Trustedtraders.which.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
71% 
Page structure
62% 
Link structure
55% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
111.60 kB
Words
733
Media files
10
Number of links
70 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Find traders near you with Which? Trusted Traders | Which?
The length of the page title is perfect. (538 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find builders, electricians, plumbers, garages or other traders in your area that have been endorsed by Which? Trusted Traders. Our logo is a sign of reputation and trust, helping you to choose the right trader.
The meta description is too long: 1280 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://trustedtraders.which.co.uk/consumer-homepage/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-confignone
DescriptionFind builders, electricians, plumbers, garages or other traders in your area that have been endorsed by Which? Trusted Traders. Our logo is a sign of reputation and trust, helping you to choose the right trader.
KeywordsWhich,Find,Traders,Trusted,traders,area,been,builders,choose,electricians,endorsed,garages,have,helping,logo,near,other,plumbers,reputation,right,sign,trader,trust
news_keywordsWhich,Find,Traders,Trusted,traders,area,been,builders,choose,electricians,endorsed,garages,have,helping,logo,near,other,plumbers,reputation,right,sign,trader,trust
google-site-verification9NsDhFNYG6NSPWl9xA5N5GE0RZEFJaFVCqJLNO1tOR8
csrf-paramauthenticity_token
csrf-tokenruAmwQMoNal7rSXEkhF4MWGC9YJnH0laL59BmVRbD63HekVXMaU021Bt73ALGW7KDhv+E3SNz3BcLSG4RKpwFw==
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:site@WhichTraders
twitter:creator@WhichTraders
twitter:titleFind traders near you with Which? Trusted Traders | Which?
twitter:descriptionFind builders, electricians, plumbers, garages or other traders in your area that have been endorsed by Which? Trusted Traders. Our logo is a sign of reputation and trust, helping you to choose the right trader.
twitter:image/assets/WTT-large-badge-3210b53386c98816eff2411cd6ca6013444fd7a04d227a8dc92b2bf34028aa6f.png
og:titleFind traders near you with Which? Trusted Traders | Which?
og:typearticle
og:urlhttps://trustedtraders.which.co.uk/
og:descriptionFind builders, electricians, plumbers, garages or other traders in your area that have been endorsed by Which? Trusted Traders. Our logo is a sign of reputation and trust, helping you to choose the right trader.
og:image/assets/WTT-large-badge-3210b53386c98816eff2411cd6ca6013444fd7a04d227a8dc92b2bf34028aa6f.png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Get the power of Which? in your pocket by downloading our app, giving ...
This page contains 733 words. That's ok.
36% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...23f55c678d36a637796642f57c0c4b252a83.svgNo alt attribute provided
...e/file/3011/full_hero-trusted-trader.jpghome pagehome page
...e33ed78b4b8b7246b497d1a23719f590202c.svgNo alt attribute provided
...e33ed78b4b8b7246b497d1a23719f590202c.svgNo alt attribute provided
.../3024/230828-TP-aglupvc-2565_preview.jpgNo alt attribute provided
...ploads/cms_image/file/3030/Taskforce.pngNo alt attribute provided
...ge/file/2648/Finesse-Windows_405_200.jpgNo alt attribute provided
..._150x150/f8ac8d14c0b4-vfhrgtejqrcode.pngWhich?
...bnail/630552de82b9-google-play-badge.pngGoogle Play
...umbnail/5294626f15e4-apple-app-store.pngApp store

