Westfieldinsurance.com - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
78% 
Page structure
100% 
Link structure
75% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
181.10 kB
Words
871
Media files
23
Number of links
106 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Westfield Insurance: Protecting What Matters Most Since 1848
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Trust Westfield for insurance. Offering innovative and reliable coverage for businesses, home and auto, farms, and more.
The length of the meta description is perfect. (745 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.westfieldinsurance.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionTrust Westfield for insurance. Offering innovative and reliable coverage for businesses, home and auto, farms, and more.
BreadcrumbTitleHome
ExcludeFromSearchfalse
SearchThumbnailhttps://edge.sitecorecloud.io/ohiofarmers63b6-westfieldind832-prod-385a/media/project/westfieldinsurance/westfieldinsurance/homepage/homepage-1371529574-thumb.jpg?h=158&iar=0&w=210
facebook-domain-verification63gdacyh663mf3zefvawg43xqe19ww
next-head-count15
langen
og:titleWestfield Insurance: Protecting What Matters Most Since 1848
og:descriptionOffering innovative and reliable coverage for businesses, home and auto, farms, and more.
og:imagehttps://edge.sitecorecloud.io/ohiofarmers63b6-westfieldind832-prod-385a/media/project/westfieldinsurance/westfieldinsurance/homepage/wfi-laptop-mobile-tablet_v1_1200x630.jpg?h=630&iar=0&w=1200
og:urlhttps://www.westfieldinsurance.com/
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 871 words. That's ok.
30.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-images/logo.png?h=56&iar=0&w=288&mw=640westfield logo
...age?url=/accent-pattern.png&w=1920&q=100No alt attribute provided
...8250070-fb.jpg?h=512&iar=0&w=690&mw=1920Three people in a warehouse, two men with a clipboard and one women grabbing a box from a shelf.
...stfield-fb.jpg?h=512&iar=0&w=690&mw=1920A man on a laptop logged in to his MyWestfield account.
...mann_pr_ici.jpg?h=293&iar=0&w=390&mw=828A headshot of Joe Kohmann
...rose-vp-ici.jpg?h=293&iar=0&w=390&mw=828Andy Rose headshot.
...ting-pr-ici.jpg?h=293&iar=0&w=390&mw=828Ting electrical fire monitoring device plugged into wall outlet.
.../footer-logo.svg?h=41&iar=0&w=210&mw=640westfield logo
...mages/facebook.svg?h=20&iar=0&w=11&mw=32facebook logo
...ages/instagram.svg?h=20&iar=0&w=20&mw=48instagram logo
...images/youtube.svg?h=20&iar=0&w=29&mw=64youtube logo
...mages/linkedin.svg?h=20&iar=0&w=19&mw=48linkedin logo

