Whitecase.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
79% 
Link structure
78% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
39.30 kB
Words
566
Media files
6
Number of links
75 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
White & Case LLP International Law Firm, Global Law Practice
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
White & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.
The meta description is too long: 1555 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whitecase.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWhite & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:urlhttps://www.whitecase.com/home
og:titleHome | White & Case LLP
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 32.63 words is high.
This page contains 566 words. That's ok.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/custom/whitecase/images/logo-print.jpgNo alt attribute provided
/themes/custom/whitecase/logo.svgHome
...4-fdi-reviews-2024_2400x1390_overlay.jpgForeign direct investment reviews 2024: A global perspective
...card/2019/04/homepage_people_section.jpgFind a lawyer
...cover/2020/10/FDI_Homepage_2400x1390.jpgForeign Direct Investment
...cover_homepage_w_overlay_2400x1390px.jpgeuropean-leveraged-finance-a-whole-new-world-image-0_cover_homepage_w_overlay_2400x1390px.jpg

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 White & Case wins project finance Team of the Year at IFLR Asia-Pacific Awards 2024
H2 White & Case achieves multiple Tier 1 rankings in Legal 500 EMEA
H2 White & Case part of winning pro bono initiative at LexisNexis Legal Awards 2024
H2 Footer
H2 Search Dialog
H4 Industries
H4 Practices
H4 Regions
H4 Our Firm
H4 Global Citizenship
H4 Newsroom
H4 Locations
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.whitecase.com/Anchor Skip to main content
https://www.whitecase.com/IMG-ALT Home
A-TITLE Home
https://www.whitecase.com/peoplePeople
https://www.whitecase.com/lawServices
/insightsInsights
https://www.whitecase.com/Resources
/publications/insight/antitrus...Antitrust Merger StatPak (WAMS)
/law/practices/national-securi...CFIUS FIRRMA Tool 2.0
/crisis-managementCrisis Management
/insight-our-thinking/dawn-rai...Dawn Raid Analysis Quarterly
https://whcs.law/2QymjgoNew window External Debt Explorer
https://whcs.law/37ACml3New window External M&A Explorer
/insight-tool/white-case-globa...Non-Compete Resource Center (NCRC)
/publications/insight/us-spacs...Subdomain US SPACs Data Hub
A-TITLE US SPACs Data Hub
/about-usAbout Us
/about-usOur Firm
/locationsLocations
/diversityDiversity
/global-citizenshipGlobal Citizenship
/news/newsroomNewsroom
https://www.whitecase.com/annual2023 Annual Review
/insight-our-thinking/2023-glo...2023 Global Citizenship Review
https://www.whitecase.com/careersSubdomain Careers
https://www.whitecase.com/careersSubdomain Text duplicate Careers
/careers/locationsSubdomain Apply
https://inside.whitecase.com/New window External Subdomain Inside White & Case
https://alumni.whitecase.com/New window External Subdomain Alumni
/insight-our-thinking/foreign-...Foreign direct investment reviews 2024: A global perspective
/insight-our-thinking/foreign-...Trivial anchor text
Read more
/insight-our-thinking/deliveri...Delivering digital infrastructure in the AI age
/insight-our-thinking/deliveri...Text duplicate Trivial anchor text
Read more
https://www.whitecase.com/peopleFind a lawyer
https://www.whitecase.com/peopleAdvanced search ›
/law/practices/fdi-foreign-dir...Foreign Direct Investment (FDI) Reviews
/law/practices/fdi-foreign-dir...Learn More
https://www.whitecase.com/lawIndustries Learn about the breadth of our industry experience
https://www.whitecase.com/lawPractices Explore how we deliver results for our clients
https://www.whitecase.com/lawRegions Discover where we work with our clients globally
/insight-our-thinking/european...European leveraged finance: A whole new world
/insight-our-thinking/european...Trivial anchor text
Read More
/insight-our-thinking/mining-m...Mining & metals 2024: Geopolitics in the driver’s seat
/insight-our-thinking/taiwan-a...Taiwan: Adapting to ongoing macroeconomic and regulatory uncertainty
/insight-our-thinking/investin...Investing in India
/insights/searchView all Publications ›
A-TITLE View all Publications & Events
/about-us/our-firmOur Firm Find out more about us
/global-citizenshipGlobal Citizenship See our commitment to making a difference
/news/newsroomNewsroom Explore our latest press releases
/locationsLocations Find an office
/firm/awards-rankingsAwards
/firm/awards-rankings/award/wh...White & Case wins project finance Team of the Year at IFLR Asia-Pacific Awards 2024
https://www.iflr.com/iflr-asia...New window External Subdomain Anchor IFLR Asia-Pacific Awards 2024
/firm/awards-rankings/award/wh...Learn More >
/firm/awards-rankings/award/wh...White & Case achieves multiple Tier 1 rankings in Legal 500 EMEA
/firm/awards-rankings/award/wh...Text duplicate Learn More >
/firm/awards-rankings/award/wh...White & Case part of winning pro bono initiative at LexisNexis Legal Awards 2024
/firm/awards-rankings/award/wh...Text duplicate Learn More >
https://www.whitecase.com/peopleText duplicate People
https://www.whitecase.com/lawText duplicate Services
/insightsOur Thinking
/about-us/our-firmText duplicate Our Firm
/locationsText duplicate Locations
/diversity/our-commitment-dive...Text duplicate Diversity
/global-citizenshipText duplicate Global Citizenship
/news/newsroomText duplicate Newsroom
/firm/awards-rankingsAwards & Rankings
/insight-our-thinking/2023-ann...Text duplicate 2023 Annual Review
