Swiss-retail.ch - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
53% 
Page structure
79% 
Link structure
81% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.61 s
File size
141.00 kB
Words
1174
Media files
9
Number of links
78 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SWISS RETAIL FEDERATION – Verband der Mittel- und Grossbetriebe des schweizerischen Detailhandels
The page title should be shorter than 580 pixels. It is 960 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swiss-retail.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large
viewportwidth=device-width, initial-scale=1
dlm-version4.9.11
generatorWPML ver:4.4.12 stt:4,3;
langde-de
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • grosser => großer
  • grösster => größter
  • grosse => große
This page contains 1174 words. That's ok.
35.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 55 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 82 characters this one is longer than 70 characters:
"swiss retail federation, der schweizer detailhandelsverband (stationär und online)"
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...epress-multilingual-cms/res/flags/de.pngDeutschDeutsch
...epress-multilingual-cms/res/flags/fr.pngFrançaisFrançais
...oads/2022/11/SwissRetail_Logo_2022-1.pngSWISS RETAIL FEDERATION
...4/shutterstock_1375584368-2-1500x430.jpgNo alt attribute providedshutterstock_1375584368-2
...ds/2013/04/retail1500x760-1-1500x430.jpgNo alt attribute providedretail1500x760
...z_final_RGB_mitClaim-1-D-10-1500x430.pngNo alt attribute providedLogo_ShoppSchwiiz_final_RGB_mitClaim-1 D
...2024/07/shutterstock_350102345-36x36.jpgNo alt attribute provided
...nt/uploads/2024/07/IzIME1jwjCY-36x36.jpgNo alt attribute provided
...ntent/uploads/2024/05/ST_0726k-36x36.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Willkommen bei der Swiss Retail Federation
H2 Lesen Sie hier die letzten Neuigkeiten aus dem Detailhandel
H2 Was Mitglieder sagen
H2 Was bringt die Mitgliedschaft bei SWISS RETAIL FEDERATION?
H2 Unsere Mitglieder
H2 SWISS RETAIL FEDERATION in den Medien
H3 jährlich über CHF 25 Mia. Umsatz
H3 60’000 Mitarbeitende
H3 2’850 Lernende
H3 6’500 Geschäfte
H3 Mitglieder
H3 Wer wir sind
H3 Was wir tun
H3 Wofür wir uns einsetzen
H3 Ausuferndes «Transparenzpaket» – Detailhandel warnt vor Deklarationswahn
H3 Schwieriges erstes Halbjahr 2024 für den Detailhandel
H3 Bildergalerie Mitgliederversammlung 2024 / 85. Jubiläum der SWISS RETAIL FEDERATION
H3 Zum 85. Jubiläum: Daniela Schneeberger zur neuen Präsidentin der SWISS RETAIL FEDERATION gewählt
H3 Neue einvernehmliche Regelung zur Interchange Fee von Debit Mastercard: Ein Schritt vorwärts, aber noch viel Luft nach oben
H3 Schweizer Onlinehandel unter Druck – Schluss mit der Bevorzugung von Temu und Co.!
