Visitidaho.org - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
68% 
Link structure
98% 
Server
23% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
665.60 kB
Words
812
Media files
40
Number of links
74 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Spring in Idaho | Outdoor Adventures & Wild Scenic Beauty
The length of the page title is perfect. (530 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover Idaho in bloom. Hike scenic trails, chase waterfalls and explore wildflower-covered landscapes. Plan your spring adventure with expert travel tips.
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://visitidaho.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
descriptionDiscover Idaho in bloom. Hike scenic trails, chase waterfalls and explore wildflower-covered landscapes. Plan your spring adventure with expert travel tips.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
google-site-verificationMboibIqKegyO4tMD71sn35aEffC3Git-xYolp7a50vg
generatorWordPress 6.7.2
msapplication-TileImagehttps://visitidaho.org/wp-content/uploads/2023/11/favicon.png
article:published_time2025-02-10T17:09:41-07:00
article:modified_time2025-03-03T14:39:53-07:00
ya:ovs:upload_date2025-02-10MST17:09:41-07:00
ya:ovs:allow_embedtrue
langen-us
twitter:cardsummary_large_image
twitter:titleSpring in Idaho | Outdoor Adventures & Wild Scenic Beauty
twitter:descriptionDiscover Idaho in bloom. Hike scenic trails, chase waterfalls and explore wildflower-covered landscapes. Plan your spring adventure with expert travel tips.
twitter:site@visitidaho
twitter:creator@visitidaho
twitter:imagehttps://visitidaho.org/wp-content/uploads/2023/02/DSCF2278-9x16aspect-1024x576.jpg
twitter:label1Written by
twitter:data1Britney Ryan
twitter:label2Time to read
twitter:data22 minutes
og:localeen_US
og:typewebsite
og:titleSpring in Idaho | Outdoor Adventures & Wild Scenic Beauty
og:descriptionDiscover Idaho in bloom. Hike scenic trails, chase waterfalls and explore wildflower-covered landscapes. Plan your spring adventure with expert travel tips.
og:urlhttps://visitidaho.org/
og:site_nameVisit Idaho
og:updated_time2025-03-03T14:39:53-07:00
og:imagehttps://visitidaho.org/wp-content/uploads/2023/02/DSCF2278-9x16aspect-1024x576.jpg
og:image:secure_urlhttps://visitidaho.org/wp-content/uploads/2023/02/DSCF2278-9x16aspect-1024x576.jpg
og:image:width1024
og:image:height576
og:image:altCamas blooms at sunset at Camas Prairie, Centennial Marsh Wildlife Management Area.
og:image:typeimage/jpeg
og:videohttps://player.vimeo.com/video/1059875193?background=1&autoplay=1&loop=1&autopause=0&muted=1
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of visitidaho.org with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 812 words. That's ok.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (665.6 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ds/2021/03/VisitIdaho_Logo_white-new.pngVisit Idaho logo
.../uploads/2023/02/DSCF2157-9x16aspect.jpgCamas blooms at sunset at Camas Prairie, Centennial Marsh Wildlife Management Area.Idaho. Beyond Words.
...2023/02/DSCF2278-9x16aspect-1024x576.jpgCamas blooms at sunset at Camas Prairie, Centennial Marsh Wildlife Management Area.Discover Idaho's Wildflowers in Bloom: A Guide to the State's Wildflowers
...airie-201752-e1522439963220-1024x683.jpgA view of purple wildflowers swaying in Camas Prairie, snowcapped mountain peaks reaching the clouds in the distance.6 Must See Places to View Idaho’s Spring Wildflowers
...ploads/2020/05/Cover-photo-1024x683.jpegA backpacker and their dog stand before Blue Lake in Cascade, rugged landscape in the distance.8 Reasons Idaho Should Be Your Next Outdoor Getaway
...oshone-Falls-2023-06-scaled-1024x683.jpgWaters sparkling, kayakers paddle before the Shoshone Falls.Kayak Your Way to Idaho's Stunning Shoshone Falls
