Umassp.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
74% 
Link structure
81% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
50.90 kB
Words
609
Media files
5
Number of links
55 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page | UMass Office of the President
The length of the page title is perfect. (392 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.umassp.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
titleHome Page | UMass Office of the President
langen
og:titleHome Page | UMass Office of the President
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 609 words. That's ok.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/umass/images/trans.pngNo alt attribute provided
...images/hero-images/hp2.jpg?itok=4R7geYvHNo alt attribute provided
...2022-04/topic-row-deia.png?itok=O8oEYdBVColorful wooden blocks that say, "Inclusion, Acceptance, Equality."
...tudent_Farmers_MG_8152.jpg?itok=T4HdoHYFStudents working on the UMass Amherst farm
/themes/custom/umass/images/trans.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome
H2 President Marty Meehan
H2 Diversity, Equity, Inclusion and Accessibility
H2 Sustainability
H2 Press Releases
H2 News & Recent Reports
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.umassp.edu/Anchor Skip to main content
https://www.umassp.edu/University of Massachusetts Presidents Office
https://www.umassp.edu/directoryDirectory
https://www.umassp.edu/careersCareers
https://www.umassp.edu/user/loginLog in
/academic-affairs-student-affa...Academic Affairs, Student Affairs & Equity
https://www.umassp.edu/botBoard of Trustees
/budget-officeBudget Office
/communicationsCommunications
https://www.umassp.edu/controllerController
/enterprise-risk-managementEnterprise Risk Management Program
https://www.umassp.edu/facilitiesFacilities & Operations
/government-affairsGovernment Affairs
https://www.umassp.edu/hrHuman Resources
https://www.umassp.edu/uitsInformation Technology Services
/innovation-and-operational-se...Innovation and Operational Services
/internal-auditInternal Audit
/general-counselOffice of the General Counsel
https://www.umassp.edu/payrollPayroll
/travel-and-expenseTravel and Expense
https://www.umassp.edu/treasurerTreasurer
https://www.umassp.edu/upstUnified Procurement Services Team
https://www.umassp.edu/aboutAbout
/organizationOrganization
/reports-and-initiativesReports and Initiatives
https://www.umassp.edu/directoryText duplicate Directory
https://www.umassp.edu/careersText duplicate Careers
https://www.umassp.edu/user/loginText duplicate Log in
/academic-affairs-student-affa...Text duplicate Academic Affairs, Student Affairs & Equity
https://www.umassp.edu/botText duplicate Board of Trustees
/budget-officeText duplicate Budget Office
/communicationsText duplicate Communications
https://www.umassp.edu/controllerText duplicate Controller
/enterprise-risk-managementText duplicate Enterprise Risk Management Program
https://www.umassp.edu/facilitiesText duplicate Facilities & Operations
/government-affairsText duplicate Government Affairs
https://www.umassp.edu/hrText duplicate Human Resources
https://www.umassp.edu/uitsText duplicate Information Technology Services
/innovation-and-operational-se...Text duplicate Innovation and Operational Services
/internal-auditText duplicate Internal Audit
/general-counselText duplicate Office of the General Counsel
https://www.umassp.edu/payrollText duplicate Payroll
/travel-and-expenseText duplicate Travel and Expense
https://www.umassp.edu/treasurerText duplicate Treasurer
https://www.umassp.edu/upstText duplicate Unified Procurement Services Team
https://www.massachusetts.edu/...External Subdomain Learn more about President Marty Meehan.
A-TITLE President Marty Meehan
https://www.umassp.edu/deiaAccess the DEIA website
/reports-and-initiatives/susta...Learn more about sustainability at UMass
https://www.massachusetts.edu/...External Subdomain UMass Amherst launches early college program giving high school students opportunities to earn college credit for free
https://www.massachusetts.edu/...External Subdomain UMass Lowell advancement leader wins 2024 Roy J. Zuckerberg Endowed Leadership Award
https://www.massachusetts.edu/...External Subdomain Five UMass faculty awarded 2024 Manning Prize for teaching excellence
https://massachusetts.edu/news...External View more press releases on Massachusetts.edu
https://www.massachusetts.edu/...External Subdomain News at UMass
/reports-and-initiatives/insti...Annual Publications
/reports-and-initiatives/capit...Capital Planning
/controller/financial-and-comp...Financial & Compliance
https://www.umassp.edu/Text duplicate University of Massachusetts Presidents Office
https://www.facebook.com/Unive...New window External Subdomain Facebook
https://www.instagram.com/uofm...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/UMassNew window External Twitter
https://www.youtube.com/user/U...New window External Subdomain YouTube
https://www.umassp.edu/directoryText duplicate Directory
https://www.umassp.edu/careersText duplicate Careers
https://www.umassp.edu/user/loginText duplicate Log in
https://www.umassp.edu/UMassp.edu
https://www.massachusetts.edu/External Subdomain Massachusetts.edu
https://www.massachusetts.edu/...New window External Subdomain Terms of Use / Privacy Policy
https://www.massachusetts.edu/...New window External Subdomain Web Accessibility
https://www.massachusetts.edu/New window External Subdomain Text duplicate Massachusetts.edu
https://www.umassba.org/New window External Subdomain UMass Building Authority
https://www.umassclub.com/New window External Subdomain UMass Club
https://www.umassfoundation.or...New window External Subdomain UMass Foundation
https://www.massachusetts.edu/...New window External Subdomain UMass System Careers

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.umassp.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 05 Oct 2024 11:15:00 GMT
content-typetext/html; charset=UTF-8
content-length11070
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policyreport-uri /report-csp-violation
strict-transport-securitymax-age=1000
x-drupal-cacheMISS
last-modifiedSat, 05 Oct 2024 08:54:38 GMT
etag"1728118478-gzip"
content-encodinggzip
x-request-idv-73c08e04-82f7-11ef-9a38-6362cb00c655
x-ah-environmentprod
age8420
viavarnish
x-cacheHIT
x-cache-hits158
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,247 referring domains.
This page has 42,821 backlinks.
This page has backlinks from 493 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UMass61%Check
UMass President54%Check
UMass Office54%Check
Welcome50%Check
President49%Check
UMass Amherst49%Check
UMass Lowell48%Check
five UMass48%Check
Office46%Check
Page46%Check
Show more keywords and terms

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