Twfire.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
43% 
Page structure
79% 
Link structure
88% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
92.60 kB
Words
308
Media files
25
Number of links
89 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tyne and Wear Fire and Rescue Service
The length of the page title is perfect. (364 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We're here to keep Tyne and Wear safe.
The length of the meta description is perfect. (251 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.twfire.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe're here to keep Tyne and Wear safe.
generatorWordPress 5.9.2
msapplication-TileImagehttps://www.twfire.gov.uk/wp-content/uploads/2020/03/cropped-logo-270x270.jpg
article:modified_time2024-03-20T16:53:36+00:00
langen-gb
twitter:cardsummary_large_image
twitter:label1Est. reading time
twitter:data12 minutes
og:localeen_GB
og:typewebsite
og:titleHome - Tyne and Wear Fire and Rescue Service
og:descriptionWe're here to keep Tyne and Wear safe.
og:urlhttps://www.twfire.gov.uk/
og:site_nameTyne and Wear Fire and Rescue Service
charsetUTF-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 308 words on this page. Good pages should have about 800 words of useful content.
24.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/plugins/gtranslate/flags/16/en.pngen
.../nr-twfire/images/twfire_logo_script.pnglogoscript
...content/themes/nr-twfire/images/logo.jpgLogo
...es/nr-twfire/images/logo-text-script.jpgLogo
/wp-content/uploads/2018/07/box1.pnghttps://www.twfire.gov.uk/wp-content/uploads/2018/07/box1.pngCommunity
...nt/uploads/2022/11/fire-extinguisher.jpghttps://www.twfire.gov.uk/wp-content/uploads/2022/11/fire-extinguisher.jpgfire extinguisher
/wp-content/uploads/2023/02/WFU-Tile.jpghttps://www.twfire.gov.uk/wp-content/uploads/2023/02/WFU-Tile.jpgWFU Tile
.../Fire-Safety-1080-×-1080px-1024x1024.jpghttps://www.twfire.gov.uk/wp-content/uploads/2023/01/Fire-Safety-1080-×-1080px-1024x1024.jpgFire Safety (1080 × 1080px)
...uploads/2022/11/fire-alarm-1024x1024.jpghttps://www.twfire.gov.uk/wp-content/uploads/2022/11/fire-alarm-1024x1024.jpgfire alarm
/wp-content/uploads/2024/03/Page-29-1.jpghttps://www.twfire.gov.uk/wp-content/uploads/2024/03/Page-29-1.jpgPage 29
...hemes/nr-twfire/images/twitter-title.jpgTwitter