H3 Letzte Nachrichten
H3 Über uns
H3 Kontakt
H3 Search
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swiss-retail.ch/Subdomain Deutsch Deutsch de
IMG-ALT Deutsch
https://www.swiss-retail.ch/fr/Subdomain Français Französisch fr
IMG-ALT Français
/warenkorb/Subdomain 0Einkaufswagen
https://www.swiss-retail.ch/Subdomain IMG-ALT SWISS RETAIL FEDERATION
https://www.swiss-retail.ch/news/Subdomain News
/ueberuns/Subdomain Über uns
/organisation/vorstand/Subdomain Vorstand
/organisation/geschaeftsstelle/Subdomain Geschäftsstelle
/mitgliedwerden/mitglieder/Subdomain Mitglieder der SWISS RETAIL FEDERATION (Auswahl)
/organisation/leitsaetze/Subdomain Leitsätze
/mitgliedschaften/Subdomain Mitgliedschaften
/ueberuns/bedeutung-des-detail...Subdomain Bedeutung des Detailhandels
/category/jahresberichte/Subdomain Jahresberichte
/ueberuns/medien/Subdomain Medien
/category/medienmitteilung/Subdomain Medienmitteilung
/category/swiss-retail-in-den-...Subdomain SWISS RETAIL FEDERATION in den Medien
/medienstelle/Subdomain Medienstelle
/dienstleistungen/Subdomain Dienstleistungen & Partnerschaften
/verbands-services/Subdomain Verbands-Services
/portfolio-item/events/Subdomain Events
/portfolio-item/partenaires/Subdomain Partnerschaften
/politische-themen/Subdomain Politische Themen
/politische-themen/politische-...Subdomain Politische Pfeiler
/politische-themen/positionen/Subdomain Positionen
/politische-themen/vernehmlass...Subdomain Vernehmlassungen
/mitgliedwerden/Subdomain Mitglied werden
/webshop/Subdomain Webshop
https://www.swiss-retail.ch/?sNofollow Suche
https://www.swiss-retail.ch/news/Subdomain Text duplicate News
https://www.swiss-retail.ch/Anchor Zurück
https://www.swiss-retail.ch/Anchor Weiter
https://www.swiss-retail.ch/Anchor 1
https://www.swiss-retail.ch/Anchor 2
https://www.swiss-retail.ch/Anchor 3
/verbands-services/Subdomain Link zu: Verbands-Services
/verbands-services/Subdomain A-TITLE jährlich über CHF 25 Mia. Umsatz
/verbands-services/Subdomain Text duplicate jährlich über CHF 25 Mia. Umsatz
A-TITLE jährlich über CHF 25 Mia. Umsatz
/verbands-services/Subdomain Text duplicate Link zu: Verbands-Services
/verbands-services/Subdomain A-TITLE 60’000 Mitarbeitende
/verbands-services/Subdomain Text duplicate 60’000 Mitarbeitende
A-TITLE 60’000 Mitarbeitende
/verbands-services/Subdomain Text duplicate Link zu: Verbands-Services
/verbands-services/Subdomain A-TITLE 2’850 Lernende
/verbands-services/Subdomain Text duplicate 2’850 Lernende
A-TITLE 2’850 Lernende
/verbands-services/Subdomain Text duplicate Link zu: Verbands-Services
/verbands-services/Subdomain A-TITLE 6’500 Geschäfte
/verbands-services/Subdomain Text duplicate 6’500 Geschäfte
A-TITLE 6’500 Geschäfte
/verbands-services/Subdomain Text duplicate Link zu: Verbands-Services
/verbands-services/Subdomain A-TITLE Mitglieder
/verbands-services/Subdomain Text duplicate Mitglieder
A-TITLE Mitglieder
/ueberuns/Subdomain Link zu: Über uns
/ueberuns/Subdomain A-TITLE Wer wir sind
/ueberuns/Subdomain Text duplicate Wer wir sind
A-TITLE Wer wir sind
/verbands-services/Subdomain Text duplicate Link zu: Verbands-Services
/verbands-services/Subdomain A-TITLE Was wir tun
/verbands-services/Subdomain Text duplicate Was wir tun
A-TITLE Was wir tun
/politische-themen/politische-...Subdomain Link zu: Politische Pfeiler
/politische-themen/politische-...Subdomain A-TITLE Wofür wir uns einsetzen
/politische-themen/politische-...Subdomain Text duplicate Wofür wir uns einsetzen
A-TITLE Wofür wir uns einsetzen
https://www.jelmoli.ch/External Subdomain Jelmoli AG
https://loeb.ch/External LOEB AG
https://www.changemaker.ch/External Subdomain Changemaker AG
https://www.conforama.ch/External Subdomain Conforama Suisse SA
/www.c-and-a.com/ch/deC&A Schweiz
http://https/www.farmy.ch/External Farmy AG
https://www.transa.ch/External Subdomain Transa Backpacking AG
http://lidl.ch/External Lidl Schweiz
https://www.loeb.ch/loeb-holding/External Subdomain Loeb Holding AG
https://www.aldi-suisse.ch/External Subdomain ALDI SUISSE
http://www.hornbach.ch/External Subdomain HORNBACH Baumarkt (Schweiz) AG
