Uk.theory.com - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
71% 
Page structure
58% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
289.20 kB
Words
1462
Media files
22
Number of links
199 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Theory Official Site | Contemporary Clothing for Women and Men
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Theory
The meta description is too short. (46 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.theory.com/?lang=en_GB
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=3, user-scalable=no
descriptionTheory
keywordsTheory
google-site-verificationcqOvkvz3sujghlaEfQiAqtL-u6D-Do-o3yURxzEkc60
facebook-domain-verification4qefydgf50qa1w0s8puffjocy9nlz5
langen
twitter:site@Theory__
og:imagehttps://uk.theory.com/on/demandware.static/Sites-theory_uk-Site/-/default/dw9fd31e90/images/logo.png
og:image:altTheory UK
og:typewebsite
og:site_nameTheory UK
og:titleTheory Official Site | Contemporary Clothing for Women and Men
og:localeen_GB
og:descriptionTheory
og:urlhttps://uk.theory.com/?lang=en_GB
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: 1By checking this box, you consent to receive emails about Theory's la...
This page contains 1462 words. That's ok.
31.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=3, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Cropped Sweater in CashmereCropped Sweater in Cashmere
data:[...] Base64Relaxed Trench Coat in Double-Face Wool-CashmereRelaxed Trench Coat in Double-Face Wool-Cashmere
data:[...] Base64Peacoat Blazer in ShearlingPeacoat Blazer in Shearling
data:[...] Base64Mini Wrap Dress in Double-Face Wool-CashmereMini Wrap Dress in Double-Face Wool-Cashmere
data:[...] Base64Gift Guide
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64outerwear
data:[...] Base64wardrobe
...-media.theory.com/i/theory/ICON1?$media$ICON1
...-media.theory.com/i/theory/ICON2?$media$ICON2
...a.theory.com/i/theory/ICON3_UK_4?$media$No alt attribute provided
...eory.com/i/theory/store-locator1?$media$No alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Cropped Sweater in Cashmere
H2 Relaxed Trench Coat in Double-Face Wool-Cashmere
H2 Peacoat Blazer in Shearling
H2 Mini Wrap Dress in Double-Face Wool-Cashmere
H2 Forgot your Password
H2 Forgot your Password Duplicate text
H3 Let's Get Together
H3 The Gift Guide
H3 A Fresh Coat
H3 Theory Wardrobe
H3 Sign In
H4 Fall Winter 2024
H4 Fall Winter 2024 Duplicate text
H4 Fall Winter 2024 Duplicate text
H4 Cashmere Shop
H4 Fall Winter 2024 Duplicate text
H4 The Sweater Shop
H4 Customer Care
H4 About Theory
H4 Contact Us
H4 Information
H5 Forgot Password
H5 Forgot your Password Duplicate text
H5 Search
H5 Sign In/Register
H5 Forgot Password Duplicate text
H5 Forgot your Password Duplicate text
H5 Exclusions
H5 Promo T&Cs
H5 Sign-In or Register to Create a Wishlist
Anchor text is an URL
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
15 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://uk.theory.com/Anchor Skip to main content
https://uk.theory.com/Anchor Skip to footer content
/welcome-eu.html?topbanner=true/SIGN-UP
/shipping-eu.html?announcement...Free shipping
/returns-eu.html?announcement-...exchanges
/returns-eu.html?announcement-...returns
/womens-new/?lang=en_GBSubdomain NEW ARRIVALS
/womens-fall-collection/?lang=...Subdomain Fall Winter 2024
/womens-new/?lang=en_GBSubdomain New Arrivals
/womens-trouser-guide.htmlTrouser Guide
/womens-wardrobe-essentials/?l...Subdomain Theory Wardrobe
/womens-cashmereCashmere Shop
/womens-gift-guideGifts for Her
/mens-fall-collection/?lang=en_GBSubdomain Text duplicate Fall Winter 2024
/mens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-gift-guideGifts for Him
/womens-fall-collection/?lang=...Subdomain No Text
/womens-new/?lang=en_GBSubdomain Shop Now
/mens-fall-collection/?lang=en_GBSubdomain No Text
/mens-fall-collection/?lang=en_GBSubdomain Text duplicate Shop Now
