Unicef.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
66% 
Page structure
95% 
Link structure
68% 
Server
60% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
141.00 kB
Words
788
Media files
29
Number of links
156 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNICEF
The page title is too short. (77 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.
The length of the meta description is perfect. (973 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.
google-site-verificationGxUdwgvND2dvxuHiBj468fyTP4i_FNcqN9yRwLwM1zg
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@unicef
twitter:creator@unicef
og:urlhttps://www.unicef.org/
og:titleUNICEF
og:descriptionUNICEF works in over 190 countries and territories to protect the rights of every child
og:imagehttps://www.unicef.org/sites/default/files/styles/hero_desktop/public/UNI571260a.webp?itok=LJT4MxZz
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 788 words. That's ok.
27.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (110). We recommend using a maximum of 16 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../public/English_9.png.webp?itok=KaPGNxiUNo alt attribute provided
.../public/English_9.png.webp?itok=KaPGNxiUNo alt attribute provided
.../public/UN0296105.JPG.webp?itok=3uxuZSj5Convention on the Rights of the Child
...UNICEF-Navigation.png.webp?itok=Qf4DzNjRSustainable Development Goals
...lic/UNI289186_alt.jpg.webp?itok=lcu5IlwKUNICEF Parenting
.../public/UN0121875.jpg.webp?itok=HiLunFzyU-Report
...ner/public/UNI571260a.webp?itok=H6YbDOOSDos niños sentados en la parte trasera de un camión con las pertenencias de sus familias en Rafah, Franja de Gaza.
...with_credit_watermark.webp?itok=4RvDtFlbNo alt attribute provided
...lic/UN0771576 (1).jpg.webp?itok=ed013I_dNo alt attribute provided
...arge/public/UNI426052.webp?itok=9L2eFvR9No alt attribute provided
.../public/UNI573170.JPG.webp?itok=pUm1w_6hNo alt attribute provided
...arge/public/UNI571253.webp?itok=fSNT49SbNo alt attribute provided
...103_Ukraine_Statement.webp?itok=1fpr5xzDNo alt attribute provided
.../public/UN0328236.jpg.webp?itok=z0RHUfV-No alt attribute provided
...lic/UNI289186_alt.jpg.webp?itok=spZ32JSGNo alt attribute provided
...ons_protection-hp.png.webp?itok=1o48tM_6Child protection icon
...icons_survival-hp.png.webp?itok=ZiSowQoTChild survival
...cons_education-hp.png.webp?itok=x1YjksdDEducation icon
..._emergencies-hp_0.png.webp?itok=lZh0CHW9Emergencies icon
..._social-policy-hp.png.webp?itok=5qc9rxZFSocial policy icon.
...icons_gender-hp_0.png.webp?itok=L4nqXAtYGender icon.
...ons_innovation-hp.png.webp?itok=oBFFXAypInnovation icon
...c/icons_supply-hp.png.webp?itok=UoNk-xDmSupply and logistics icon
...icons_research-hp.png.webp?itok=5eQxUxYDResearch and analysis icon
.../public/UNI328446.JPG.webp?itok=x5nZGOlrNo alt attribute provided
...lic/UNI289186_alt.jpg.webp?itok=5VspHS43No alt attribute provided
...e/public/UN036679.jpg.webp?itok=Ov7pg-UBNo alt attribute provided
...N_SDG-Mosaic-Tile.jpg.webp?itok=uLWrOniUNo alt attribute provided
...-action-optimized.jpg.webp?itok=85mSnayRGirl smiling holding a UNICEF book

Page structure

H1 heading
(Critically important)
Children in Gaza need life-saving support
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Children in Gaza need life-saving support
H2 Meganav - EN
H2 UNICEF, for every child
H2 UNICEF’s work
H2 Spotlight
H2 Footer
H2 Social
H2 Footer Secondary
H2 Footer tertiary
H3 Search UNICEF
H3 Take action
H4 Crisis in Haiti
H4 Emergency response in Sudan
H4 Water and the climate crisis: 10 things you should know
H4 UNICEF Parenting
H4 Discover UNICEF's work for every child, everywhere.