...daho-native-trout-road-trip-1024x683.pngThe Snake River winding through the Snake River Canyon.Try Your Own Idaho Native Trout Road Trip
...3_Mount-Moh-Trail-51-resize-1024x683.jpgPeople stand on top of Mount Moh, arms around each other, looking out at the Lava Hot Springs.Hiking Trails to Explore in Southeast Idaho
...daho-Teton-Valley-1-resized-1024x683.jpgA view of yellow wildflowers in the valley as the Teton Mountain Range rises in the distance.Ultimate Eastern Idaho Road Trip Guide
...-Canyon-Elisabeth-Brentano-1024x683.jpegA group of people paddling a raft over rapids on the Payette River.How to Prepare & What to Pack for a Rafting Trip in Hells Canyon
...ntent/uploads/2025/02/IMG__GreenTopo.pngIdaho. Beyond Words.Idaho. Beyond Words.
...itIdahoTeton-21-2500x1600-1-1024x655.jpgTwo people overlooking the Teton Mountains on their motorcycles.Teton Scenic Byway
...oads/2022/11/StJoe-DJI_0012-1024x767.jpgA view of the St. Joe River flowing beneath the bridge, lined with trees.St. Joe River Scenic Byway
.../2022/10/Panhandle-DJI_0058-1024x767.jpgAerial view of a river running through the town of Priest River, with tree covered mountains in the distance.Panhandle Historic Rivers Passage
...e_PeakstoCratersSelects-056-1024x683.jpgA father and a child walking along the Caves Trail at Craters of the Moon National Monument & Preserve.Peaks to Craters Scenic Byway
...ylie_VisitIDPioneerEdits-65-1024x683.jpgA view of Red Rock Pass at sunset.Pioneer Historic Byway
...nt/uploads/2021/12/DJI_0125-1024x683.jpgA view of the Snake River winding through the Snake River Canyon.Western Heritage Historic Byway
...kRiver-DJI_0173-2500x1600-1-1024x655.jpgA scenic look at the river mirroring clouds along the Dworkshak Reservoir lined on each side with trees.Elk River Backcountry Byway
...A0223-MainORTrail-MinusPlus-1024x683.jpgA view of a the Snake River running through a green landscape at Three Island Crossing State Park.Main Oregon Trail Backcountry Byway
.../2025/02/VisitIdaho-AWomack-DSC02315.jpgThe Basque community comes together, wearing traditional dresses and playing instruments at the San Inazio Festival in Boise in July 2023.Idaho. Beyond Words.
...ent/uploads/2025/02/IMG__WhiteDotted.pngIdaho. Beyond Words.Idaho. Beyond Words.
...ontent/uploads/2025/02/SVG_BookRound.svgIdaho. Beyond Words.Idaho. Beyond Words.
...oads/2025/02/220621_Selkirk-Loop_015.jpgIdaho. Beyond Words.Idaho. Beyond Words.
...ntent/uploads/2025/02/SpringPassport.pngA field with red poppies swaying. The text reads, Idaho in Full Bloom, Your Spring Passport.Idaho. Beyond Words.
...loads/2024/10/Map-Texture-22-opacity.pngIdaho. Beyond Words.Idaho. Beyond Words.
...nt/uploads/2025/02/SVG_LocationRound.svgIdaho. Beyond Words.Idaho. Beyond Words.
...verett-Stevens-Lakes-B0009526-Pano-1.jpgA backpacker rests before a sparkling lake on Stevens Lakes Trial, looking up at a mountain lined with trees.Idaho. Beyond Words.
...t/uploads/2025/02/TWC-Illustration-1.pngIdaho. Beyond Words.Idaho. Beyond Words.
...t/uploads/2025/02/TWC-Illustration-2.pngIdaho. Beyond Words.Idaho. Beyond Words.
...nt/uploads/2022/02/State-Parks_Final.gifIdaho State ParksIdaho. Beyond Words.
...ntent/uploads/2022/02/Backpack_Final.gifIdaho Hiking & Backpacking TrailsIdaho. Beyond Words.
...content/uploads/2022/02/Winery_Final.gifIdaho WineriesIdaho. Beyond Words.
...ontent/uploads/2022/02/Brewery_Final.gifIdaho BreweriesIdaho. Beyond Words.
...content/uploads/2022/02/Paddle_Final.gifIdaho WhitewaterIdaho. Beyond Words.
...nt/uploads/2022/02/Hot-Springs_Final.gifIdaho Hot SpringsIdaho. Beyond Words.
...assets/images/logo-tripadvisor-white.svgTripAdvisor
...o/assets/images/logo-discoveramerica.pngDiscoverAmerica.com
...oads/2024/12/IDOTG25_Cover-thumbnail.jpgIdaho Travel Guide Cover

