Us.etrade.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
78% 
Page structure
72% 
Link structure
17% 
Server
70% 
External factors
100% 
SEO Score
Response time
1.06 s
File size
107.50 kB
Words
2950
Media files
8
Number of links
131 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
E*TRADE | Investing, Trading & Retirement
The length of the page title is perfect. (389 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
The length of the meta description is perfect. (551 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.etrade.com/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en-us
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsetrade picklebabies,pickleball doubles,Stocks,wiffle ball,monday,football,wiffle tennis,get in the game,Financial Services,pickleball slam 2,pickleball slam ,super bowl,wiffle,pickleball slam 2,etrade financial,etrade baby ad,football,commercial,pickleball,wiffleball,super bowl commercial,big game,get in the game,super bowl,get ready,etrade baby commercial,money monday,pickleball doubles,baby commercial,super bowl LVII,pickleball slam,baby commercial,etrade baby,money mondays,pickleball slam 2 tournament,NFL,pickleball tournament,you ready for this,super bowl LVIII,get ready,etrade picklebabies,baby ad,offer,monday,super bowl ad,ad,pickleball tournament,super bowl commercial,money mondays,sports,etrade get in the game,wiffleball,commercials,money monday,Trading,pickleball,NFL,brokerage account,picklebabies,etrade baby commercial,you ready for this,wiffle,sports,commercial,super bowl ad,wiffle tennis
descriptionStop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
titleE*TRADE | Investing, Trading & Retirement
msapplication-confighttps://cdn2.etrade.net/1/21123117210.0/aempros/content/dam/etrade/global/pagemeta/browserconfig.xml
facebook-domain-verification2jt5uoofh7i0s270eya38h3ampgoge
og:titleEmpty
og:descriptionEmpty
og:imageEmpty
og:typeEmpty
og:urlEmpty
langen
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
ImageToolbarNo
content-languageen-US

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Page quality

Content
(Critically important)
This page contains 2950 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
45 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: offer24
Some tags are too long. With 75 characters this one is longer than 70 characters:
"investment products • not fdic insured • no bank guarantee • may lose value"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...S/images/global/logos/etrade-from-MS.svgETRADE from Morgan Stanley Home page
...S/images/global/logos/etrade-from-MS.svgETRADE from Morgan Stanley Home page
.../global/icons/etprivacyoptions123x59.pngYour Privacy Choices
...l/footer/disclaimer-logo-sipc-member.svgSiPC logo
...bal/footer/fdic-digital-sign-desktop.svgFDIC Insured - Backed by the full faith and credit of the U.S. Government
...disclaimer-logo-equal-housing-lender.svgEqual housing lender logo
...s/global/footer/protection-guarantee.svgView ETRADEs Complete Protection Guarantee
...mages/global/footer/sipc-logo-member.pngVisit the SiPC website