H4 UNICEF Results
H4 UNICEF Parenting Duplicate text
H4 U-Report
H4 Sustainable Development Goals
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unicef.org/Anchor Skip to main content
/emergencies/children-gaza-des...New window Subdomain Trivial anchor text
Read more
https://www.unicef.org/A-TITLE UNICEF
https://www.unicef.org/English
https://www.unicef.org/frFrançais
https://www.unicef.org/esEspañol
https://www.unicef.org/arالعربية
https://www.unicef.org/zh中文
https://www.unicef.org/Text duplicate A-TITLE UNICEF
/media/press-centrePress Centre
https://help.unicef.org/External Subdomain Donate
https://www.unicef.org/what-we-doWhat we do
https://www.unicef.org/what-we-doAll areas
/adolescenceAdolescent development
https://www.unicef.org/protectionChild protection
/child-rights-conventionChild rights
/disabilitiesChildren with disabilities
/environment-and-climate-changeClimate change and environment
/coronavirus/covid-19COVID-19 response
/early-childhood-developmentEarly childhood development
https://www.unicef.org/educationEducation
/gender-equalityGender
https://www.unicef.org/healthHealth
/emergenciesHumanitarian emergencies
/immunizationImmunization
/children-uprootedMigrant and refugee children
https://www.unicef.org/nutritionNutrition
/social-and-behaviour-changeSocial and behaviour change
/social-policySocial policy
https://www.unicef.org/washWater, sanitation and hygiene
https://www.unicef.org/partners/Partnerships
https://www.unicef.org/innovationInnovation
https://www.unicef.org/supplySupply and logistics
/young-peopleYoung people
https://www.unicef.org/appealsHumanitarian Action for Children
https://www.unicef.org/evaluationSubdomain Evaluation
/climate-actionAction on the climate crisis
https://www.unicef.org/on-my-mindBetter mental health: #OnMyMind
/child-health-and-survivalChild health and survival
/children-under-attackChildren under attack
/learning-crisisTackling the learning crisis
/research-and-reportsRESEARCH AND REPORTS
https://www.unicef.org/innocentiNew window Subdomain Innocenti - Research and Foresight
/reports/state-of-worlds-childrenThe State of the World’s Children
/reports/unicef-annual-report-...Annual Report
/reports/humanitarian-action-c...Text duplicate Humanitarian Action for Children
https://www.unicef.org/reportsPublications by topic
https://data.unicef.org/External Subdomain Data by topic and country
https://mics.unicef.org/External Subdomain Multiple Indicator Cluster Surveys (MICS)
/child-rights-conventionConvention on the Rights of the Child
/emergencies/core-commitments-...Core Commitments for Children
/sustainable-development-goalsSustainable Development Goals
https://www.unicef.org/storiesSTORIES
https://www.unicef.org/storiesStories of impact
https://www.unicef.org/storiesIssue explainers
https://www.unicef.org/storiesPhotography
/emergenciesAll emergencies
/emergencies/delivering-suppor...Afghanistan
/emergencies/crisis-central-af...Central African Republic
https://www.unicef.org/drcongo/enNew window Subdomain Democratic Republic of Congo
/emergencies/children-gaza-nee...Gaza Strip
/emergencies/crisis-haitiHaiti
/emergencies/rohingya-crisisRohingya refugees
/emergencies/emergency-respons...Sudan
/emergencies/syrian-crisisSyria
/emergencies/conflict-ukraine-...Ukraine
/emergencies/yemen-crisisYemen
https://www.unicef.org/blogUNICEF Blog
https://www.unicef-irc.org/evi...External Subdomain Evidence for Action blog
https://data.unicef.org/data-f...New window External Subdomain Data Blog
https://www.voicesofyouth.org/External Subdomain U-Report
/about-unicefAbout UNICEF
/about-unicefWho we are
https://www.unicef.org/historyHistory
https://www.unicef.org/resultsSubdomain Results
/reports/unicef-strategic-plan...Subdomain Strategic Plan
/transparencyTransparency and accountability
/auditandinvestigation/Subdomain Audit and Investigation
https://www.unicef.org/careersSubdomain Work with us
/media/expertsExecutive leadership
/executiveboardExecutive Board
/goodwill-ambassadorsGoodwill Ambassadors
/where-we-workAll locations
/where-we-workEast Asia and Pacific
/where-we-workEastern and Southern Africa
/where-we-workEurope and Central Asia
/where-we-workLatin America and the Caribbean
/where-we-workMiddle East and North Africa
/where-we-workSouth Asia
/where-we-workWest and Central Africa
/child-rights-conventionSubdomain Text duplicate IMG-ALT Convention on the Rights of the Child
/child-rights-conventionSubdomain Text duplicate Convention on the Rights of the Child
https://www.unicef.org/sdgsSubdomain Text duplicate IMG-ALT Sustainable Development Goals
