Weimarer-republik.net - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
29% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
58.70 kB
Words
1231
Media files
37
Number of links
255 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Start / Weimarer Republik
The length of the page title is perfect. (231 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.weimarer-republik.net/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width, maximum-scale=1.0, user-scalable=no
descriptionEmpty
robotsindex, follow
keywordsEmpty
format-detectiontelephone=no
msapplication-TileColor#ffffff
theme-color#ffffff
langde
charsetUTF-8

Automatically check weimarer-republik.net including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 1231 words. That's ok.
16.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.68 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
35 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/layout/glider_img/bild-102-06234/1.jpgNo alt attribute provided
/layout/glider_img/bild-102-06234/2.pngNo alt attribute provided
/layout/glider_img/bild-102-06234/3.pngNo alt attribute provided
/layout/glider_img/bild-102-06234/4.pngNo alt attribute provided
/layout/glider_img/bild-102-04440/1.jpgNo alt attribute provided
/layout/glider_img/bild-102-04440/3.pngNo alt attribute provided
/layout/glider_img/bild-102-04440/2.pngNo alt attribute provided
/layout/glider_img/bild-183-R29325/1.jpgNo alt attribute provided
/layout/glider_img/bild-183-R29325/4.pngNo alt attribute provided
/layout/glider_img/bild-183-R29325/2.pngNo alt attribute provided
/layout/glider_img/bild-183-R29325/3.pngNo alt attribute provided
...glider_img/bild-183-1988-1222-500/1b.jpgNo alt attribute provided
.../glider_img/bild-183-1988-1222-500/4.pngNo alt attribute provided
.../glider_img/bild-183-1988-1222-500/3.pngNo alt attribute provided
.../glider_img/bild-183-1988-1222-500/2.pngNo alt attribute provided
/layout/glider_img/bild-102-07717A/1.jpgNo alt attribute provided
/layout/glider_img/bild-102-07717A/2.pngNo alt attribute provided
/layout/glider_img/bild-102-07717A/3.pngNo alt attribute provided
/layout/glider_img/bild-102-07717A/4.pngNo alt attribute provided
/layout/glider_img/bild-102-09031.jpgNo alt attribute provided
...e=content_100w&rex_media_file=kubus1.jpgNo alt attribute provided
...e=content_100w&rex_media_file=kubus2.jpgNo alt attribute provided
...e=content_100w&rex_media_file=kubus3.jpgNo alt attribute provided
.../images/logo_hdwr_unterzeile_negativ.svgNo alt attribute provided
/media/2024-wrev_logo_pos_rgb.svgWeimarer Republik e.V.
/media/logo_magazin.jpgMagazin
...file=offizielles-portraet-steinmeier.jpgNo alt attribute provided
...=baerbel_bas_-_praesidentin_des_dbt-.jpgNo alt attribute provided
...tatements2&rex_media_file=schneider2.jpgNo alt attribute provided
...=statements2&rex_media_file=lambert2.jpgNo alt attribute provided
...ents2&rex_media_file=jkbouhoeoijaep.jpegNo alt attribute provided
...dia_file=ob_peter_kleine_m_eckert_33.jpgNo alt attribute provided
/layout/images/bmj_fz_2021.svgNo alt attribute provided
/layout/images/weltoffenes-thueringen.svgNo alt attribute provided
...o-stiftung-orte-demokratiegeschichte.pngNo alt attribute provided
/layout/images/logo_hdwr_unterzeile.svgNo alt attribute provided
...mages/logo_orte-demokratiegeschichte.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Die Weimarer Republik – Deutschlands erste Demokratie
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Die Weimarer Republik – Deutschlands erste Demokratie
H1 Glossar
H2 Themenportal
H2 Lernportal
H2 News
H2 Wanderausstellung
H2 Wissenschaft
H2 Quellenportal
H2 Statements
H2 Statements Duplicate text
H2 Statements Duplicate text
H2 Statements Duplicate text
H2 Statements Duplicate text
H2 Statements Duplicate text
H2 Newsletter
H3 Rund um die Weimarer Republik
H3 Interaktive Online-Lernmodule
H3 Wie sehen wir heute den NS-Widerstand?