Page structure

H1 heading
(Critically important)
Take control of your financial future
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Take control of your financial future
H2 Financial solutions to prepare for what’s next
H2 Frequently asked questions
H2 ETRADE Footer
H3 Get up to $1,000 for a limited time1
H3 $0 commissions1
H3 Product choices
H3 Easy-to-use tools
H3 Market insights
H3 Core Portfolios
H3 Retirement accounts
H3 Unlock your full financial potential
H3 Long-term investing
H3 Trading
H3 Savings and checking
H3 Get up to $1,000 for a limited time1 Duplicate text
H4 Please upgrade your browser
H4 Focus on your future, not fees
H4 Full range of investments
H4 Powerful, intuitive platforms
H4 Find your next opportunity
H4 Automated investment management
H4 Take control of tomorrow
H4  Where can I find information on the merger with Morgan Stanley?
H4  How do I open an account?
H4 Online
H4 By Phone
H4 By Mail
H4  How do I place a trade?
H4  What are your commissions and fees?
H4  How do you ensure the security and privacy of my account?
H4 About Us 
H4 Service 
H4 Quick Links 
H4 Connect with us
H4 PLEASE READ THE IMPORTANT DISCLOSURES BELOW.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://us.etrade.com/homeAnchor Skip to content
https://us.etrade.com/bankBanking
https://us.etrade.com/stock-plansStock Plans
https://us.etrade.com/contact-usContact us
/e/t/user/loginLog on
https://us.etrade.com/homeIMG-ALT ETRADE from Morgan Stanley Home page
/what-we-offer/our-accountsAccount Types
/what-we-offer/our-accountsOverview
/what-we-offer/our-accounts/br...Brokerage
/what-we-offer/our-accountsRetirement
/what-we-offer/our-accounts/co...Core Portfolios
/what-we-offer/our-accountsManaged Portfolios
/what-we-offer/our-accountsSmall Business
/what-we-offer/our-accountsBank
/what-we-offer/investment-choicesInvestment Choices
/what-we-offer/investment-choicesText duplicate Overview
/what-we-offer/investment-choi...Stocks
/what-we-offer/investment-choi...Options
/what-we-offer/investment-choi...Mutual Funds
/what-we-offer/investment-choi...ETFs
/what-we-offer/investment-choi...Futures
/what-we-offer/investment-choi...Bonds and CDs
/what-we-offer/investment-choi...Prebuilt Portfolios
/what-we-offer/investment-choi...IPO / New Issues
https://us.etrade.com/planningNew to Investing
https://us.etrade.com/tradeTrading
https://us.etrade.com/tradeText duplicate Overview
https://us.etrade.com/platformsPlatforms
/trade/margin-tradingMargin Trading
/trade/execution-qualityExecution Quality
/what-we-offer/pricing-and-ratesPricing and Rates
/knowledge/knowledge-centerKnowledge
/knowledge/knowledge-centerText duplicate Overview
/knowledge/investing-basicsInvesting Basics
/knowledge/advanced-tradingAdvanced Trading
/knowledge/retirement-planningRetirement Planning
/knowledge/taxesTax Planning
/knowledge/library/morgan-stanleyMorgan Stanley Thought Leadership
/knowledge/library/perspectivesMarket News
/knowledge/thematic-investingThematic Investing
/knowledge/eventsEvents
/knowledge/life-stage-planningLife Stages
https://express.etrade.com/etx...External Subdomain Open an account
https://us.etrade.com/homeText duplicate IMG-ALT ETRADE from Morgan Stanley Home page
/e/t/user/loginText duplicate Log on
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/what-we-offer/our-accountsText duplicate Overview
/what-we-offer/our-accounts/br...Text duplicate Brokerage
/what-we-offer/our-accountsText duplicate Retirement
/what-we-offer/our-accounts/co...Text duplicate Core Portfolios
/what-we-offer/our-accountsText duplicate Managed Portfolios
/what-we-offer/our-accountsText duplicate Small Business
/what-we-offer/our-accountsText duplicate Bank
/what-we-offer/investment-choicesText duplicate Overview
/what-we-offer/investment-choi...Text duplicate Stocks
/what-we-offer/investment-choi...Text duplicate Options
/what-we-offer/investment-choi...Text duplicate Mutual Funds
/what-we-offer/investment-choi...Text duplicate ETFs
/what-we-offer/investment-choi...Text duplicate Futures
/what-we-offer/investment-choi...Text duplicate Bonds and CDs
/what-we-offer/investment-choi...Text duplicate Prebuilt Portfolios
/what-we-offer/investment-choi...Text duplicate IPO / New Issues
https://us.etrade.com/planningText duplicate New to Investing
https://us.etrade.com/tradeText duplicate Overview
https://us.etrade.com/platformsText duplicate Platforms
/trade/margin-tradingText duplicate Margin Trading
/trade/execution-qualityText duplicate Execution Quality
/what-we-offer/pricing-and-ratesText duplicate Pricing and Rates
/knowledge/knowledge-centerText duplicate Overview
/knowledge/investing-basicsText duplicate Investing Basics
/knowledge/advanced-tradingText duplicate Advanced Trading
/knowledge/retirement-planningText duplicate Retirement Planning
/knowledge/taxesText duplicate Tax Planning
/knowledge/library/morgan-stanleyText duplicate Morgan Stanley Thought Leadership
/knowledge/library/perspectivesText duplicate Market News
/knowledge/thematic-investingText duplicate Thematic Investing
/knowledge/eventsText duplicate Events
/knowledge/life-stage-planningText duplicate Life Stages
https://us.etrade.com/bankText duplicate Banking
https://us.etrade.com/stock-plansText duplicate Stock Plans
https://us.etrade.com/contact-usText duplicate Contact us
/e/t/user/loginText duplicate Log on
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/l/system-requirementsSubdomain please use an updated browser
https://express.etrade.com/etx...External Subdomain Get started
/what-we-offer/how-it-works/pr...Learn how
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
/what-we-offer/pricing-and-rat...$0 commissions
/what-we-offer/investment-choi...Product choices
/trade?icid=prospecthp_product...Easy-to-use tools
/knowledge/knowledge-center?ic...Market insights
/what-we-offer/our-accounts/co...Text duplicate Core Portfolios
/what-we-offer/our-accountsRetirement accounts
/planning?icid=prospecthp_goal...Start here arrow_forward
/what-we-offer/investment-choi...Learn more arrow_forward
/trade?icid=prospecthp_goals_t...Text duplicate Learn more arrow_forward
/bank?icid=prospecthp_goals_sa...Text duplicate Learn more arrow_forward
/frequently-asked-questions/mo...See all FAQs
/l/broadridge-conversion/faqscomprehensive FAQS
https://express.etrade.com/etx...External Subdomain E*TRADE from Morgan Stanley brokerage
https://express.etrade.com/etx...External Subdomain Morgan Stanley Private Bank
/what-we-offer/our-accounts/fu...fund your account
/what-we-offer/our-accounts/fu...mail in your direct deposit
/knowledge/library/getting-sta...See how E*TRADE can help
/knowledge/library/platform-demosNew window platform demos
/knowledge/events?eventType=Pl...New window Subdomain Anchor Wednesday at 11 a.m. ET
/what-we-offer/pricing-and-ratesView all rates and fees
/e/t/home/securityguaranteeNew window Subdomain E*TRADE Complete Protection Guarantee
/e/t/home/securityguaranteeNew window Subdomain www.etrade.com/protection
/what-we-offer/how-it-works/pr...Text duplicate Learn how
https://express.etrade.com/etx...External Subdomain Text duplicate Open an account
https://www.morganstanley.com/...New window External Subdomain Company Overview
https://www.morganstanley.com/...New window External Subdomain Investor Relations
https://www.morganstanley.com/...New window External Subdomain Anchor Newsroom
https://www.morganstanley.com/...New window External Subdomain Careers
/accessibility?icid=etrade_glo...New window Accessibility at E*TRADE
https://www.morganstanley.com/...New window External Subdomain Privacy & Cookies
/contact-us?icid=etrade_global...Contact Us
/frequently-asked-questions/mo...FAQs
/forms-applications?icid=etrad...Forms and Applications
/what-we-offer/our-accounts?ic...Open An Account
/what-we-offer/our-accounts/fu...Fund My Account
/l/cash-management?icid=etrade...Cash Management
https://advisor.morganstanley....New window External Subdomain Find a Financial Advisor
/stock-plans?icid=etrade_globa...Text duplicate Stock Plans
/l/executive-services?icid=etr...Executive Services
/security-center?icid=etrade_g...Security Center
/sitemap?icid=etrade_globalfoo...Site Map
https://www.facebook.com/ETRADENew window External Subdomain No Text
https://twitter.com/etradeNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/e...New window External Subdomain No Text
https://www.instagram.com/etra...New window External Subdomain No Text
https://brokercheck.finra.org/New window External Subdomain FINRA's BrokerCheck
https://www.morganstanleyclien...New window External Subdomain Relationship Summary
/e/t/estation/help?id=1600000001Subdomain FDIC
https://www.theocc.com/Company...New window External Subdomain Characteristics and Risks of Standardized Options
/l/f/agreement-library/risk-di...Risk Disclosure Statement for Futures and Options
/e/t/estation/futures?id=13050...Subdomain E*TRADE Futures LLC Financial Information and Disclosure Documents
/e/t/invest/prospectus?vanity=...New window Subdomain www.etrade.com/mutualfunds
/e/t/invest/prospectus?vanity=etfNew window Subdomain www.etrade.com/etf
/what-we-offer/pricing-and-ratesSubdomain etrade.com/pricing
/what-we-offer/how-it-works/promoclick here to view offer terms
https://www.benzinga.com/money...New window External Subdomain Read the 2023 Global Fintech Awards Review
/bank/bank-ratesetrade.com/ratesheet
/bank/bank-ratesText duplicate etrade.com/ratesheet
https://www.fdic.gov/resources...New window External Subdomain FDIC Weekly National Rates and Rate Caps
https://www.fdic.gov/resources...New window External Subdomain Text duplicate FDIC Weekly National Rates and Rate Caps
https://www.fdic.gov/resources...New window External Subdomain Learn more
/l/f/agreement-library/premium...Text duplicate Learn more
https://www.morganstanley.com/...New window External Subdomain Core Portfolios Wrap Fee Programs Brochure
http://www.sipc.org/New window External Subdomain SIPC
http://www.nfa.futures.org/External Subdomain NFA
/e/t/estation/help?id=1600000001Subdomain Text duplicate FDIC
https://www.morganstanley.com/...External Subdomain Statement of Financial Condition
/l/f/asset-protectionSubdomain About Asset Protection
/l/f/agreement-librarySubdomain Anchor Account Agreements and Disclosures
/l/quarterly-order-routing-reportSubdomain Quarterly 606 Report
/l/f/disclosure-library/busine...Subdomain Business Resiliency Plan
/l/copyright-policySubdomain E*TRADE Copyright Policy
/security-centerNew window IMG-ALT View ETRADEs Complete Protection Guarantee
https://www.sipc.org/External Subdomain IMG-ALT Visit the SiPC website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://us.etrade.com/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.06 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 10 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
dateTue, 15 Oct 2024 07:20:56 GMT
serverApache
x-frame-optionsSAMEORIGIN
accept-rangesbytes
varyAccept-Encoding,User-Agent
content-encodinggzip
cache-controlno-cache
x-content-type-optionsnosniff
content-length18176
content-typetext/html
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 2,749 referring domains.
This page has 850,572 backlinks.
This page has backlinks from 1,971 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Tag Inspector Spider
User-agent: *