http://www.spar.ch/External Subdomain Spar Management AG
https://www.ikea.com/ch/de/External Subdomain IKEA AG
https://www.tchibo.ch/External Subdomain Tchibo (Schweiz) AG
http://https/www.farmy.ch/External Text duplicate Farmy AG
http://www.volg.ch/External Subdomain Volg Konsumwaren AG
https://loeb.ch/External Text duplicate LOEB AG
https://www.swiss-retail.ch/Anchor Text duplicate Zurück
https://www.swiss-retail.ch/Anchor Text duplicate Weiter
/mitgliedwerden/Subdomain Text duplicate Mitglied werden
https://www.swiss-retail.ch/Anchor Text duplicate Zurück
https://www.swiss-retail.ch/Anchor Text duplicate Weiter
/news/ausuferndes-transparenzp...Subdomain Ausuferndes «Transparenzpaket» – Detailhandel warnt vor Deklarationswahn 15. Juli 2024/von swissretail
A-TITLE shutterstock_350102345
/news/schwieriges-erstes-halbj...Subdomain Schwieriges erstes Halbjahr 2024 für den Detailhandel 10. Juli 2024/von swissretail
A-TITLE IzIME1jwjCY
/news/bildergalerie-mitglieder...Subdomain Bildergalerie Mitgliederversammlung 2024 / 85. Jubiläum der SWISS RETAIL FEDERATION 24. Mai 2024/von swissretail
A-TITLE _ST_0726k
/news/zum-85-jubilaeum-daniela...Subdomain Zum 85. Jubiläum: Daniela Schneeberger zur neuen Präsidentin der SWISS RETAIL FEDERATION gewählt 24. Mai 2024/von swissretail
A-TITLE DagmarDanielaChrista_MV24
/news/neue-einvernehmliche-reg...Subdomain Neue einvernehmliche Regelung zur Interchange Fee von Debit Mastercard: Ein Schritt vorwärts, aber noch viel Luft nach oben 16. Mai 2024/von swissretail
A-TITLE CTE7O3WbAkg
/news/schweizer-onlinehandel-u...Subdomain Schweizer Onlinehandel unter Druck – Schluss mit der Bevorzugung von Temu und Co.! 11. April 2024/von swissretail
A-TITLE Businessman,Holding,Magnifying,Glass,,Search,Payments,Online,Shopping,And,Icon
/news/ausuferndes-transparenzp...Subdomain ShutterstockAusuferndes «Transparenzpaket» – Detailhandel warnt vor Deklarationswahn15. Juli 2024 - 10:35
A-TITLE Ausuferndes «Transparenzpaket» – Detailhandel warnt vor Deklarationswahn
/news/schwieriges-erstes-halbj...Subdomain Schwieriges erstes Halbjahr 2024 für den Detailhandel10. Juli 2024 - 11:03
A-TITLE Schwieriges erstes Halbjahr 2024 für den Detailhandel
/news/bildergalerie-mitglieder...Subdomain Bildergalerie Mitgliederversammlung 2024 / 85. Jubiläum der SWISS RETAIL FEDERATION24. Mai 2024 - 13:57
A-TITLE Bildergalerie Mitgliederversammlung 2024 / 85. Jubiläum der SWISS RETAIL FEDERATION
/ueberuns/Subdomain Wer sind wir
/dienstleistungen/Subdomain Dienstleistungen
/politische-themen/Subdomain Text duplicate Politische Themen
/impressum/Subdomain Impressum
http://www.biznet.ch/External Subdomain BizNet
https://www.swiss-retail.ch/Anchor Nach oben scrollen
A-TITLE Nach oben scrollen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swiss-retail.ch/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.61 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 69 CSS files. This may affect the page load time negatively.
This page loads 55 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (141 kB).

HTTP Response Header

NameValue
dateTue, 23 Jul 2024 09:48:08 GMT
serverApache
x-dlm-no-waypointstrue
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.swiss-retail.ch/wp-json/>; rel="https://api.w.org/", <https://www.swiss-retail.ch/wp-json/wp/v2/pages/734>; rel="alternate"; type="application/json", <https://www.swiss-retail.ch/>; rel=shortlink
set-cookie50 Characters
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 97 referring domains.
This page has 3,080 backlinks.
This page has backlinks from 86 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.swiss-retail.ch/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RETAIL76%Check
Swiss Retail75%Check
SWISS RETAIL FEDERATION70%Check
SWISS RETAIL FEDERATION Verband67%Check
SWISS RETAIL FEDERATION unterstützt63%Check
FEDERATION61%Check
Detailhandel58%Check
Schweizer Detailhandel56%Check
Schweizer54%Check
Verband51%Check
Show more keywords and terms

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