Whittard.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
71% 
Page structure
87% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
337.00 kB
Words
763
Media files
64
Number of links
235 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea
The page title should be shorter than 580 pixels. It is 628 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.
The length of the meta description is perfect. (587 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whittard.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
msapplication-TileColor#ffffff
msapplication-TileImage/on/demandware.static/Sites-WhittardUK-Site/-/default/dw24d04f11/images/favicons/ms-icon-144x144.png
msapplication-config/on/demandware.static/Sites-WhittardUK-Site/-/default/dw5669621e/images/favicons/browserconfig.xml
descriptionTaste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.
keywordstea, coffee, hot chocolate, tableware
langen
x-ua-compatibleie=edge
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charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 763 words. That's ok.
14% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dwf7bd3924/images/logo.svgWhittard of Chelsea
data:[...] Base64visit Tea Gifts
data:[...] Base64visit Tea Edit
data:[...] Base64Visit Coffee Gifts
data:[...] Base64coffee lover gifts
data:[...] Base64Visit Hot Chocolate Gifts
data:[...] Base64Visit How to Make a Hot Chocolate
data:[...] Base64Visit Tea Gifts
data:[...] Base64Visit Hot Chocolate Gifts
data:[...] Base64Visit Coffee Gifts
...ganavDiscoverMilkAlternatives280_120.jpgVisit Milk Alternatives
...eganav/meganav-discover-brew-perfect.jpgVisit Brew the Perfect Cup
...eganav/meganav-discover-make-hotchoc.jpgVisit How to Make a Hot Chocolate
...ges/meganav/meganav-discover-barista.jpgMake barista style coffee
...omepageA/Summer-hero-desktop_960_688.jpgNew Easter Coffee, Tea and Hot Chocolate range
.../HomepageA/Tea_Promobox_Crop_480_345.jpgTea
...ageA/Coffee-Summer-Promo-Box_480_345.jpgCoffee
...omepageA/HC-Summer-Promo-Box_480_345.jpgHot Chocolate
...epageA/Gift-Summer-Promo-Box_480_345.jpgGifts
data:[...] Base64Lychee & Rose Instant TeaLychee & Rose Instant Tea
data:[...] Base64Badge 0
data:[...] Base64Passionfruit and Mango pouch with pilePassionfruit & Mango Loose Tea
data:[...] Base64Cold Brew Watermelon, Strawberry & Lime Teabags Box with pyramid teabagCold Brew Watermelon, Strawberry and Lime Infusion Pyramid Teabags
data:[...] Base64Badge 0
data:[...] Base64Vanilla Matcha with productVanilla Matcha
data:[...] Base64Santos and Java Coffee PouchSantos and Java Coffee
data:[...] Base64Badge 0
data:[...] Base64Guatemala Elephant Valve Pack with product Guatemala Elephant Ground Coffee Valve Pack
data:[...] Base64Badge 0
data:[...] Base64Salted Caramel Flavour Hot ChocolateSalted Caramel Flavour Hot Chocolate
data:[...] Base64Badge 0
data:[...] Base64Chelsea Glass TeapotChelsea Glass Teapot with Infuser
data:[...] Base64Mocha Djimmah Coffee PouchMocha Djimmah Coffee
data:[...] Base64Glow Wellness Tea Packaging with Tea Bag on White BackgroundGlow Botanical Wellness Infusion 20 Individually Wrapped Teabags
data:[...] Base64Badge 0
data:[...] Base64Whittard Famous Tea CollectionWhittard Famous Tea Collection
data:[...] Base64hazelnut coffee, flavoured coffee, coffee flavours, hazelnut flavour. ground coffee, latte, espresso. flavourImage of our Hazelnut Ground Coffee
data:[...] Base64Badge 0
data:[...] Base64Pink Lemonade Instant Tea Pink Lemonade Flavour Instant Tea
data:[...] Base64Cold Brew Passionfruit, Mango & Peach Teabags Box with pyramid teabagCold Brew Passionfruit, Mango & Peach Infusion Pyramid Teabags
data:[...] Base64Badge 0
...ate/New-IT-Letterbox-Desktop_960_538.jpgShop Our Wellness range
...nt_Leaf_Pouch-1.jpg?sw=500&sh=500&sm=fitGuatemala Elephant Coffee
...e instant tea_1.jpg?sw=500&sh=500&sm=fitTurkish Apple Flavour Instant Tea
...re_pack_pouch-1.jpg?sw=500&sh=500&sm=fitEarl Grey Loose Tea Pouch, 100g
...ar_Leaf_Pouch-1.jpg?sw=500&sh=500&sm=fitMonsoon Malabar Coffee
...hot_chocolate-2.jpg?sw=500&sh=500&sm=fitLuxury Hot Chocolate
...ea_collection_1.jpg?sw=500&sh=500&sm=fitThe Afternoon Tea Collection
...-of-the-world_2.jpg?sw=500&sh=500&sm=fitCoffees of the World Gift Set
...is_Leaf_Pouch-1.jpg?sw=500&sh=500&sm=fitCafé Français Coffee
...1-Nova_DW_Mug-1.jpg?sw=500&sh=500&sm=fitNova Double-Walled Mug
...re_pack_pouch-1.jpg?sw=500&sh=500&sm=fitEnglish Breakfast Loose Tea Pouch, 100g
...r_Hot_Chocolate.jpg?sw=500&sh=500&sm=fitCookies and Cream Flavour Hot Chocolate
...in_Leaf_Pouch-1.jpg?sw=500&sh=500&sm=fitJamaica Blue Mountain Coffee
...stant-tea_1-ITG.jpg?sw=500&sh=500&sm=fitDreamtime Flavour Instant Tea
..._hot_chocolate.jpeg?sw=500&sh=500&sm=fitCoconut Hot Chocolate
...geA/Iced-Coffee-Blog-Desktop_588_310.jpgMaking Iced Coffee
...eA/Easter-Coffee-Blog-Desktop588_310.jpgUsing a Cafetière
...epageA/Iced-Tea-Blog-Desktop_588_310.jpgMaking Iced Tea
data:[...] Base64Gift Messaging
data:[...] Base64Taste Guarantee
data:[...] Base64Standard Delivery
data:[...] Base64Refer a friend
data:[...] Base64Whittard

Page structure

H1 heading
(Critically important)
A RefreshingBritish Summer
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 A RefreshingBritish Summer
H2 Shop By Category
H2 Enjoy New Instant Tea Flavours
H2 Best Sellers
H2 Have You Seen...