Allow: /e/t/user/login 
Allow: /e/t/user/login_sp 
Allow: /e/t/user/login_etpro 
Allow: /e/t/user/retrieveuserid 
Allow: /e/t/user/resetpasswd 
Allow: /e/t/user/secureid-reorder 
Disallow: /b/
Disallow: /e/t/user/ 
Disallow: /app/ 
Disallow: /e/t/accounts/ 
Disallow: /e/t/advisor/ 
Disallow: /e/t/alerts/ 
Disallow: /e/t/bank/ 
Disallow: /e/t/commentary/ 
Disallow: /e/t/corpservices/ 
Disallow: /e/t/creditcard/ 
Disallow: /e/t/csp/ 
Disallow: /e/t/enrollment/ 
Disallow: /e/t/estation/ 
Disallow: /e/t/home/ 
Disallow: /e/t/invest/ 
Disallow: /e/t/ipo/ 
Disallow: /e/t/jumppage/ 
Disallow: /e/t/lending/ 
Disallow: /e/t/mou/ 
Disallow: /e/t/pfm/ 
Disallow: /e/t/plan/ 
Disallow: /e/t/prospectestation/ 
Disallow: /e/t/ria/ 
Disallow: /e/t/user/speedbump 
Disallow: /e/t/stockplan/ 
Disallow: /e/t/toareq/ 
Disallow: /e/t/applogic/ 
Disallow: /e/t/gmc/ 
Disallow: /e/t/iradist/ 
Disallow: /e/t/investingandtrading/ 
Disallow: /e/t/scenter 
Disallow: /e/t/optionanalystics 
Disallow: /flash/ 
Sitemap: https://us.etrade.com/sitemap.xml

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us.etrade.com › home
E*TRADE | Investing, Trading & Retirement
Stop waiting. Start investing. Lifelong dreams don't need to take a lifetime with E*TRADE.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TRADE80%Check
Investing66%Check
TRADE account63%Check
TRADE Futures61%Check
financial59%Check
start investing56%Check
Trading55%Check
Online Investing55%Check
Retirement54%Check
TRADE Futures LLC54%Check
Show more keywords and terms

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