thegood.com | Website SEO Review

Response time

0.79 s

File size

389.30 kB

Words

966

Media files

54

Number of links

80 internal / 4 external

Meta specifications 100% achieved

Title

(Critically important)

Digital Experience Optimization - The Good

The length of the page title is perfect. (385 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The Good provides the tools, technique, and expertise to improve your digital experience and grow your revenue.

The length of the meta description is perfect. (694 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://thegood.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
msapplication-TileColor	#2d89ef
theme-color	#ffffff
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
dlm-version	5.0.21
description	The Good provides the tools, technique, and expertise to improve your digital experience and grow your revenue.
posttype	Empty
generator	WP Rocket 3.18.2
article:publisher	https://www.facebook.com/thegoodgroup
article:modified_time	2025-02-03T04:56:10+00:00
lang	en-us
twitter:card	summary_large_image
twitter:title	Digital Experience Optimization - The Good
twitter:description	The Good provides the tools, technique, and expertise to improve your digital experience and grow your revenue.
twitter:site	@thegood
og:locale	en_US
og:type	website
og:title	Digital Experience Optimization - The Good
og:description	The Good provides the tools, technique, and expertise to improve your digital experience and grow your revenue.
og:url	https://thegood.com/
og:site_name	The Good
og:image	https://thegood.com/wp-content/uploads/additive-outside-perspective-1024x683.jpg
og:image:width	1024
og:image:height	683
og:image:type	image/jpeg

Page quality 87% achieved

Content

(Critically important)

This page contains 966 words. That's ok.

32.1% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

11 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 17.13 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Some tags are too long. With 132 characters this one is longer than 70 characters:
"product marketing and ecommerce teams rely on the good to solve their digital challenges with research..."

Strong and Bold Tags

Image SEO

(Somewhat important)

21 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Learn the secret to the strategic value of ongoing SaaS user research.
data:[...] Base64	Natalie Thomas headshot
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Header - customer journey map
data:[...] Base64	Natalie Thomas headshot
/wp-content/uploads/4-4.png	adobe logo
...ontent/uploads/logos-The-Economist-3.png	The Economist
/wp-content/uploads/3-3.png	Xerox
/wp-content/uploads/Untitled-design-8.png	millerknoll
/wp-content/uploads/2-9.png	pendleton logo
data:[...] Base64	No alt attribute provided
data:[...] Base64	Get Hands-On Experience with Real Clients
data:[...] Base64	Get Hands-On Experience with Real Clients
data:[...] Base64	No alt attribute provided
data:[...] Base64	Model - Digital Experience Optimization Program (Marketing)
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Easton
data:[...] Base64	Easton
data:[...] Base64	bmc logo
data:[...] Base64	Easton
data:[...] Base64	Easton
data:[...] Base64	No alt attribute provided
data:[...] Base64	bmc logo
data:[...] Base64	No alt attribute provided
data:[...] Base64	Klean Kanteen
data:[...] Base64	No alt attribute provided
data:[...] Base64	Adobe
...ontent/uploads/logos-The-Economist-3.png	Easton
data:[...] Base64	Easton
data:[...] Base64	Easton
data:[...] Base64	No alt attribute provided
data:[...] Base64	Behind The Click - Preview
data:[...] Base64	How to communicate your roadmap across the organization.
data:[...] Base64	The differences between test and learn vs launch and learn for product strategy.
data:[...] Base64	No alt attribute provided
data:[...] Base64	Inc.
data:[...] Base64	Entrepreneur
data:[...] Base64	User Testing
data:[...] Base64	USA Today
data:[...] Base64	Shopify logo
data:[...] Base64	Optimizely logo
data:[...] Base64	B Corporation Certified

Page structure 95% achieved

H1 heading

(Critically important)

The H1 heading is empty

H1-H6 headings

Headings

(Important)

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Empty heading
H1	Harness user insights and unlock digital improvements beyond your conversion rate.
H2	What is The Strategic Value of Ongoing User Research in SaaS?
H2	How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map
H2	We’re a perfect fit for companies that:
H2	Stay focused on what is proven to move the needle with Digital Experience Optimization
H2	Work with a specialized consultancy, not a ‘do everything’ agency
H2	Hundreds of millions in additional revenue generated while optimizing for:
H2	What stands between your company and similar digital excellence?
H2	Our mission is to remove all the bad digital experiences until only the good remain.
H2	Get In Touch
H3	Our latest book, Behind The Click, is available now
H3	How To Communicate Your Roadmap Across The Organization
H3	Is “Test and Learn” or “Launch and Learn” Better?
H3	How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model
H3	As featured in:
H4	Product marketing and ecommerce teams rely on The Good to solve their digital challenges with research, testing, and implementation.
H4	A healthy optimization program is more than just increasing a conversion rate.
H4	The Digital Experience Optimization Program™ is your custom roadmap to digital success
H4	Digital Experience Optimization is all we do.
H4	Assess your program with a personalized 5-Factors Scorecard™
H4	2X
H4	60%