Page structure

H1 heading
(Critically important)
Find a trader you can trust
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Find a trader you can trust
H2 Suggested searches
H2 Suggested searches Duplicate text
H2 Use traders we've endorsed
H2 Become a Which? Trusted Trader
H2 Endorsed by Which?
H2 Stop looking. Start finding.
H2 For Consumers
H2 For Businesses
H2 Have a question?
H2 Follow us
H2 Have a question? Duplicate text
H3 AGL uPVC Sprayers Limited
H3 Taskforce Maintenance Ltd
H3 Finesse Windows Limited
H6 Get the Which? app
H6 Get the Which? app Duplicate text
H6 Got a problem?
H6 More from Which?
H6 My account
H6 For experts
H6 For businesses
H6 Our legal policies
H6 Help
H6 Got a problem? Duplicate text
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (45) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.which.co.uk/about-...External Subdomain Newsletters
https://signup.which.co.uk/app...External Subdomain Download the Which? app
https://www.which.co.uk/External Subdomain No Text
https://search2.which.co.uk/External Subdomain Search
https://www.which.co.uk/about-...External Subdomain Menu
https://search2.which.co.uk/External Subdomain Text duplicate Search
https://www.which.co.uk/loginExternal Subdomain Log in
https://www.which.co.uk/accountExternal Subdomain My account
https://www.which.co.uk/accountExternal Subdomain View Account
https://www.which.co.uk/my-app...External Subdomain Appointments
https://www.which.co.uk/blaize...External Subdomain Log out
https://join.which.co.uk/External Subdomain Join
http://which.co.uk/External No Text
/articles/category/cost-guide/Cost guide
/articles/category/design/Design
/articles/category/gardening/Gardening
/articles/category/general-inf...General information
/articles/category/hiring-a-tr...Hiring a trader
/articles/category/home-mainte...Home maintenance
/articles/category/news/News
/articles/category/plumbing/Plumbing
/articles/category/trader-of-t...Trader of the Month
/articles/category/trader-of-t...Trader of the Year
/about/learn-about-which/Learn about Which?
/about/terms-and-conditions/Terms and Conditions
/about/code-of-conduct/About our Code of Conduct
/about/why-use-which-trusted-t...If things go wrong
/about/faqs-for-consumers/FAQs for Consumers
/about/false-claims-of-endorse...False claims of endorsement
/about/contact-us/Contact Us
/reviews/find-your-trader/Leave a review
/about/recommendations/Recommend a trader
/for-traders/For businesses
/about/why-use-which-trusted-t...Subdomain How we assess traders
/for-traders/Join Which? Trusted Traders
https://www.which.co.uk/loginExternal Subdomain Log in to edit your profile
/businesses/agl-services-u-k-ltd/No Text
/businesses/agl-services-u-k-ltd/AGL uPVC Sprayers Limited
/businesses/taskforce-maintena...No Text
/businesses/taskforce-maintena...Taskforce Maintenance Ltd
/businesses/finesse-windows-ltd/No Text
/businesses/finesse-windows-ltd/Finesse Windows Limited
/popular/aerial-and-satellite-...Aerial and Satellite Installers
/popular/bathroom-fitters-and-...Bathroom fitters and designers
/popular/boiler-installation/Boiler installation
/popular/builders/Builders
/popular/burglar-alarms/Burglar alarms
/popular/carpenters/Carpenters
/popular/carpet-cleaners/Carpet cleaners
/popular/central-heating-insta...Central heating (installation and servicing)
/popular/computer-repairs/Computer repairs
/popular/damp-proofing-and-tim...Damp proofing and timber preservation
/popular/drain-and-sewer-servi...Drain and sewer services
/popular/electricians/Electricians
/popular/gardeners/Gardeners
/popular/glaziers/Glaziers
/popular/home-removals/Home removals
/popular/kitchen-installation/Kitchen installation
/popular/motor-vehicle-mechanics/Motor vehicle mechanics
/popular/painters-and-decorators/Painters and decorators
/popular/plasterers/Plasterers
/popular/plumbers/Plumbers
/popular/roofers/Roofers
/popular/tyre-fitters/Tyre Fitters
/popular/upholstering/Upholstering
/articles/category/cost-guide/Text duplicate Cost guide
/articles/category/design/Text duplicate Design
/articles/category/gardening/Text duplicate Gardening
/articles/category/general-inf...Text duplicate General information
/articles/category/hiring-a-tr...Text duplicate Hiring a trader
/articles/category/home-mainte...Text duplicate Home maintenance
/articles/category/news/Text duplicate News
/articles/category/plumbing/Text duplicate Plumbing
/articles/category/trader-of-t...Text duplicate Trader of the Month
/articles/category/trader-of-t...Text duplicate Trader of the Year
/about/learn-about-which/Text duplicate Learn about Which?
/about/terms-and-conditions/Text duplicate Terms and Conditions
/about/code-of-conduct/Text duplicate About our Code of Conduct
