Swissre.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
55% 
Link structure
25% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
158.00 kB
Words
1165
Media files
5
Number of links
178 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swiss Re Group | Swiss Re
There are word repetitions in the page title.
The length of the page title is perfect. (249 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Swiss Re Group is one of the world’s leading providers of reinsurance and insurance. We work to make the world more resilient.
The length of the meta description is perfect. (817 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swissre.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
msapplication-config/.resources/swissre-web/webresources/meta/browserconfig.xml
msapplication-TileColor#627d77
theme-colorccdbd8
descriptionThe Swiss Re Group is one of the world’s leading providers of reinsurance and insurance. We work to make the world more resilient.
keywordsbest insurance company, best reinsurance company
robotsindex,follow
google-site-verificationBftm47eqpZBPVzMt7AryyPsLwsABDeIvo8X6opAwb30
facebook-domain-verificationmqi2h0bmfrl07bdtikhjj7osp1n71k
langen
twitter:titleSwiss Re Group | Swiss Re
twitter:descriptionThe Swiss Re Group is one of the world’s leading providers of reinsurance and insurance. We work to make the world more resilient.
twitter:imagehttps://www.swissre.com/dam/jcr:2ac6319f-af2f-4976-b68b-1cab952e317d/SRN-and-Altbau.jpg?16042024084255
twitter:cardsummary_large_image
twitter:sitehttps://www.swissre.com/
og:titleSwiss Re Group | Swiss Re
og:descriptionThe Swiss Re Group is one of the world’s leading providers of reinsurance and insurance. We work to make the world more resilient.
og:urlhttps://www.swissre.com/
og:imagehttps://www.swissre.com/dam/jcr:2ac6319f-af2f-4976-b68b-1cab952e317d/SRN-and-Altbau.jpg?16042024084255
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1165 words. That's ok.
19.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...webresources/img/logos/SR_Logo_Group.pngTo home page, Swiss Re Group Logo
...an-sky-upside-down.jpeg?20220210113319AMcrystal-ball-reflection-city-skyscrapers-ocean-sky-upside-down
...bility-report-image.jpg?20240305033903PMthumbnail for swiss re sustainability report 2023
...edia_contact_Zurich.jpg?20240314125742PMSwiss Re headquarters consisting of Altbau and Next buildings
...group-jumping-plane.jpg?20220701125722PMGroup of people jumping from a plane and having parachutes, they are holding hands.

