Uk.store.tapo.com - SEO Checker

Overview of the SEO Check
Meta information
73% 
Page quality
66% 
Page structure
71% 
Link structure
43% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
550.60 kB
Words
1348
Media files
74
Number of links
110 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tapo Store | Smart Security Camera, Video Doorbell, Solar Pannel
The page title should be shorter than 580 pixels. It is 593 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
The meta description is too long: 1901 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.store.tapo.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-color#f0f0f0
descriptionShop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
google-site-verification5VAQmMUnCi0Tu8X69YD_heyCMcT27CCl4uocFMu1YoE
facebook-domain-verificationyws56irekp1b8bhff9ydtytqsw26qv
shopify-digital-wallet/53091106967/digital_wallets/dialog
shopify-checkout-api-token47d9de4c269dc5e5eafcd2271c8dffca
langen
twitter:cardsummary
twitter:titleTapo Store | Smart Security Camera, Video Doorbell, Solar Pannel
twitter:descriptionShop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
og:typewebsite
og:titleTapo Store | Smart Security Camera, Video Doorbell, Solar Pannel
og:descriptionShop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.
og:urlhttps://uk.store.tapo.com/
og:site_nameTapo UK
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1348 words. That's ok.
28.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (550.6 kB).
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: learn more
Image SEO
(Somewhat important)
41 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-4122-a592-9a04e4a84dc8.png?v=1719046814No alt attribute provided
...o-D235---Christmas-Edit.jpg?v=1737996166No alt attribute provided
...shop/files/4._Tapo_C225.png?v=1719048220No alt attribute provided
...-4122-a592-9a04e4a84dc8.png?v=1719046814No alt attribute provided
...o-D235---Christmas-Edit.jpg?v=1737996166No alt attribute provided
...shop/files/4._Tapo_C225.png?v=1719048220No alt attribute provided
...op/files/6._Tapo_L900-5.png?v=1719120683No alt attribute provided
...shop/files/7._Tapo_T300.png?v=1719120682No alt attribute provided
...shop/files/8._Tapo_T315.png?v=1719120683No alt attribute provided
...op/files/6._Tapo_L900-5.png?v=1719120683No alt attribute provided
...shop/files/7._Tapo_T300.png?v=1719120682No alt attribute provided
...shop/files/8._Tapo_T315.png?v=1719120683No alt attribute provided
...tapo_logo_std.png?v=1690494045&width=400No alt attribute provided
...tapo_logo_std.png?v=1690494045&width=400No alt attribute provided
...ner_doorbell.jpg?v=1738682722&width=1920No alt attribute provided
...banner_web22.jpg?v=1738537009&width=1920No alt attribute provided
...r-Update-WEB.jpg?v=1737974069&width=1920No alt attribute provided
...page_Desktop.jpg?v=1738333045&width=2561No alt attribute provided
...umbnail.0000000000_400x.jpg?v=1728303164No alt attribute provided
...l.0000000000.jpg?v=1728303164&width=1920No alt attribute provided
...umbnail.0000000000_800x.jpg?v=1728303164No alt attribute provided
...5e7de85a073d.jpg?v=1732802219&width=1500No alt attribute provided
...25-1000x1000.jpg?v=1690625489&width=1000No alt attribute provided
...e858af92f365.jpg?v=1690627442&width=1000No alt attribute provided
...7cfac794f043.jpg?v=1690636196&width=1000No alt attribute provided
...ductImages_4.jpg?v=1739208226&width=1000Floodlight Camera, Ultra Bright, 2K QHD, Tapo C720
...hop/files/02.jpg?v=1740393484&width=1024Floodlight Camera, Ultra Bright, 2K QHD, Tapo C720
...uctImages_02.jpg?v=1720447901&width=2000Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
...p/files/PT05.png?v=1738669790&width=2000Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
...lMainImage21.png?v=1738143442&width=2000Battery Video Doorbell, Chime Included, Subscription-free, Tapo TD21
...rnightvision.jpg?v=1738143442&width=2000smart video doorbell camera uk with no subscription fees ring chime included
...nImage3-D235.png?v=1737996166&width=2000Wired & Battery Video Doorbell, 2K 5MP, Colour-Night Vision, Chime Included, Tapo D235
...ristmas-Edit.jpg?v=1737996166&width=1000Wired & Battery Video Doorbell, 2K 5MP, Colour-Night Vision, Chime Included, Tapo D235
...p/files/TC40.jpg?v=1734368861&width=2000Outdoor Pan Tilt Security Wi-Fi Camera, 1080P Full HD, Sharp Night Vision, Tapo TC40
...3095855cnew1.jpg?v=1739796084&width=1000Outdoor Pan Tilt Security Wi-Fi Camera, 1080P Full HD, Sharp Night Vision, Tapo TC40
...6cfc8d5c8bd1.png?v=1644314088&width=1000Outdoor Cam, 2K QHD, Full-Colour Night Vision, Dual Antennas, Tapo C320WS
...p/files/PT05.jpg?v=1739795811&width=1000Outdoor Cam, 2K QHD, Full-Colour Night Vision, Dual Antennas, Tapo C320WS
...ts/Tapo-C225.jpg?v=1673878176&width=1000Indoor Pan Tilt Wi-Fi Camera, 2K QHD+HDR, Starlight Sensor, Privacy Shield, Tapo C225
...21128090030u.jpg?v=1738668436&width=1000Indoor Pan Tilt Wi-Fi Camera, 2K QHD+HDR, Starlight Sensor, Privacy Shield, Tapo C225
...7a62beec3b5e.png?v=1738708923&width=1000Battery-Powered Indoor/Outdoor Wireless Camera, 2K 3MP, Colour Night Vision, Tapo TC82
...40510013811b.jpg?v=1738708923&width=1000Battery-Powered Indoor/Outdoor Wireless Camera, 2K 3MP, Colour Night Vision, Tapo TC82
...-3PACK-_-HUB.jpg?v=1734038455&width=20003-Kasa Smart Thermostatic Radiator Valve with Hub, Supports Kasa App, KE100 TKIT
...31120074404p.jpg?v=1734038455&width=10003-Kasa Smart Thermostatic Radiator Valve with Hub, Supports Kasa App, KE100 TKIT
...-bd79-2a5ac3f0ecd8_144x.png?v=1740658317image.png__PID:ee31eabe-60e6-44b9-bdcb-4a113b40580c
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...rs-2500x1200.jpg?v=1690570533&width=2500No alt attribute provided
...ts/Tapo-C225.jpg?v=1673878176&width=1000No alt attribute provided
...30413025303g.png?v=1686581939&width=1000No alt attribute provided
...11224114128o.jpg?v=1676480004&width=1000No alt attribute provided
...30104114141r.jpg?v=1683966213&width=1000No alt attribute provided
...-C420S1_A200.jpg?v=1689093113&width=1678No alt attribute provided
...po-C225_c420.jpg?v=1690623342&width=1000No alt attribute provided
.../Tapo-L630-2.jpg?v=1690623342&width=1000No alt attribute provided
...es/Tapo-plug.jpg?v=1690623342&width=1000No alt attribute provided
...ve-1000x1000.jpg?v=1690585676&width=1000No alt attribute provided
...7b0e7f3cfe97.jpg?v=1690623347&width=1000No alt attribute provided
...d1c6d6ea9cf6.jpg?v=1690623620&width=1000No alt attribute provided
...CES2023_logo.png?v=1736354346&width=1798No alt attribute provided
...ward-logo-png.png?v=1736354674&width=178No alt attribute provided
...-7faf0c1bd6ed.png?v=1736355788&width=500No alt attribute provided
...p/files/PCmag.png?v=1736356784&width=186No alt attribute provided
Video URLWidthHeight
...030ebd.HD-1080p-7.2Mbps-35930482.mp4?v=0
...030ebd.HD-1080p-7.2Mbps-35930482.mp4?v=0

Page structure

H1 heading
(Critically important)
Tapo UK
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Tapo UK
H2 Ultra-Powerful Suction
H2 What's hot right now
H2 Shop by Category
H2 User Reviews
H2 Tapo Product Awards
H2 Most popular questions.
H3 Your Experience Come FirstPeace of mind starts with Tapo App you can trust.
H3 Trusted choice of 20 Million Users worldwide, providing reliable security and automation solution for homes and family businesses.
H3 UK-Based Support & Hassle-Free Warranty
H3 Your Privacy Matters Tapo prioritizes your data security with advanced encryption, cloud protection, and privacy controls.
H3 Loyalty Earn Credits Earn TapoCredits on every purchase and unlock special rewards.
H3 Committed to Sustainability Tapo is dedicated to creating eco-friendly products and reducing our environmental impact through responsible manufacturing.
H5 Tapo 4K Security Solution
H6 LiDAR+IMU Dual Navigation System Robot Vacuum
Some anchor texts are used more than once.