Page structure

H1 heading
(Critically important)
Idaho. Beyond Words.
The H1 heading is perfect.
Headings
(Important)
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Idaho. Beyond Words.
H2 Chase the Sun, Explore the Season
H2 Explore Like a Local
H2 Navigate Your Idaho Adventure
H2 Your Idaho Adventure, Perfectly Planned
H2 Beyond Scenic Wonders
H2 The Stories of Idaho
H2 Get the Spring Passport
H2 Map Out Your Trip
H2 Enjoy Idaho, Naturally
H2 Run the Numbers
H2 Capture Idaho Moments
H2 Stay Connected
H3 Discover Idaho’s Wildflowers in Bloom: A Guide to the State’s Wildflowers
H3 6 Must See Places to View Idaho’s Spring Wildflowers
H3 8 Reasons Idaho Should Be Your Next Outdoor Getaway
H3 Kayak Your Way to Idaho’s Stunning Shoshone Falls
H3 Try Your Own Idaho Native Trout Road Trip
H3 Hiking Trails to Explore in Southeast Idaho
H3 Ultimate Eastern Idaho Road Trip Guide
H3 How to Prepare & What to Pack for a Rafting Trip in Hells Canyon
H3 Teton Scenic Byway
H3 St. Joe River Scenic Byway
H3 Panhandle Historic Rivers Passage
H3 Peaks to Craters Scenic Byway
H3 Pioneer Historic Byway
H3 Western Heritage Historic Byway
H3 Elk River Backcountry Byway
H3 Main Oregon Trail Backcountry Byway
H3 Access all of our downloads and receive vacation ideas, Idaho inspiration, and trip tips by signing up for our newsletter.
H3 30
H3 25K+
H3 65+
H3 100+
H3 3100
H3 130+
H3 Idaho Department of Commerce - Tourism Development
H3 Order and Download the Official Idaho Travel Guide
H4 Adventure, Delivered
H4 Stay Where the Scenery Never Sleeps
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://visitidaho.org/Anchor Skip to content
https://visitidaho.org/IMG-ALT Visit Idaho logo
/things-to-do/Things To Do
/things-to-do/state-parks/State Parks
/things-to-do/hot-springs/Hot Springs
/things-to-do/scenic-byways/Scenic Byways
/things-to-do/accessible-activ...Accessible Activities
/things-to-do/all/All Things To Do
/travel-tips/Travel Tips
/storyline/outdoors/Outdoors
/storyline/family-fun/Family Fun
/storyline/seasonal/Seasonal
/storyline/arts-culture/Arts & Culture
/ranger-talks/Ranger Talks
/travel-tips/all/All Travel Tips
/eat-and-drink/Eat & Drink
/things-to-do/culinary/Culinary
/things-to-do/breweries/Breweries
/things-to-do/cideries/Cideries
/things-to-do/distilleries/Distilleries
/things-to-do/wineries-wine-to...Wineries
/idaho-wines-fly-free/Idaho Wine Flies Free
/things-to-do/farmers-markets/Farmers Markets
/eat-and-drink/all/All Eat & Drink
/plan-your-trip/Plan Your Trip
/travel-assistant/Travel Assistant
/travel-with-care/Travel with Care
https://visitidaho.org/regions/Regional Map
/places-to-stay/Places to Stay
/activities/Educational Activities
/explore-idaho/maps-and-public...Maps & Guides
https://www.facebook.com/Visit...External Subdomain Facebook
https://twitter.com/visitidahoExternal Twitter
https://www.youtube.com/visiti...External Subdomain Youtube
https://www.instagram.com/visi...External Subdomain Instagram
https://www.pinterest.com/visi...External Subdomain Pinterest
/spring-in-idaho/Bloom Without Limits
/things-to-do/Explore Activities
/travel-tips/Vacation Inspiration
/explore-idaho/maps-and-public...Text duplicate Maps & Guides
/travel-tips/all/Get Ready to Explore
/travel-tips/idaho-wildflowers/Discover Idaho’s Wildflowers in Bloom: A Guide to the State’s Wildflowers Read More
IMG-ALT Camas blooms at sunset at Camas Prairie, Centennial Marsh Wildlife Management Area.
A-TITLE Discover Idaho’s Wildflowers in Bloom: A Guide to the State’s Wildflowers
/travel-tips/6-must-see-places...6 Must See Places to View Idaho’s Spring Wildflowers Read More
IMG-ALT A view of purple wildflowers swaying in Camas Prairie, snowcapped mountain peaks reaching the clouds in the distance.
A-TITLE 6 Must See Places to View Idaho’s Spring Wildflowers
/travel-tips/8-reasons-idaho-s...8 Reasons Idaho Should Be Your Next Outdoor Getaway Read More
IMG-ALT A backpacker and their dog stand before Blue Lake in Cascade, rugged landscape in the distance.
A-TITLE 8 Reasons Idaho Should Be Your Next Outdoor Getaway
/travel-tips/kayak-to-idahos-s...Kayak Your Way to Idaho’s Stunning Shoshone Falls Read More
IMG-ALT Waters sparkling, kayakers paddle before the Shoshone Falls.
A-TITLE Kayak Your Way to Idaho’s Stunning Shoshone Falls
/travel-tips/try-your-own-idah...Try Your Own Idaho Native Trout Road Trip Read More
IMG-ALT The Snake River winding through the Snake River Canyon.
A-TITLE Try Your Own Idaho Native Trout Road Trip
/travel-tips/hiking-trails-to-...Hiking Trails to Explore in Southeast Idaho Read More
IMG-ALT People stand on top of Mount Moh, arms around each other, looking out at the Lava Hot Springs.
A-TITLE Hiking Trails to Explore in Southeast Idaho
/travel-tips/ultimate-eastern-...Ultimate Eastern Idaho Road Trip Guide Read More
IMG-ALT A view of yellow wildflowers in the valley as the Teton Mountain Range rises in the distance.
A-TITLE Ultimate Eastern Idaho Road Trip Guide
/travel-tips/hells-canyon-whit...How to Prepare & What to Pack for a Rafting Trip in Hells Canyon Read More
IMG-ALT A group of people paddling a raft over rapids on the Payette River.
A-TITLE How to Prepare & What to Pack for a Rafting Trip in Hells Canyon
/things-to-do/scenic-byways/Start Your Drive
/things-to-do/horseback-riding...Teton Scenic Byway Read More
IMG-ALT Two people overlooking the Teton Mountains on their motorcycles.
A-TITLE Teton Scenic Byway
/things-to-do/camping/st-joe-r...St. Joe River Scenic Byway Read More
IMG-ALT A view of the St. Joe River flowing beneath the bridge, lined with trees.
A-TITLE St. Joe River Scenic Byway
/things-to-do/mountain-biking/...Panhandle Historic Rivers Passage Read More
IMG-ALT Aerial view of a river running through the town of Priest River, with tree covered mountains in the distance.
A-TITLE Panhandle Historic Rivers Passage
/things-to-do/ghost-towns-mini...Peaks to Craters Scenic Byway Read More
IMG-ALT A father and a child walking along the Caves Trail at Craters of the Moon National Monument & Preserve.
A-TITLE Peaks to Craters Scenic Byway
/things-to-do/atv-recreation-m...Pioneer Historic Byway Read More
IMG-ALT A view of Red Rock Pass at sunset.
A-TITLE Pioneer Historic Byway
/things-to-do/atv-recreation-m...Western Heritage Historic Byway Read More
IMG-ALT A view of the Snake River winding through the Snake River Canyon.
A-TITLE Western Heritage Historic Byway
/things-to-do/museums-exhibits...Elk River Backcountry Byway Read More
IMG-ALT A scenic look at the river mirroring clouds along the Dworkshak Reservoir lined on each side with trees.
A-TITLE Elk River Backcountry Byway
/things-to-do/museums-exhibits...Main Oregon Trail Backcountry Byway Read More
IMG-ALT A view of a the Snake River running through a green landscape at Three Island Crossing State Park.
A-TITLE Main Oregon Trail Backcountry Byway
/things-to-do/culture/Explore Stories
https://visitidaho.org/Anchor Download Now
https://policies.google.com/pr...New window External Subdomain URL anchor text
https://policies.google.com/privacy
https://policies.google.com/termsNew window External Subdomain URL anchor text
https://policies.google.com/terms
/travel-assistant/Find Your Idaho
/newsletter/Sign Me Up
/places-to-stay/Book Your Stay
/travel-with-care/Travel With Care
/things-to-do/state-parks/IMG-ALT Idaho State Parks
/things-to-do/hiking-backpacking/IMG-ALT Idaho Hiking & Backpacking Trails
/things-to-do/wineries-wine-to...IMG-ALT Idaho Wineries
/things-to-do/breweries/IMG-ALT Idaho Breweries
/things-to-do/whitewater-rafti...IMG-ALT Idaho Whitewater
/things-to-do/hot-springs/IMG-ALT Idaho Hot Springs
/newsletter/Sign Up
https://media.visitidaho.org/w...New window External Subdomain Media Gallery
/international/International
https://visitidaho.org/newsroom/Newsroom
/about-idaho/About Idaho
/contact-us/Contact Us
https://industry.visitidaho.org/New window External Subdomain The Power of Idaho Tourism
/accessibility-information/Accessibility Information
/terms-and-privacy/Terms & Privacy
https://cybersecurity.idaho.gov/New window External Subdomain Cybersecurity
https://visitidaho.org/sitemap/Sitemap
https://commerce.idaho.gov/New window External Subdomain Idaho Department of Commerce - Tourism Development
https://www.tripadvisor.com/To...New window Nofollow External Subdomain IMG-ALT TripAdvisor
https://www.visittheusa.com/st...New window Nofollow External Subdomain IMG-ALT DiscoverAmerica.com
/explore-idaho/maps-and-public...Order and Download Travel Guide