Page structure

H1 heading
(Critically important)
Swiss Re Group
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swiss Re Group
H2 Quick navigation
H2 Company Unit Navigation
H2 Main Navigation
H2 Service Navigation
H2 Search
H2 Highlight Stories
H2 Content Teaser
H2 Our Group
H2 Our businesses
H2 Property & Casualty Reinsurance
H2 Life & Health Reinsurance
H2 Commercial Insurance
H2 Global Clients & Solutions
H2 Latest press releases
H2 More stories
H2 Our vision We make the world more resilient
H2 Swiss Re's 2023 Annual Report
H2 Downloads
H2 Share Price
H2 Newsletters
H2 Contact us
H2 Overlay with sharing options
H3 Locations and regional sites
H3 Event 160th Annual General Meeting
H3 Publication sigma 01/2024: Natural catastrophes in 2023
H3 Press Release Swiss Re announces Group CEO transition
H3 Toolbox ​Client tools and services
H3 SHARE PRICE PERFORMANCE
H3 Swiss Re publishes its 2023 Financial Condition Report
H3 Swiss Re shareholders approve all proposals at 2024 AGM
H3 Swiss Re announces Group CEO transition
H3 New record of 142 natural catastrophes accumulates to USD 108 billion insured losses in 2023, finds Swiss Re Institute
H3 More stories Duplicate text
H3 Publication Asset prices: vulnerable to correction if/as US growth slows
H3 Article The Power of AI Upskilling in insurance: Skills we need to develop
H3 Publication Economic and financial risk insights: the first US rate cut is taking its time
H4 Americas
H4 Asia Pacific
H4 Europe, Middle East, & Africa
H5 Swiss Re's Group Topics
H5 Sustainability Report 2023
H5 Our approach
H5 Careers Graduate Programme
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swissre.com/Anchor Content
A-TITLE [ALT + 1]
https://www.swissre.com/Homepage
A-TITLE [ALT + 2]
https://www.swissre.com/Anchor Business Unit Navigation
A-TITLE [ALT + 3]
https://www.swissre.com/Anchor Navigation
A-TITLE [ALT + 4]
https://www.swissre.com/Anchor Search
A-TITLE [ALT + 5]
https://www.swissre.com/Swiss Re Group
/institute/Swiss Re Institute
/reinsurance/Reinsurance
/corporate-solutions/Corporate Solutions
/foundation/Swiss Re Foundation
https://www.swissre.com/, to Homepage
IMG-ALT To home page, Swiss Re Group Logo
https://www.swissre.com/Anchor Regional sites (click to show list of locations and regional sites)
https://www.swissre.com/Anchor Americas
https://www.swissre.com/brasil/New window Subdomain Brazil Country Website
/about-us/office-locations.htm...Canada
https://www.swissre.com/colombia/New window Subdomain Colombia Country Website
https://www.swissre.com/mexico/New window Subdomain Mexico Country Website
/about-us/office-locations.htm...United States of America
https://www.swissre.com/Anchor Asia-Pacific
/australia_newzealand/New window Subdomain Australia Country Website
https://www.swissre.com/china/New window Subdomain China Country Website
/about-us/office-locations.htm...Hong Kong SAR
/about-us/office-locations.htm...India
https://www.swissre.com/japan/New window Subdomain Japan Country Website
https://www.swissre.com/korea/New window Subdomain Republic of Korea Country Website
/about-us/office-locations.htm...Malaysia
/about-us/office-locations.htm...Singapore
/australia_newzealand/New window Subdomain New Zealand Country Website
https://www.swissre.com/Anchor Europe--Middle-East----Africa
/about-us/office-locations.htm...Denmark
/about-us/office-locations.htm...France
/about-us/office-locations.htm...Germany
/about-us/office-locations.htm...Israel
/about-us/office-locations.htm...Italy
/about-us/office-locations.htm...Ivory Coast
/about-us/office-locations.htm...Luxembourg
/about-us/office-locations.htm...Slovak Republic
/about-us/office-locations.htm...Spain
/about-us/office-locations.htm...Switzerland
/about-us/office-locations.htm...United Kingdom
/about-us/office-locations.htm...South Africa
/about-us/office-locations.htmlDiscover all locations
http://corporatesolutions.swis...New window External Subdomain Discover all Corporate Solutions locations
/risk-knowledge.htmlRisk Knowledge
/risk-knowledge.htmlDiscover
/risk-knowledge/living-longer-...Living longer, healthier lives
/risk-knowledge/navigating-glo...Navigating global markets
/risk-knowledge/advancing-soci...Digital transformation in insurance
/risk-knowledge/sustainability...Building a sustainable future
/risk-knowledge/risk-perspecti...Risk Perspectives blog
/risk-knowledge/mitigating-cli...Mitigating climate risk
/risk-knowledge/group-topics.htmlText duplicate Discover
A-TITLE Discover
/sustainability.htmlSustainability
/sustainability.htmlText duplicate Discover
/sustainability/approach.htmlOur approach to sustainability
/sustainability/risk-managemen...Sustainability risk management
