Waitrosecellar.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
24% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
215.10 kB
Words
1191
Media files
16
Number of links
206 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Waitrose Cellar | Wine Delivery | Quality Red & White Wine
The length of the page title is perfect. (530 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Visit Waitrose Cellar to browse & buy from our expertly chosen selection of quality red & white wine, champagne, prosecco & more.
The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.waitrosecellar.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionVisit Waitrose Cellar to browse & buy from our expertly chosen selection of quality red & white wine, champagne, prosecco & more.
google-site-verification6S1EZbQIheAhLwOq05b6GZpAouQOr45-lT-jrzM6T8k
facebook-domain-verificationlmxl5i85isw1t5yxi0btif394tdprc
msapplication-TileColor#ffffff
msapplication-TileImage/wcsstore/WaitroseDirectStorefrontAssetStore/Custom/skins/assets/images/ms-icon-144x144.png
theme-color#ffffff
CommerceSearchstoreId_10701
format-detectiontelephone=no
langen
X-UA-CompatibleIE=edge,chrome=1
content-languageen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1191 words. That's ok.
30.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
This page loads 38 JavaScript files. This may affect the load time negatively.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ore/images/colors/color1/transparent.gifNo image available
...ore/images/colors/color1/transparent.gifNo image available
...etStore/images/colors/color1/loading.gifYour request is being processed.
...tore/images/colors/color1/error_icon.pngNo alt attribute provided
...re/images/colors/color1/success_icon.pngNo alt attribute provided
...re/images/colors/color1/close_normal.pngCLOSE
...re/images/colors/color1/warning_icon.pngWarning
...ins/assets/images/hp_Winefinder_logo.pngWine Finder
...its-Supermarket-Lo-Res-PNG?fmt=png-alphaDrinks-retailing-awards
...ine-Supermarket-Hi-Res-PNG?fmt=png-alphaDrinks-retailing-awards
...e/PleaseDrinkResponsibly_LockUp_DarkGreyResponsible-drinking
...aitrose/cellar/design/icons/facebook.pngFacebook Icon
...m/is/image/waitrose/icon_X?fmt=png-alphaTwitter Icon
...tom/skins/assets/images/icon_youtube.pngYoutube Icon
...m/skins/assets/images/icon_pinterest.pngPinterest Icon
...m/skins/assets/images/icon_instagram.pngInstagram Icon