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://visitidaho.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (666 kB).

HTTP Response Header

NameValue
accept-rangesbytes
access-control-allow-originhttps://plan.visitidaho.org/
age0
cache-providerCLOUDWAYS-CACHE-DE
content-security-policydefault-src *; script-src * 'unsafe-inline' 'unsafe-eval' https://www.googletagmanager.com https://www.google-analytics.com; style-src * 'unsafe-inline'; img-src * data:; font-src * data:; frame-ancestors *
content-typetext/html; charset=utf-8
dateSun, 09 Mar 2025 13:33:52 GMT
last-modifiedSun, 09 Mar 2025 00:06:18 GMT
permissions-policygeolocation=(self), camera=(), microphone=(), payment=(), fullscreen=(self)
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubDomains; preload
traceresponse00-182b25ca5d4ec32c85341cffa239dee6-ab7ca3bbb687b563-01
varyUser-Agent
via1.1 varnish.0 (Varnish/7.2)
x-cacheableY-1d
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-frame-optionsSAMEORIGIN
x-platform-clusterpgq2jlv6uv63m-master-7rqtwti
x-platform-processorljxujc2mfozsmrzyv6lw4ktk3q
x-platform-routeru4whlj6fxsxjjnf6ntmtgyvtam
x-varnish85564373
content-length681529
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,916 referring domains.
This page has 1,061,919 backlinks.
This page has backlinks from 2,534 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-login.php
Disallow: /wp-login.php?action=lostpassword
Disallow: /?s=*
Disallow: /?f=*
Disallow: /feed/*
Disallow: /search/*
Disallow: /login/*
Disallow: /tag/*
Disallow: /content/uploads/wpo-plugins-tables-list.json

Sitemap: https://visitidaho.org/sitemap_index.xml

Similar sites

Search preview

visitidaho.org
Spring in Idaho | Outdoor Adventures & Wild Scenic Beauty
Discover Idaho in bloom. Hike scenic trails, chase waterfalls and explore wildflower-covered landscapes. Plan your spring adventure with expert travel tips.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Idaho87%Check
Idaho Adventure75%Check
Spring72%Check
Adventure70%Check
Discover Idaho69%Check
Scenic68%Check
wild68%Check
Visit Idaho68%Check
Idaho Travel67%Check
Idaho Outdoor67%Check
Show more keywords and terms

Test up to 1.000 webpages of visitidaho.org with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions