Uk.pedigree.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
53% 
Page structure
100% 
Link structure
83% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
1,103.60 kB
Words
506
Media files
49
Number of links
98 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | PEDIGREE® UK
The length of the page title is perfect. (275 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Quality dog food nutrition for all dogs - Discover our range.
The length of the meta description is perfect. (361 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.uk.pedigree.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=3, shrink-to-fit=no
theme-color#ffffff
google-site-verificationh5hinltx7P-6iJ_zGaR6EwprKcDPcDR26a3opfkulwk
facebook-domain-verificationhu4hg3s4abmra064hem273j4n52neg
apple-mobile-web-app-capableyes
descriptionQuality dog food nutrition for all dogs - Discover our range.
keywordspedigree dog food
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
titleHomepage | PEDIGREE® UK
langen-gb
og:site_namePEDIGREE UK
og:typewebsite
og:titleHomepage | PEDIGREE® UK
og:imagehttps://www.uk.pedigree.com/sites/g/files/fnmzdf5531/files/2022-04/hero-icon-Eddie-2.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 33 words is high.
This page contains 506 words. That's ok.
31% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1103.6 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=3, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64PEDIGREE UK
...es/fnmzdf5531/files/pedigree-logo-2x.pngPEDIGREE UK
...digree-international-theme/logo-p-2x.pngPEDIGREE UK
.../fnmzdf5531/themes/site/img/gif/lazy.gifCOMPLETE™ Dry Junior/Puppy Dog Food with Chicken & Rice
.../fnmzdf5531/themes/site/img/gif/lazy.gifPoultry Selection in Gravy Adult Wet Dog Food Pouches
...df5531/themes/site/img/svg/messenger.svgpedigree brand imagery
...5531/themes/site/img/svg/menu-search.svgmenu search
...5531/themes/site/img/svg/menu-burger.svgmenu button
...f5531/themes/site/img/svg/menu-close.svgmenu button
...s/fnmzdf5531/files/2022-03/puppy-new.pngDog Puppy Icon
...les/fnmzdf5531/files/2022-02/puppy-a.pngDog Puppy Icon Hover
...s/fnmzdf5531/files/2022-03/adult-new.pngDog Adult Icon
...les/fnmzdf5531/files/2022-02/adult-a.pngDog Adult Hover Icon
...iles/fnmzdf5531/files/2022-05/senior.pngDog Senior Icon
...es/fnmzdf5531/files/2022-05/senior-a.pngDog Senior Hover Icon
...s/fnmzdf5531/files/2022-03/small-new.pngDog Small Icon
...les/fnmzdf5531/files/2022-02/small-a.pngDog Small Hover Icon
.../fnmzdf5531/files/2022-03/medium-new.pngDog Medium Icon
...es/fnmzdf5531/files/2022-02/medium-a.pngDog Medium Hover Icon
...s/fnmzdf5531/files/2022-03/large-new.pngDog Large Icon
...les/fnmzdf5531/files/2022-02/large-a.pngDog Large Hover Icon
...df5531/files/2022-03/adult-small-new.pngDog Small Icon
...les/fnmzdf5531/files/2022-02/small-a.pngDog Small Hover Icon
...iles/fnmzdf5531/files/2022-02/medium.pngDog Medium Icon
...es/fnmzdf5531/files/2022-02/medium-a.pngDog Medium Hover Icon
...df5531/files/2022-03/adult-large-new.pngDog Large Icon
...les/fnmzdf5531/files/2022-02/large-a.pngDog Large Hover Icon
...nmzdf5531/files/2022-05/sn-small-new.pngDog Small Icon
...les/fnmzdf5531/files/2022-05/small-a.pngDog Small Hover Icon
...5531/files/2022-05/senior-medium-new.pngDog Medium Icon
...es/fnmzdf5531/files/2022-05/medium-a.pngDog Medium Hover Icon
...nmzdf5531/files/2022-05/sn-large-new.pngDog Large Icon
...les/fnmzdf5531/files/2022-05/large-a.pngDog Large Hover Icon
...mzdf5531/files/2022-03/a-default-new.pngdefault dog icon
...s/fnmzdf5531/files/2022-02/default-a.pngdefault dog icon
.../fnmzdf5531/files/2022-03/hero-bg-xs.jpgWe believe that every dog deserves a forever loving home.