Page structure

H1 heading
(Critically important)
Reliable Insurance, Real Peace of Mind
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Reliable Insurance, Real Peace of Mind
H2 Coverage Crafted With You in Mind
H2 Protecting Your Business and Employees With Care
H2 Manage Your Account
H2 Your Personalized Insurance Hub
H2 Why Choose Westfield?
H2 A Tradition of Excellence
H2 Westfield In the News
H2 Products and Services
H2 Company
H2 Connect
H3 Business Insurance
H3 Personal Insurance
H3 Farm & Agribusiness
H3 Surety Bonds
H3 Financial Strength
H3 A Legacy of Trust
H3 Community and Connection
H3 Westfield Announces Key Executive Leadership Appointments
H3 Westfield Announces Andy Rose as Vice President of Small Business
H3 Westfield Insurance Launches Ting Program to Help Prevent Home Electrical Fires
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to Main Content
/claimsClaims
https://my.westfieldinsurance....External Subdomain Find an Agent
/billingPay Your Bill
/become-an-agentBecome an Agent
/contact-usContact Us
https://agent.westfieldinsuran...External Subdomain Agent
https://my.westfieldinsurance....External Subdomain Customer
/IMG-ALT westfield logo
https://agent.westfieldinsuran...External Subdomain Text duplicate Agent
https://my.westfieldinsurance....External Subdomain Text duplicate Customer
/businessNo Text
/business/business-interruptio...Business Interruption
/business/business-owners-policyBusiness Owners Policy (BOP)
/business/commercial-auto-insu...Commercial Auto
/business/commercial-property-...Commercial Property
/business/commercial-umbrella-...Commercial Umbrella
/business/crime-insuranceCrime Insurance
/business/commercial-cyber-ins...Cyber Insurance
/business/equipment-breakdown-...Equipment Breakdown Insurance
/business/general-liability-in...General Liability
/business/inland-marine-insuranceInland Marine
/business/workers-comp-insuranceWorkers' Compensation
/business/contractorsContractors
/business/distributorsDistributors
/business/agribusinessFarm and Agribusiness
/business/healthcareHealth Care
/business/hospitalityHospitality
/business/manufacturersManufacturers
/business/real-estateReal Estate
/about-us/articlesArticles
/claimsText duplicate Claims
/business/efficiency-first-toolEfficiency First Tool
/mywestfieldMyWestfield®
/business/premium-auditPremium Audit
/business/risk-controlRisk Control
/business/surety-bondsSurety
https://www.westfieldspecialty...External Subdomain Westfield Specialty
/home-and-autoNo Text
/home-and-auto/homeowners-insu...Homeowners
/home-and-auto/wespakHome & Auto Bundle
/home-and-auto/wespak-estateHigh Value Homes
/home-and-auto/homeowners-insu...Condo
/home-and-auto/homeowners-insu...Inland Flood
/home-and-auto/homeowners-insu...Home Equipment Breakdown
/home-and-auto/homeowners-insu...Umbrella
/home-and-auto/homeowners-insu...Service Line Coverage
/home-and-auto/auto-insuranceAuto
/home-and-auto/wespakText duplicate Home & Auto Bundle
/home-and-auto/auto-insurance/...Loan Gap Coverage
/claims/roadside-assistanceRoadside Assistance
/home-and-auto/auto-insurance/...Uninsured Motorist
/home-and-auto/homeowners-insu...Cyber
/home-and-auto/homeowners-insu...Identity Theft
/mywestfieldText duplicate MyWestfield®
/about-usNo Text
/about-us/press-roomPress Room
/about-us/press-room/asset-lib...Asset Library
/about-us/press-room/press-rel...Press Releases
/about-us/press-room/talk-with...Talk With an Expert
/about-us/corporate-responsibi...Corporate Responsibility
/about-us/corporate-responsibi...Diversity, Equity, and Inclusion
/about-us/corporate-responsibi...Community Investment
/about-us/corporate-responsibi...Sustainability
/about-us/hospitalityText duplicate Hospitality
https://www.westfieldgroupcoun...External Subdomain Blair Center
https://www.westfieldgroupcoun...External Subdomain Westfield Country Club
https://www.westfieldgroupcoun...External Subdomain Westfield Inn
/about-us/articlesText duplicate Articles
/about-us/historyOur History
/about-us/leadershipLeadership
/about-us/leadership/board-of-...Board of Directors
https://www.1848ventures.com/External Subdomain 1848 Ventures
/careersNo Text
https://fa-exdv-saasfaprod1.fa...External Subdomain Find Open Positions
/about-us/corporate-responsibi...Diversity, Equity and Inclusion
/careers/internships-and-recen...Interning at Westfield
/careers/project-searchProject SEARCH
/claimsText duplicate Claims
https://my.westfieldinsurance....External Subdomain Text duplicate Find an Agent
/billingText duplicate Pay Your Bill
/become-an-agentText duplicate Become an Agent
/contact-usText duplicate Contact Us
/businessBusiness Insurance
/home-and-autoPersonal Insurance
/business/agribusinessFarm & Agribusiness
/business/surety-bondsSurety Bonds
/business/workers-comp-insuranceExplore Workers’ Compensation Coverage
/billingText duplicate Pay Your Bill
/claimsFile a Claim
https://my.westfieldinsurance....External Subdomain Text duplicate Find an Agent
https://my.westfieldinsurance....External Subdomain Access MyWestfield®
/mywestfieldGet Started With MyWestfield
https://news.ambest.com/pr/Pre...External Subdomain Financial Strength
/about-us/historyA Legacy of Trust
/about-us/corporate-responsibi...Community and Connection
/about-usLearn More About Westfield
/about-us/press-room/press-rel...Westfield Announces Key Executive Leadership Appointments
/about-us/press-room/press-rel...Westfield Announces Andy Rose as Vice President of Small Business
/about-us/press-room/press-rel...Westfield Insurance Launches Ting Program to Help Prevent Home Electrical Fires
/about-us/press-room/press-rel...See All Press
/ip-noticesTrademark Notices
https://www.google.com/maps/pl...External Subdomain Westfield USA
/contact-usSend a Message
https://www.facebook.com/Westf...External Subdomain IMG-ALT facebook logo
https://www.instagram.com/west...External Subdomain IMG-ALT instagram logo
https://www.youtube.com/c/West...External Subdomain IMG-ALT youtube logo
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedin logo
/business/agribusinessAgribusiness
/businessText duplicate Business Insurance
/claimsText duplicate Claims
/home-and-autoHome and Auto
/business/surety-bondsText duplicate Surety Bonds
https://www.westfieldspecialty...External Subdomain Text duplicate Westfield Specialty
/about-usAbout Westfield
/careersCareers
/about-us/corporate-responsibi...Text duplicate Corporate Responsibility
/about-us/hospitalityText duplicate Hospitality
/about-us/leadershipText duplicate Leadership
/about-us/historyText duplicate Our History
/contact-usText duplicate Contact Us
https://my.westfieldinsurance....External Subdomain Text duplicate Find an Agent
/become-an-agentText duplicate Become an Agent
https://my.westfieldinsurance....External Subdomain MyWestfield
https://agent.westfieldinsuran...External Subdomain Agent Web Passport
/privacy-promisePrivacy Promise
/terms-and-conditionsTerms and Conditions
/disclaimersDisclaimers
/ip-noticesText duplicate Trademark Notices
/resource-listing-seoArticle List

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westfieldinsurance.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (181 kB).

HTTP Response Header

NameValue
access-control-allow-credentialstrue
access-control-allow-headers*
access-control-allow-methodsGET,OPTIONS,PATCH,DELETE,POST,PUT
access-control-allow-origin*
age3332
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-security-policyframe-ancestors 'self'
content-typetext/html; charset=utf-8
dateMon, 11 Nov 2024 02:59:29 GMT
etagW/"8ssad6o7dn3z0n"
serverVercel
strict-transport-securitymax-age=63072000
x-frame-optionsSAMEORIGIN
x-matched-path/en/[[...path]]
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-idfra1::iad1::bbzbj-1731297301451-25f2d343048c
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,410 referring domains.
This page has 11,433 backlinks.
This page has backlinks from 817 different ip addresses.

Search preview

www.westfieldinsurance.com
Westfield Insurance: Protecting What Matters Most Since 1848
Trust Westfield for insurance. Offering innovative and reliable coverage for businesses, home and auto, farms, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insurance91%Check
Westfield Insurance86%Check
Westfield81%Check
Reliable Insurance78%Check
Business Insurance72%Check
Auto Insurance70%Check
Insurance Services66%Check
Compensation Insurance64%Check
Reliable62%Check
Westfield Announces62%Check

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