided
...tory-750x1110.jpg?v=1699822763&width=750No alt attribute provided
...cons-750x1110.jpg?v=1699822762&width=750No alt attribute provided
...ries-750x1110.jpg?v=1699822763&width=750No alt attribute provided
...-3500-x-1300.jpg?v=1714576429&width=3500No alt attribute provided
...-68d869733797.jpg?v=1714403596&width=900No alt attribute provided
...hirt-Desktop.jpg?v=1714140019&width=1070No alt attribute provided
...Tshirt-Mobile.jpg?v=1714140015&width=500No alt attribute provided
...Polo-Desktop.jpg?v=1714140033&width=1070No alt attribute provided
...s-Polo-Mobile.jpg?v=1714140038&width=500No alt attribute provided
...oxer-Desktop.jpg?v=1714140079&width=1070No alt attribute provided
...-Boxer-Mobile.jpg?v=1714140070&width=500No alt attribute provided
...Split-1-Left.jpg?v=1714142003&width=2500No alt attribute provided
...Split-1-Left.jpg?v=1714142003&width=1270No alt attribute provided
...-81b3b1a15238.jpg?v=1714142016&width=930No alt attribute provided
...A-Split-Linen.jpg?v=1714142041&width=910No alt attribute provided
...t-2-Right-alt.jpg?v=1714147234&width=930No alt attribute provided
...er-Essentials.jpg?v=1714141764&width=910No alt attribute provided
...ec7517a68c26.jpg?v=1714147286&width=2500No alt attribute provided
...ec7517a68c26.jpg?v=1714147286&width=1270No alt attribute provided
...0007s-buub-3.jpg?v=1712312958&width=1070No alt attribute provided
...h0007s-buub-3.jpg?v=1712312958&width=500No alt attribute provided
...l8254-buaa-3.jpg?v=1712311360&width=1070No alt attribute provided
...ol8254-buaa-3.jpg?v=1712311360&width=500No alt attribute provided
...3225b7cee838.jpg?v=1715251507&width=1070No alt attribute provided
...ht2039-gnid-3.jpg?v=1715071238&width=500No alt attribute provided
...-1070-x-1455.jpg?v=1714575491&width=1070No alt attribute provided
...ats-500-x-680.jpg?v=1714575498&width=500No alt attribute provided
...6e775e78cf0c.jpg?v=1714575512&width=1070No alt attribute provided
...-37af68762f0a.jpg?v=1714575523&width=500No alt attribute provided
...555defc1b349.jpg?v=1714575537&width=1070No alt attribute provided
...-26296ebdccee.jpg?v=1714575543&width=500No alt attribute provided
...890x1120-Core.jpg?v=1713526084&width=890No alt attribute provided
...elGiftBox2022.jpg?v=1669308423&width=500Gift Box

Page structure

H1 heading
(Critically important)
Sunspel
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Sunspel
H2 NEW COLLECTION
H2 British Luxury Since 1860
H2 The Linen Collection
H2 Summer Essentials
H2 Shop By Category
H2 Enjoy 10% off
H2 Welcome to Sunspel
H3 Shop T-shirts
H3 Shop Polo Shirts
H3 Summer Collection
H3 Summer Collection Duplicate text
H3 Classic T-shirts
H3 Midweight T-shirts
H3 Women’s T-shirts
H3 Riviera Polo Shirts
H3 Piqué Polo Shirts
H3 Sea Island Polo Shirts
H3 History
H3 Icons
H3 Factory
H3 The Sunspel Classic T-shirt, handmade in England
H3 The Riviera Polo Shirt, as tailored for James Bond
H3 The original British Boxer Short, introduced in 1947
H3 T-shirts
H3 Polo Shirts
H3 Shirts
H3 Sweatshirts
H3 Knitwear
H3 Casual Tailoring
H4 Contact
H4 Empty heading
H4 Location
H4 What will fit in the box?
H4 Added to your bag
H5 Sunspel Duplicate text
H5 Customer Care
H5 Follow Us
H5 Get 10% off your first order
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.sunspel.com/Anchor Skip to content
/collections/mens-allNo Text
/collections/our-iconsNo Text
/collections/mens-new-inNew
/collections/mens-new-inMen’s New In
/collections/mens-new-inShop All
/collections/mens-new-in-t-shirtsT-shirts
/collections/mens-new-in-polo-...Polo Shirts
/collections/mens-new-in-shirtsShirts
/collections/mens-new-in-jacke...Jackets & Coats
/collections/mens-new-in-sweat...Sweatshirts & Sweatpants
/collections/mens-new-in-knitwearKnitwear
/collections/mens-new-in-under...Underwear
/collections/mens-new-in-acces...Accessories
/collections/womens-new-inWomen’s New In
/collections/womens-new-inText duplicate Shop All
/collections/womens-new-in-t-s...T-shirts & Tops
/collections/womens-new-in-kni...Text duplicate Knitwear
/collections/womens-new-in-swe...Text duplicate Sweatshirts & Sweatpants
/collections/womens-new-in-shi...Shirts & Blouses
/collections/womens-new-in-jac...Text duplicate Jackets & Coats
/collections/womens-new-in-acc...Text duplicate Accessories
/collections/mens-new-in-t-shirtsShop T-shirts
/collections/mens-new-in-polo-...Shop Polo Shirts
/collections/mensMen
/collections/mens-allText duplicate Shop All
/collections/mens-clothingClothing
/collections/mens-tshirtsText duplicate T-shirts
/collections/mens-polo-shirtsText duplicate Polo Shirts
/collections/mens-outerwearText duplicate Jackets & Coats
/collections/mens-shirtsText duplicate Shirts
/collections/mens-knitwearText duplicate Knitwear
/collections/mens-trousersTrousers
/collections/mens-sweatsText duplicate Sweatshirts & Sweatpants
/collections/mens-suitsSuits
/collections/mens-shortsShorts
/collections/mens-loungewearLoungewear & Sleepwear
/collections/mens-swimwearSwimwear
/collections/mens-activewearActivewear
/collections/mens-underwearText duplicate Underwear
/collections/mens-underwear-bo...Boxer Shorts
/collections/mens-underwear-tr...Trunks & Shorts
/collections/mens-underwear-briefBriefs
/collections/mens-underwear-topsUnderwear Tops
/collections/mens-underwear-mu...Buy More & Save
/collections/mens-accessoriesText duplicate Accessories
/collections/mens-accessories-...Shoes
/collections/mens-accessories-...Socks
/collections/mens-accessories-...Bags & Wallets
/collections/mens-accessories-...Fragrance & Candles
/collections/mens-accessories-...Hats, Scarves & Gloves
/collections/mens-accessories-...Belts
/collections/giftsGift Guide
/collections/mens-wardrobe-ess...The Essentials
/collections/mens-casual-tailo...Casual Tailoring
/collections/mens-the-holiday-...The Holiday Collection
/collections/mens-linenLinen
/collections/mens-sea-island-c...Sea Island Cotton
/collections/made-in-britainMade in Britain
/collections/mens-new-inSummer Collection
/collections/womensWomen
/collections/womens-allText duplicate Shop All
/collections/womens-clothingText duplicate Clothing
/collections/womens-tshirtsText duplicate T-shirts & Tops
/collections/womens-knitwearText duplicate Knitwear
/collections/womens-sweatsText duplicate Sweatshirts & Sweatpants
/collections/womens-outerwearText duplicate Jackets & Coats
/collections/womens-trousers-a...Text duplicate Trousers
/collections/womens-dresses-an...Dresses & Skirts
/collections/womens-shirtsText duplicate Shirts & Blouses
/collections/womens-sleepwearText duplicate Loungewear & Sleepwear
/collections/womens-underwearText duplicate Underwear
/collections/underwear-briefsText duplicate Briefs
/collections/womens-underwear-...French Knickers
/collections/womens-underwear-...Bralettes & Crop Tops
/collections/womens-underwear-...Camis, Tanks & Slips
/collections/womens-accessoriesText duplicate Accessories
/collections/womens-accessorie...Text duplicate Hats, Scarves & Gloves
/collections/womens-accessorie...Text duplicate Fragrance & Candles
/collections/womens-accessorie...Text duplicate Shoes
/collections/womens-accessorie...Subdomain Text duplicate Socks
/collections/womens-accessorie...Bags
/collections/giftsText duplicate Gift Guide
/collections/womens-wardrobe-e...Text duplicate The Essentials
/collections/women-s-modern-wo...Modern Workwear
/collections/womens-the-holida...Text duplicate The Holiday Collection
/collections/womens-linen-coll...Text duplicate Linen
/collections/womens-new-inText duplicate Summer Collection
/collections/the-sunspel-t-shirtText duplicate T-shirts
/collections/mens-tshirtsMen’s T-shirts
/collections/mens-tshirtsAll T-shirts
/collections/the-classic-t-shirtClassic T-shirts
/collections/the-riviera-t-shirtRiviera Midweight T-shirts
/collections/mens-heavyweight-...Heavyweight T-shirts
/collections/mens-the-sea-isla...Sea Island Cotton T-shirts
/collections/mens-new-in-t-shirtsNew In T-shirts
/collections/womens-tshirtsWomen’s T-shirts
/collections/womens-tshirtsAll T-shirts & Tops
/collections/womens-midweight-...Boy Fit T-shirts
/collections/womens-classic-t-...Text duplicate Classic T-shirts
/collections/womens-heavyweigh...Text duplicate Heavyweight T-shirts
/collections/womens-sea-island...Text duplicate Sea Island Cotton T-shirts
/collections/womens-new-in-t-s...New In T-shirts & Tops
/collections/the-classic-t-shirtText duplicate Classic T-shirts
/collections/the-riviera-t-shirtMidweight T-shirts
/collections/womens-tshirtsText duplicate Women’s T-shirts
/collections/the-sunspel-polo-...Text duplicate Polo Shirts
/collections/mens-polo-shirtsMen’s Polo Shirts
/collections/mens-polo-shirtsAll Polo Shirts
/collections/mens-polo-shirts-...Riviera Polo Shirts
/collections/mens-polo-shirts-...Piqué Polo Shirts
/collections/mens-knitted-polo...Knitted Polo Shirts
/collections/sea-island-cotton...Sea Island Cotton Polo Shirts
/collections/mens-new-in-polo-...New In Polo Shirts
/collections/mens-polo-shirts-...Text duplicate Riviera Polo Shirts
/collections/mens-polo-shirts-...Text duplicate Piqué Polo Shirts
/collections/sea-island-cotton...Sea Island Polo Shirts
/pages/aboutAbout
/pages/aboutWho we are
/pages/aboutText duplicate About
/pages/our-historyHistory
/pages/our-iconsIcons
/pages/factoriesFactories
/pages/sustainabilitySustainability
/pages/our-historyText duplicate History
/pages/our-iconsText duplicate Icons
/blogs/the-journal/long-eaton-...Factory
https://www.sunspel.com/Sunspel
/pages/privacy-policyPrivacy Policy.
https://www.sunspel.com/cart0 Cart
/pages/contactContact us
/pages/shippingShipping
/pages/returnsReturns
/pages/faqsFAQs
/pages/terms-conditionsTerms & Conditions
/pages/privacy-policyPrivacy Policy
/pages/privacy-policyText duplicate Privacy Policy.
https://www.sunspel.com/cartText duplicate 0 Cart
/collections/mens-new-inShop Now
/collections/mens-new-inText duplicate Shop Now
/collections/mens-tshirtsThe Sunspel Classic T-shirt, handmade in England
/collections/mens-polo-shirtsThe Riviera Polo Shirt, as tailored for James Bond
/collections/mens-underwearThe original British Boxer Short, introduced in 1947
/collections/mens-linen/collections/mens-linen
/collections/mens-linenSHOP NOW
/collections/mens-linenText duplicate SHOP NOW
/collections/mens-tshirtsText duplicate Shop T-shirts
/collections/mens-tshirtsText duplicate Shop T-shirts
/collections/mens-polo-shirtsText duplicate Shop Polo Shirts
/collections/mens-tshirts/collections/mens-tshirts
/collections/mens-tshirtsText duplicate T-shirts
/collections/mens-polo-shirtsText duplicate Polo Shirts
/collections/mens-shirtsText duplicate Shirts
/collections/mens-sweatsSweatshirts
/collections/mens-knitwearText duplicate Knitwear
/collections/mens-casual-tailo...Text duplicate Casual Tailoring
/collections/mens-new-inVIEW ALL
/uk/info/privacy-policySubdomain privacy policy
A-TITLE https://www.sunspel.com/uk/info/privacy-policy
/pages/aboutAbout Us
/blogs/the-journalThe Journal
/blogs/the-journal/tagged/cate...Subdomain Care Guides
/pages/store-listingOur Stores
/pages/careersCareers
/pages/contactText duplicate Contact us
/pages/shippingText duplicate Shipping
/pages/returnsText duplicate Returns
/pages/faqsText duplicate FAQs
/pages/terms-conditionsTerms
/pages/privacy-policyPrivacy
https://www.facebook.com/SunspelExternal Subdomain Facebook
https://www.instagram.com/suns...External Subdomain Instagram
https://twitter.com/SunspelExternal Twitter
https://www.sunspel.com/cartAdded to your bag

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sunspel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (311 kB).

HTTP Response Header

NameValue
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 996 referring domains.
This page has 13,125 backlinks.
This page has backlinks from 753 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 9830 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://sunspel.com/sitemap.xml

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Sitemap: https://sunspel.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
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Sitemap: https://sunspel.com/sitemap.xml

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Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.sunspel.com/sitemap.xml

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Sitemap: https://www.sunspel.com/sitemap.xml

User-agent: AhrefsSiteAudit
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Disallow: /search
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Sitemap: https://www.sunspel.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sunspel78%Check
British54%Check
Women52%Check
Luxury50%Check
box46%Check
Clothing46%Check
Shirts44%Check
Shop44%Check
Summer44%Check
Riviera44%Check

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