/about/why-use-which-trusted-t...Text duplicate If things go wrong
/about/faqs-for-consumers/Text duplicate FAQs for Consumers
/about/false-claims-of-endorse...Text duplicate False claims of endorsement
/about/contact-us/Text duplicate Contact Us
/for-traders/Visit trader site
https://twitter.com/whichtradersNew window External No Text
https://www.facebook.com/Which...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://for-traders.which.co.u...External Subdomain request a callback
https://app.which.co.uk/N7dM/9...New window External Subdomain IMG-ALT Google Play
https://apps.apple.com/app/app...New window External Subdomain IMG-ALT App store
https://www.which.co.uk/contac...External Subdomain Contact us
https://www.which.co.uk/about-...External Subdomain About
https://www.which.co.uk/about-...External Subdomain How we are run
https://www.which.co.uk/news/t...External Subdomain Podcasts
https://www.which.co.uk/about-...External Subdomain Text duplicate Newsletters
https://careers.which.co.uk/ho...External Subdomain Careers
https://www.which.co.uk/about-...External Subdomain Sitemap
https://www.which.co.uk/about-...External Subdomain Which? Communities
https://www.which.co.uk/help/s...External Subdomain Manage subscriptions
https://signup.which.co.uk/wlp...External Subdomain Ask Which?
https://www.which.co.uk/policy...External Subdomain Consumer insight
https://www.which.co.uk/policy...External Subdomain Press office
https://www.which.co.uk/policy...External Subdomain Policy
https://b2b.which.co.uk/work-w...External Subdomain Use our logo
https://b2b.which.co.uk/for-bu...External Subdomain Work with us
https://for-traders.which.co.u...External Subdomain Tradespeople
https://www.which.co.uk/help/a...External Subdomain Accessibility
https://www.which.co.uk/help/t...External Subdomain Terms & conditions
https://www.which.co.uk/help/w...External Subdomain Privacy policy
https://www.which.co.uk/help/o...External Subdomain Cookies
https://www.which.co.uk/about-...External Subdomain MSA statement
https://www.which.co.uk/helpExternal Subdomain Help centre
https://www.which.co.uk/help/f...External Subdomain FAQs
https://www.which.co.uk/about-...External Subdomain Subscriptions
https://www.which.co.uk/contac...External Subdomain Text duplicate Contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://trustedtraders.which.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
referrer-policystrict-origin-when-cross-origin
server<redacted>
via<redacted>, 1.1 vegur, 1.1 6b85d8725dd6471c3db1f65d4096afc4.cloudfront.net (CloudFront)
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
etagW/"700067ebd012ca3e4b8e3960b1f53bfe"
cache-controlmax-age=0, private, must-revalidate
set-cookie109 Characters
x-request-id5a6e8dce-0537-4564-a56f-6f1238d3dda9
x-runtime0.099561
dateFri, 24 May 2024 17:39:09 GMT
x-rack-cachemiss
strict-transport-securitymax-age=63072000; includeSubDomains
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
x-amz-cf-popFRA56-P6
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statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,837 referring domains.
This page has 1,068,341 backlinks.
This page has backlinks from 1,766 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1175 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# See http://www.robotstxt.org/wc/norobots.html for documentation on how to use the robots.txt file
#
# To ban all spiders from the entire site uncomment the next two lines:
# User-Agent: *
# Disallow: /
User-Agent: *
Disallow: /iframe/*
Disallow: *form=*
Disallow: *conversationid=*
Disallow: *endorsed_only*
Disallow: *recommended_only*
Disallow: *sort_type*
Disallow: *open_24h*
Disallow: *open_weekends*
Disallow: *distance*
Disallow: *relevance*
Disallow: *missing_business*
Disallow: /forgot*
Disallow: /users/*
Disallow: /signin/*
Disallow: *review_login*
Disallow: *review_moderation*
Disallow: /feedbacks/new*

Sitemap: https://trustedtraders.which.co.uk/sitemaps-production/sitemap.xml.gz

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Search preview

trustedtraders.which.co.uk
Find traders near you with Which? Trusted Traders | Which?
Find builders, electricians, plumbers, garages or other traders in your area that have been endorsed by Which? Trusted Traders. Our logo is a sign of reputation and trust, helping you to choose the right trader.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
trader91%Check
trust91%Check
Find77%Check
Trusted74%Check
Trusted Traders74%Check
traders73%Check
Contact Us64%Check
Find traders near55%Check
endorsed54%Check
help50%Check
Show more keywords and terms

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