Page structure

H1 heading
(Critically important)
Our Cookies
Too many H1 headings
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Our Cookies
H1 Rosé for less? Yes, please!
H2 Sorry, Waitrose Cellar may be unavailable in your area
H2 Our Cookies Duplicate text
H2 Essential Cookies
H2 Functional Cookies
H2 Analytical Cookies
H2 Advertising Cookies
H2 Summer-loving pinks
H2 Even more savings...
H3 Wine type
H3 Wines by country
H3 Wines by region
H3 Wines by variety
H3 Discover
H3 Shop by type
H3 Shop by brand
H3 Wine gifts & Champagne
H3 Alcohol gifts
H3 Cases of wine
H3 Occasions
H3 Shop by type Duplicate text
H3 Regions
H3 Spirit type
H3 Gin
H3 Whisky
H3 Beer & Cider
H3 Recommended
H3 Wine type Duplicate text
H3 Offer type
H3 Top Offers
H3 Save £4 Eminence de Bijou Was £14.99 Now £10.99
H3 Save £1 La Vieille Ferme Rosé Was £8.50 Now £7.50
H3 Save £5 Maison Castel Côtes de Provence Rosé Was £14.99 Now £9.99
H3 Save £1.50 La Cerisa Rosa Pinot Grigio Rosé Was £8.99 Now £7.49
H3 Fabulous wine & fizz
H3 Golden-hour spirits
H3 Great offers...
H3 Award winners
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/helpNew window Trivial anchor text
Read more
A-TITLE View our help pages
https://www.waitrose.com/New window External Subdomain Visit waitrose.com
https://www.waitrose.com/New window External Subdomain Groceries
A-TITLE Waitrose Online Groceries
https://www.waitroseflorist.com/New window External Subdomain Florist
A-TITLE Waitrose Florist
/giftsNew window Subdomain Gifts
A-TITLE Waitrose Gifts
https://www.waitrosegarden.com/New window External Subdomain Garden
A-TITLE Waitrose Garden
/helpHelp
A-TITLE View our help pages
/help/delivery_and_returnsDelivery
A-TITLE Delivery and returns information
/webapp/wcs/stores/servlet/Log...Subdomain Sign In
/webapp/wcs/stores/servlet/Use...Subdomain Register
/webapp/wcs/stores/servlet/Aja...Subdomain My Account
/webapp/wcs/stores/servlet/Tra...Subdomain My Orders
/webapp/wcs/stores/servlet/Use...Subdomain My Details
/webapp/wcs/stores/servlet/Add...Subdomain My Address Book
/webapp/wcs/stores/servlet/Man...Subdomain Marketing Preferences
/webapp/wcs/stores/servlet/MyP...Subdomain My Products
/webapp/wcs/stores/servlet/Wis...Subdomain My Shortlist
/webapp/wcs/stores/servlet/MyW...Subdomain myWaitrose Membership
/webapp/wcs/stores/servlet/Log...Subdomain Log out
/webapp/wcs/stores/servlet/Log...Subdomain Sign in again
https://www.waitrosecellar.com/Subdomain Waitrose
A-TITLE Waitrose Cellar
https://www.waitrosecellar.com/Cellar
/webapp/wcs/stores/servlet/Ord...Subdomain Checkout
A-TITLE Checkout
/webapp/wcs/stores/servlet/Ord...Subdomain View Trolley
A-TITLE View Trolley
/webapp/wcs/stores/servlet/Ord...Subdomain A-TITLE Go To Trolley
/webapp/wcs/stores/servlet/Ord...Subdomain Text duplicate A-TITLE Go To Trolley
/all-winesWine
/all-wines/wine-typeView all wine types
/all-wines/wine-type/red-wineRed wine
/all-wines/wine-type/white-wineWhite wine
/all-wines/wine-type/champagneChampagne
/all-wines/wine-type/sparkling...Sparkling wine
/all-wines/wine-type/rose-wineRose wine
/all-wines/wine-type/port-sher...Port, Madeira & sherry
/all-wines/wine-type/dessert-wineDessert wine
/all-wines/wine-type/fine-wineFine wines
/all-wines/wine-type/veganVegan wine
/low-alcohol-drinksLow alcohol drinks
/bag-in-boxWine boxes
/organic-wineOrganic wine
/kosherKosher wines
/all-wines/all-countriesView all wines by country
/all-wines/all-countries/frenc...France
/all-wines/all-countries/itali...Italy
/all-wines/all-countries/new-z...New Zealand
/all-wines/all-countries/spani...Spain
/all-wines/all-countries/south...South Africa
/all-wines/all-countries/austr...Australia
/all-wines/all-countries/engli...England & Wales
/all-wines/all-countries/portu...Portugal
/chilean-wineChile
/argentinian-wineArgentina
/all-wines/all-countries/germa...Germany
/all-wines/popular-regionsView all wines by region
/burgundy-wineBurgundy
/bordeaux-wineBordeaux
/rioja-wineRioja
/rhone-wineRhone
/beaujolais-wineBeaujolais
/loire-valley-wineLoire
/BaroloBarolo
/sancerre-wineSancerre
/provenceProvence
