Us.ohpolly.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
39% 
Page structure
78% 
Link structure
18% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
538.50 kB
Words
690
Media files
26
Number of links
205 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oh Polly | Online Women's Fashion & Clothes Shopping
The length of the page title is perfect. (501 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Oh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
The length of the meta description is perfect. (901 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.ohpolly.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The href language en-us, x-default is specified more than once in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-itunes-appapp-id=1611449532
viewportwidth=device-width,initial-scale=1
authorBy Association Only
apple-mobile-web-app-titleOh Polly US
application-nameOh Polly US
msapplication-TileColorEmpty
msapplication-config//us.ohpolly.com/cdn/shop/t/268/assets/browserconfig.xml?20903
theme-colorEmpty
descriptionOh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
google-site-verificationKVdTHXoRm9dQXBJpqKySKmw1TFm0mukYPHFS3uKHQAk
facebook-domain-verification8a2cziz37iurxb59oz57imbg96fbx3
shopify-digital-wallet/58857554081/digital_wallets/dialog
shopify-checkout-api-token47613ac15b002bca368b9a67c0522b3f
langen
twitter:site@OhPolly
twitter:cardsummary_large_image
twitter:titleOh Polly | Online Women's Fashion & Clothes Shopping
twitter:descriptionOh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
og:site_nameOh Polly US
og:urlhttps://us.ohpolly.com/
og:titleOh Polly | Online Women's Fashion & Clothes Shopping
og:typewebsite
og:descriptionOh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
og:imagehttps://cdn.shopify.com/s/files/1/0588/5755/4081/files/ohpolly_logo-CHECKOUT-v1.png?height=628&pad_color=fff&v=1648130575&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0588/5755/4081/files/ohpolly_logo-CHECKOUT-v1.png?height=628&pad_color=fff&v=1648130575&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 690 words. That's ok.
20.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (538.5 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tin_MegaMenu.jpg?v=1727108038&width=1220No alt attribute provided
...81ebbfa0005a.jpg?v=1725634042&width=1220No alt attribute provided
...3c500696af0e.jpg?v=1725634042&width=1220No alt attribute provided
...megamenu_480.jpg?v=1726671460&width=1220No alt attribute provided
...wim-MegaMenu.jpg?v=1723817955&width=1220No alt attribute provided
.../shop/files/BO_TEE_LOGO.svg?v=1705083804No alt attribute provided
...megamenu_480.jpg?v=1726671449&width=1220No alt attribute provided
...b1f626e5782a.jpg?v=1725634041&width=1220No alt attribute provided
...46d4b840788e.jpg?v=1727107723&width=2880No alt attribute provided
...aunch_MOBILE2.jpg?v=1727107737&width=750No alt attribute provided
...SKTOP_copy_2.jpg?v=1726592201&width=2880No alt attribute provided
...-59a90aff1e47.jpg?v=1726592217&width=750No alt attribute provided
...estSeller-WEB.jpg?v=1727190917&width=640No alt attribute provided
...iles/Fall-WEB.jpg?v=1727190969&width=640No alt attribute provided
...ecoming-WEB-2.jpg?v=1727192381&width=640No alt attribute provided
...Jumpsuits-WEB.jpg?v=1727190865&width=640No alt attribute provided
...al_B_Desktop.jpg?v=1727107801&width=1500No alt attribute provided
...rial_B_Mobile.jpg?v=1727107815&width=800No alt attribute provided
...rial_A_Mobile.jpg?v=1727107841&width=400No alt attribute provided
...al_A_Desktop.jpg?v=1727107827&width=1200No alt attribute provided
...4176b2dd7a20.jpg?v=1725553596&width=2880No alt attribute provided
...h_MOBILE_copy.jpg?v=1725553598&width=750No alt attribute provided
...b31cef36668c.jpg?v=1726592597&width=2880No alt attribute provided
...-5ec5a79717a9.jpg?v=1726592618&width=750No alt attribute provided
...ampaign_OP_1.jpg?v=1698858967&width=4470No alt attribute provided
...Campaign_OP_1.jpg?v=1698858966&width=750No alt attribute provided

Page structure

H1 heading
(Critically important)
Oh Polly US
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Oh Polly US
H2 ALWAYS TRENDING
H2 FALL FAVORITES
H2 HOMECOMING DRESSES
H2 JUMPSUITS
H2 TO BE ADORED
H3 Information
H3 About Oh Polly
H3 T&C's
H3 Sign up to our newsletter. Don’t miss out on our dreamy new product drops or exclusive offers.
H3 Information Duplicate text
H3 About Oh Polly Duplicate text
H3 T&C's Duplicate text
H3 Track My Order
H4 New In
H4 BIRTHDAY DRESSES
H4 Dresses
H4 JUMPSUITS Duplicate text
H4 Swimwear
H4 Bo&Tee
H4 Outlet
H4 Menu
H4 Out of Stock - Notify Me
H4 Your bag
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
15 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
https://us.ohpolly.com/Anchor Skip to content
/pages/klarnaAFTERPAY, KLARNA AND SEZZLE AVAILABLE AT CHECKOUT
/pages/delivery-informationDOWNLOAD OUR APP FOR EXCLUSIVE OFFERS
/pages/delivery-informationFREE STANDARD DELIVERY ON ORDERS OVER $160
/pages/rewardsOUR BRAND NEW REWARDS PROGRAMME IS NOW LIVE
https://us.ohpolly.com/Oh Polly US
/collections/new-inNEW IN
/collections/new-inView All
/collections/new-in-this-monthNew In This Month
/collections/trendingTrending
/collections/best-sellersBest Sellers
/collections/new-in-back-in-stockBack In Stock
/collections/pre-orderPre-Order
/collections/the-satin-capsuleThe Satin Capsule
/collections/mindfulMINDFUL Modal
/collections/to-be-adoredTo Be Adored
/collections/signature-staplesSignature Staples: In Transition
/collections/at-duskAt Dusk
/collections/new-inNo Text
/collections/new-inShop New In
/pages/delivery-informationDelivery Information
/pages/returnsReturns
/pages/us-size-guideSize Guide
https://ohpollyus.zendesk.com/...External Subdomain Help
/collections/birthday-outfitsSHOP BY
/collections/birthday-outfitsOCCASION
/collections/birthday-outfitsBirthday
/collections/dresses-going-out...Night Out
/collections/dresses-wedding-g...Wedding Guest
/collections/homecoming-dressesHomecoming Dresses
/collections/fall-outfitsFall Outfits
/collections/view-all-clothing...Party Dresses
/collections/halloweenHalloween Dresses & Outfits
/collections/bride-to-beBride to Be
/collections/date-outfitsDate Night
/collections/holiday-allVacation
/collections/back-to-basicsClassy But Comfortable
/collections/the-satin-capsuleText duplicate The Satin Capsule
/collections/mindfulMindful Modal
/collections/to-be-adoredText duplicate To Be Adored
/collections/signature-staplesText duplicate Signature Staples: In Transition
/collections/at-duskText duplicate At Dusk
/collections/soft-horizonSoft Horizon
/collections/sundownSundown
/collections/minimalist-museMinimalist Muse
/collections/core-summerCore Summer
/collections/shoes-by-oh-pollyShoes By Oh Polly
/collections/view-all-clothing...Petite
/collections/tallTall
/collections/fuller-bust-dress...Cup Size
/collections/maternityMaternity
/collections/birthday-outfitsNo Text
/collections/birthday-outfitsShop By
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/collections/dressesDRESSES
/collections/dresses-mini-dressesMini Dresses
/collections/dresses-midi-dressesMidi Dresses
/collections/dresses-maxi-dressMaxi Dresses
/collections/dresses-corset-dr...Corset Dresses
/collections/dresses-bodycon-d...Bodycon Dresses
/collections/dresses-little-bl...Little Black Dresses
/collections/dresses-backless-...Backless Dresses
/collections/dresses-long-slee...Long Sleeve Dresses
/collections/dresses-embellish...Embellished Dresses
/collections/dresses-mesh-dressesMesh Dresses
/collections/dresses-satin-dre...Satin Dresses
/collections/modal-dressesTENCEL™ Modal Dresses
/collections/tulle-dressesTulle Dresses
/collections/georgette-and-chi...Georgette and Chiffon
/collections/bra-solutionsBra Solutions
/collections/dressesNo Text
/collections/dressesShop Dresses
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/collections/view-all-clothingCLOTHING
/collections/new-in-clothingNew in Clothing
/collections/topsTops
/collections/view-all-clothing...Co-Ords
/collections/bottomsBottoms
/collections/view-all-clothing...Jumpsuits & Unitards
/collections/view-all-clothing...Skirts & Skorts
/collections/view-all-clothing...Outerwear
/collections/lounge-intimatesLounge & Intimates
/collections/view-all-clothing...No Text
/collections/view-all-clothingShop Clothing
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/collections/swimSWIMWEAR
/collections/new-in-swimwearNew In
/collections/swim-bikini-topsBikini Tops
/collections/swim-bikini-bottomsBikini Bottoms
/collections/bikini-setsBikini Sets
/collections/swim-swimsuitsSwimsuits
/collections/swim-beachwearText duplicate View All
/collections/cover-upsCover-Ups
/collections/golden-hourGolden Hour
/collections/mosaic-swimMosaic
/collections/retrosportRetroSport
/collections/pearlescencePearlescence
/collections/charmedCharmed
/collections/azure-swimAZURE BY OH POLLY SWIM
/collections/swimShop All Swimwear
/collections/swimNo Text
/collections/swimShop Swimwear
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/collections/bo-and-teeBO+TEE
/collections/new-in-1Text duplicate New In
/collections/sports-brasSports Bras
/collections/bo-tee-topsText duplicate Tops
/collections/bo-and-tee-leggingsLeggings
/collections/bo-tee-shortsShorts
/collections/matching-setsMatching Sets
/collections/bo-and-tee-unitardsUnitards
/collections/bo-and-tee-leggin...Text duplicate Petite
/collections/athleisureShop All Athleisure
/collections/sweatshirtsSweatshirts
/collections/skorts-dressesSkorts & Dresses
/collections/gym-t-shirtsTee's & Tanks
/collections/bo-and-tee-casualTracksuits
/collections/knitwearKnitwear
/collections/coatsCoats
/collections/bo-tee-accessoriesGym Accessories
/collections/super-sculpt-brig...Super Sculpt: Brights Edition
/collections/ballet-classBallet Class
/collections/courtside-classics-1Courtside Classics
/collections/jet-setJET SET
/collections/define-luxeDefine Luxe
/collections/knit-collectionKnit Collection
/collections/soft-soccerSoft Soccer
/collections/salt-pepperSalt & Pepper
/collections/everyday-essentialsEveryday Essentials
/collections/bo-and-teeNo Text
/collections/bo-and-teeShop Bo&Tee
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/collections/outletOutlet
/collections/outletText duplicate Outlet
/collections/hottest-picksHottest Picks
/collections/last-chance-to-buyLast Chance To Buy
/collections/outletAll Outlet
/collections/womens-clothing-s...$65 and Under
/collections/womens-clothing-s...$40 and Under
/collections/womens-clothing-s...$25 and Under
/collections/outletNo Text
/collections/outletShop Outlet
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/pages/wishlistWishlist
https://us.ohpolly.com/accountLogin
/pages/wishlistText duplicate Wishlist
https://us.ohpolly.com/cart0 Bag
/account/loginSign In / Create Account Earn points towards your next purchase!
/pages/delivery-informationText duplicate Delivery Information
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help
/products/gift-cardGIFT CARDS
https://www.instagram.com/ohpo...New window External Subdomain Instagram
https://www.facebook.com/ohpol...New window External Subdomain Facebook
https://www.pinterest.co.uk/oh...New window External Subdomain Pinterest
https://twitter.com/OhPollyNew window External Twitter
https://www.tiktok.com/@ohpollyNew window External Subdomain TikTok
https://www.youtube.com/channe...New window External Subdomain YouTube
/?currency=CAD$ CAD
/?currency=USD$ USD
https://au.ohpolly.com/?curren...External Subdomain $ AUD
https://ohpolly.com/?currency=GBPExternal £ GBP
/collections/the-satin-capsuleNo Text
/collections/the-satin-capsuleNo Text
/collections/mindfulNo Text
/collections/mindfulNo Text
/collections/best-sellersALWAYS TRENDING
/collections/fall-outfitsFALL FAVORITES
/collections/homecoming-dressesHOMECOMING DRESSES
/collections/view-all-clothing...JUMPSUITS
/collections/to-be-adoredSHOP THE COLLECTION
/collections/signature-staplesNo Text
/collections/signature-staplesNo Text
/collections/at-duskNo Text
/collections/at-duskNo Text
https://us.ohpolly.com/accountMy Account
https://ohpollyus.zendesk.com/...External Subdomain Help & Contact
/pages/rewardsRewards
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
/pages/delivery-informationDelivery
https://connect.studentbeans.c...External Subdomain Unidays
/pages/student-beansStudent Beans
/products/gift-cardText duplicate GIFT CARDS
/pages/about-usAbout us
https://careers.ohpolly.com/External Subdomain Careers
/pages/sustainabilitySustainability
/pages/modern-slavery-statementModern Slavery Statement
/pages/termsTerms & Conditions
/pages/privacy-policyPrivacy Policy
https://us.ohpolly.com/Anchor Track My Order Track My Order
/pages/termsText duplicate Terms & Conditions
https://apps.apple.com/gb/app/...New window External Subdomain Download on the App Store
https://play.google.com/store/...New window External Subdomain Download on Google Play
https://us.ohpolly.com/accountText duplicate My Account
https://ohpollyus.zendesk.com/...External Subdomain Text duplicate Help & Contact
/pages/rewardsText duplicate Rewards
/pages/returnsText duplicate Returns
/pages/us-size-guideText duplicate Size Guide
/pages/delivery-informationText duplicate Delivery
https://connect.studentbeans.c...External Subdomain Text duplicate Unidays
/pages/student-beansText duplicate Student Beans
/products/gift-cardText duplicate GIFT CARDS
/pages/about-usText duplicate About us
https://careers.ohpolly.com/External Subdomain Text duplicate Careers
/pages/sustainabilityText duplicate Sustainability
/pages/modern-slavery-statementText duplicate Modern Slavery Statement
/pages/termsText duplicate Terms & Conditions
/pages/privacy-policyText duplicate Privacy Policy
https://www.instagram.com/ohpo...New window External Subdomain No Text
https://www.facebook.com/ohpol...New window External Subdomain No Text
https://www.pinterest.co.uk/oh...New window External Subdomain No Text
https://twitter.com/OhPollyNew window External No Text
https://www.tiktok.com/@ohpollyNew window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://us.ohpolly.com/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://us.ohpolly.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (539 kB).

HTTP Response Header

NameValue
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servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 250 referring domains.
This page has 5,287 backlinks.
This page has backlinks from 224 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /58857554081/checkouts
Disallow: /58857554081/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://us.ohpolly.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
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Disallow: /58857554081/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
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Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /58857554081/checkouts
Disallow: /58857554081/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
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us.ohpolly.com
Oh Polly | Online Women's Fashion & Clothes Shopping
Oh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Polly91%Check
Oh Polly91%Check
Shop58%Check
Shop Dresses58%Check
Dresses56%Check
Maxi Dresses52%Check
Mini Dresses52%Check
Sign50%Check
Homecoming Dresses50%Check
Satin48%Check
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