Supply.co - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
66% 
Page structure
74% 
Link structure
50% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
752.50 kB
Words
2586
Media files
51
Number of links
116 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Supply | High-Performance Products For Personal Grooming
The length of the page title is perfect. (542 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Supply, we fuse classic traditions and plant-based ingredients with the most useful innovations of modern science and engineering. As seen on Shark Tank, GQ, Men's Journal, and more.
The meta description is too long: 1162 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://supply.co/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationXzmMzrsVZi_dUY-mrHNHXuJnKta_C8yTWEquTO-Zpyw
viewportwidth=device-width,initial-scale=1
theme-color#9a825c
descriptionAt Supply, we fuse classic traditions and plant-based ingredients with the most useful innovations of modern science and engineering. As seen on Shark Tank, GQ, Men's Journal, and more.
facebook-domain-verificationat18zo3j4vql7mahtrejhrrn0x5e2n
shopify-digital-wallet/10155047/digital_wallets/dialog
shopify-checkout-api-token34c0ab4f6a4b417c501a4c279c33c46d
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleSupply | High-Performance Products For Personal Grooming
twitter:descriptionAt Supply, we fuse classic traditions and plant-based ingredients with the most useful innovations of modern science and engineering. As seen on Shark Tank, GQ, Men's Journal, and more.
og:site_nameSupply
og:urlhttps://supply.co/
og:titleSupply | High-Performance Products For Personal Grooming
og:typewebsite
og:descriptionAt Supply, we fuse classic traditions and plant-based ingredients with the most useful innovations of modern science and engineering. As seen on Shark Tank, GQ, Men's Journal, and more.
og:imagehttp://supply.co/cdn/shop/files/supply-87-2-2_3b3794c9-48b3-4a9c-b31f-642708779e48.jpg?v=1622572339
og:image:secure_urlhttps://supply.co/cdn/shop/files/supply-87-2-2_3b3794c9-48b3-4a9c-b31f-642708779e48.jpg?v=1622572339
og:image:width1000
og:image:height714
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 2586 words. That's ok.
29.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (752.5 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: free us shipping
Some tags are too long. With 87 characters this one is longer than 70 characters:
"we love it. we hope you love it. but it was time to innovate, improve and move forward."
Image SEO
(Somewhat important)
38 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...experiments_1.png?v=1695827164&width=240No alt attribute provided
...experiments_1.png?v=1695827164&width=200No alt attribute provided
...ments-white_1.png?v=1695827702&width=240No alt attribute provided
...ments-white_1.png?v=1695827702&width=200No alt attribute provided
...212b031407c9.png?v=1637683164&width=1080No alt attribute provided
...ucts/STND-CM.png?v=1623423774&width=1080No alt attribute provided
...s/HPS-AC-100.jpg?v=1666885165&width=1080No alt attribute provided
...212b031407c9.png?v=1711652306&width=1080No alt attribute provided
...-MB-WB-100_1.jpg?v=1714166257&width=2130Bundles
...ro_image_SUP.jpg?v=1695682160&width=5600No alt attribute provided
...age_mobile_1.png?v=1695683433&width=2160No alt attribute provided
...ecision_fins.png?v=1656010229&width=2472The Supply Single Edge SE close up image
...dial_upclose.png?v=1656528406&width=2364No alt attribute provided
...-MB-WB-100_1.jpg?v=1714166257&width=1080No alt attribute provided
...Abraham-4x51.png?v=1714166257&width=1000No alt attribute provided
...-MBPDP-100_2.jpg?v=1714166541&width=1080No alt attribute provided
...5c1db0680182.png?v=1714166541&width=1000No alt attribute provided
...b20a701b4db1.jpg?v=1707868542&width=1080No alt attribute provided
...555203511cc7.png?v=1710954372&width=1000No alt attribute provided