12 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://uk.store.tapo.com/Anchor Skip to content
https://uk.store.tapo.com/Subdomain Anchor Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/Subdomain Anchor Text duplicate Sign up for 5% off on First Order
/apps/bubblehouse/rewards/Subdomain Text duplicate Join Now & Get Rewards
https://uk.store.tapo.com/searchOpen search
/pages/tapo-outdoor-battery-ca...Outdoor Battery Cameras
/pages/tapo-outdoor-wired-camerasOutdoor Wired Cameras
/pages/4k-beyond-resolution4K Security Camera
/pages/tapo-indoor-camerasIndoor Cameras
/pages/tapo-careTapo Care
/products/tc82-kit-solar-power...No Text
/products/video-doorbell-wired...No Text
/products/tapo-pan-tilt-smart-...No Text
/products/tc82-kit-solar-power...No Text
/products/video-doorbell-wired...No Text
/products/tapo-pan-tilt-smart-...No Text
/pages/video-doorbellVideo Doorbell
/pages/tapo-careText duplicate Tapo Care
/pages/tapo-robot-cleanersCleaners
/pages/tapo-smart-plugsPlugs
/pages/tapo-smart-lightingsLightings
/pages/tapo-smart-automation-s...Sensors
/collections/smart-switch/swit...Switches & Buttons
/collections/smart-switch/Temp...Temperature & Humidity Monitor
/pages/tapo-smart-actionSmart Action
/products/smarthome-tapo-l900-5No Text
/products/smart-water-leak-sensorNo Text
/products/tapo-t315-smart-temp...No Text
/products/smarthome-tapo-l900-5No Text
/products/smart-water-leak-sensorNo Text
/products/tapo-t315-smart-temp...No Text
/pages/kasa-thermostaticKasa Thermostat
/pages/new-releaseNew
/pages/offers🎁Offers
https://uk.store.tapo.com/Tapo UK
https://uk.store.tapo.com/searchText duplicate Open search
/account/loginOpen account page
https://uk.store.tapo.com/cartOpen cart 0
/pages/tapo-robot-cleanersText duplicate Cleaners
/pages/kasa-thermostaticText duplicate Kasa Thermostat
/pages/new-releaseText duplicate New
/pages/offersText duplicate 🎁Offers
https://www.facebook.com/TPLIN...New window External Subdomain No Text
https://twitter.com/TPLINKUK?l...New window External No Text
https://www.instagram.com/tpli...New window External Subdomain No Text
https://www.youtube.com/@tp-li...New window External Subdomain No Text
https://www.tiktok.com/@tplink.ukNew window External Subdomain No Text
https://uk.store.tapo.com/accountAccount
/collections/allContinue shopping
/pages/video-doorbellSubdomain Shop Doorbell
/pages/tapo-smart-lightingsShop Gifts
/pages/tapo-outdoor-battery-ca...Subdomain Save More On Bundles
/products/4k-clarity-solar-pow...More Collection Coming Soon
/products/4k-clarity-solar-pow...Shop Now
/products/ultra-powerful-sucti...Subdomain Tapo RV30 Max Plus
/pages/video-doorbellNever miss a single ring
/pages/tapo-indoor-camerasIndoor guard to protect your family
/pages/tapo-outdoor-battery-ca...Upgrade your garden security
/collections/new-comersDiscover new releases
/collections/security-camerasView all
/products/tapo-c720-floodlight...IMG-ALT Floodlight Camera, Ultra Bright, 2K QHD, Tapo C720
/products/tapo-c720-floodlight...Text duplicate Floodlight Camera, Ultra Bright, 2K QHD, Tapo C720
/products/tc82-kit-solar-power...IMG-ALT Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
/products/tc82-kit-solar-power...Text duplicate Tapo SolarCam TC82 KIT, 2K 3MP, Colour Night Vision
/products/battery-video-doorbe...IMG-ALT Battery Video Doorbell, Chime Included, Subscription-free, Tapo TD21
/products/battery-video-doorbe...Text duplicate Battery Video Doorbell, Chime Included, Subscription-free, Tapo TD21
/products/video-doorbell-wired...IMG-ALT Wired & Battery Video Doorbell, 2K 5MP, Colour-Night Vision, Chime Included, Tapo D235
/products/video-doorbell-wired...Text duplicate Wired & Battery Video Doorbell, 2K 5MP, Colour-Night Vision, Chime Included, Tapo D235
/products/tc40-outdoor-pan-til...IMG-ALT Outdoor Pan Tilt Security Wi-Fi Camera, 1080P Full HD, Sharp Night Vision, Tapo TC40
/products/tc40-outdoor-pan-til...Text duplicate Outdoor Pan Tilt Security Wi-Fi Camera, 1080P Full HD, Sharp Night Vision, Tapo TC40
/products/smarthome-tapo-c320w...IMG-ALT Outdoor Cam, 2K QHD, Full-Colour Night Vision, Dual Antennas, Tapo C320WS
/products/smarthome-tapo-c320w...Text duplicate Outdoor Cam, 2K QHD, Full-Colour Night Vision, Dual Antennas, Tapo C320WS
/products/tapo-pan-tilt-smart-...IMG-ALT Indoor Pan Tilt Wi-Fi Camera, 2K QHD+HDR, Starlight Sensor, Privacy Shield, Tapo C225
/products/tapo-pan-tilt-smart-...Text duplicate Indoor Pan Tilt Wi-Fi Camera, 2K QHD+HDR, Starlight Sensor, Privacy Shield, Tapo C225
/products/smart-wire-free-indo...IMG-ALT Battery-Powered Indoor/Outdoor Wireless Camera, 2K 3MP, Colour Night Vision, Tapo TC82
/products/smart-wire-free-indo...Text duplicate Battery-Powered Indoor/Outdoor Wireless Camera, 2K 3MP, Colour Night Vision, Tapo TC82
/products/kasa-smart-thermosta...IMG-ALT 3-Kasa Smart Thermostatic Radiator Valve with Hub, Supports Kasa App, KE100 TKIT
/products/kasa-smart-thermosta...Text duplicate 3-Kasa Smart Thermostatic Radiator Valve with Hub, Supports Kasa App, KE100 TKIT
/collections/security-camerasCameras
/collections/smart-bulbText duplicate Lightings
/collections/smart-plugText duplicate Plugs
/pages/tapo-robot-cleanersSubdomain Text duplicate Cleaners
/collections/smart-switchAutomations
/collections/accessoriesAccessories
/products/tapo-d230s1-smart-ba...Learn More
A-TITLE Battery Video Doorbell, 2K 5MP, Colour-Night Vision, Tapo D230S1
/products/tapo-rv30-plus-lidar...Text duplicate Learn More
A-TITLE Tapo RV30 Plus LiDAR Navigation Robot Vacuum & Mop + Smart Auto-Empty Dock
/products/tapo-c425-smart-magn...Text duplicate Learn More
A-TITLE Magnetic Battery Security Camera, 2K QHD, No Hub Required, Tapo C425
/pages/help-faqsCheck more FAQs
https://uk.store.tapo.com/accountSubdomain My Orders
A-TITLE https://uk.store.tapo.com/account
/pages/help-faqsText duplicate Check more FAQs
/pages/help-faqsHelp & FAQs
/pages/contact-usContact Us
/policies/privacy-policyPrivacy Policy
/policies/refund-policyRefund Policy
/policies/terms-of-serviceTerms of Service
/policies/shipping-policyShipping Policy
https://ukstore.tp-link.com/pa...External Subdomain Cookie Policy
/apps/bubblehouse/rewards/Subdomain Tapo Rewards Program
https://www.webgains.com/front...External Subdomain Become an Affiliate
/blogs/best-video-doorbell-buy...blog
https://www.facebook.com/TPLIN...New window External Subdomain No Text
https://twitter.com/TPLINKUK?l...New window External No Text
https://www.instagram.com/tpli...New window External Subdomain No Text
https://www.youtube.com/@tp-li...New window External Subdomain No Text
https://www.tiktok.com/@tplink.ukNew window External Subdomain No Text
https://www.tp-link.com/uk/External Subdomain Tapo is a brand powered by TP-Link.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.store.tapo.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (551 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 58 referring domains.
This page has 16,358 backlinks.
This page has backlinks from 57 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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User-agent: MJ12bot
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User-agent: Pinterest
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Search preview

uk.store.tapo.com
Tapo Store | Smart Security Camera, Video Doorbell, Solar Pannel
Shop on Tapo Store for quality smart home products at honest pricing to help your home become more energy efficient and safe. Free UK Fast Delivery on Orders over £29.99! Full Ranges of Smart Lightings, Smart Plugs, Smart Cameras, and Smart Cleaner. Smart Home Care Services. Powered by TP-Link.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tapo93%Check
Tapo SolarCam63%Check
Tapo RV3063%Check
Tapo Store63%Check
Smart Security Camera60%Check
Smart59%Check
Camera59%Check
Security Camera59%Check
Security56%Check
Free56%Check

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