Thevab.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
82% 
Page structure
41% 
Link structure
81% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
51.40 kB
Words
779
Media files
39
Number of links
65 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Video Advertising Bureau
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
titleEmpty
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
apple-mobile-web-app-capableyes
langen
twitter:cardsummary
twitter:site@VABintel
og:titleHome
og:descriptionEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 779 words. That's ok.
31.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/vab-v2/assets/images/logo.pngTheVAB
.../ed2/ab4/c19/thumb__500_500_0_0_crop.jpgTheVAB
.../d00/4f5/196/thumb__500_500_0_0_crop.pngTheVAB
.../f51/2ec/819/thumb__340_190_0_0_crop.jpgNo alt attribute provided
.../fcb/b89/788/thumb__340_190_0_0_crop.jpgNo alt attribute provided
.../d1b/dbb/27c/thumb__340_190_0_0_crop.jpgNo alt attribute provided
.../01c/3ae/ebe/thumb__340_190_0_0_crop.jpg10 Acts of Attention By a Moviegoer
.../696/1b6/79a/thumb__340_190_0_0_crop.jpg10 Acts of Attention By a Moviegoer
.../a4d/b8d/c83/thumb__340_190_0_0_crop.jpg10 Acts of Attention By a Moviegoer
.../724/472/1d2/thumb__600_300_0_0_crop.pngNew Webinar: What Marketers Need to Know About 2024 CTV Advertiser Priorities | Register Now!
.../404/6d6/ee7/thumb__600_300_0_0_crop.pngVAB at NYC TV Week's 2024 Advanced Advertising Summit
.../7f5/3d3/24a/thumb__500_320_0_0_crop.pngVAB at Cynopsis Big TV Summit | September 18 in NYC
.../9d6/ee9/5e3/thumb__500_320_0_0_crop.pngThe State of TV Measurement 2024 | Executive Roundtable Series | NOW ON-DEMAND
.../0cb/a10/14c/thumb__500_320_0_0_crop.pngHow To Really Be A Force for Good
...900/5bc/b3d/thumb__500_320_0_0_crop.webpDanielle DeLauro featured in VideoWeek's Video Advertising Guide 2024
...pp/media/v2/pages/icons/bulb-gray-sm.png...
.../b36/deb/b6e/thumb__645_300_0_0_crop.jpgHow TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms
...e/app/media/v2/pages/task-force/logo.pngTask Force Logo
...app/media/v2/pages/home/icons/icon-1.svgInsights Hubs
...app/media/v2/pages/home/icons/icon-2.svgInsights Hubs
...app/media/v2/pages/home/icons/icon-3.svgInsights Hubs
...e/app/media/v2/pages/members/Comcast.pngComcast
.../media/v2/pages/members/Dentsu Aegis.pngDentsu Aegis
...p/media/v2/pages/members/Disney_Plus.pngDisney_Plus
...e/app/media/v2/pages/members/Horizon.pngHorizon
...rage/app/media/v2/pages/members/Hulu.pngHulu
.../app/media/v2/pages/members/Mediacom.pngMediacom
.../media/v2/pages/members/NBCUniversal.pngNBCUniversal
...edia/v2/pages/members/Paramount_Plus.pngParamount_Plus
...e/app/media/v2/pages/members/Peloton.pngPeloton
/storage/app/media/v2/pages/members/Ro.pngRo
...edia/v2/pages/members/Spectrum Reach.pngSpectrum Reach
...app/media/v2/pages/members/TradeDesk.pngTradeDesk
...rage/app/media/v2/pages/members/Tubi.pngTubi
...dia/v2/pages/members/Walton Isaacson.pngWalton Isaacson
...e/app/media/v2/pages/members/Wayfair.pngWayfair
.../app/media/v2/pages/members/innovid_.pnginnovid_
.../app/media/v2/pages/members/ispot-tv.pngispot-tv

Page structure

H1 heading
(Critically important)
VAB is at the center of the video marketing industry.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 VAB is at the center of the video marketing industry.
H1 New VAB Member: WURL
H1 Stay in the Know
H2 New Webinar: What Marketers Need to Know About 2024 CTV Advertiser Priorities | Register Now!
H2 VAB at NYC TV Week's 2024 Advanced Advertising Summit
H2 How TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms
H3 Trending Insights
H3 VAB In Action
H3 VAB Insights library
H3 Trusted by
H3 Get Immediate Access To Our Content
H5 VAB In The News
H5 Unite, Empower, Reflect, Shop
H6 Addressable TV: An overview of the latest technology, capabilities and opportunities
H6 Glossary of 112 marketing and advertising acronyms to help you stay presentation and discussion ready
H6 Actionable next steps to empower your marketing in new 3-part series on data privacy and security
H6 Concise answers to your FAQs, backed with fresh data, analysis and insights
H6 Quickly grab our most popular charts and slides for your next presentation or pitch
H6 Answering a new industry question each week
H6 VAB at Cynopsis Big TV Summit | September 18 in NYC
H6 The State of TV Measurement 2024 | Executive Roundtable Series | NOW ON-DEMAND
H6 How To Really Be A Force for Good
H6 Danielle DeLauro featured in VideoWeek's Video Advertising Guide 2024
H6 Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
H6 Podcast: Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency
H6 Roku Patent Balances Ad Output as Streaming Industry Plateaus
H6 With Great Power Comes Great Responsibility
H6 Meta Will Ask Supreme Court To Block Class-Action Over Metrics
H6 The Golden Goose is Dying: How the Shift Away from Traditional Media Is Undermining Long-Term Business Success
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
/vab-happenings/state-of-tv-me...FUTURE-PROOFING VIDEO MEASUREMENT The State of TV Measurement 2024, an Executive Roundtable Series | Now On-Demand WATCH NOW
https://thevab.com/IMG-ALT TheVAB
https://thevab.com/aboutAbout us
https://thevab.com/team-boardTeam + Board
https://thevab.com/membersOur Members
https://thevab.com/task-forceTask Force
https://thevab.com/press-centerPress Center
https://thevab.com/simplifySimplify
https://thevab.com/discoverDiscover
https://thevab.com/transformTransform
https://thevab.com/insightsInsights
https://thevab.com/insightsInsights Library
/insights-topics-hubInsights Hubs
https://thevab.com/approachOur Approach
https://thevab.com/measurementMeasurement
https://thevab.com/insightsVAB In Action
https://thevab.com/vab-happeningsRecent Happenings
https://thevab.com/webinar-hubVAB Webinar Hub
/transparency-brand-safetyTransparency & Brand Safety
https://thevab.com/vab-voicesVAB Voices
https://thevab.com/membershipMembership
https://thevab.com/contact-usContact
https://thevab.com/searchSearch
https://twitter.com/VABintelNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/VABintelNew window External Subdomain No Text
https://thevab.com/aboutVAB is at the center of the video marketing industry.
https://thevab.com/aboutLearn more about VAB
https://www.wurl.com/External Subdomain Learn More
/join-email-listJoin Our Community
https://thevab.com/insightsView all
/insight/what-addressable-tvNew Addressable Insights Addressable TV: An overview of the latest technology, capabilities and opportunities
/insight/marketing-advertising...ADVERTISING GLOSSARY Glossary of 112 marketing and advertising acronyms to help you stay presentation and discussion ready
/insight/data-privacy-seriesDATA PRIVACY 101 Actionable next steps to empower your marketing in new 3-part series on data privacy and security
https://thevab.com/mfaq-hubYour FAQs Answered Concise answers to your FAQs, backed with fresh data, analysis and insights
IMG-ALT 10 Acts of Attention By a Moviegoer
A-TITLE Fast Answers to Your Marketing Questions
https://thevab.com/grab-n-goGRAB & GO CHARTS AND SLIDES Quickly grab our most popular charts and slides for your next presentation or pitch
IMG-ALT 10 Acts of Attention By a Moviegoer
A-TITLE Grab & Go Charts and Slides
/vabs-question-weekQuestion of the Week Answering a new industry question each week
IMG-ALT 10 Acts of Attention By a Moviegoer
A-TITLE Question of the Week
https://thevab.com/vab-happeningsText duplicate View all
/vab-happenings/premion-webina...New Webinar: What Marketers Need to Know About 2024 CTV Advertiser Priorities | Register Now! Join experts from VAB and Premion in a new webinar unpacking th...
IMG-ALT New Webinar: What Marketers Need to Know About 2024 CTV Advertiser Priorities | Register Now!
https://www.nyctvweek.com/2024...External Subdomain VAB at NYC TV Week's 2024 Advanced Advertising Summit On Monday, September 9th, VAB's Sean Cunningham will moderate a panel discussing Identity and Context a...
IMG-ALT VAB at NYC TV Week's 2024 Advanced Advertising Summit
https://www.cynopsis.com/event...External Subdomain VAB at Cynopsis Big TV Summit | September 18 in NYC Join VAB's Sean Cunningham and Danielle DeLauro at the Big TV Summit '...
IMG-ALT VAB at Cynopsis Big TV Summit | September 18 in NYC
/vab-happenings/state-of-tv-me...The State of TV Measurement 2024 | Executive Roundtable Series | NOW ON-DEMAND The State of TV Measurement Series 2024! Executive Roundtables on Futu...
IMG-ALT The State of TV Measurement 2024 | Executive Roundtable Series | NOW ON-DEMAND
https://martech360.com/mobile-...External How To Really Be A Force for Good Where are dollars from digital ad fraud being funneled to? Hint: It’s ...
IMG-ALT How To Really Be A Force for Good
https://videoweek.hubspotpageb...External Subdomain Danielle DeLauro featured in VideoWeek's Video Advertising Guide 2024 The first edition of VideoWeek's Video Advertising Guide looks at the ...
IMG-ALT Danielle DeLauro featured in VideoWeek's Video Advertising Guide 2024
/vab-in-the-newsVAB In The News
https://adage.com/article/mark...New window External AdAge
https://open.spotify.com/episo...New window External Subdomain Next in Media
https://www.thedailyupside.com...New window External Subdomain The Daily Upside
https://martech360.com/tech-an...New window External MarTech 360
https://www.mediapost.com/publ...New window External Subdomain MediaPost
https://www.mediavillage.com/a...New window External Subdomain Media Village
/join-email-listSUBSCRIBE
https://thevab.com/insightsGo to Insights Library
/insight/unite-empower-reflect...How TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms Unite, Empower, Reflect, Shop
A-TITLE How TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms
/insight/unite-empower-reflect...Text duplicate Learn More
https://thevab.com/task-forceText duplicate Learn More
/insights-topics-hubExplore
https://thevab.com/webinar-hubWatch now
https://thevab.com/vab-voicesStart Learning
/cdn-cgi/l/email-protection[email protected]
https://thevab.com/aboutText duplicate About us
https://thevab.com/approachText duplicate Our Approach
https://thevab.com/team-boardText duplicate Team + Board
https://thevab.com/membersText duplicate Our Members
https://thevab.com/press-centerText duplicate Press Center
https://thevab.com/simplifyText duplicate Simplify
https://thevab.com/discoverText duplicate Discover
https://thevab.com/transformText duplicate Transform
https://thevab.com/searchText duplicate Search
https://thevab.com/contact-usContact us
/vab-in-the-newsVAB in the News
https://thevab.com/privacy-noticePrivacy Notice
https://thevab.com/insightsText duplicate Insights
https://thevab.com/vab-happeningsText duplicate VAB In Action
https://thevab.com/membershipText duplicate Membership
/getting-startedGetting Started
/join-email-listJoin our email list
https://twitter.com/VABintelNew window External No Text
https://www.facebook.com/VABintelNew window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://thevab.com/reset-passwordForgot password?
https://thevab.com/privacy-noticeNew window privacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thevab.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
dateMon, 16 Sep 2024 07:32:16 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-cache, private
set-cookie126 Characters
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
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servercloudflare
cf-ray8c3f295e0ffd4db0-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,373 referring domains.
This page has 3,095 backlinks.
This page has backlinks from 494 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
VAB70%Check
VIDEO68%Check
Video Advertising62%Check
VAB Insights57%Check
advertising56%Check
Video Advertising Guide56%Check
Marketing Advertising55%Check
industry54%Check
marketing54%Check
Center50%Check
Show more keywords and terms

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