Suttontrust.com - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
52% 
Page structure
100% 
Link structure
90% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
65.70 kB
Words
282
Media files
5
Number of links
33 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sutton Trust
The page title is too short. (110 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.suttontrust.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationEmpty
msapplication-TileColor#064891
theme-color#ffffff
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
article:modified_time2024-05-30T07:51:45+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleSutton Trust
og:urlhttps://www.suttontrust.com/
og:site_nameSutton Trust
og:imagehttps://www.suttontrust.com/wp-content/uploads/2020/01/sutton_trust_logo.png
og:image:width1912
og:image:height2162
og:image:typeimage/png
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 282 words on this page. Good pages should have about 800 words of useful content.
27.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Early Years icon
data:[...] Base64Schools icon
data:[...] Base64Higher education icon
data:[...] Base64Access to the workplace icon
data:[...] Base64Apprenticeships icon

Page structure

H1 heading
(Critically important)
The Sutton Trust champions social mobility through programmes, research and policy influence
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Sutton Trust champions social mobility through programmes, research and policy influence
H2 Our priority areas
H2 Subscribe to our newsletter
H3 Labour’s mostly state-educated Cabinet must push fair HE access
H3 Is England’s squad in a class of their own?
H3 The stomping ground of the political elite: Why does Oxford produce so many Prime Ministers?
H3 Do you want to kick-start your future?
H3 Parliamentary Privilege 2024
H3 Early Years
H3 Schools
H3 Higher education
H3 Access to the workplace
H3 Apprenticeships
H3 Oyinda Adeniyi
H3 General Election Hub
H3 Social mobility and opportunity
H3 Fairer school admissions – could you be the change?
H3 Investing for positive change
H4 Contact
H4 Quick Links
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.suttontrust.com/Subdomain No Text
/about-us/Subdomain About Us
/news-opinion/Subdomain News & Opinion
/alumni/Subdomain Alumni
/contact-us/Subdomain Contact Us
/our-programmes/Subdomain Our Programmes
/general-election-hub/Subdomain General Election Hub
/our-priorities/Subdomain Our Priorities
/our-research/Subdomain Our Research
/support-us/Subdomain Support Us
/news-opinion/all-news-opinion...Subdomain news & opinion Labour’s mostly state-educated Cabinet must push fair HE access The makeup of the new cabinet should prompt more action on widening access.
/news-opinion/all-news-opinion...Subdomain news & opinion Is England’s squad in a class of their own? Where did players in England's men's Euros 2024 squad go to school?
/news-opinion/all-news-opinion...Subdomain news & opinion The stomping ground of the political elite: Why does Oxford produce so many Prime Ministers? Why have so many Prime Ministers been educated at...
/our-programmes/Subdomain Our programmes Do you want to kick-start your future?
/our-research/parliamentary-pr...Subdomain Latest research Parliamentary Privilege 2024
/our-priorities/early-years/Subdomain Early Years
/our-priorities/schools/Subdomain Schools
/our-priorities/higher-education/Subdomain Higher education
/our-priorities/access-to-the-...Subdomain Access to the workplace
/our-priorities/apprenticeships/Subdomain Apprenticeships
/alumni/alumni-stories/oyinda-...Subdomain Trivial anchor text
Read more
/general-election-hub/New window Subdomain Block link
/our-research/social-mobility-...Subdomain research Social mobility and opportunity Exploring the British public's views on inequality and social mobility.
/news-opinion/all-news-opinion...Subdomain News Fairer school admissions – could you be the change? Marking the beginning of our work looking at the school admissions system.
https://twitter.com/suttontrustNew window External Follow
/privacy-policy/New window privacy policy
/support-us/Subdomain Support us
https://www.facebook.com/sutto...New window External Subdomain No Text
https://twitter.com/suttontrustNew window External No Text
https://www.youtube.com/user/s...New window External Subdomain No Text
https://www.instagram.com/sutt...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
/contact-us/Subdomain Text duplicate Contact Us
/about-us/Subdomain Text duplicate About Us
/support-us/Subdomain Text duplicate Support us
https://recruitment.suttontrus...External Subdomain Vacancies
/our-research/Subdomain Browse Research
/our-programmes/Subdomain Browse Programmes
https://www.alumni.suttontrust...External Subdomain Alumni Network
/complaints-procedure/Subdomain Complaints Procedure
/privacy-policy/Subdomain Privacy and Cookies Policy
https://thewebkitchen.co.uk/New window External Web design
https://thewebkitchen.co.uk/New window External TWK

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.suttontrust.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateThu, 25 Jul 2024 07:17:58 GMT
content-typetext/html; charset=UTF-8
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains; preload
referrer-policystrict-origin-when-cross-origin
permissions-policyautoplay=(), camera=(), cross-origin-isolated=(), display-capture=(), document-domain=(), encrypted-media=(), fullscreen=(), geolocation=(), gyroscope=(), keyboard-map=(), magnetometer=(), microphone=(), midi=(), payment=(), picture-in-picture=(), publickey-credentials-get=(), screen-wake-lock=(), sync-xhr=(self), usb=(), web-share=(), xr-spatial-tracking=()
content-security-policyupgrade-insecure-requests
last-modifiedWed, 24 Jul 2024 09:07:59 GMT
varyAccept-Encoding
x-powered-byNIMHOST
x-served-bye3bf41d1ebf962ef71aff635c0a8d7ba
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=i50Bl%2FSpoKIJGfezJwS1LY4zJtj%2FRMhuDTFuuRu6n5x5ksTW7r3egmSu43pXZwhlgCk3%2FNjYD2DVkHTAeoH5w7nEZUs3l2oCZZseD%2Bto5V0w3xQonfXGXsnsfdcIFtEcO%2B%2B9Dnk%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8a8a5f921bc1912a-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,618 referring domains.
This page has 27,410 backlinks.
This page has backlinks from 2,012 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.suttontrust.com
Sutton Trust

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sutton75%Check
Trust75%Check
Sutton Trust75%Check
Support Us58%Check
social54%Check
mobility54%Check
Social Mobility54%Check
Research50%Check
Programmes50%Check
policy50%Check
Show more keywords and terms

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