/sustainability/underwriting.htmlSustainability in underwriting
/sustainability/responsible-in...Responsible investing
/sustainability/sustainable-op...Sustainable operations
/sustainability/engaging-our-p...Our people
/sustainability/position-state...Policies and statements
/sustainability/stories.htmlSustainability news
/dam/jcr:52d75760-2c43-4d96-be...New window Read More about: Sustainability Report 2023
A-TITLE Read More about: Sustainability Report 2023
/about-us.htmlAbout us
/about-us.htmlText duplicate Discover
/about-us/facts-and-figures.htmlFacts & figures
/about-us/our-global-presence....Our global presence
/about-us/our-leadership.htmlOur leadership
/about-us/our-approach.htmlOur approach
/about-us/our-approach/corpora...Corporate governance
/about-us/our-approach/complia...Compliance
/about-us/diversity-inclusion-...Diversity, Equity & Inclusion
/about-us/centre-for-global-di...Swiss Re Centre for Global Dialogue
/about-us/cultural-engagements...Cultural Engagements
/about-us/art-at-swiss-re.htmlArt at Swiss Re
/our-business.htmlOur business
/our-business.htmlText duplicate Discover
/our-business/reinsurance.htmlProperty & Casualty Reinsurance
/our-business/reinsurance-lh.htmlLife & Health Reinsurance
/our-business/corporate-soluti...Text duplicate Corporate Solutions
/our-business/global-clients-a...Global Clients & Solutions
/our-business/reinsurance-solu...Reinsurance Solutions
/our-business/iptiq.htmliptiQ
/our-business/public-sector-so...Public Sector Solutions
/our-business/alternative-capi...Alternative Capital Partners
/our-business/managing-our-ass...Asset Management
/our-business/risk-management....Risk Management
/about-us/our-approach.htmlNew window Subdomain Anchor Read More about: Our approach
A-TITLE Read More about: Our approach
/investors.htmlInvestors
/investors.htmlText duplicate Discover
/investors/financial-informati...Financial information
/investors/financial-calendar....Financial calendar
/investors/presentations-confe...Presentations & Conferences
/investors/shares.htmlShares
/investors/debt.htmlDebt
/investors/solvency-ratings.htmlSolvency & Ratings
/investors/contact-us.htmlContact us
/media.htmlMedia
/media.htmlText duplicate Discover
/media/press-release.htmlPress Releases
/media/events.htmlEvents
/media/electronic-press-kit.htmlElectronic Press Kit
/media/contacts.htmlText duplicate Contact us
/careers.htmlCareers
/careers.htmlText duplicate Discover
https://career2.successfactors...New window External Subdomain Login in to My Careers Profile
/careers/jobSearch.htmlSearch Swiss Re Careers
/careers/emea-careers.htmlEurope, Middle East and Africa
/careers/apac-careers.htmlAsia Pacific
/careers/americas-careers.htmlText duplicate Americas
/careers/early-talent.htmlEarly Talent Opportunities
/careers/working-at-swissre.htmlWorking at Swiss Re
/careers/it-careers.htmlData and Technology
/careers/graduates.htmlRead More about: Graduate Programme
A-TITLE Read More about: Graduate Programme
https://www.swissre.com/Anchor Text duplicate Americas
https://www.swissre.com/Anchor Text duplicate Asia Pacific
https://www.swissre.com/Anchor Europe, Middle East, & Africa
https://www.swissre.com/brasil/New window Subdomain Text duplicate Brazil Country Website
/about-us/office-locations.htm...Text duplicate Canada
https://www.swissre.com/colombia/New window Subdomain Text duplicate Colombia Country Website
https://www.swissre.com/mexico/New window Subdomain Text duplicate Mexico Country Website
/about-us/office-locations.htm...Text duplicate United States of America
/australia_newzealand/New window Subdomain Text duplicate Australia Country Website
https://www.swissre.com/china/New window Subdomain Text duplicate China Country Website
/about-us/office-locations.htm...Text duplicate Hong Kong SAR
/about-us/office-locations.htm...Text duplicate India
https://www.swissre.com/japan/New window Subdomain Text duplicate Japan Country Website
https://www.swissre.com/korea/New window Subdomain Text duplicate Republic of Korea Country Website
/about-us/office-locations.htm...Text duplicate Malaysia
/about-us/office-locations.htm...Text duplicate Singapore
/australia_newzealand/New window Subdomain Text duplicate New Zealand Country Website
/about-us/office-locations.htm...Text duplicate Denmark
/about-us/office-locations.htm...Text duplicate France
/about-us/office-locations.htm...Text duplicate Germany
/about-us/office-locations.htm...Text duplicate Israel
/about-us/office-locations.htm...Text duplicate Italy
/about-us/office-locations.htm...Text duplicate Ivory Coast
/about-us/office-locations.htm...Text duplicate Luxembourg
