Thecampbellscompany.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
75% 
Page structure
100% 
Link structure
83% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
84.10 kB
Words
403
Media files
14
Number of links
73 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - The Campbell's Company
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Connecting people through food they love. Over 150 years of making delicious, well-crafted soups, simple meals, snacks, and beverages for all.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thecampbellscompany.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#d23226
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionConnecting people through food they love. Over 150 years of making delicious, well-crafted soups, simple meals, snacks, and beverages for all.
google-site-verification4z-l8UBnsVYhq8EmkMt8ACpNGXI24_XAk7kD99UTQpI
msapplication-TileImagehttps://www.thecampbellscompany.com/wp-content/uploads/2021/03/favicon.png
article:modified_time2024-12-20T20:08:44+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleThe Campbell's Company
twitter:descriptionConnecting people through food they love. Over 150 years of making delicious, well-crafted soups, simple meals, snacks, and beverages for all.
twitter:imagehttps://www.thecampbellscompany.com/wp-content/uploads/2021/10/F210523_Global-Comms_Overhead-Portfolio_2x1_July2021.jpg
twitter:label1Est. reading time
twitter:data12 minutes
og:localeen_US
og:typewebsite
og:titleThe Campbell's Company
og:descriptionConnecting people through food they love. Over 150 years of making delicious, well-crafted soups, simple meals, snacks, and beverages for all.
og:urlhttps://www.thecampbellscompany.com/
og:site_nameThe Campbell's Company
og:imagehttps://www.thecampbellscompany.com/wp-content/uploads/2024/03/F24-670_Website-video-header_SPRING-2024_still.jpg
og:image:width2000
og:image:height1000
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 403 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26.5 words is high.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rporate-child-theme/dist/images/logo.svgCampbell Soup Company Logo
...4/11/Name-change-blog-header-553x139.jpgIt’s official: We are The Campbell’s Company
...t/uploads/2024/03/CampbellsPortfolio.pngNo alt attribute provided
...on_Tractor-2-e1615930419667-1024x768.pngCampbell tomato farmer
...4/04/Employees-holding-Pace-1024x768.jpgEmployees holding Pace salsa
Video URLWidthHeight
...670_Website-video-header_Spring-2024.mp4