/marlborough-wineMarlborough
/all-wines/grape-varietyView all wines by variety
/sauvignon-blancSauvignon Blanc
/pinot-noirPinot Noir
/chardonnayChardonnay
/malbecMalbec
/rieslingRiesling
/pinot-grigioPinot Grigio
/cabernet-sauvignonCabernet Sauvignon
/merlotMerlot
/shiraz-or-syrahShiraz
/pierpaolo-weekend-winesPierpaolo's recommendations
/five-star-winesTop-rated wines
/bordeaux-collectionBordeaux collection
/weddingWedding wine
/waitrose-wineWaitrose & Partners wine
/new-to-waitrose-cellarNew to Cellar
/champagne-and-sparklingChampagne & Sparkling
/champagne-and-sparkling/typeShop all types
/champagneText duplicate Champagne
/proseccoProsecco
/english-sparkling-wineEnglish sparkling
/rose-champagne-sparklingRose, Champagne & Sparkling
/cavaCava
/sparkling-wineSparkling
/fizz-magnumsMagnums
/popular-brandsShop all brands
/bollingerBollinger
/laurent-perrierLaurent-Perrier
/veuve-clicquotVeuve Clicquot
/nyetimberNyetimber
/pol-rogerPol Roger
/TaittingerTaittinger
/rene-jollyRene Jolly
/giftsGifts & Wine cases
/gifts/wine-gift-sets/white-wi...White wine gifts
/gifts/wine-gift-sets/red-wine...Red wine gifts
/rose-giftsRosé & pink gifts
/gifts/champagne-giftsChampagne gifts
/gifts/prosecco-giftsProsecco gifts
/gifts/spirits-giftsSpirit gifts
/gifts/whisky-giftsWhisky gifts
/vodkaVodka gifts
/gifts/gin-giftsGin gifts
/mixed-case-of-wineAll cases of wine
/red-wine-pre-mixed-casesRed wine cases
/white-wine-pre-mixed-casesWhite wine cases
/beer-and-cider-casesPremium beer cases
/12-bottle-cases12 bottle cases
/6-bottle-cases6 bottle cases
/gifts/gifts-for-herGifts for her
/gifts/gifts-for-himGifts for him
/wineathomeWine Tasting at Home
/gifts/gifts-below-40Gifts under £40
/fine-wineFine Wine
/fine-wineView all fine wine types
/red-fine-winesRed fine wine
/white-fine-winesWhite fine wine
/premium-champagnePremium Champagne
/fine-sparkling-winePremium sparkling
/fine-port-winePremium Port
/dessert-wineText duplicate Dessert wine
/bordeaux-collectionText duplicate Bordeaux collection
/bordeaux-fine-winesText duplicate Bordeaux
/burgundy-fine-wineText duplicate Burgundy
/rhone-fine-wineText duplicate Rhone
/premium-champagneText duplicate Champagne
/spiritsSpirits & Beer
/spirit-typeView all spirit types
/whiskyWhisky
/ginGin
/vodkaVodka
/rumRum
/liqueursLiqueurs
/brandyBrandy
/cognacCognac
/tequilaTequila
/low-no-alcohol-spiritsNon alcoholic spirits
/all-ginView all gin
/london-dry-ginLondon dry gins
/juniper-ginsJuniper-led gins
/citrus-ginsCitrus gins
/herbal-ginsHerbal gins
/floral-ginsFloral gins
/regional-ginsBritish regional gins
/tonic-and-mixersTonic & mixers
/whiskyView all whisky
/single-malt-whiskySingle malt
/blended-whiskiesBlended
/bourbonBourbon
/scotchScottish
/american-whiskeyAmerican
/All-Beer-and-ciderView all beer & cider
/beer-Beer
/CiderCider
/no-alcohol-beerNo alcohol beer
/only-at-waitrose-cellarOnly at Cellar
/exclusive-winesView all exclusive wines
/only-at-waitrose-cellarText duplicate Only at Cellar
A-TITLE Only at Waitrose Cellar
/on-the-qtOn the QT - limited edition wines
A-TITLE On the QT - limited edition wines
/bordeaux-fine-winesFine Bordeaux
A-TITLE Fine Bordeaux
/only-at-cellar-spiritsOnly at Cellar spirits
A-TITLE Only at Cellar spirits
/exclusive-winesText duplicate View all wine types
/exclusive-wines/exclusive-red...Text duplicate Red wine
A-TITLE Red wines
/exclusive-wines/exlusive-port...Fortified
A-TITLE Port & Fortified
/exclusive-wines/exclusive-whi...Text duplicate White wine
A-TITLE White wines
/exclusive-wines/exclusive-cha...Text duplicate Champagne
A-TITLE Champagne
/wine-offersOffers
/all-offersAll offers
/all-wine-offersAll wine offers
/fizz-offersText duplicate Champagne & Sparkling
/red-wine-offersText duplicate Red wine
/white-wine-offersText duplicate White wine
/rose-wine-offersText duplicate Rose wine
/fine-wine-offersFine wine
/exclusive-wine-offersOnly at Waitrose Cellar
A-TITLE Exclusive Wine
/mixed-wine-case-offersMixed cases
/All-Beer-and-cider/beer-and-c...Beer and Cider
/spirit-offersSpirits
/rose-wine-offersShop rosé
A-TITLE SAVE UP TO 25% It’s rosé time!