H3 Veranstaltung zum Schicksalsjahr 1925
H3 Beschluss von 1933 revidiert
H3 Buchen Sie die multimediale Ausstellung zu Deutschlands erster Demokratie
H3 Neues aus der Forschungsstelle Weimarer Republik
H3 Weiterführende Informationen und Angebote
H3 Keine Meldung des Weimarer Republik e.V. verpassen
H4 Frank-Walter Steinmeier Bundespräsident
H4 Bärbel Bas Präsidentin des Deutschen Bundestages
H4 Carsten Schneider Staatsminister und Beauftragter der Bundesregierung für Ostdeutschland
H4 Prof. Dr. Norbert Lammert Vorsitzender der Konrad-Adenauer-Stiftung
H4 Prof. Dr. Mario Voigt Ministerpräsident des Freistaats Thüringen
H4 Peter Kleine Oberbürgermeister der Stadt Weimar
H5 Bundespräsident
H5 Präsidentin des Deutschen Bundestages
H5 Staatsminister und Beauftragter der Bundesregierung für Ostdeutschland
H5 Vorsitzender der Konrad-Adenauer-Stiftung
H5 Ministerpräsident des Freistaats Thüringen
H5 Oberbürgermeister der Stadt Weimar
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Die Weimarer Republik – Deutschlands erste Demokratie
A-TITLE zur Startseite
/DE
A-TITLE Inhalte auf deutsch anzeigen
/en/EN
A-TITLE show english contents
/Anchor A-TITLE Menü / Navigation
/themenportal/Themenportal
A-TITLE zum Themenportal
/themenportal/Text duplicate Themenportal
A-TITLE zum Themenportal
https://lernportal.weimarer-re...External Subdomain Lernportal
A-TITLE zum Lernportal
https://lernportal.weimarer-re...New window External Subdomain lernportal.weimarer-republik.net
A-TITLE zum Lernportal
https://hdwr.de/New window External www.hdwr.de
A-TITLE zum HDWR
/verein/Anliegen, Projekte, Aktionen, Partner
/magazin/Magazin
/verein/aktuelle-nachrichten/News
/verein/aktuelle-nachrichten/2...Wie sehen wir heute den NS-Widerstand?
A-TITLE Details anzeigen
/verein/aktuelle-nachrichten/2...Veranstaltung zum Schicksalsjahr 1925
A-TITLE Details anzeigen
/verein/aktuelle-nachrichten/2...Beschluss von 1933 revidiert
A-TITLE Details anzeigen
/verein/aktuelle-nachrichten/alle News
https://mission1929.de/New window External Play Game «Mission 1929»
/wanderausstellung/Wanderausstellung
/wanderausstellung/Text duplicate Wanderausstellung
/wissenschaft/Wissenschaft
/wissenschaft/New window weimarforschung.uni-jena.de
/quellenportal/Quellenportal
/quellenportal/Text duplicate Quellenportal
/statements/Statements
/statements/Text duplicate Statements
/statements/Text duplicate Statements
/statements/Text duplicate Statements
/statements/Text duplicate Statements
/statements/Text duplicate Statements
/statements/No Text
/newsletter-anmeldung/Newsletter
/newsletter-anmeldung/Jetzt Anmelden
https://www.bmj.de/New window External Subdomain No Text
https://thueringen-weltoffen.de/New window External No Text
https://demokratie-geschichte.de/New window External No Text
https://hdwr.de/New window External No Text
https://www.facebook.com/HDWR....External Subdomain A-TITLE HDWR auf Facebook
http://www.instagram.com/hdwr_...External Subdomain A-TITLE HDWR auf Instagram
https://twitter.com/hdwr_weimarExternal A-TITLE HDWR auf Twitter
https://www.youtube.com/channe...External Subdomain A-TITLE HDWR auf Youtube
https://ag-demokratie-geschich...New window External No Text
/Start
A-TITLE zur Startseite
/kontakt/Kontakt
/impressum/Impressum
/datenschutz/Datenschutz
/themenportal/Text duplicate Themenportal
/themenportal/chronik-1918-bis...Chronik 1918 bis 1933
/themenportal/chronik-1918-bis...1918
/themenportal/chronik-1918-bis...Oktober 1918
/themenportal/chronik-1918-bis...November 1918
/themenportal/chronik-1918-bis...Dezember 1918