/womens-view-all/?lang=en_GBSubdomain WOMEN
/womens-fall-collection/?lang=...Subdomain Text duplicate Fall Winter 2024
/womens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/womens-cashmereText duplicate Cashmere Shop
/womens-trouser-guide.htmlText duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/theory-for-good-eu/?lang=en_GBSubdomain Theory for Good
/womens-essential-duo/?lang=en_GBSubdomain Essential Duos
/womens-gift-guideText duplicate Gifts for Her
/womens-view-all/?lang=en_GBSubdomain View All
/womens-trousers/?lang=en_GBSubdomain Trousers
/womens-blazers/?lang=en_GBSubdomain Blazers
/womens-outerwear/?lang=en_GBSubdomain Coats and Jackets
/womens-knitwear/?lang=en_GBSubdomain Jumpers and Cardigans
/womens-suits/?lang=en_GBSubdomain Suits
/womens-dresses/?lang=en_GBSubdomain Dresses
/womens-tops/?lang=en_GBSubdomain Tops and Shirts
/womens-tshirts/?lang=en_GBSubdomain T-Shirts
/womens-skirts/?lang=en_GBSubdomain Skirts
/womens-accessories-view-all/?...Subdomain Text duplicate View All
/womens-shoes/?lang=en_GBSubdomain Shoes
/womens-bags/?lang=en_GBSubdomain Bags
/womens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-fall-collection/?lang=...Subdomain No Text
/womens-new/?lang=en_GBSubdomain Text duplicate Shop Now
/womens-cashmereNo Text
/womens-cashmereText duplicate Shop Now
/womens-cashmere/?lang=en_GBSubdomain CASHMERE SHOP
/mens-view-all/?lang=en_GBSubdomain MEN
/mens-fall-collection/?lang=en_GBSubdomain Text duplicate Fall Winter 2024
/mens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-essential-duo/?lang=en_GBSubdomain Text duplicate Essential Duos
/theory-for-good-eu/?lang=en_GBSubdomain Text duplicate Theory for Good
/mens-gift-guideText duplicate Gifts for Him
/mens-view-all/?lang=en_GBSubdomain Text duplicate View All
/mens-trousers/?lang=en_GBSubdomain Trousers and Shorts
/mens-tshirts/?lang=en_GBSubdomain T-Shirts and Polos
/mens-outerwear/?lang=en_GBSubdomain Text duplicate Coats and Jackets
/mens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/mens-shirts/?lang=en_GBSubdomain Shirts
/mens-blazers/?lang=en_GBSubdomain Text duplicate Blazers
/mens-suits/?lang=en_GBSubdomain Text duplicate Suits
/mens-accessories-view-all/?la...Subdomain Text duplicate View All
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
/mens-fall-collection/?lang=en_GBSubdomain No Text
/mens-fall-collection/?lang=en_GBSubdomain Text duplicate Shop Now
/mens-knitwearNo Text
/mens-knitwearText duplicate Shop Now
https://uk.theory.com/?lang=en_GBA-TITLE Theory Home
/wishlist/?lang=en_GBSubdomain Wishlist
A-TITLE Wishlist
/wishlist/?lang=en_GBSubdomain Text duplicate A-TITLE Wishlist
/cart/?lang=en_GBSubdomain A-TITLE Cart 0 Items
/womens-fall-collection/?lang=...Subdomain Text duplicate Fall Winter 2024
/womens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/womens-trouser-guide.htmlText duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/womens-cashmereText duplicate Cashmere Shop
/womens-gift-guideGifts For Her
/mens-fall-collection/?lang=en_GBSubdomain Text duplicate Fall Winter 2024
/mens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-gift-guideText duplicate Gifts for Him
/womens-fall-collection/?lang=...Subdomain Text duplicate Fall Winter 2024
/womens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/womens-cashmereText duplicate Cashmere Shop
/womens-trouser-guide.htmlText duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/theory-for-good-eu/?lang=en_GBSubdomain Text duplicate Theory for Good
/womens-essential-duo/?lang=en_GBSubdomain Text duplicate Essential Duos
/womens-gift-guideText duplicate Gifts For Her
/womens-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-trousers/?lang=en_GBSubdomain Text duplicate Trousers
/womens-blazers/?lang=en_GBSubdomain Text duplicate Blazers
/womens-outerwear/?lang=en_GBSubdomain Text duplicate Coats and Jackets
/womens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/womens-suits/?lang=en_GBSubdomain Text duplicate Suits
/womens-dresses/?lang=en_GBSubdomain Text duplicate Dresses
/womens-tops/?lang=en_GBSubdomain Text duplicate Tops and Shirts
/womens-tshirts/?lang=en_GBSubdomain Text duplicate T-Shirts
/womens-skirts/?lang=en_GBSubdomain Text duplicate Skirts
/womens-accessories-view-all/?...Subdomain Text duplicate View All
/womens-shoes/?lang=en_GBSubdomain Text duplicate Shoes
/womens-bags/?lang=en_GBSubdomain Text duplicate Bags
/womens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-cashmere/?lang=en_GBSubdomain Text duplicate CASHMERE SHOP
/mens-fall-collection/?lang=en_GBSubdomain Text duplicate Fall Winter 2024
/mens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-trouser-guide.htmlText duplicate Trouser Guide
/mens-essential-duo/?lang=en_GBSubdomain Text duplicate Essential Duos
/mens-gift-guideText duplicate Gifts for Him
/mens-view-all/?lang=en_GBSubdomain Text duplicate View All
/mens-trousers/?lang=en_GBSubdomain Text duplicate Trousers and Shorts
/mens-tshirts/?lang=en_GBSubdomain Text duplicate T-Shirts and Polos
/mens-outerwear/?lang=en_GBSubdomain Text duplicate Coats and Jackets
/mens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/mens-shirts/?lang=en_GBSubdomain Text duplicate Shirts
/mens-blazers/?lang=en_GBSubdomain Text duplicate Blazers
/mens-suits/?lang=en_GBSubdomain Text duplicate Suits
/mens-accessories-view-all/?la...Subdomain Text duplicate View All
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
https://uk.theory.com/Anchor Sign In
https://uk.theory.com/Anchor Register
/privacy-policy.htmlNew window Privacy Policy
/womens-fall-collection/?hp=trueSHOP WOMEN
/mens-fall-collection/?hp=trueSHOP MEN
/womens-new/?hp=trueWomen's New Arrivals
/womens-new/?hp=trueSHOP NOW
/womens-cashmere/?hp=trueThe Cashmere Shop
/womens-cashmere/?hp=trueText duplicate SHOP NOW
/cropped-sweater-in-cashmere/O...IMG-ALT Cropped Sweater in Cashmere
/cropped-sweater-in-cashmere/O...Subdomain No Text
/cropped-sweater-in-cashmere/O...Subdomain No Text
/cropped-sweater-in-cashmere/O...Subdomain No Text
/cropped-sweater-in-cashmere/O...Subdomain No Text
/cropped-sweater-in-cashmere/O...Subdomain No Text
/cropped-sweater-in-cashmere/O...Text duplicate Cropped Sweater in Cashmere
/relaxed-trench-coat-in-double...IMG-ALT Relaxed Trench Coat in Double-Face Wool-Cashmere
/relaxed-trench-coat-in-double...Subdomain No Text
/relaxed-trench-coat-in-double...Text duplicate Relaxed Trench Coat in Double-Face Wool-Cashmere
/peacoat-blazer-in-shearling/O...IMG-ALT Peacoat Blazer in Shearling
/peacoat-blazer-in-shearling/O...Subdomain No Text
/peacoat-blazer-in-shearling/O...Text duplicate Peacoat Blazer in Shearling
/mini-wrap-dress-in-double-fac...IMG-ALT Mini Wrap Dress in Double-Face Wool-Cashmere
/mini-wrap-dress-in-double-fac...Subdomain No Text
/mini-wrap-dress-in-double-fac...Subdomain No Text
/mini-wrap-dress-in-double-fac...Text duplicate Mini Wrap Dress in Double-Face Wool-Cashmere
/womens-gift-guide/?hp=trueGIFTS FOR HER
/mens-gift-guide/?hp=trueGIFTS FOR HIM
/mens-new/?hp=trueMen's New Arrivals
/mens-new/?hp=trueText duplicate SHOP NOW
/mens-knitwear/?hp=trueThe Sweater Shop
/mens-knitwear/?hp=trueText duplicate SHOP NOW
/womens-outerwear/?hp=trueText duplicate SHOP WOMEN
/mens-outerwear/?hp=trueText duplicate SHOP MEN
/womens-wardrobe-essentials/?h...Text duplicate SHOP WOMEN
/mens-wardrobe-essentials/?hp=...Text duplicate SHOP MEN
/returns-exchanges.htmlSubdomain Learn More
/shipping-eu.htmlSubdomain Text duplicate Learn More
https://uk.theory.com/stores/Subdomain Text duplicate Learn More
/shipping-eu.htmlSubdomain Text duplicate Learn More
/privacy-eu.htmlNew window Trivial anchor text
here
https://uk.theory.com/login/My Account
https://uk.theory.com/orders/Track My Order
/shipping-eu.htmlShipping + Payments
/returns-exchanges.htmlReturns + Exchanges