...f5531/files/2022-07/hero-default-dog.pngLab-Sheppard Mix
.../fnmzdf5531/themes/site/img/gif/lazy.gifPedigree PEDIGREE® Dry Dog Food
.../fnmzdf5531/themes/site/img/gif/lazy.gifPedigree PEDIGREE® Wet Dog Food
.../fnmzdf5531/themes/site/img/gif/lazy.gifPedigree PEDIGREE® Dog Treats
.../fnmzdf5531/themes/site/img/gif/lazy.gifPedigree PEDIGREE® Dog Dental Chews
.../fnmzdf5531/themes/site/img/gif/lazy.gifFind a local rescue brand story 2
.../fnmzdf5531/themes/site/img/gif/lazy.gifFeeding your dog or puppy
.../fnmzdf5531/themes/site/img/gif/lazy.gifBoosting immunity through nutrition
.../fnmzdf5531/themes/site/img/gif/lazy.gifCalcium, phosphorus and your dog
.../fnmzdf5531/themes/site/img/gif/lazy.gifBlack and white border collie with tongue out, lying on grass between persons legs
.../fnmzdf5531/themes/site/img/gif/lazy.gifPEDIGREE UK
.../fnmzdf5531/themes/site/img/gif/lazy.gifBuy now: Shoope
.../fnmzdf5531/themes/site/img/gif/lazy.gifBuy now: Lazada

Page structure

H1 heading
(Critically important)
We believe that every dog deserves a forever loving home.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We believe that every dog deserves a forever loving home.
H2 PEDIGREE® Nutrition
H2 No time like dinnertime
H2 Dog Advice
H2 Feed the good.™
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.uk.pedigree.com/Anchor Skip to main content
https://www.uk.pedigree.com/IMG-ALT PEDIGREE UK
A-TITLE PEDIGREE UK
/puppy-foodPuppy Food
/dog-foodDog Food
/senior-dog-foodSenior Dog Food
/dog-food/large-breed-dog-foodLarge Breed Dog Food
/dog-food/medium-breed-dog-foodMedium Breed Dog Food
/dog-food/small-breed-dog-foodSmall Breed Dog Food
/dry-dog-foodDry Dog Food
/wet-dog-foodWet Dog Food
/dog-treatsDog Treats
/dog-dental-careDog Dental Care
/dog-multivitaminsMultivitamins
/product-ranges/dentastix-adva...DENTASTIX™ ADVANCED
/product-ranges/dentastix-dailyDENTASTIX™ DAILY
/product-ranges/dentastix-freshDENTASTIX™ FRESH
/product-ranges/dentastix-chew...DENTASTIX™ CHEWY CHUNX™
/product-ranges/ranchosRANCHOS™
/product-ranges/ranchos-wrapRANCHOS™ WRAP
/product-ranges/ranchos-jerkiesRANCHOS™ JERKIES
/product-ranges/ranchos-lastin...RANCHOS™ LASTIN' LAYERS
/product-ranges/ranchos-reward...RANCHOS™ REWARD CENTRES
/product-ranges/ranchos-superf...RANCHOS™ SUPERFOODS
/product-ranges/ranchos-twistsRANCHOS™ TWISTS
/product-ranges/tasty-minisTASTY MINIS
/product-ranges/biscrokBISCROK™
/product-ranges/jumboneJUMBONE™
/product-ranges/jumbone-miniJUMBONE™ MINI
/product-ranges/multivitaminsMULTIVITAMINS
/product-ranges/markiesMARKIES™
/product-ranges/puppy-dentatubosPUPPY DENTATUBOS™
/product-ranges/protein-plusPROTEIN +™
/product-ranges/rodeoRODEO™
/product-ranges/rodeo-duosRODEO™ DUOS
/product-ranges/schmackosSCHMACKOS™
/product-ranges/tender-goodnessTENDER GOODNESS™
/product-ranges/mixer-originalMIXER™
/all-productsSee All Products
/feeding-calculatorFeeding Calculator
/all-productsText duplicate See All Products
/feeding-calculatorText duplicate Feeding Calculator
/puppy-food/adult-dry-dog-food...COMPLETE™ Dry Junior/Puppy Dog Food with Chicken & Rice
IMG-ALT COMPLETE™ Dry Junior/Puppy Dog Food with Chicken & Rice