/themenportal/chronik-1918-bis...1919
/themenportal/chronik-1918-bis...Januar 1919
/themenportal/chronik-1918-bis...Februar 1919
/themenportal/chronik-1918-bis...März 1919
/themenportal/chronik-1918-bis...April 1919
/themenportal/chronik-1918-bis...Mai 1919
/themenportal/chronik-1918-bis...Juni 1919
/themenportal/chronik-1918-bis...Juli 1919
/themenportal/chronik-1918-bis...August 1919
/themenportal/chronik-1918-bis...September 1919
/themenportal/chronik-1918-bis...Oktober 1919
/themenportal/chronik-1918-bis...November 1919
/themenportal/chronik-1918-bis...Dezember 1919
/themenportal/chronik-1918-bis...1920
/themenportal/chronik-1918-bis...Januar 1920
/themenportal/chronik-1918-bis...Februar 1920
/themenportal/chronik-1918-bis...März 1920
/themenportal/chronik-1918-bis...April 1920
/themenportal/chronik-1918-bis...Mai 1920
/themenportal/chronik-1918-bis...Juni 1920
/themenportal/chronik-1918-bis...Juli 1920
/themenportal/chronik-1918-bis...August 1920
/themenportal/chronik-1918-bis...September 1920
/themenportal/chronik-1918-bis...Oktober 1920
/themenportal/chronik-1918-bis...November 1920
/themenportal/chronik-1918-bis...Dezember 1920
/themenportal/chronik-1918-bis...1921
/themenportal/chronik-1918-bis...Januar 1921
/themenportal/chronik-1918-bis...Februar 1921
/themenportal/chronik-1918-bis...März 1921
/themenportal/chronik-1918-bis...April 1921
/themenportal/chronik-1918-bis...Mai 1921
/themenportal/chronik-1918-bis...Juni 1921
/themenportal/chronik-1918-bis...Juli 1921
/themenportal/chronik-1918-bis...August 1921
/themenportal/chronik-1918-bis...September 1921
/themenportal/chronik-1918-bis...Oktober 1921
/themenportal/chronik-1918-bis...November 1921
/themenportal/chronik-1918-bis...Dezember 1921
/themenportal/chronik-1918-bis...1922
/themenportal/chronik-1918-bis...Januar 1922
/themenportal/chronik-1918-bis...Februar 1922
/themenportal/chronik-1918-bis...März 1922
/themenportal/chronik-1918-bis...April 1922
/themenportal/chronik-1918-bis...Mai 1922
/themenportal/chronik-1918-bis...Juni 1922
/themenportal/chronik-1918-bis...Juli 1922
/themenportal/chronik-1918-bis...August 1922
/themenportal/chronik-1918-bis...September 1922
/themenportal/chronik-1918-bis...Oktober 1922
/themenportal/chronik-1918-bis...November 1922
/themenportal/chronik-1918-bis...Dezember 1922
/themenportal/chronik-1918-bis...1923
/themenportal/chronik-1918-bis...Januar 1923
/themenportal/chronik-1918-bis...Februar 1923
/themenportal/chronik-1918-bis...März 1923
/themenportal/chronik-1918-bis...April 1923
/themenportal/chronik-1918-bis...Mai 1923
/themenportal/chronik-1918-bis...Juni 1923
/themenportal/chronik-1918-bis...Juli 1923
/themenportal/chronik-1918-bis...August 1923
/themenportal/chronik-1918-bis...September 1923
/themenportal/chronik-1918-bis...Oktober 1923
/themenportal/chronik-1918-bis...November 1923
/themenportal/chronik-1918-bis...Dezember 1923
/themenportal/chronik-1918-bis...1924
/themenportal/chronik-1918-bis...Januar 1924
/themenportal/chronik-1918-bis...Februar 1924
/themenportal/chronik-1918-bis...März 1924
/themenportal/chronik-1918-bis...April 1924
/themenportal/chronik-1918-bis...Mai 1924
/themenportal/chronik-1918-bis...Juni 1924
/themenportal/chronik-1918-bis...Juli 1924
/themenportal/chronik-1918-bis...August 1924
/themenportal/chronik-1918-bis...September 1924
/themenportal/chronik-1918-bis...Oktober 1924
/themenportal/chronik-1918-bis...November 1924
/themenportal/chronik-1918-bis...Dezember 1924
/themenportal/chronik-1918-bis...1925
/themenportal/chronik-1918-bis...Januar 1925
/themenportal/chronik-1918-bis...Februar 1925
/themenportal/chronik-1918-bis...März 1925
/themenportal/chronik-1918-bis...April 1925
/themenportal/chronik-1918-bis...Mai 1925
/themenportal/chronik-1918-bis...Juni 1925
/themenportal/chronik-1918-bis...Juli 1925
/themenportal/chronik-1918-bis...August 1925
/themenportal/chronik-1918-bis...September 1925
/themenportal/chronik-1918-bis...Oktober 1925
/themenportal/chronik-1918-bis...November 1925
/themenportal/chronik-1918-bis...Dezember 1925
/themenportal/chronik-1918-bis...1926
/themenportal/chronik-1918-bis...Januar 1926
/themenportal/chronik-1918-bis...Februar 1926
/themenportal/chronik-1918-bis...März 1926
/themenportal/chronik-1918-bis...April 1926
/themenportal/chronik-1918-bis...Mai 1926
/themenportal/chronik-1918-bis...Juni 1926
/themenportal/chronik-1918-bis...Juli 1926
/themenportal/chronik-1918-bis...August 1926
/themenportal/chronik-1918-bis...September 1926
/themenportal/chronik-1918-bis...Oktober 1926
/themenportal/chronik-1918-bis...November 1926
/themenportal/chronik-1918-bis...Dezember 1926
/themenportal/chronik-1918-bis...1927
/themenportal/chronik-1918-bis...Januar 1927
/themenportal/chronik-1918-bis...Februar 1927
/themenportal/chronik-1918-bis...März 1927
/themenportal/chronik-1918-bis...April 1927
/themenportal/chronik-1918-bis...Mai 1927
/themenportal/chronik-1918-bis...Juni 1927
/themenportal/chronik-1918-bis...Juli 1927
/themenportal/chronik-1918-bis...August 1927
/themenportal/chronik-1918-bis...September 1927
/themenportal/chronik-1918-bis...Oktober 1927
/themenportal/chronik-1918-bis...November 1927
/themenportal/chronik-1918-bis...Dezember 1927
/themenportal/chronik-1918-bis...1928
/themenportal/chronik-1918-bis...Januar 1928
/themenportal/chronik-1918-bis...Februar 1928
/themenportal/chronik-1918-bis...März 1928
/themenportal/chronik-1918-bis...April 1928
/themenportal/chronik-1918-bis...Mai 1928
/themenportal/chronik-1918-bis...Juni 1928
/themenportal/chronik-1918-bis...Juli 1928
/themenportal/chronik-1918-bis...August 1928
/themenportal/chronik-1918-bis...September 1928
/themenportal/chronik-1918-bis...Oktober 1928
/themenportal/chronik-1918-bis...November 1928
/themenportal/chronik-1918-bis...Dezember 1928
/themenportal/chronik-1918-bis...1929
/themenportal/chronik-1918-bis...Januar 1929
/themenportal/chronik-1918-bis...Februar 1929
/themenportal/chronik-1918-bis...März 1929
/themenportal/chronik-1918-bis...April 1929
/themenportal/chronik-1918-bis...Mai 1929
/themenportal/chronik-1918-bis...Juni 1929
/themenportal/chronik-1918-bis...Juli 1929
/themenportal/chronik-1918-bis...August 1929
/themenportal/chronik-1918-bis...September 1929
/themenportal/chronik-1918-bis...Oktober 1929
/themenportal/chronik-1918-bis...November 1929
/themenportal/chronik-1918-bis...Dezember 1929
/themenportal/chronik-1918-bis...1930
/themenportal/chronik-1918-bis...Januar 1930
/themenportal/chronik-1918-bis...Februar 1930
/themenportal/chronik-1918-bis...März 1930
/themenportal/chronik-1918-bis...April 1930
/themenportal/chronik-1918-bis...Mai 1930
/themenportal/chronik-1918-bis...Juni 1930
/themenportal/chronik-1918-bis...Juli 1930
/themenportal/chronik-1918-bis...August 1930
/themenportal/chronik-1918-bis...September 1930
/themenportal/chronik-1918-bis...Oktober 1930
/themenportal/chronik-1918-bis...November 1930
/themenportal/chronik-1918-bis...Dezember 1930
/themenportal/chronik-1918-bis...1931
/themenportal/chronik-1918-bis...Januar 1931
/themenportal/chronik-1918-bis...Februar 1931
/themenportal/chronik-1918-bis...März 1931
/themenportal/chronik-1918-bis...April 1931