/insight-our-thinking/2023-glo...Text duplicate 2023 Global Citizenship Review
https://www.whitecase.com/careersText duplicate Careers
/careers/locationsText duplicate Apply
https://inside.whitecase.com/New window External Subdomain Text duplicate Inside White & Case
https://alumni.whitecase.com/New window External Subdomain Text duplicate Alumni
/publications/insight/antitrus...Text duplicate Antitrust Merger StatPak (WAMS)
/law/practices/national-securi...Text duplicate CFIUS FIRRMA Tool 2.0
/crisis-managementText duplicate Crisis Management
https://whcs.law/2QymjgoNew window External Text duplicate Debt Explorer
https://whcs.law/37ACml3New window External Text duplicate M&A Explorer
/publications/insight/us-spacs...Text duplicate US SPACs Data Hub
/publications/insight/world-tr...World in Transition
https://www.instagram.com/whit...New window External Subdomain No Text
https://www.facebook.com/white...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/WhiteCaseNew window External No Text
https://www.youtube.com/user/w...New window External Subdomain No Text
/white-case-on-wechatNew window No Text
/contact-usContact
https://news.whitecase.com/5/3...New window External Subdomain Subscribe
/legal-statementLegal
/legal-statement/privacy-policyPrivacy Policy
/global-citizenship/statement-...Modern Slavery Statement
/remote-white-case-accessNew window Remote Access
https://www.linkedin.com/share...New window External Subdomain No Text
https://twitter.com/intent/twe...New window External No Text
https://www.facebook.com/share...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whitecase.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length9620
x-drupal-dynamic-cacheMISS
content-languageen
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedFri, 05 Apr 2024 20:50:54 GMT
etag"1712350254-gzip"
content-encodinggzip
x-request-idv-322fa766-f38e-11ee-a05d-33500fb48360
x-ah-environmentprod
x-cache-hits22558
x-age55590
accept-rangesbytes
expiresSat, 06 Apr 2024 12:17:26 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSat, 06 Apr 2024 12:17:26 GMT
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
report-to{"group":"default","max_age":31536000,"endpoints":[{"url":"https://whitecase.report-uri.com/a/d/g"}],"include_subdomains":true}
content-security-policy-report-onlyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.google.com https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://www.gstatic.com https://maps.googleapis.com https://static.ads-twitter.com https://analytics.twitter.com https://us1.siteimprove.com https://siteimproveanalytics.com/ https://cdn.jsdelivr.net https://snap.licdn.com https://use.typekit.net https://www.instagram.com https://tag.demandbase.com https://cc.cdn.civiccomputing.com https://cdnjs.cloudflare.com https://code.jquery.com https://unpkg.com https://www.tintup.com; script-src-elem 'self' 'unsafe-inline' https://www.google.com https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://www.gstatic.com https://maps.googleapis.com https://static.ads-twitter.com https://analytics.twitter.com https://us1.siteimprove.com https://siteimproveanalytics.com/ https://cdn.jsdelivr.net https://snap.licdn.com https://use.typekit.net https://www.instagram.com https://tag.demandbase.com https://cc.cdn.civiccomputing.com https://cdnjs.cloudflare.com https://code.jquery.com https://unpkg.com https://www.tintup.com; report-to default;
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.google.com https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://www.gstatic.com https://maps.googleapis.com https://static.ads-twitter.com https://analytics.twitter.com https://us1.siteimprove.com https://siteimproveanalytics.com/ https://cdn.jsdelivr.net https://snap.licdn.com https://use.typekit.net https://www.instagram.com https://tag.demandbase.com https://cc.cdn.civiccomputing.com https://cdnjs.cloudflare.com https://code.jquery.com https://unpkg.com https://www.tintup.com; script-src-elem 'self' 'unsafe-inline' https://www.google.com https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://www.gstatic.com https://maps.googleapis.com https://static.ads-twitter.com https://analytics.twitter.com https://us1.siteimprove.com https://siteimproveanalytics.com/ https://cdn.jsdelivr.net https://snap.licdn.com https://use.typekit.net https://www.instagram.com https://tag.demandbase.com https://cc.cdn.civiccomputing.com https://cdnjs.cloudflare.com https://code.jquery.com https://unpkg.com https://www.tintup.com
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
permissions-policygeolocation=(self), midi=(self), push=(self), sync-xhr=(self), microphone=(self), camera=(self), magnetometer=(self), gyroscope=(self), speaker=(self), vibrate=(self), fullscreen=(self), payment=(self)
access-control-allow-origin*
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,806 referring domains.
This page has 972,376 backlinks.
This page has backlinks from 4,414 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

Sitemap: https://www.whitecase.com/sitemap.xml

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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Search preview

www.whitecase.com
White & Case LLP International Law Firm, Global Law Practice
White & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
White79%Check
Case79%Check
White Case79%Check
law firm White Case73%Check
White Case LLP71%Check
firm White Case LLP69%Check
White Case LLP International69%Check
Global law firm White66%Check
Global62%Check
Firm62%Check
Show more keywords and terms

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