/help/?pgid=faq-euFAQs
/klarna-eu.htmlKlarna
https://share.uk.theory.com/fo...External Subdomain Refer a Friend
https://uk.theory.com/giftcard/Gift Card
/giftbalance/Gift Card Balance
/about-eu.htmlOur Story
/theory-for-good-eu/?lang=en_GBSubdomain Theory For Good
https://uk.theory.com/stores/Store Finder
http://www.facebook.com/theoryNew window External Subdomain No Text
http://www.twitter.com/theory__New window External Subdomain No Text
https://www.instagram.com/theo...New window External Subdomain No Text
https://www.pinterest.com/theo...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
/terms-eu.htmlTerms of Use
/privacy-eu.htmlText duplicate Privacy Policy
https://uk.theory.com/account/Text duplicate My Account
https://uk.theory.com/account/Text duplicate Track My Order
/shipping-eu.htmlText duplicate Shipping + Payments
/returns-exchangesText duplicate Returns + Exchanges
/help/?pgid=faq-euText duplicate FAQs
/klarna-eu.htmlText duplicate Klarna
https://share.uk.theory.com/fo...External Subdomain Text duplicate Refer a Friend
https://uk.theory.com/giftcard/Text duplicate Gift Card
/giftbalance/Text duplicate Gift Card Balance
/about-eu.htmlText duplicate Our Story
/theory-for-good-eu/?lang=en_GBSubdomain Text duplicate Theory For Good
https://uk.theory.com/stores/Text duplicate Store Finder
/terms-eu.htmlText duplicate Terms of Use
/privacy-eu.htmlText duplicate Privacy Policy
http://www.facebook.com/theoryNew window External Subdomain No Text
http://www.twitter.com/theory__New window External Subdomain No Text
https://www.instagram.com/theo...New window External Subdomain No Text
https://www.pinterest.com/theo...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://uk.theory.com/?lang=en_GBSubdomain URL anchor text
https://uk.theory.com/?lang=en_GB
/terms-eu.htmlSubdomain Text duplicate Trivial anchor text
here
/privacy-eu.htmlSubdomain Text duplicate Trivial anchor text
here
https://uk.theory.com/Anchor Text duplicate Sign In
https://uk.theory.com/Anchor Create Account
/privacy-policy.htmlNew window Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.theory.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (289 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
accept-rangesbytes
x-dw-request-base-idjWoRN8YJJ2cBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
x-content-type-optionsnosniff
servercloudflare
cf-ray8dca2c59a89f233b-ORD
x-akamai-transformed9l 40493 0 pmb=mTOE,1mRUM,1
content-encodinggzip
dateSun, 03 Nov 2024 06:05:33 GMT
set-cookie142 Characters
server-timingcdn-cache; desc=MISS
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 140 referring domains.
This page has 157,636 backlinks.
This page has backlinks from 123 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /search
Disallow: /profile
Disallow: /passwordreset
Disallow: /passwordset
Disallow: /passwordconfirm
Disallow: /account
Disallow: /register
Disallow: /addressbook
Disallow: /billing
Disallow: /checkout
Disallow: /shipping
Disallow: /revieworder
Disallow: /orderconfirmation
Disallow: /cart
Disallow: /giftcertedit
Disallow: /giftcertpurchase
Disallow: /giftregistrysearch
Disallow: /giftregistrybyid
Disallow: /giftregistryshow
Disallow: /orders
Disallow: /wallet
Disallow: /wishlistsearch
Disallow: /wishlist
Disallow: /wishlistother
Disallow: /*pmin*
Disallow: /*pmax*
Disallow: /*prefn1*
Disallow: /*prefn2*
Disallow: /*prefn3*
Disallow: /*prefn4*
Disallow: /*prefv1*
Disallow: /*prefv2*
Disallow: /*prefv3*
Disallow: /*prefv4*
Disallow: /*srule*
Sitemap: https://uk.theory.com/sitemap_index.xml
user-agent: Pinterestbot
Crawl-delay: 1

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Theory79%Check
Theory reserves58%Check
Theory retail stores50%Check
Cashmere46%Check
Sweater46%Check
Coat46%Check
Double-Face Wool-Cashmere46%Check
Gift45%Check
WOMEN45%Check
CLOTHING45%Check
Show more keywords and terms

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