https://www.unicef.org/sdgsSubdomain Text duplicate Sustainable Development Goals
/take-actionTAKE ACTION
https://www.unicef.org/careersText duplicate Work with us
https://www.unicef.org/partners/Partner with us
https://donate.unicef.org/dona...External Subdomain Text duplicate Donate
/careers/volunteers-unicefVolunteer
/world-childrens-dayWorld Children's Day
/climate-actionText duplicate Action on the climate crisis
https://www.unicef.org/on-my-mindText duplicate Better mental health: #OnMyMind
/learning-crisisText duplicate Tackling the learning crisis
/child-health-and-survivalText duplicate Child health and survival
https://www.unicef.org/parentingSubdomain IMG-ALT UNICEF Parenting
https://www.unicef.org/parentingSubdomain Text duplicate UNICEF Parenting
https://www.voicesofyouth.org/External Subdomain Text duplicate IMG-ALT U-Report
https://www.voicesofyouth.org/External Subdomain Text duplicate U-Report
/emergencies/children-gaza-nee...Text duplicate Trivial anchor text
Read more
/press-releases/violence-sendi...News note 22 May 2024 Violence sending shocks around Haiti’s collapsing health system Read now
A-TITLE Violence sending shocks around Haiti’s collapsing health system
/emergencies/crisis-haitiAppeal Crisis in Haiti Extreme violence, unrest, poverty, and malnutrition are threatening children in Haiti View the appeal
A-TITLE Crisis in Haiti
/emergencies/emergency-respons...Appeal Emergency response in Sudan Conflict in Sudan is pushing already vulnerable children deeper into hardship View the appeal
A-TITLE Emergency response in Sudan
/press-releases/child-migratio...Press release 15 May 2024 Child migration through the Darien Gap up 40 per cent so far this year Visit the page
A-TITLE Child migration through the Darien Gap up 40 per cent so far this year
/press-releases/statement-unic...Statement 14 May 2024 Statement by UNICEF Regional Director Adele Khodr on intensifying hostilities in Rafah and North Gaza Read now
A-TITLE Statement by UNICEF Regional Director Adele Khodr on intensifying hostilities in Rafah and North Gaza
/press-releases/nearly-2000-ch...Statement 13 May 2024 Nearly 2,000 children killed or injured since the escalation of war in Ukraine Read now
A-TITLE Nearly 2,000 children killed or injured since the escalation of war in Ukraine
/stories/water-and-climate-cha...Article Water and the climate crisis: 10 things you should know The world needs to get water smart. Everyone has a role to play, and we cannot afford to wait...
A-TITLE Water and the climate crisis: 10 things you should know
/parenting/unicef-parentingNew window Subdomain Page UNICEF Parenting Helping parents give children the best start in life. View on UNICEF Parenting
A-TITLE UNICEF Parenting
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Child protection icon
https://www.unicef.org/what-we-doText duplicate Child protection
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Child survival
https://www.unicef.org/what-we-doText duplicate Child survival
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Education icon
https://www.unicef.org/what-we-doText duplicate Education
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Emergencies icon
https://www.unicef.org/what-we-doUNICEF in emergencies
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Social policy icon.
https://www.unicef.org/what-we-doText duplicate Social policy
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Gender icon.
https://www.unicef.org/what-we-doText duplicate Gender
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Innovation icon
https://www.unicef.org/what-we-doInnovation for children
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Supply and logistics icon
https://www.unicef.org/what-we-doText duplicate Supply and logistics
https://www.unicef.org/what-we-doSubdomain Anchor IMG-ALT Research and analysis icon
https://www.unicef.org/what-we-doResearch, evidence and analysis
https://www.unicef.org/what-we-doExplore what we do
https://www.unicef.org/resultsSubdomain Page UNICEF Results UNICEF works for the rights of every child, every day, across the globe Visit the page
A-TITLE UNICEF Results
https://www.unicef.org/parentingNew window Subdomain Partner site UNICEF Parenting Bringing together some of the world’s leading baby experts to help parents give their children the best start in life Visit the...
A-TITLE UNICEF Parenting
https://www.voicesofyouth.org/New window External Subdomain Partner site U-Report A community for young people, by young people, where they can raise their voices and share opinions on topics that matter to them. Visi...
A-TITLE U-Report
https://www.unicef.org/sdgsSubdomain Page Sustainable Development Goals Are we on track to achieve the Sustainable Development Goals for children? Visit the page
A-TITLE Sustainable Development Goals
/take-actionJoin UNICEF
https://www.unicef.org/Subdomain UNICEF Home
A-TITLE UNICEF Home
https://www.unicef.org/what-we-doSubdomain Text duplicate What we do
A-TITLE What we do
https://www.unicef.org/reportsSubdomain Research and reports
A-TITLE Research and reports
https://www.unicef.org/storiesSubdomain Stories and features
A-TITLE Stories and features
/where-we-workSubdomain Where we work
A-TITLE Where we work
/media/press-centrePress centre
A-TITLE Press centre
/take-actionSubdomain Take action
A-TITLE Take action
/about-unicefAbout us
A-TITLE About us
https://www.unicef.org/careers/Subdomain Work for UNICEF
A-TITLE Work for UNICEF
/partnershipsSubdomain Partner with UNICEF
A-TITLE Partner with UNICEF
/executiveboard/Subdomain UNICEF Executive Board
A-TITLE UNICEF Executive Board
https://www.unicef.org/evaluationSubdomain Text duplicate Evaluation
A-TITLE Evaluation
https://www.unicef.org/ethicsSubdomain Ethics
A-TITLE Ethics
/auditandinvestigationSubdomain Internal Audit and Investigations
A-TITLE Internal Audit and Investigations
/transparency/Subdomain Text duplicate Transparency and accountability
A-TITLE Transparency and accountability
/sustainable-development-goalsNew window Text duplicate Sustainable Development Goals
A-TITLE Sustainable Development Goals
/about-unicef/frequently-asked...Frequently asked questions (FAQ)
A-TITLE Frequently asked questions (FAQ)
https://www.unicef.org/blogSubdomain Text duplicate UNICEF Blog
A-TITLE UNICEF Blog
https://data.unicef.org/External Subdomain UNICEF Data
A-TITLE UNICEF Data
https://www.unicef.org/parentingText duplicate UNICEF Parenting
A-TITLE UNICEF Parenting
https://www.voicesofyouth.org/External Subdomain Text duplicate U-Report
A-TITLE U-Report
https://www.unicef.org/gsscGlobal Shared Services Centre
A-TITLE Global Shared Services Centre
https://donate.unicef.org/dona...External Subdomain Support UNICEF
A-TITLE Support UNICEF
https://www.unicef.org/eca/ruNew window Subdomain ЮНИСЕФ на Русском
A-TITLE ЮНИСЕФ на Русском
https://help.unicef.org/External Subdomain Become a donor
https://www.facebook.com/unicef/New window External Subdomain No Text
https://twitter.com/unicefNew window External No Text
https://www.instagram.com/unicef/New window External Subdomain No Text
https://www.youtube.com/unicefNew window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://whatsapp.com/channel/0...External No Text
/about-unicef/contact-usContact us
https://www.unicef.org/legalSubdomain Legal
/report-wrongdoingSubdomain Report fraud, abuse, wrongdoing
/accessibilityAccessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unicef.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (141 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedFri, 24 May 2024 16:28:27 GMT
etag"1716568107"
content-security-policyobject-src 'self' *.youtube.com; frame-ancestors 'self'
x-xss-protection1
strict-transport-securitymax-age=31536000; includeSubDomains; preload
surrogate-controlmax-age=30
varyAccept-Encoding
content-encodinggzip
x-request-idv-a611cba0-19ea-11ef-93ee-73e6d91bb957
x-ah-environmentprod
x-cache-hits1
x-age0
accept-rangesbytes
content-length20636
cache-controlpublic, max-age=300, s-maxage=86400
expiresFri, 24 May 2024 16:42:06 GMT
dateFri, 24 May 2024 16:37:06 GMT
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 83,198 referring domains.
This page has 12,887,194 backlinks.
This page has backlinks from 52,753 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

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Search preview

www.unicef.org
UNICEF
UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNICEF77%Check
Child68%Check
Children62%Check
UNICEF Parenting61%Check
UNICEF works59%Check
Child rights59%Check
Work54%Check
Child Protection54%Check
World Children54%Check
Gaza52%Check
Show more keywords and terms

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