.../SERP-MP-100.jpg?v=1715370413&width=1080No alt attribute provided
...products/pro.png?v=1715370413&width=1000No alt attribute provided
....75x-100copy.jpg?v=1711033370&width=1080No alt attribute provided
...roducts/brsh.jpg?v=1711033370&width=1000No alt attribute provided
...ec6ba4b46fa6.png?v=1701105759&width=1080No alt attribute provided
...les/Frame245.png?v=1701105759&width=1000No alt attribute provided
...les/Frame146.png?v=1699034038&width=1080No alt attribute provided
...les/Frame124.png?v=1699034038&width=1000No alt attribute provided
...TravelCase_2.png?v=1698942539&width=1080No alt attribute provided
...9de9ef73915b.png?v=1699638418&width=1000No alt attribute provided
...les/Frame148.png?v=1699405560&width=1080No alt attribute provided
...a07d5356fc2a.png?v=1699405560&width=1000No alt attribute provided
...316fdfdd78cb.jpg?v=1666881888&width=1080No alt attribute provided
...97b04a52cb28.jpg?v=1666885288&width=1000No alt attribute provided
...t_1.02.29_PM.png?v=1685725355&width=2654No alt attribute provided
...p/products/9.jpg?v=1621691843&width=2130No alt attribute provided
...supply-498_1.jpg?v=1637078780&width=3820No alt attribute provided
...9E7__original.jpg?v=1621884276&width=720The Single Edge Starter Set user generated content
...550__original.jpg?v=1621884310&width=720The Supply Synthetic shave brush, shaving cream and post shave posted by a customer
...FDF__original.jpg?v=1621884339&width=720The Single Edge Razor, shave brush and shaving cream posted by a customer
...Qao__original.gif?v=1621884364&width=720The Single Edge Razor laid on a shiny surface
...838__original.jpg?v=1621884403&width=720A hand holding the Single Edge Razor
...843__original.jpg?v=1621884442&width=720The Supply Ultimate Starter Set posted by a customer
...8D1__original.jpg?v=1621884489&width=720The Single Edge Razor standing tall on the Supply Razor Stand beside the Synthetic Shaving Brush lying inside the Marble Bowl
...031__original.jpg?v=1621884516&width=720The Supply post shave in a white background
...9e9281feb1d9.png?v=1621716752&width=1080Shipping and returns icon
...0d9663c8ff29.png?v=1621716779&width=1080Icon of an hammer
...7678bb4e0a56.png?v=1621716765&width=1080The Supply guarantee icon
...stagram-logo.jpg?v=1656615355&width=1020No alt attribute provided

Page structure

H1 heading
(Critically important)
Supply
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Supply
H2 High-Performance Grooming
H2 Single Edge SE
H2 Single Edge Pro
H2 Shop Our Best Sellers
H2 NEW Releases
H2 Don't know whether to go SE or Pro?
H2 The Best Thing Since Sliced Beard
H2 "Their single-blade, perfectly weighted razors take the guesswork out of safety-razor shaving."
H2 "...designed to minimize skin irritation, razor bumps, ingrown hairs and razor burn."
H2 Why People Love Supply
H2 Your Questions Answered
H2 Free USA Shipping
H2 Lifetime Warranty
H2 The Supply Guarantee
H2 About Us
H2 Quick Links
H2 Get in touch
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://supply.co/Anchor Skip to content
https://supply.co/No Text
https://supply.co/No Text
https://supply.co/pages/shop-nowShop
/collections/shaveShaving
/products/the-single-edge-seSingle Edge SE
/products/the-single-edge-proSingle Edge Pro
/products/ultra-lather-shaving...Shaving Cream
/products/razor-bump-remedyRazor Bump Remedy
/products/healing-post-shavePost Shave
/products/single-edge-blades-b...Blades
/collections/accessories-1Accessories
/products/nylon-dopp-kitNEW Dopp Kit
/products/single-edge-razor-standRazor Stand
/products/silvertip-synthetic-...Shaving Brush
/products/single-edge-travel-caseTravel Case
/products/marble-shaving-bowlMarble Bowl
/products/new-grip-sleeveGrip Sleeve
/collections/beardBeard
/products/activating-beard-rollerBeard Roller
/products/beard-roller-refresherBeard Refresher
/products/activating-beard-serumBeard Serum
/products/beard-conditionerBeard Conditioner
/products/styling-beard-balmBeard Balm
/collections/skincareSkincare
/products/feel-good-face-washFace Wash
/products/multi-purpose-moistu...Moisturizer
/products/age-defense-eye-creamEye Cream
/products/super-fresh-face-scrubFace Scrub
/collections/bundlesBundle Sets
/products/new-the-se-starter-setThe SE Starter Set
/products/new-the-pro-starter-setThe Pro Starter Set
/products/shave-essentialsShave Essentials
/products/mens-skincare-essent...Skin Essentials
/products/growth-setBeard Growth Set
https://supply.co/pages/learnLearn
https://www.notion.so/equip-by...External Subdomain Help Docs
https://supply.co/blogs/journalBlog
https://supply.co/pages/aboutOur Story
/pages/find-your-razor?utm_sou...Get Started
https://supply.co/searchSearch
https://supply.co/accountAccount
https://supply.co/cart0 Cart
/products/single-edge-blades-b...Black Label Blades from $8 from $8
/products/single-edge-razor-standSingle Edge Razor Stand $29 $29
/products/healing-post-shaveHealing Post Shave $14 $14
/products/black-label-blades-t...Black Label Blades- Trial $8 $8
/collections/shaveView all
/products/the-single-edge-seText duplicate Single Edge SE
/products/the-single-edge-proText duplicate Single Edge Pro
/products/ultra-lather-shaving...Text duplicate Shaving Cream
/products/razor-bump-remedyText duplicate Razor Bump Remedy
/products/healing-post-shaveText duplicate Post Shave
/products/single-edge-blades-b...Text duplicate Blades
/collections/accessories-1Text duplicate View all
/products/nylon-dopp-kitText duplicate NEW Dopp Kit
/products/single-edge-razor-standText duplicate Razor Stand
/products/silvertip-synthetic-...Text duplicate Shaving Brush
/products/single-edge-travel-caseText duplicate Travel Case
/products/marble-shaving-bowlText duplicate Marble Bowl
/products/new-grip-sleeveText duplicate Grip Sleeve
/collections/beardText duplicate View all
/products/activating-beard-rollerText duplicate Beard Roller
/products/beard-roller-refresherText duplicate Beard Refresher
/products/activating-beard-serumText duplicate Beard Serum
/products/beard-conditionerText duplicate Beard Conditioner
/products/styling-beard-balmText duplicate Beard Balm
/collections/skincareText duplicate View all
/products/feel-good-face-washText duplicate Face Wash
/products/multi-purpose-moistu...Text duplicate Moisturizer
/products/age-defense-eye-creamText duplicate Eye Cream
/products/super-fresh-face-scrubText duplicate Face Scrub
/collections/bundlesText duplicate View all
/products/new-the-se-starter-setText duplicate The SE Starter Set
/products/new-the-pro-starter-setText duplicate The Pro Starter Set
/products/shave-essentialsText duplicate Shave Essentials
/products/mens-skincare-essent...Text duplicate Skin Essentials
/products/growth-setText duplicate Beard Growth Set
https://www.notion.so/equip-by...External Subdomain Text duplicate Help Docs
https://supply.co/blogs/journalText duplicate Blog
https://supply.co/pages/aboutText duplicate Our Story
/pages/find-your-razor?utm_sou...Text duplicate Get Started
https://supply.co/pages/shop-nowNo Text
https://supply.co/pages/shop-nowSHOP NOW
/products/the-single-edge-seNo Text
/products/the-single-edge-seSHOP SE
/products/the-single-edge-proNo Text
/products/the-single-edge-proSHOP PRO
/collections/best-sellers-2Text duplicate View all
/collections/best-sellers-2/pr...Bundle & Save Sale
/collections/best-sellers-2/pr...Best-Seller
/collections/best-sellers-2/pr...Text duplicate Bundle & Save Sale
/collections/best-sellers-2/pr...Text duplicate Best-Seller
/collections/best-sellers-2/pr...Text duplicate Bundle & Save Sale
/collections/new-releases-holi...Text duplicate View all
/collections/new-releases-holi...Sold Out
/collections/new-releases-holi...No Text
/collections/new-releases-holi...Text duplicate Best-Seller
/collections/new-releases-holi...Text duplicate Bundle & Save Sale
/collections/new-releases-holi...Award-Winning
/pages/find-your-razorNo Text
/pages/find-your-razorTAKE THE QUIZ
/blogs/journal/our-farewell-to...New window Read More.
A-TITLE https://supply.co/blogs/journal/our-farewell-to-the-single-edge-2-0-goodbyes-faqs-and-the-future-of-single-edge-shaving
https://supply.co/pages/aboutText duplicate Our Story
/pages/shark-tank-razorShark Tank
https://supply.co/pages/pressPress
/pages/ambassadorsAmbassador Program
/pages/contact-usContact Us
https://supply.co/pages/stockistsStockists
https://www.notion.so/Equip-by...External Subdomain FAQs
/pages/shipping-returns-policyShipping & Returns
https://supply.co/pages/warrantyLifetime Warranty
/pages/military-discountMilitary Discount
/pages/accessibilityAccessibility Statement
/policies/privacy-policyPrivacy Policy
/policies/terms-of-serviceTerms of Service
/policies/refund-policyRefund policy
https://supply.co/accountMy account
/pages/contact-usContact us
https://instagram.com/supplyNew window External Instagram
A-TITLE Supply on Instagram
https://www.facebook.com/supplyNew window External Subdomain Facebook
A-TITLE Supply on Facebook
https://www.tiktok.com/@supplyNew window External Subdomain TikTok
A-TITLE Supply on TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://supply.co/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (753 kB).

HTTP Response Header

NameValue
dateFri, 17 May 2024 14:06:39 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid83
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set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//supply.co/cdn/shop/t/255/assets/theme.css?v=97958388425298406391699483805>; as="style"; rel="preload", <//supply.co/cdn/shop/t/255/assets/common.css?v=58318043474806019751715367294>; as="style"; rel="preload", <//supply.co/cdn/shop/t/255/assets/custom-theme.css?v=5181108802287895661715367290>; as="style"; rel="preload", <https://cdn.shopify.com/extensions/4b91581f-54b9-4548-a128-e653e6e7469f/bogos-io-free-gift-30/assets/glider.min.css>; as="style"; rel="preload", <https://cdn.shopify.com/extensions/4b91581f-54b9-4548-a128-e653e6e7469f/bogos-io-free-gift-30/assets/freegifts-main.css>; as="style"; rel="preload", <https://cdn.shopify.com/extensions/4b91581f-54b9-4548-a128-e653e6e7469f/bogos-io-free-gift-30/assets/bogos.bundle.css>; as="style"; rel="preload", <//supply.co/cdn/shop/files/Screen_Shot_2023-06-02_at_1.02.29_PM.png?v=1685725355&width=2654>; as="image"; rel="preload"; imagesrcset="//supply.co/cdn/shop/files/Screen_Shot_2023-06-02_at_1.02.29_PM.png?v=1685725355&width=352 352w, //supply.co/cdn/shop/files/Screen_Shot_2023-06-02_at_1.02.29_PM.png?v=1685725355&width=832 832w, //supply.co/cdn/shop/files/Screen_Shot_2023-06-02_at_1.02.29_PM.png?v=1685725355&width=1200 1200w, //supply.co/cdn/shop/files/Screen_Shot_2023-06-02_at_1.02.29_PM.png?v=1685725355&width=1920 1920w"; imagesizes="(min-width: 769px) 100vw, 100vw"
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servercloudflare
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 662 referring domains.
This page has 13,288 backlinks.
This page has backlinks from 431 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 22860 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /cart
Disallow: /orders
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Sitemap: https://supply.co/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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Sitemap: https://supply.co/sitemap.xml

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supply.co
Supply | High-Performance Products For Personal Grooming
At Supply, we fuse classic traditions and plant-based ingredients with the most useful innovations of modern science and engineering. As seen on Shark Tank, GQ, Men's Journal, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SUPPLY93%Check
SUPPLY GUARANTEE68%Check
High-Performance50%Check
Razor49%Check
Grooming49%Check
Contact Us49%Check
High-Performance Products49%Check
products48%Check
Personal Grooming48%Check
NO pressure47%Check
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