/puppy-food/adult-dry-dog-food...COMPLETE™ Dry Junior/Puppy Dog Food with Chicken & RiceLearn More
A-TITLE Learn More
/dog-adviceDog Advice
A-TITLE Dog Advice
/dog-advice/getting-a-dogGetting a Dog
/dog-advice/dog-breedsDog Breeds
/dog-advice/dog-behaviourDog Behaviour
/dog-advice/dog-trainingDog Training
/dog-advice/caring-for-your-dogCaring for your Dog
/dog-advice/dog-healthDog Health
/dog-advice/dog-feedingDog Feeding
/puppy-advicePuppy Advice
A-TITLE Puppy Advice
/puppy-advice/getting-a-puppyGetting a Puppy
/puppy-advice/puppy-trainingPuppy Training
/puppy-advice/puppy-health-and...Puppy Health and Care
/puppy-advice/puppy-feedingPuppy Feeding
/all-productsText duplicate See All Products
/all-productsText duplicate See All Products
/dog-food/adult-wet-dog-food/p...Poultry Selection in Gravy Adult Wet Dog Food Pouches
IMG-ALT Poultry Selection in Gravy Adult Wet Dog Food Pouches
/dog-food/adult-wet-dog-food/p...Poultry Selection in Gravy Adult Wet Dog Food PouchesLearn More
A-TITLE Learn More
/dog-adoptionDog Adoption
A-TITLE Dog Adoption
/dog-adoptionText duplicate Dog Adoption
A-TITLE Dog Adoption
/dog-adoption/find-a-local-res...Find a Local Rescue Centre
A-TITLE Find a Local Rescue Centre
/about-usAbout Us
A-TITLE About Us
/about-us/our-promisesOur Promises
A-TITLE Our Promises
/about-us/facts-about-our-foodFacts About Our Food
A-TITLE Facts About Our Food
/about-us/walthamWaltham
A-TITLE Waltham
/about-us/feeding-brighter-fut...Feeding Brighter Futures
A-TITLE Feeding Brighter Futures
https://sustainability.mars.co...New window External Subdomain Opens a new window Sustainability
A-TITLE Sustainability
https://www.uk.pedigree.com/newsNews
A-TITLE News
/dog-advice/dog-breedsText duplicate Dog Breeds
A-TITLE Dog Breeds
/dog-advice/dog-breeds/small-d...Small Dog Breeds
A-TITLE Small Dog Breeds
/dog-advice/dog-breeds/medium-...Medium Dog Breeds
A-TITLE Medium Dog Breeds
/dog-advice/dog-breeds/large-d...Large Dog Breeds
A-TITLE Large Dog Breeds
/all-productsDiscover our range
A-TITLE See our range of PEDIGREE® dog food
/dry-dog-foodproduct_range_block284 PEDIGREE® Dry Dog Food See the range
IMG-ALT Pedigree PEDIGREE® Dry Dog Food
/wet-dog-foodproduct_range_block284 PEDIGREE® Wet Dog Food See the range
IMG-ALT Pedigree PEDIGREE® Wet Dog Food
/dog-treatsproduct_range_block284 PEDIGREE® Dog Treats See the range
IMG-ALT Pedigree PEDIGREE® Dog Treats
/dog-dental-careproduct_range_block284 PEDIGREE® Dog Dental Chews See the range
IMG-ALT Pedigree PEDIGREE® Dog Dental Chews
/all-productsView all products
A-TITLE View all PEDIGREE® products
/about-us/facts-about-our-foodLearn more Learn more about PEDIGREE® dog food
A-TITLE Learn more about PEDIGREE® dog food
/dog-advice/dog-feeding/feedin...Feeding your dog or puppy To stay healthy, your dog needs to be fed a complete and balanced food created for the life-stage an Read more
IMG-ALT Feeding your dog or puppy
/dog-advice/dog-feeding/boosti...Boosting immunity through nutrition Researchers at Waltham Petcare Science Institute have made breakthrough discoveries about how particular nutrients can bo...