/themenportal/chronik-1918-bis...Mai 1931
/themenportal/chronik-1918-bis...Juni 1931
/themenportal/chronik-1918-bis...Juli 1931
/themenportal/chronik-1918-bis...August 1931
/themenportal/chronik-1918-bis...September 1931
/themenportal/chronik-1918-bis...Oktober 1931
/themenportal/chronik-1918-bis...November 1931
/themenportal/chronik-1918-bis...Dezember 1931
/themenportal/chronik-1918-bis...1932
/themenportal/chronik-1918-bis...Januar 1932
/themenportal/chronik-1918-bis...Februar 1932
/themenportal/chronik-1918-bis...März 1932
/themenportal/chronik-1918-bis...April 1932
/themenportal/chronik-1918-bis...Mai 1932
/themenportal/chronik-1918-bis...Juni 1932
/themenportal/chronik-1918-bis...Juli 1932
/themenportal/chronik-1918-bis...August 1932
/themenportal/chronik-1918-bis...September 1932
/themenportal/chronik-1918-bis...Oktober 1932
/themenportal/chronik-1918-bis...November 1932
/themenportal/chronik-1918-bis...Dezember 1932
/themenportal/chronik-1918-bis...1933
/themenportal/chronik-1918-bis...Januar 1933
/themenportal/chronik-1918-bis...Februar 1933
/themenportal/chronik-1918-bis...März 1933
/themenportal/chronik-1918-bis...April 1933
/themenportal/chronik-1918-bis...Mai 1933
/themenportal/chronik-1918-bis...Juni 1933
/themenportal/chronik-1918-bis...Juli 1933
/themenportal/chronik-1918-bis...August 1933
/themenportal/chronik-1918-bis...September 1933
/themenportal/chronik-1918-bis...Oktober 1933
/themenportal/chronik-1918-bis...November 1933
/themenportal/chronik-1918-bis...Dezember 1933
/themenportal/personen-who-is-...Personen - Who is who der Weimarer Republik
/lernportal/Text duplicate Lernportal
/1923-2023-demokratie-unter-st...1923-2023 Demokratie unter Stress
/magazin/Text duplicate Magazin
/verein/Verein
/verein/aktuelle-nachrichten/Aktuelle Nachrichten
/verein/aktuelle-nachrichten/2...2015
/verein/aktuelle-nachrichten/2...2016
/verein/aktuelle-nachrichten/2...2017
/verein/aktuelle-nachrichten/2...2018
/verein/aktuelle-nachrichten/2...2019
/verein/aktuelle-nachrichten/2...2020
/verein/aktuelle-nachrichten/2...2021
/verein/aktuelle-nachrichten/2...2022
/verein/aktuelle-nachrichten/2...2023
/verein/aktuelle-nachrichten/2...2024
/verein/aktuelle-nachrichten/2...2025
/verein/unsere-partner/Unsere Partner
/wanderausstellung/Text duplicate Wanderausstellung
/wissenschaft/Text duplicate Wissenschaft
/quellenportal/Text duplicate Quellenportal
/statements/Text duplicate Statements

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.weimarer-republik.net/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 09 May 2025 21:18:36 GMT
content-typetext/html; charset=utf-8
content-length10429
cache-controlmust-revalidate, proxy-revalidate, private, no-cache, max-age=0
content-encodinggzip
etag"8150eb3bb9631d2dc04d96c8a78c2ab7"
x-cache-statusMISS
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 56 referring domains.
This page has 95 backlinks.
This page has backlinks from 46 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: http://weimarer-republik.net/sitemap.xml

Similar sites

Search preview

www.weimarer-republik.net
Start / Weimarer Republik

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Weimarer79%Check
Republik79%Check
Weimarer Republik79%Check
Start Weimarer Republik67%Check
Stadt Weimar61%Check
Demokratie56%Check
Weimarer Republik e.V55%Check
Deutschlands54%Check
Deutschlands erster48%Check
weimarer-republik46%Check
Show more keywords and terms

Automatically check weimarer-republik.net including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions