vam.ac.uk | Website SEO Review

Response time

0.09 s

File size

84.70 kB

Words

401

Media files

18

Number of links

41 internal / 3 external

Meta specifications 100% achieved

Title

(Critically important)

The family of art, design and performance museums · V&A

The length of the page title is perfect. (526 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Welcome to the V&A – the family of art, design and performance museums

The length of the meta description is perfect. (461 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.vam.ac.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, minimum-scale=1, initial-scale=1
google-site-verification	-GDloWLNO6Ziir974ryRQ0WW1qvhjbDU1uYVPdul41o
msvalidate.01	2586498ABC4E3519D4A773F1D4B99B3B
csrf-param	authenticity_token
csrf-token	O1AXAscb1DwDeO5MSDI7aRz+YNHWY0/LUOrvyv3EgRm6zUa45+cgLB3ALUOmeu3onQPeWFAOXIWn+ghHFFpJMQ==
apple-mobile-web-app-title	V&A
application-name	V&A
msapplication-TileColor	#da532c
msapplication-TileImage	/assets/favicon/mstile-144x144-e71da6f0e843b8acaa5051b0d227d8e522690f5e33e8624e8ab8ccb10a06c319.png
msapplication-config	/assets/favicon/browserconfig-e4fd2070d85d873827da19b9a4aed0b2d4335375a7b7f901fa13196103de07c8.xml
theme-color	#1f1f21
description	Welcome to the V&A – the family of art, design and performance museums
keywords	Empty
lang	en
twitter:site	@V_and_A
twitter:creator	@V_and_A
twitter:card	summary_large_image
twitter:url	https://www.vam.ac.uk/
twitter:title	The family of art, design and performance museums · V&A
twitter:description	Welcome to the V&A – the family of art, design and performance museums
twitter:image	https://assets-cdn.vam.ac.uk/2024/09/18/08/28/59/5bad1c0b-67a3-417d-90ce-1fffc7db8a2b/640.jpg
twitter:domain	https://www.vam.ac.uk
og:site_name	Victoria and Albert Museum
og:type	website
og:url	https://www.vam.ac.uk/
og:title	The family of art, design and performance museums · V&A
og:description	Welcome to the V&A – the family of art, design and performance museums
og:image	https://assets-cdn.vam.ac.uk/2024/09/18/08/28/59/5bad1c0b-67a3-417d-90ce-1fffc7db8a2b/640.jpg
X-UA-Compatible	IE=Edge,chrome=1
charset	utf-8

Page quality 53% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

There are only 401 words on this page. Good pages should have about 800 words of useful content.

There are 2 text duplicates on this page:

Duplicate: You can change your preferences or opt out of hearing from us at any t...

29.7% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 14.4 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

7 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

This page uses Google authorship information without an image.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...fe88-536c-4db3-a5d3-b349c8db1f4f/320.jpg	No alt attribute provided
...df02-176f-4398-bb56-f47943a77124/320.jpg	No alt attribute provided
...9ddb-bdd9-4fec-ac11-c29cfa3a1a80/320.jpg	No alt attribute provided
...5e56-434b-46b5-81f2-e1fbc45efa7f/320.jpg	No alt attribute provided
...fc90-eb9e-4c1e-9c3c-ff9624ab58b6/320.jpg	No alt attribute provided
...459c-aae7-aedaa4a0863e/Alte-Zachen_1.jpg	Benjamin Phillips, Alte Zachen / Old Things by Ziggy Hanaor (Cicada Books, 2022)
...2e3d-29dc-4f9a-bc49-ca321d071e29/320.jpg	Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection photo
...f107-79f1-4c08-b463-4b36ef18a798/320.jpg	NAOMI In Fashion photo
...e939-9e64-4b90-b9e9-6be6092a1f18/320.jpg	The Great Mughals: Art, Architecture and Opulence photo
...6712-0467-4500-8f0b-a5bdca20f962/320.jpg	Making Egypt photo
...6d9a-b74c-4718-90f9-b69f88343a28/320.jpg	Cartier photo
...1bcc-7463-43fd-bcff-7bbf591f8dfc/320.jpg	Design and Disability photo
...ef3-d219955f35a3/POSTER-poster-image.jpg	Posters
...7/Lee-Miller-poster-image-2010EE4216.jpg	Lee Miller
...-f5e3efbd99d9/photography-thumbnail2.jpg	Photography
...4ca4-bda7-4e7d-aa11-0630e52071ee/320.jpg	Fashion in Motion
...rship-promo/2023/membership_2023_320.jpg	No alt attribute provided
...b758-9867fbe06a72/Jewellery_V&A_Shop.jpg	No alt attribute provided

Page structure 91% achieved

H1 heading

(Critically important)

The family of art, design and performance museums · V&A Home page

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	The family of art, design and performance museums · V&A Home page
H2	The Great Mughals: Art, Architecture and Opulence Discover the extraordinary creative output of the Golden Age of the Mughal Court
H2	Welcome to the family of art, design and performance museums, where everyone is invited to enjoy the power of creativity.
H2	News
H2	What’s on across the V&A
H2	Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection
H2	NAOMI In Fashion
H2	The Great Mughals: Art, Architecture and Opulence
H2	Making Egypt
H2	Cartier
H2	Design and Disability
H2	Sign up to our emails
H2	Explore the Collections
H2	Membership
H2	Shop
H2	Sign up to our emails Duplicate text
H3	Empty heading
H3	Empty heading
H3	Empty heading
H3	Empty heading
H3	Empty heading
H3	The 2024 V&A Illustration Award winners

Link structure 91% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 3 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.vam.ac.uk/	Anchor	Skip to main content
https://www.vam.ac.uk/		A-TITLE All V&A
/shop/basket/		A-TITLE view your shopping bag
https://www.vam.ac.uk/	Anchor	A-TITLE Menu
https://www.vam.ac.uk/	Text duplicate	A-TITLE All V&A
https://collections.vam.ac.uk/	External Subdomain	V&A Collections
https://collections.vam.ac.uk/	External Subdomain	Search the collections
https://www.vam.ac.uk/visit		Visit us
https://www.vam.ac.uk/whatson		What’s on
https://www.vam.ac.uk/collections		Collections
https://www.vam.ac.uk/info/learn		Learn
/info/join-support		Join & Support
https://www.vam.ac.uk/shop		Shop
https://www.vam.ac.uk/	Anchor	Trivial anchor text More
https://www.vam.ac.uk/info/learn/		Learning
/info/join-support/	Text duplicate	Join & Support
https://www.vam.ac.uk/shop/	Subdomain Text duplicate	Shop
/shop/basket/		A-TITLE View your shopping bag
https://www.vam.ac.uk/search		A-TITLE Search
/exhibitions/great-mughals-art...	Subdomain	Find out more
https://www.vam.ac.uk/membership/	Subdomain	Members visit free – join now
/south-kensington		South Kensington, London
https://www.vam.ac.uk/dundee	Subdomain	Dundee, Scotland
https://www.worldofwedgwood.co...	External Subdomain	Barlaston, Stoke-on-Trent
https://www.vam.ac.uk/young		Bethnal Green, London
https://www.vam.ac.uk/east		Queen Elizabeth Olympic Park, Stratford Opening 2025
/info/va-illustration-awards	Subdomain Anchor	News The 2024 V&A Illustration Award winners Announcing the winners and runners-up in our prestigious biennial illustration competition Find out more
/exhibitions/fragile-beauty-ph...		Exhibition Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection Closes Sunday, 5 January 2025 V&A South Kensington £22 (includes ... IMG-ALT Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection photo
/exhibitions/naomi		Exhibition NAOMI In Fashion Closes Sunday, 6 April 2025 V&A South Kensington £18 (includes donation) More info IMG-ALT NAOMI In Fashion photo
/exhibitions/great-mughals-art...		Exhibition The Great Mughals: Art, Architecture and Opulence Opens Saturday, 9 November 2024 V&A South Kensington £22.00 (includes donation) More info IMG-ALT The Great Mughals: Art, Architecture and Opulence photo
/exhibitions/making-egypt		Exhibition Making Egypt Opens Saturday, 15 February 2025 Young V&A Tickets available soon More info IMG-ALT Making Egypt photo
/exhibitions/cartier		Exhibition Cartier Opens Saturday, 12 April 2025 V&A South Kensington Tickets available soon More info IMG-ALT Cartier photo
/exhibitions/design-and-disabi...		Exhibition Design and Disability Opens Saturday, 7 June 2025 V&A South Kensington Tickets available soon More info IMG-ALT Design and Disability photo
https://www.vam.ac.uk/whatson		Explore What's on
/info/privacy-notice		privacy notice.
/collections/posters		View collection Posters IMG-ALT Posters
/collections/lee-miller		View collection Lee Miller IMG-ALT Lee Miller
/collections/photographs		View collection Photography IMG-ALT Photography
/collections/fashion-in-motion		View collection Fashion in Motion IMG-ALT Fashion in Motion
https://www.vam.ac.uk/collections		View more from our collections
/info/buy-membership	Subdomain	Membership Become a Member and enjoy free access to exhibitions, previews, priority booking, freshly curated content and much more. Join today
https://www.vam.ac.uk/shop	Subdomain	Shop Every purchase supports the V&A Shop today
https://www.vam.ac.uk/	Anchor	Back to the top
/info/privacy-notice		privacy notice

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.vam.ac.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.09 seconds.

The file size of the HTML document is fine (85 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
date	Fri, 27 Sep 2024 15:45:34 GMT
x-frame-options	SAMEORIGIN
x-xss-protection	1; mode=block
x-content-type-options	nosniff
x-download-options	noopen
x-permitted-cross-domain-policies	none
referrer-policy	strict-origin-when-cross-origin
etag	W/"c11a8fdd3bfd6ec29059411920111577"
cache-control	max-age=0, private, must-revalidate
x-request-id	27c9aa17-b553-4839-b2e1-c087378be464
x-runtime	0.125639
strict-transport-security	max-age=0; includeSubDomains
content-encoding	gzip
vary	Accept-Encoding
x-cache	Hit from cloudfront
via	1.1 e505058447bf5e74cc264f4e72f27bee.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA60-P5
x-amz-cf-id	EbpwGJUXvEE2BzsiryIpGQ8smfDyZ1Kj6jzJQA_ZJ7XSCQUSYVMDQA==
age	15
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 27,167 referring domains.

This page has 4,056,337 backlinks.

This page has backlinks from 16,896 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /users/comment/
Disallow: /contentapi/search/
Disallow: /contentapi/logotron/
Disallow: /blogs/
Disallow: /uploads/
Disallow: /alby100pib
Disallow: /tags/
Disallow: /users/
Disallow: /archives/
Disallow: /*q=*
Disallow: /*hstc=
Disallow: /*hssc=
Disallow: /*hsfp=
Disallow: /*utm_source=
Disallow: /*utm_medium=
Disallow: /*utm_content=
Disallow: /*utm_campaign=
Disallow: /*page=
Disallow: /*p=
Disallow: /blog/tag/
Disallow: /blog/20*/
Disallow: /*gclid=
Disallow: /whatson/20*/**/**/m*
Disallow: /whatson/20*/**/**/w*
Disallow: /shop/whatson/
Disallow: /shekou/tag/
Disallow: /__data/assets/pdf_file/0003/178536/new-director-announcement.pdf
Disallow: /__data/assets/pdf_file/0017/235115/hlf_announcement_exhibition_road.pdf
Disallow: /__data/assets/pdf_file/0009/254529/V-and-ADirectorofDesignFuturePlanAnnouncement.pdf
Disallow: /directories/
Disallow: /membership/user
Disallow: /info/va-newsletter
Disallow: /content/email/existing-subscriber
Disallow: /content/email/confirmation
Disallow: /moc/e-newsletter-signup-confirmation
Disallow: /*cgid=*
Allow: /
Sitemap: https://www.vam.ac.uk/sitemap_index.xml
Sitemap: https://www.vam.ac.uk/mused/sitemap_index.xml
Crawl-delay: 2

Similar sites

Search preview

www.vam.ac.uk

The family of art, design and performance museums · V&A

Welcome to the V&A – the family of art, design and performance museums

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
design	79%	Check
art	79%	Check
family	77%	Check
performance museums	77%	Check
performance	76%	Check
museums	76%	Check
performance museums V&A	62%	Check
London Design	58%	Check
Design Festival	58%	Check
Age	56%	Check
London Design Festival	51%	Check
Welcome	50%	Check
page	50%	Check
Architecture	44%	Check
Opulence	44%	Check
Collection	44%	Check
Great	44%	Check
Mughals	44%	Check
Mughal	44%	Check
Architecture Opulence	44%	Check
emails	43%	Check
Shop	40%	Check
Fashion	40%	Check
Members	40%	Check
Fragile	40%	Check

Show more keywords and terms

Vam.ac.uk - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of vam.ac.uk with our free plan!

Page quality 53% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 91% achieved

(Critically important)

(Important)

Heading structure

Link structure 91% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of vam.ac.uk with our free plan!

Cookie Policy