IMG-ALT Boosting immunity through nutrition
/dog-advice/dog-health/calcium...Calcium, phosphorus and your dog Calcium and phosphorus are vital to your dog’s metabolism and to bone development for puppies. Read more
IMG-ALT Calcium, phosphorus and your dog
/dog-adviceView all articles
A-TITLE View all PEDIGREE® articles
/about-usLearn more Learn more about PEDIGREE® 's purpose
A-TITLE Learn more about PEDIGREE® 's purpose
https://www.uk.pedigree.com/Text duplicate IMG-ALT PEDIGREE UK
/about-usAbout PEDIGREE®
/about-us/our-promisesText duplicate Our Promises
A-TITLE Our Promises
/about-us/facts-about-our-foodPEDIGREE Dog Food Facts
A-TITLE PEDIGREE Dog Food Facts
/location-selectorLocation Selector
A-TITLE Location Selector
/about-us/contactContact Us
A-TITLE Contact Us
/dry-dog-foodText duplicate Dry Dog Food
A-TITLE Dry Dog Food
/wet-dog-foodText duplicate Wet Dog Food
A-TITLE Wet Dog Food
/dog-treatsText duplicate Dog Treats
A-TITLE Dog Treats
/dog-dental-careText duplicate Dog Dental Care
A-TITLE Dog Dental Care
/dog-multivitaminsText duplicate Multivitamins
A-TITLE Multivitamins
/dog-adviceText duplicate Dog Advice
A-TITLE Dog Advice
/puppy-adviceText duplicate Puppy Advice
A-TITLE Puppy Advice
https://www.facebook.com/Pedig...New window External Subdomain Opens a new window
A-TITLE facebook
https://www.instagram.com/pedi...New window External Subdomain Text duplicate Opens a new window
A-TITLE instagram
https://twitter.com/wearefordogsNew window External Text duplicate Opens a new window
A-TITLE twitter
https://www.youtube.com/user/w...New window External Subdomain Text duplicate Opens a new window
A-TITLE youtube
https://shopee.ph/pedigreephNew window External Text duplicate Opens a new window
IMG-ALT Buy now: Shoope
A-TITLE Shoope
https://www.lazada.com.ph/shop...New window External Subdomain Text duplicate Opens a new window
IMG-ALT Buy now: Lazada
A-TITLE Lazada

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.uk.pedigree.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,104 kB).
The page response time is excellent with 0.29 seconds.

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 153 referring domains.
This page has 335 backlinks.
This page has backlinks from 126 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
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Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /bag/thankyou
Disallow: /newsletter/thank-you
Disallow: /taxonomy/term/1021
Disallow: /taxonomy/term/971
# Disallow: /*?page=*

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www.uk.pedigree.com
Homepage | PEDIGREE® UK
Quality dog food nutrition for all dogs - Discover our range.

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KeywordResultRecheck
PEDIGREE70%Check
dog breeds56%Check
Nutrition52%Check
forever52%Check
loving52%Check
believe52%Check
deserves52%Check
deserve52%Check
forever loving52%Check
dogs51%Check
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