Whitehouseblackmarket.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
70% 
Page structure
79% 
Link structure
67% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
1,009.80 kB
Words
612
Media files
28
Number of links
83 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Women's Clothing, Petite, Business Casual, Dresses, Tops & Pants - White House Black Market | White House Black Market
The page title should be shorter than 580 pixels. It is 1170 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
White House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.
The length of the meta description is perfect. (989 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whitehouseblackmarket.com/store
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
descriptionWhite House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.
next-size-adjustEmpty
langen
twitter:cardsummary_large_image
twitter:titleShop Women's Clothing, Petite, Business Casual, Dresses, Tops & Pants - White House Black Market | White House Black Market
twitter:descriptionWhite House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.
twitter:imagehttps://www.whitehouseblackmarket.com/whbm/images/whbm_logo_seo.avif
og:titleShop Women's Clothing, Petite, Business Casual, Dresses, Tops & Pants - White House Black Market | White House Black Market
og:descriptionWhite House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.
og:urlhttps://www.whitehouseblackmarket.com/store
og:imagehttps://www.whitehouseblackmarket.com/whbm/images/whbm_logo_seo.avif
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 612 words. That's ok.
37.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1009.8 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._DSK_Offer_2.jpg?imwidth=3840&quality=8070% Off Sale Labor Day
...mo_MOB_Offer.jpg?imwidth=3840&quality=8070% Off Sale Labor Day Mobile
.../DSK_Hero1-1.jpg?imwidth=3840&quality=80New arrivals dress
...OB_Hero1_(6).jpg?imwidth=3840&quality=80New Arrivals Dress
...ection_black.png?imwidth=1920&quality=80Black New Arrivals DSK
...dline_Section.png?imwidth=750&quality=80New Arrivals Mobile
...ategory1_(2).jpg?imwidth=3840&quality=80Tops
...ategory1_(2).jpg?imwidth=3840&quality=80Tops
...ategory2_(2).jpg?imwidth=3840&quality=80Dresses
...ategory2_(2).jpg?imwidth=3840&quality=80Dresses
...ategory3_(2).jpg?imwidth=3840&quality=80Jeans
...ategory3_(2).jpg?imwidth=3840&quality=80Jeans
...ategory4_(2).jpg?imwidth=3840&quality=80Workwear blazers
...ategory4_(2).jpg?imwidth=3840&quality=80Workwear blazers
...d/DSK_Sub1_3.jpg?imwidth=3840&quality=80Black and White Hero
...2/MOB_sub1_2.jpg?imwidth=3840&quality=80Black and White Mobile
...line_Section.png?imwidth=1920&quality=80White and Black Collection
...dline_Section.png?imwidth=750&quality=80White and Black Collection Mobile
...2cff9a/2x1_A.jpg?imwidth=3840&quality=80Dress Refresh
...2d/MOB_2x1_A.jpg?imwidth=3840&quality=80Dress Refresh
...23bf58/2x1_B.jpg?imwidth=3840&quality=80Workwear
...47/MOB_2x1_B.jpg?imwidth=3840&quality=80Work Wear Pink Set
...pt_PresBuild.jpg?imwidth=3840&quality=80Boy Meets Girl Carousel
...pt_PresBuild.jpg?imwidth=3840&quality=80Boy Meets Girl Carousel
...38/2x1_C_(1).jpg?imwidth=3840&quality=80Styling Advice
...df/MOB_2x1_C.jpg?imwidth=3840&quality=80Styling Advice
...6e0a5b/2x1_D.jpg?imwidth=3840&quality=80My Closet
...f9/MOB_2x1_D.jpg?imwidth=3840&quality=80My Closet

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H4 View Today's Offers
H4 VERSATILE WOMEN'S CLOTHING ONLINE & IN STORE AT WHBM
H4 WHAT TYPES OF CLOTHES DOES WHBM CARRY?
H4 POPULAR STYLES FROM WHITE HOUSE BLACK MARKET
H4 WOMEN'S ACCESSORIES FOR ALL FOUR SEASONS
H4 ARE THERE WHBM LOCATIONS THROUGHOUT THE UNITED STATES?
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://chicos.com/storeNew window External No Text
/New window No Text
https://soma.com/storeNew window External No Text
https://www.chicosofftherack.c...New window External Subdomain No Text
/store/category/sale/catsaleswhbmSHOP NOW
/store/category/sale-dresses/c...Text duplicate SHOP NOW
/store/category/sale-pants/cat...Text duplicate SHOP NOW
/store/page/whbm-rewards/49409284LEARN MORE
/store/category/clothing/cat11...Text duplicate SHOP NOW
/No Text
/store/page/my-closet-discover...My WHBM Closet
/api/auth/loginAccount
/store/order-lookupOrders & Returns
/locationsFind a Boutique
/locationsBoutiques
/store/checkout/cartBag
/store/category/new/cat210006New!New!
/store/category/clothing/cat11...ClothingClothing
/store/category/tops/cat210001TOPSTOPS
/store/category/dresses/cat210002DressesDresses
/store/category/denim/cat19579275DenimDenim
/store/category/shoes-accessor...Shoes + AccessoriesShoes + Accessories
/store/category/work-wear/cat5...WorkWork
/store/category/sale/catsaleswhbmSaleSale
/store/category/outlet/cat1545...OutletOutlet
/store/checkout/cartNo Text
/store/category/new/cat210006New Arrivals
/store/category/clothing/cat11...Clothing
/store/category/tops/cat210001Tops
/store/category/dresses/cat210002Dresses
/store/category/denim/cat19579275Denim
/store/category/shoes-accessor...Shoes + Accessories
/store/category/work-wear/cat5...Work Wear
/store/category/sale/catsaleswhbmSale
/store/category/outlet/cat1545...Outlet
/store/saleIMG-ALT 70% Off Sale Labor Day
/store/saleNo Text
/store/saleNo Text
/store/category/new/cat210006IMG-ALT New arrivals dress
/store/category/new/cat210006Text duplicate SHOP NOW
/store/category/new/cat210006No Text
/store/category/tops/cat210001Text duplicate IMG-ALT Tops
/store/category/tops/cat210001TOPS
/store/category/dresses/cat210002Text duplicate IMG-ALT Dresses
/store/category/dresses/cat210002DRESSES
/store/category/denim/cat19579275IMG-ALT Jeans
/store/category/denim/cat19579275JEANS
/store/category/jackets-blazer...IMG-ALT Workwear blazers
/store/category/jackets-blazer...JACKETS + BLAZERS
/store/category/white-black-co...IMG-ALT Black and White Hero
/store/category/white-black-co...Text duplicate SHOP NOW
/store/category/white-black-co...No Text
/store/category/dresses/cat210002IMG-ALT Dress Refresh
/store/category/work-wear/cat5...IMG-ALT Workwear
/store/category/menswear-inspi...IMG-ALT Boy Meets Girl Carousel
/store/category/menswear-inspi...No Text
/store/category/menswear-inspi...No Text
/store/page/whbm-style-connect...IMG-ALT Styling Advice
/store/page/my-closet-discover...IMG-ALT My Closet
/store/category/the+new+workki...Subdomain Work clothes
/store/category/dresses/cat210...Subdomain Text duplicate Dresses
/store/category/pants/cat210003/Subdomain Pants
/help-centerHelp Center
/locationsFind a boutique
/store/page/gift-cards/117509275Gift cards
/store/page/rewards-coupons-an...Coupons & Promotions
/locationsText duplicate Find a boutique
/store/page/whbm-rewards/49409284WHBM Rewards+
/store/page/gift-cards/117509275Text duplicate Gift cards
/store/page/catalogLookbook
/store/blog/homeBlog
/store/page/rewards-coupons-an...Text duplicate Coupons & Promotions
/help-centerText duplicate Help Center
/store/page/contact-us/22Contact us
/storeAnchor Live chat
/store/order-lookupText duplicate Orders & Returns
/store/page/returns-info/21Returns & exchanges
/store/page/shipping-handling-...Payment & shipping info
/store/page/frequently-asked-q...FAQs
/store/page/about-us/24Our story
https://jobs.chicos.com/New window External Subdomain Careers
http://www.chicosfas.com/New window External Subdomain Investor relations
https://esg.chicosfas.com/New window External Subdomain Sustainability Impact
/store/page/california_disclos...California supply chain act
/store/page/privacy-policy/18Your Privacy Choices
http://www.prnewswire.com/news...New window External Subdomain Recall information
/store/page/terms-of-use/15Terms of Use
/store/page/privacy-policy/18Privacy Policy
https://instagram.com/whbmNew window External No Text
https://pinterest.com/whbm/New window External No Text
https://www.facebook.com/White...New window External Subdomain No Text
https://www.youtube.com/user/w...New window External Subdomain No Text
https://twitter.com/whbmNew window External No Text
/store/page/terms-of-use/15Text duplicate Terms of Use
/store/page/privacy-policy/18Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whitehouseblackmarket.com/store"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,010 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=0, must-revalidate
content-typetext/html; charset=utf-8
etagW/"5pef29o9qqm1vr"
serverVercel
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch
x-matched-path/store
x-powered-byNext.js
x-vercel-cacheHIT
x-vercel-execution-regioniad1
x-vercel-idlhr1::iad1::vrhfg-1724990359471-ff7b823d538c
x-akamai-transformed9 - 0 pmb=mTOE,1mRUM,2
content-encodinggzip
dateFri, 30 Aug 2024 03:59:19 GMT
set-cookie19 Characters
server-timingcdn-cache; desc=MISS
link<https://cdn.cookielaw.org>;rel="preconnect",<https://try.abtasty.com>;rel="preconnect",<https://web-assets.stylitics.com>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://www.googletagmanager.com>;rel="preconnect",<https://cdn.attn.tv>;rel="preconnect",<https://edge.curalate.com>;rel="preconnect",<https://bat.bing.com>;rel="preconnect",<https://cdn.syteapi.com>;rel="preconnect"
strict-transport-securitymax-age=31536000 ; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 486 referring domains.
This page has 2,713 backlinks.
This page has backlinks from 398 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
Disallow: /store/account
Disallow: /store/checkout
Disallow: /store/search
Disallow: /site-selector

User-Agent: Pinterestbot
Crawl-delay: 1

Sitemap: https://www.whitehouseblackmarket.com/sitemap.xml

Similar sites

Search preview

www.whitehouseblackmarket.com › store
Shop Women's Clothing, Petite, Business Casual, Dresses, Tops ...
White House Black Market offers polished black and white women's clothing with pops of color and patterns. Shop tailored dresses, tops, pants and accessories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
White70%Check
Black70%Check
White House70%Check
White House Black Market70%Check
Market68%Check
WOMEN66%Check
Clothing62%Check
SHOP58%Check
DRESSES58%Check
Tops58%Check
Show more keywords and terms

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