Link structure 81% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

5 links don't have an anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://thegood.com/	Anchor	Skip to Content
https://thegood.com/	Anchor	Primary Menu
/increase-registration/		Increase Registration
/improve-onboarding/		Improve Onboarding
/monetize-free-users/		Monetize Free Users
/improve-retention/		Improve Retention
/increase-referrals/		Increase Referrals
/mitigate-cancellations/		Mitigate Cancellations
/digital-experience-optimizati...		Explore the DXO Program™
/results/autodesk/		Autodesk grew subscriptions by 11%
https://thegood.com/insights/idx/		IDX increased B2C registrations by 20%
/results/the-economist/		The Economist increased paid subscription conversions by 5%
/results/helium-10/		Helium 10 increased registrations by 12%
https://thegood.com/results/		View All Case Studies →
/insights/saas-user-research/		IMG-ALT Learn the secret to the strategic value of ongoing SaaS user research.
/insights/saas-user-research/		Data & Analytics What is The Strategic Value of Ongoing User Research in SaaS? The secret to great SaaS user research: here’s why the most successful teams l... IMG-ALT Natalie Thomas headshot
https://thegood.com/insights/		View All Insight Articles →
/improve-user-experience/		Improve User Experience
https://thegood.com/improve-roas/		Improve ROAS
/convert-more-customers/		Convert More Customers
/decrease-abandonment/		Decrease Abandonment
/understand-your-customers/		Understand Your Customers
/validate-design-decisions/		Validate Design Decisions
/digital-experience-optimizati...	Text duplicate	Explore the DXO Program™
/results/xerox/		Xerox increased revenue by 18.9% on product page visits
/results/knoll/		MillerKnoll improved directional guidance
/results/mastercraft/		MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
/results/munchkin/		Munchkin decreased bounce rates
https://thegood.com/results/	Text duplicate	View All Case Studies →
/insights/customer-journey-map/		IMG-ALT Header - customer journey map
/insights/customer-journey-map/		Customer Experience How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map A 5 step process to help you build a customer journey map for y... IMG-ALT Natalie Thomas headshot
https://thegood.com/insights/	Text duplicate	View All Insight Articles →
https://thegood.com/insights/		Insights
https://thegood.com/contact/		Talk to an Expert
https://thegood.com/	Anchor	Search
/digital-experience-optimizati...	New window	Explore the DXO PROGRAM™
/digital-experience-optimizati...	New window	Learn How
/digital-experience-optimizati...	New window	EXPLORE THE DXO PROGRAM™
https://thegood.com/contact/	New window	GET IN TOUCH WITH OUR TEAM
https://thegood.com/results/	New window	See Results
/case-study-the-economist/	New window	No Text
/results/xerox/	New window	No Text
/results/munchkin/	New window	No Text
https://thegood.com/5factors/	New window	SCORE YOUR PROGRAM
/behind-the-click/	New window	GET YOUR COPY
/behind-the-click/	New window	No Text
/insights/communicate-your-roa...		IMG-ALT How to communicate your roadmap across the organization.
/insights/communicate-your-roa...		How To Communicate Your Roadmap Across The Organization
/insights/communicate-your-roa...		Continue Reading →
/insights/test-and-learn-vs-la...		IMG-ALT The differences between test and learn vs launch and learn for product strategy.
/insights/test-and-learn-vs-la...		Is “Test and Learn” or “Launch and Learn” Better?
/insights/test-and-learn-vs-la...	Text duplicate	Continue Reading →
/insights/marketing-optimization/		No Text
/insights/marketing-optimization/		How Kalah Arsenault’s Team Stood Up An A/B Testing Program & Doubled Volume With A New Prioritization Model
/insights/marketing-optimization/	Text duplicate	Continue Reading →
/insights/moneyball-method/		IMG-ALT Inc.
/insights/trust-insights-big-b...		IMG-ALT Entrepreneur
/insights/site-redesign-last-r...		IMG-ALT User Testing
/news/usa-today/		IMG-ALT USA Today
/insights/quick-guide-getting-...		IMG-ALT Shopify logo
/insights/evolving-digital-age...		IMG-ALT Optimizely logo
https://thegood.com/newsletter		Subscribe now
/digital-experience-optimizati...		Digital Experience Optimization Program™
/digital-experience-optimizati...		Explore The Program →
https://thegood.com/results/		Case Studies
/results/xerox/		Xerox
/results/swissgear/		Swiss Gear
/results/the-economist/		The Economist
/results/munchkin/		Munchkin
https://thegood.com/results/	Text duplicate	View All Case Studies →
https://thegood.com/newsletter/		Good Question Newsletter
https://thegood.com/insights/		Insight Articles
/drive-and-convert/		Drive & Convert Podcast
https://thegood.com/books/		Optimization Books
https://thegood.com/5factors/		5-Factors Scorecard™
/about-the-good/		Company
/about-the-good/		About The Good
https://www.bcorporation.net/e...	External Subdomain	B Corp Profile
https://thegood.com/careers/		Careers
/privacy-policy/		Privacy Policy
https://thegood.com/contact/		Contact Us
https://userinput.io/	External	UserInput – A customer research tool for ecommerce brands
https://commercecritiques.com/	External	Commerce Critiques – Fast, affordable CRO assessments
https://www.bcorporation.net/e...	External Subdomain	IMG-ALT B Corporation Certified

Server configuration 81% achieved

HTTP redirects

(Critically important)

This page redirects to "https://thegood.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (389 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 12 Mar 2025 01:28:21 GMT
content-type	text/html; charset=UTF-8
cf-ray	91ef83a98b0d216f-CDG
cf-cache-status	HIT
cache-control	public, max-age=0, s-maxage=3600
expires	Thu, 19 Nov 1981 08:52:00 GMT
last-modified	Wed, 12 Mar 2025 01:08:28 GMT
link	<https://thegood.com/wp-json/>; rel="https://api.w.org/", <https://thegood.com/wp-json/wp/v2/pages/6>; rel="alternate"; title="JSON"; type="application/json", <https://thegood.com/>; rel=shortlink
vary	Accept-Encoding
pragma	no-cache
cache-tag	da9b8e8e-8c41-45db-b755-76c798c85061,e67400be04642f7365f57d7b96ed031e2b882c47ed9f15f2a6a6cfc32eba461b
ki-cache-tag	da9b8e8e-8c41-45db-b755-76c798c85061,e67400be04642f7365f57d7b96ed031e2b882c47ed9f15f2a6a6cfc32eba461b
ki-cache-type	Edge
ki-cf-cache-status	HIT
ki-edge	v=20.3.2;mv=3.3.5
x-content-type-options	nosniff
x-dlm-no-waypoints	true
x-edge-location-klb	1
x-kinsta-cache	HIT
set-cookie	277 Characters
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=Ey1lCzYrcfxjgWQ67iBFqDJ1epwBvXaVsmbbtBAPpkyHtC6ASgCFMIaC%2BqsW93kNlmf85T702203XP5Qzf1qmE74G2zorxgop7lr8G8bW4Vxrs771blFY4s5y7IE"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
server	cloudflare
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 1,764 referring domains.

This page has 6,339 backlinks.

This page has backlinks from 1,178 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /*?attachment_id=*
Disallow: /insights/author/*
Disallow: /insights/category/*
Disallow: /news/*
Allow: *.jpg

Sitemap: https://thegood.com/sitemap_index.xml
Sitemap: https://secure.vidyard.com/sitemaps/sitemap-jkftHfm6uRIozWvbHd6zgg.xml

Similar sites

Search preview

thegood.com

Digital Experience Optimization - The Good

The Good provides the tools, technique, and expertise to improve your digital experience and grow your revenue.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Good	83%	Check
Digital	74%	Check
Experience	74%	Check
Digital Experience	74%	Check
Digital Experience Optimization	70%	Check
Digital Experience Optimization Program	64%	Check
Optimization	63%	Check
Customer Experience	62%	Check
User Experience	60%	Check
digital challenges	60%	Check
better digital	58%	Check
Digital Experiences	58%	Check
digital improvements	58%	Check
Digital Media	56%	Check
Optimization Program	54%	Check
testing	51%	Check
grow	51%	Check
Test	51%	Check
Improve	50%	Check
revenue	50%	Check
Conversion Rate Optimization	50%	Check
Research	49%	Check
move	49%	Check
User Research	48%	Check
Ecommerce	47%	Check

Show more keywords and terms

Thegood.com - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

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(Important)

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(Nice to have)

(Nice to have)

Meta tags

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Page quality 87% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

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(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 95% achieved

(Critically important)

(Important)

Heading structure

Link structure 81% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 81% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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