/all-wines/wine-type/rose-wineA-TITLE SAVE 25% Rosé for less? Yes, please!
/all-wines/wine-type/rose-wineShop now
A-TITLE SAVE 25% Rosé for less? Yes, please!
/all-wines/wine-type/red-wineRed
A-TITLE Red
/all-wines/wine-type/white-wineWhite
A-TITLE White
/champagne-and-sparkling/typeText duplicate Sparkling
A-TITLE Sparkling
/all-wines/wine-type/rose-wineRosé
A-TITLE Rosé
/eminence-de-bijou-613955Subdomain Save £4 Eminence de Bijou Was £14.99 Now £10.99
A-TITLE Eminence de Bijou - Save £4
/la-vieille-ferme-rose-899512Subdomain Save £1 La Vieille Ferme Rosé Was £8.50 Now £7.50
A-TITLE La Vieille Ferme Rosé - Save £1
/maison-castel-cotes-provence-...Subdomain Save £5 Maison Castel Côtes de Provence Rosé Was £14.99 Now £9.99
A-TITLE Maison Castel Côtes de Provence Rosé - Save £5
/la-cerisa-rosa-pinot-grigio-r...Subdomain Save £1.50 La Cerisa Rosa Pinot Grigio Rosé Was £8.99 Now £7.49
A-TITLE La Cerisa Rosa Pinot Grigio Rosé – Save £1.50
/all-wine-offersA-TITLE Fabulous wine & fizz
/all-wine-offersSavings this way
A-TITLE Fabulous wine & fizz
/spirit-offersA-TITLE Golden-hour spirits
/spirit-offersGet mixing
A-TITLE Golden-hour spirits
/mixed-wine-case-offersSubdomain A-TITLE Great offers... New mixed cases
/mixed-wine-case-offersSubdomain Sunshine in a box
A-TITLE Great offers... New mixed cases
/help/privacy_noticeFind out more
A-TITLE View our updated privacy notice
/help/about_usContact us
A-TITLE Contact us
/help/delivery_and_returnsDelivery information
A-TITLE Delivery information
/help/my_accountHow to register & login
A-TITLE How to register and login
/helpHelp & support
A-TITLE Help and support
/affiliatesAffiliate programme
A-TITLE Waitrose Cellar Affiliate programme
https://www.johnlewisgiftcard....External Subdomain Gift Card
A-TITLE Gift Card
https://www.waitrose.com/home/...New window External Subdomain About Waitrose
A-TITLE About Waitrose
/wine-cellar-historyNew window The Cellar Story
A-TITLE The story of Waitrose Cellar
https://www.waitrose.com/conte...New window External Subdomain Anchor Corporate information
A-TITLE Corporate information
https://www.waitrose.com/conte...New window External Subdomain Corporate social responsibility
A-TITLE Corporate social responsibility
https://www.waitrose.com/home/...New window External Subdomain The Waitrose Way
A-TITLE The Waitrose Way
https://waitrose.pressarea.com/New window External Subdomain Waitrose press area
A-TITLE Waitrose press area
/help/privacy_noticePrivacy notice
A-TITLE Privacy notice
/help/cookie_policyCookie policy
A-TITLE Cookie policy
/help/about_usAccessibility
A-TITLE Accessibility
/help/terms_and_conditionsTerms & conditions
A-TITLE Terms and conditions
https://www.waitrose.com/?utm_...New window External Subdomain Waitrose Groceries
A-TITLE Buy groceries at waitrose.com
https://www.waitroseflorist.co...New window External Subdomain Waitrose Florist
A-TITLE Buy flowers at waitroseflorist.com
https://www.waitrosegarden.com...New window External Subdomain Waitrose Garden
A-TITLE Shop Waitrose Garden
https://www.waitrose.com/ecom/...New window External Subdomain Waitrose Entertaining
A-TITLE Shop Waitrose Entertaining at waitrose.com
https://www.johnlewis.com/New window External Subdomain John Lewis
A-TITLE Shop johnlewis.com
https://www.waitrose.com/ecom/...External Subdomain waitrose.com/alcohol
https://www.facebook.com/WaitroseNew window External Subdomain IMG-ALT Facebook Icon
A-TITLE Waitrose on Facebook
https://twitter.com/waitrosewineNew window External IMG-ALT Twitter Icon
A-TITLE Waitrose on Twitter
http://www.youtube.com/waitros...New window External Subdomain IMG-ALT Youtube Icon
A-TITLE Waitrose on Youtube
http://www.pinterest.co.uk/wai...New window External Subdomain IMG-ALT Pinterest Icon
A-TITLE Waitrose on Pinterest
https://www.instagram.com/wait...New window External Subdomain IMG-ALT Instagram Icon
A-TITLE Waitrose on Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.waitrosecellar.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 38 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (215 kB).

HTTP Response Header

NameValue
varyHost,Accept-Encoding,User-Agent
x-frame-optionsDENY
cached_responsetrue
pragmano-cache
cache-controlno-store, no-cache
expiresnow
content-typetext/html;charset=UTF-8
content-languageen-US
x-akamai-transformed9 - 0 pmb=mTOE,3
content-encodinggzip
dateTue, 16 Jul 2024 11:14:01 GMT
content-length33872
connectionkeep-alive
set-cookie74 Characters
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=86400
content-security-policyframe-ancestors 'self'
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,094 referring domains.
This page has 746,628 backlinks.
This page has backlinks from 842 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 20
Sitemap: https://www.waitrosecellar.com/sitemap.xml

Disallow: /webapp/
Disallow: /ProductDisplay/
Disallow: /searchcategory/
Disallow: /webapp/wcs/stores/servlet/AjaxOrderItemDisplayView
Disallow: /webapp/wcs/stores/servlet/OrderShippingBillingView
Disallow: /webapp/wcs/stores/servlet/logonform
Disallow: /webapp/wcs/stores/servlet/ProductDisplay
Disallow: /webapp/wcs/stores/servlet/QuickInfoDetailsView
Disallow: /webapp/wcs/stores/servlet/NavSearchDisplay
Disallow: /eng/
Disallow: /fre/
Disallow: /maint
Disallow: /webapp/wcs/stores/servlet/AjaxCatalogSearchResultView
Disallow: /webapp/wcs/stores/servlet/AjaxChanelCatalogSearchResultView
Disallow: /webapp/wcs/stores/servlet/SearchDisplay
Disallow: */filter/
Disallow: /*OrderShippingBillingConfirmationView*
Disallow: /search*
Disallow: */test-seq* 
Disallow: */out-of-nav*
Disallow: */oon-marketing/*
Disallow: */red-wine/red-wine*

Similar sites

Search preview

www.waitrosecellar.com
Waitrose Cellar | Wine Delivery | Quality Red & White Wine
Visit Waitrose Cellar to browse & buy from our expertly chosen selection of quality red & white wine, champagne, prosecco & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Waitrose75%Check
Cellar75%Check
Waitrose Cellar75%Check
Wine Cellar74%Check
wine70%Check
White wine65%Check
Red wine64%Check
red white wine61%Check
Wine Delivery59%Check
Wine Spirit57%Check
Show more keywords and terms

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