Unicornauctions.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
65% 
Page structure
45% 
Link structure
72% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.09 s
File size
156.00 kB
Words
307
Media files
6
Number of links
36 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unicorn Auctions | Rare Spirits | Bourbon | USA | Chicago
The length of the page title is perfect. (512 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
msapplication-config/images/brand/browserconfig.xml
msapplication-TileColor#da532c
theme-color#ffffff
apple-itunes-appapp-id=1491599776
next-head-count12
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 307 words on this page. Good pages should have about 800 words of useful content.
37.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/marketing/our-services.png&w=3840&q=75banner
...onel-taylor-bottles-pool.png&w=3840&q=75banner
...ng/home-modern-platform.png&w=3840&q=100banner
...s/marketing/app-download.png&w=3840&q=75No alt attribute provided
...g/extended-bidding-modal.png&w=3840&q=75banner
Video URLWidthHeight
...EO BANNER/Unicorn_SquareVideo_Web_HD.mov

Page structure

H1 heading
(Critically important)
Welcome
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome
H1 Let’s get you approved to bid
H1 Extended Bidding
H1 Congrats!
H2 What is Extended Bidding and how does it work?
H3 Stay in the know
H3 No matter what you’re looking for, Unicorn is the place to find it.
H3 The modern platform for spirits and wine
H3 Take unicorn with you
H4 Buy
H4 Sell
H4 Vault
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unicornauctions.com/No Text
/auctions/live-upcomingAuctions
/servicesServices
/our-companyOur Company
/sellSell
https://www.unicornauctions.com/No Text
/auctions/live-upcomingText duplicate Auctions
/sellText duplicate Sell
/activity/live-upcomingActivity
/profileProfile
/servicesText duplicate Services
/our-companyText duplicate Our Company
/terms-of-useTerms of Use
/privacy-policyPrivacy Policy
/conditions-of-saleConditions of Sale
/auctionsGet started
/servicesLearn more
/sellText duplicate Get started
/servicesText duplicate Learn more
/servicesText duplicate Learn more
/our-companyText duplicate Learn more
https://apps.apple.com/us/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://www.instagram.com/unic...New window External Subdomain No Text
https://www.facebook.com/unico...New window External Subdomain No Text
https://twitter.com/AuctionsUn...New window External No Text
https://www.unicornauctions.com/Home
/auctions/live-upcomingLive Auctions
/auctions/endedEnded Auctions
/search/spirits?state=LIVE&sor...Bourbon
/search/spirits?state=LIVE&sor...Scotch
/search/spirits?state=LIVE&sor...Japanese
/search/spirits?state=LIVE&sor...Tequila
/search/spirits?state=LIVE&sor...Vodka
/sellSell with us
/servicesText duplicate Services
/our-companyText duplicate Our Company
/conditions-of-saleConditions of sale
/terms-of-useTerms Of Use
/privacy-policyText duplicate Privacy Policy
/delivery-shipping-policyDelivery & Shipping Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unicornauctions.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateTue, 25 Mar 2025 02:58:34 GMT
content-typetext/html; charset=utf-8
x-nextjs-cacheHIT
x-powered-byNext.js
cache-controls-maxage=31536000, stale-while-revalidate
etag"9xqbnizriu3f6m"
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 57 referring domains.
This page has 431 backlinks.
This page has backlinks from 56 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unicorn66%Check
Unicorn Auctions63%Check
Auctions58%Check
spirits50%Check
Welcome50%Check
unicornauctions46%Check
bid44%Check
Extended44%Check
Bidding44%Check
Extended Bidding44%Check
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