/about-us/office-locations.htm...Text duplicate Slovak Republic
/about-us/office-locations.htm...Text duplicate Spain
/about-us/office-locations.htm...Text duplicate Switzerland
/about-us/office-locations.htm...Text duplicate United Kingdom
/about-us/office-locations.htm...Text duplicate South Africa
http://corporatesolutions.swis...New window External Subdomain Text duplicate Discover all Corporate Solutions locations
/about-us/office-locations.htmlText duplicate Discover all locations
/investors/financial-calendar/...Event 160th Annual General Meeting
/institute/research/sigma-rese...Publication sigma 01/2024: Natural catastrophes in 2023
/media/press-release/pr-202404...Press Release Swiss Re announces Group CEO transition
/investors/financial-calendar/...Discover about 160th Annual General Meeting
/investors/financial-calendar/...Read More about 160th Annual General Meeting
/institute/research/sigma-rese...Get the publication about sigma 1/2024: Natural catastrophes in 2023
/institute/research/sigma-rese...Read More about sigma 1/2024: Natural catastrophes in 2023
/media/press-release/pr-202404...Read press release about Swiss Re announces Group CEO transition
/media/press-release/pr-202404...Read More about Swiss Re announces Group CEO transition
/reinsurance/client-tools-serv...New window Subdomain Explore client tools and services Toolbox
/investors/shares/share-perfor...Detailed share performance
/investors.htmlExplore Investor Relations Share performance
/reinsurance/property-and-casu...Discover Property & Casualty risks
/reinsurance/life-and-health.htmlDiscover Life & Health
/corporate-solutions/Discover Corporate Solutions
/our-business/global-clients-a...Discover Global Clients & Solutions
/media/press-release/pr-202404...Read More about: Swiss Re publishes its 2023 Financial Condition Report
A-TITLE Read More about: Swiss Re publishes its 2023 Financial Condition Report
/press-release/Swiss-Re-shareh...Read More about: Swiss Re shareholders approve all proposals at 2024 AGM
A-TITLE Read More about: Swiss Re shareholders approve all proposals at 2024 AGM
/media/press-release/pr-202404...Read More about: Swiss Re announces Group CEO transition
A-TITLE Read More about: Swiss Re announces Group CEO transition
/press-release/New-record-of-1...Read More about: New record of 142 natural catastrophes accumulates to USD 108 billion insured losses in 2023, finds Swiss Re Institute
A-TITLE Read More about: New record of 142 natural catastrophes accumulates to USD 108 billion insured losses in 2023, finds Swiss Re Institute
/media/press-release.htmlAll press releases Press Releases
/institute/research/sigma-rese...Read More about: Asset prices: vulnerable to correction if/as US growth slows
A-TITLE Read More about: Asset prices: vulnerable to correction if/as US growth slows
/risk-knowledge/advancing-soci...Read More about: The Power of AI Upskilling in insurance: Skills we need to develop
A-TITLE Read More about: The Power of AI Upskilling in insurance: Skills we need to develop
/institute/research/sigma-rese...Read More about: Economic and financial risk insights: the first US rate cut is taking its time
A-TITLE Read More about: Economic and financial risk insights: the first US rate cut is taking its time
/about-us.htmlLearn more about us About us
https://reports.swissre.com/2023New window External Subdomain Discover about Swiss Re's 2023 Annual Report
/dam/jcr:4f353a7d-bf3b-4180-9b...Swiss Re Business Report 2023 Swiss Re Business Report 2023
/dam/jcr:044d1a46-ed3a-4089-a9...Swiss Re Financial Report 2023 Swiss Re Financial Report 2023
/dam/jcr:52d75760-2c43-4d96-be...Swiss Re Sustainability Report 2023 Swiss Re Sustainability Report 2023
/newsletter-form~ifr~.htmlSubscribe about Subscribe to our newsletters
/contact-form-with-dependencie...Contact about Contact us
/privacy-policy.htmlNew window About Privacy
/terms-of-use.htmlNew window Terms of Use
/about-cookies.htmlNew window About Cookies
/about-us/modern-slavery-state...New window UK Slavery statement
https://www.linkedin.com/compa...New window External Subdomain Follow us on LinkedIn
https://twitter.com/SwissReNew window External Follow us on X
https://www.youtube.com/user/s...New window External Subdomain Follow us on YouTube
https://www.facebook.com/Swiss...New window External Subdomain area.footer.socials.facebook
https://www.instagram.com/swis...New window External Subdomain Follow us on Instagram
https://www.swissre.com/Anchor Scroll to top
http://twitter.com/share?text=...New window External Share this on X
https://www.linkedin.com/share...New window External Subdomain Share this on LinkedIn
/cdn-cgi/l/email-protectionNew window Share this via e-mail

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swissre.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (158 kB).

HTTP Response Header

NameValue
dateTue, 16 Apr 2024 06:47:54 GMT
content-typetext/html;charset=UTF-8
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
content-security-policyframe-ancestors 'self' *.swissreapps.com
x-frame-optionssameorigin
x-content-type-optionsnosniff
x-magnolia-registrationRegistered
cache-controlno-cache, no-store, must-revalidate, max-age=0
pragmano-cache
expiresThu, 01 Jan 1970 00:00:00 GMT
last-modifiedTue, 16 Apr 2024 06:42:55 GMT
varyAccept-Encoding
cf-cache-statusHIT
age293
servercloudflare
cf-ray87523a025bb9923e-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,418 referring domains.
This page has 155,889 backlinks.
This page has backlinks from 5,453 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# www.robotstxt.org/
# www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156449

# Slow down bots
User-agent: *
Crawl-Delay: 120 #slow down 120s
Allow:     /*
Disallow:  /.*
Allow:     /.resources/*/webresources/*
Allow:     /.imaging/

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
Disallow: /
Allow:     /investors
Allow:     /careers
Allow:     /media
Allow:     /press-release
Allow:     /about-us
Allow:     /about-us

Sitemap: https://www.swissre.com/sitemap.xml
Sitemap: https://www.swissre.com/australia_newzealand/sitemap.xml
Sitemap: https://www.swissre.com/brasil/sitemap.xml
Sitemap: https://www.swissre.com/mexico/sitemap.xml
Sitemap: https://www.swissre.com/colombia/sitemap.xml
Sitemap: https://www.swissre.com/china/sitemap.xml
Sitemap: https://www.swissre.com/en/china/sitemap.xml
Sitemap: https://www.swissre.com/japan/sitemap.xml
Sitemap: https://www.swissre.com/en/japan/sitemap.xml
Sitemap: https://www.swissre.com/korea/sitemap.xml

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Search preview

www.swissre.com
Swiss Re Group | Swiss Re
The Swiss Re Group is one of the world’s leading providers of reinsurance and insurance. We work to make the world more resilient.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Swiss93%Check
Swiss Re93%Check
Swiss Re Group89%Check
Group81%Check
Swiss Re announces Group77%Check
2023 Swiss Re77%Check
Swiss Re Institute76%Check
Swiss Re Sustainability Report70%Check
Press Release Swiss Re68%Check
Swiss Re Business Report68%Check
Show more keywords and terms

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