Page structure

H1 heading
(Critically important)
The Campbell's Company
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The Campbell's Company
H2 Connecting people through food they love.
H2 Our Food
H2 Our Impact
H2 News
H2 About Campbell’s
H3 Our purpose
H3 Our leadership team
H3 Careers
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
https://careers.campbellsoupco...New window External Subdomain Careers
/contact/Subdomain Anchor Media
https://investor.thecampbellsc...New window External Subdomain Investors
/suppliers/Subdomain Suppliers
/Subdomain The Campbell's Company
IMG-ALT Campbell Soup Company Logo
/our-food/Subdomain Our Food
/our-impact/Subdomain Our Impact
/newsroom/Subdomain News
/about-us/Subdomain About Us
/about-us/purpose-values-culture/Subdomain Purpose, Values, and Culture
/about-us/our-team/Subdomain Our Leadership Team
/about-us/our-story/campbell-h...Subdomain Campbell’s History
/newsroom/category/press-relea...Subdomain Press Releases
https://investor.thecampbellsc...External Subdomain Text duplicate Investors
/our-impact/community/campbell...Subdomain The Campbell’s Foundation
/our-impact/Subdomain Text duplicate Our Impact
/our-impact/recognition/Subdomain Ratings & Recognition
/about-us/resources/Subdomain Resources
/about-us/faqs/Subdomain FAQs
/newsroom/news/its-official-we...Subdomain Our new name: The Campbell’s Company
IMG-ALT It’s official: We are The Campbell’s Company
/contact/Subdomain Contact
/our-food/Subdomain Explore all brands
/our-impact/Subdomain learn more about our impact
/newsroom/news/its-official-we...Subdomain News It’s official: We are The Campbell’s Company
/newsroom/news/launching-our-n...Subdomain News Launching our next chapter of growth: Investor Day highlights
/newsroom/our-food/meet-our-so...Subdomain Our Food Meet our soups
IMG-ALT Collage of soup bowls and cans of Campbell's Tomato, Homestyle Mexican-style Chicken Tortilla, Chunky Sirloin Burger with Country Vegetables and Pacific Chic...
/newsroom/press-releases/goldf...Subdomain Press Releases Goldfish Unveils New Goldfish Crisps – Taste How Goldfish Does Chips
IMG-ALT Goldfish Crisps
/newsroom/community/5-highligh...Subdomain Community 5 highlights from year three of our Full Futures school nutrition program
/newsroom/press-releases/campb...Subdomain Press Releases Campbell’s Names Aaron Gwinner Chief Digital & Technology Officer
/newsroom/press-releases/campb...Subdomain Press Releases Campbell’s Reports Second Quarter Fiscal 2025 Results
/newsroom/press-releases/the-c...Subdomain Press Releases The Campbell’s Company to Participate in a Fireside Chat at BofA Securities 2025 Consumer and Retail Conference on March 11
/newsroom/press-releases/the-c...Subdomain Press Releases The Campbell’s Company Declares Quarterly Dividend
/newsroom/Subdomain More news
/about-us/Subdomain learn about us
/about-us/purpose-values-culture/Subdomain Our purpose
IMG-ALT Chef Omar with Campbell's products
/about-us/our-team/Subdomain Our leadership team
IMG-ALT New York Stock Exchange with Campbell banner
https://careers.campbellsoupco...External Subdomain Text duplicate Careers
IMG-ALT Campbell's employees in a meeting
/about-us/our-story/campbell-h...Subdomain Explore Our history
https://www.instagram.com/thec...New window External Subdomain instagram
https://www.youtube.com/@theca...New window External Subdomain youtube
https://www.linkedin.com/compa...New window External Subdomain linkedin
/contact/Subdomain Contact Us
/our-food/Subdomain Text duplicate Our Food
/our-food/Subdomain Text duplicate Our Food
/our-food/campbell-meals-bever...Subdomain Meals & Beverages
/our-food/campbell-snacks/Subdomain Snacks
/our-food/health-nutrition/Subdomain Health & Nutrition
/our-food/health-nutrition/our...Subdomain Our Approach to Nutrition
/our-food/health-nutrition/for...Subdomain For Health Professionals
/our-impact/Subdomain Text duplicate Our Impact
/our-impact/Subdomain Text duplicate Our Impact
/our-impact/community/Subdomain Vibrant Communities
/our-impact/reports-and-policies/Subdomain Goals, Governance, and Reporting
/our-impact/recognition/Subdomain Awards & Recognition
/newsroom/Subdomain Text duplicate News
/newsroom/Subdomain Newsroom
/newsroom/category/press-relea...Subdomain Text duplicate Press Releases
/newsroom/category/campbells-h...Subdomain Text duplicate Campbell’s History
/newsroom/category/community/Subdomain Community
/newsroom/category/inclusion-d...Subdomain Inclusion & Diversity
/newsroom/category/life-at-cam...Subdomain Life at Campbell’s
/newsroom/category/nutrition/Subdomain Nutrition
/newsroom/category/our-food/Subdomain Text duplicate Our Food
/newsroom/category/sustainabil...Subdomain Sustainability
/about-us/Subdomain Text duplicate About Us
/about-us/Subdomain Text duplicate About Us
/about-us/purpose-values-culture/Subdomain Text duplicate Purpose, Values, and Culture
/about-us/our-team/Subdomain Text duplicate Our Leadership Team
/about-us/our-story/campbell-h...Subdomain Text duplicate Campbell’s History
/contact/Subdomain Text duplicate Contact Us
/about-us/resources/Subdomain Text duplicate Resources
/our-impact/community/campbell...Subdomain Text duplicate The Campbell’s Foundation
/about-us/faqs/Subdomain Text duplicate FAQs
/suppliers/Subdomain Text duplicate Suppliers
/suppliers/responsible-sourcing/Subdomain Responsible Sourcing
/wp-content/uploads/2024/06/Ca...Subdomain Supply Chain Statement
https://careers.campbellsoupco...External Subdomain Text duplicate Careers
https://investor.thecampbellsc...External Subdomain Text duplicate Investors
/terms-of-use/Subdomain Terms of Use
/privacy-policy/Subdomain Anchor Interest Based Ads
/privacy-policy/Subdomain Privacy and Cookies Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thecampbellscompany.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
dateSat, 05 Apr 2025 03:49:16 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.thecampbellscompany.com/>; rel=shortlink
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 64
x-cache-groupbot
access-control-allow-origin*
strict-transport-securitymax-age=63072000; includeSubDomains; preload
cf-cache-statusDYNAMIC
servercloudflare
cf-ray92b613182f5f7033-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,223 referring domains.
This page has 36,514 backlinks.
This page has backlinks from 1,520 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.thecampbellscompany.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.thecampbellscompany.com
Home - The Campbell's Company
Connecting people through food they love. Over 150 years of making delicious, well-crafted soups, simple meals, snacks, and beverages for all.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Campbell81%Check
Company77%Check
Food54%Check
Campbell's Company53%Check
people50%Check
love50%Check
Connecting50%Check
Connecting People50%Check
soups48%Check
150 years47%Check
Show more keywords and terms

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