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 OUR VISION, MISSION AND VALUES
H2 Commercial training with TWFRS Ltd
H2 Work for us
H2 Submit Building Plan Information
H2 Home Fire Safety Check
H2 Our Community Risk Management Plan (CRMP)
Anchor text is an URL
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/twfrs/External Subdomain A-TITLE Facebook
https://twitter.com/Tyne_Wear_FRSExternal A-TITLE Twitter
https://www.instagram.com/TWFRSExternal Subdomain A-TITLE Instagram
https://www.youtube.com/user/T...External Subdomain A-TITLE Youtube
https://www.linkedin.com/compa...External Subdomain A-TITLE Linkedin
https://www.twfire.gov.uk/contactContact us
https://www.twfire.gov.uk/Tyne and Wear Fire and Rescue Service
IMG-ALT logoscript
A-TITLE Tyne and Wear Fire & Rescue Service
https://www.twfire.gov.uk/IMG-ALT Logo
A-TITLE Tyne and Wear Fire & Rescue Service
https://www.twfire.gov.uk/Home
/about-us/Subdomain About us
/about-us/structure/Subdomain Our structure
/about-us/structure/elt/Subdomain Executive Leadership Team
/about-us/structure/fire-autho...Subdomain Fire Authority
/about-us/structure/fire-autho...Subdomain Committees and meetings
/about-us/what-we-do/Subdomain What we do
/about-us/what-we-do/our-strat...Subdomain TWFRS Strategy 2025
/about-us/what-we-do/our-commu...Subdomain Our Community Risk Management Plan (CRMP)
/about-us/what-we-do/our-perfo...Subdomain Our performance
/about-us/what-we-do/emergency...Subdomain Emergency response
/about-us/what-we-do/training-...Subdomain Training centre
/about-us/access-to-information/Subdomain Access to information
/about-us/access-to-informatio...Subdomain Data requests – partner organisations
/about-us/access-to-informatio...Subdomain Freedom of Information
/about-us/access-to-informatio...Subdomain Incident reports
/about-us/access-to-informatio...Subdomain Transparency & Publication Scheme
/about-us/access-to-informatio...Subdomain Using our website
/about-us/access-to-informatio...Subdomain Your data
/about-us/community-engagement/Subdomain Community engagement
/about-us/community-engagement...Subdomain Arrange a visit
/about-us/community-engagement...Subdomain Education
/about-us/community-engagement...Subdomain Fire cadets
/about-us/community-engagement...Subdomain The King’s Trust Team Programme
/about-us/community-engagement...Subdomain Phoenix Programme
/about-us/community-engagement...Subdomain Concerns about firesetting behaviour
/about-us/finance/Subdomain Finance
/about-us/finance/sell-to-us/Subdomain Sell to us
/about-us/finance/contracts-an...Subdomain Contracts and payments
/about-us/contact/Subdomain Text duplicate Contact us
/about-us/contact/media-enquir...Subdomain Media enquiries
/about-us/contact/our-locations/Subdomain Our locations
/about-us/contact/complaints/Subdomain Say thank you or make a complaint
/about-us/contact/consultation/Subdomain Consultation
/safety-advice/Subdomain Safety advice
/safety-advice/home/Subdomain Safe and Well
https://www.safelincs.co.uk/hfsc/External Subdomain Home Fire Safety Check
/safety-advice/home/prevent/Subdomain Prevent fire at home
/safety-advice/home/escape/Subdomain Escape from fire
/safety-advice/home/people-wit...Subdomain People with disabilities
/safety-advice/lifesaver/Subdomain Lifesaver
/safety-advice/save-safely/Subdomain Save Safely
/safety-advice/alarms/Subdomain Alarms
/safety-advice/alarms/private-...Subdomain Landlords
/safety-advice/sprinklers/Subdomain Sprinklers
/safety-advice/roads/Subdomain Road safety
/safety-advice/roads/drivers-a...Subdomain Drivers and motorcyclists
/safety-advice/roads/cyclists/Subdomain Cyclists
/safety-advice/roads/pedestrians/Subdomain Pedestrians
/safety-advice/water/Subdomain Water safety
/safety-advice/anti-social-beh...Subdomain Anti-social behaviour
/safety-advice/anti-social-beh...Subdomain FireStoppers
/safety-advice/celebrate/Subdomain Celebrate safely
/safety-advice/celebrate/use-f...Subdomain Use fireworks safely
/news-events/Subdomain News and events
/your-area/Subdomain Your area
/your-area/gateshead/Subdomain Gateshead
/your-area/newcastle/Subdomain Newcastle
/your-area/south-tyneside/Subdomain South Tyneside
/your-area/north-tyneside/Subdomain North Tyneside
/your-area/sunderland/Subdomain Sunderland
/work-for-us/Subdomain Work for us
/work-for-us/Subdomain Current Vacancies
/work-for-us/apply-to-be-a-fir...Subdomain Apply to be a firefighter
/work-for-us/volunteers/Subdomain Become a volunteer
/business-safety/Subdomain Business safety
/business-safety/business-owne...Subdomain Business Owner – Your Responsibilities
/business-safety/enforcement-a...Subdomain Enforcement and engagement
/business-safety/licensing/Subdomain Licensing and consultations
/business-safety/fire-safety-l...Subdomain Fire Safety Legislation
/business-safety/submit-buildi...Subdomain Submit Building Safety Information
/about-us/URL anchor text
IMG-ALT https://www.twfire.gov.uk/wp-content/uploads/2018/07/box1.png
A-TITLE Community
/about-us/A message from our Chief Fire Officer
/work-for-us/our-roles/apply-t...URL anchor text
IMG-ALT https://www.twfire.gov.uk/wp-content/uploads/2022/11/fire-extinguisher.jpg
A-TITLE fire extinguisher
/twfrs-ltdSubdomain Find out more about the commercial training opportunities available to your business.
/work-for-us/apply-to-be-a-fir...Subdomain URL anchor text
IMG-ALT https://www.twfire.gov.uk/wp-content/uploads/2023/02/WFU-Tile.jpg
A-TITLE WFU Tile
/work-for-us/Subdomain Find out more about roles across our service.
/about-us/contact/complaints/URL anchor text
IMG-ALT https://www.twfire.gov.uk/wp-content/uploads/2023/01/Fire-Safety-1080-×-1080px-1024x1024.jpg
A-TITLE Fire Safety (1080 × 1080px)
/business-safety/submit-buildi...New window Subdomain Submit your building safety information in line with the Fire Safety (England) Regulations 2022.
/news/twfrs-pays-tribute-to-hm...Subdomain URL anchor text
IMG-ALT https://www.twfire.gov.uk/wp-content/uploads/2022/11/fire-alarm-1024x1024.jpg
A-TITLE fire alarm
https://www.safelincs.co.uk/hfsc/New window External Subdomain Keep safe at home with our home safety check tool
/our-plan/Subdomain URL anchor text
IMG-ALT https://www.twfire.gov.uk/wp-content/uploads/2024/03/Page-29-1.jpg
A-TITLE Page 29
/our-plan/Subdomain Find out what 24 changes we are making throughout 2024-27.
https://twitter.com/Tyne_Wear_FRSExternal Text duplicate IMG-ALT Twitter
/about-us/Subdomain Text duplicate About us
/about-us/access-to-informatio...Publication scheme
/about-us/access-to-informatio...Accessibility and cookies
/about-us/access-to-informatio...Privacy
/about-us/access-to-informatio...Website feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.twfire.gov.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 20 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
dateSat, 16 Nov 2024 15:29:40 GMT
serverApache/2.4.38 (Debian)
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.twfire.gov.uk/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
content-length15186
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 200 referring domains.
This page has 957 backlinks.
This page has backlinks from 167 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-content/uploads/vfb/

Similar sites

Search preview

www.twfire.gov.uk
Tyne and Wear Fire and Rescue Service
We're here to keep Tyne and Wear safe.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire68%Check
Fire Safe62%Check
Tyne Wear Fire60%Check
Tyne and Wear59%Check
Tyne58%Check
Wear58%Check
Tyne Wear58%Check
Fire and Rescue58%Check
Tyne Wear Fire Rescue57%Check
Fire Safety56%Check
Show more keywords and terms

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