H2 Get The VIP Treatment
H3 Collections
H3 Collections Duplicate text
H3 Collections Duplicate text
H3 Shop by Department
H3 Collections Duplicate text
H3 Login / Register
H3 How to make Iced Coffee
H3 How to Use a Cafetière
H3 How to make Iced Tea
H3 About Us
H3 Help
H3 Quality
H3 Fine Print
H3 Gift Giving the Whittard Way
H4 Gift Messaging
H4 Taste Guarantee
H4 Standard Delivery
H4 Refer a friend
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.whittard.co.uk/Subdomain Whittard of Chelsea
IMG-ALT Whittard of Chelsea
A-TITLE Whittard of Chelsea
https://www.whittard.co.uk/storesSubdomain No Text
/accountSubdomain No Text
/summer/explore-summer/summerSubdomain Summer
/summer/explore-summer/summerSubdomain Explore Summer
/summer/explore-summer/afterno...Subdomain Afternoon Tea
/summer/explore-summer/iced-co...Subdomain Iced Coffee
/tea/collections/iced-teaSubdomain Iced Tea
/summer/explore-summer/travel-...Subdomain Travel Essentials
https://www.whittard.co.uk/teaSubdomain Tea
/all-teaSubdomain Tea Type
/tea/tea-type/black-teaSubdomain Black Tea
/tea/tea-type/green-teaSubdomain Green Tea
/tea/tea-type/fruit-herbal-teaSubdomain Fruit & Herbal Infusions
/tea/tea-type/wellnessSubdomain Wellness
/tea/tea-type/instant-teaSubdomain Instant Tea
/tea/tea-type/flavoured-teaSubdomain Flavoured Tea
/tea/tea-type/matchaSubdomain Matcha
/tea/tea-type/oolongSubdomain Oolong
/tea/tea-type/rooibosSubdomain Rooibos
/tea/tea-type/white-teaSubdomain White Tea
/tea/tea-type/chai-teaSubdomain Chai Tea
/teabagsSubdomain Teabags
/tea/tea-type/cold-brew-teabagsSubdomain Cold Brew Teabags
/tea/tea-equipment/all-tea-equ...Subdomain Tea Equipment
/tea/tea-equipment/all-tea-equ...Subdomain All Tea Equipment
/tea/tea-equipment/infusers-st...Subdomain Infusers & Strainers
/tea/tea-equipment/tea-accesso...Subdomain Tea Accessories
/tea/tea-equipment/teapotsSubdomain Teapots
/all-teaSubdomain Tea Flavours
/tea/tea-flavours/citrusSubdomain Citrus
/tea/tea-flavours/floralSubdomain Floral
/tea/tea-flavours/fruitySubdomain Fruity
/tea/tea-flavours/maltySubdomain Malty
/tea/tea-flavours/nuttySubdomain Nutty
/tea/tea-flavours/savourySubdomain Savoury
/tea/tea-flavours/smokySubdomain Smoky
/tea/tea-flavours/spicySubdomain Spicy
/tea/tea-flavours/sweetSubdomain Sweet
/tea/collections/tea-giftsSubdomain Tea Gifts
IMG-ALT visit Tea Gifts
/discover/tea-tips.htmlSubdomain Tea Edit
IMG-ALT visit Tea Edit
https://www.whittard.co.uk/coffeeSubdomain Coffee
https://www.whittard.co.uk/coffeeSubdomain Shop By Coffee Roast
/coffee/shop-by-coffee-roast/darkSubdomain Dark
/coffee/shop-by-coffee-roast/l...Subdomain Light
/coffee/shop-by-coffee-roast/m...Subdomain Medium
https://www.whittard.co.uk/coffeeSubdomain Coffee Type
/coffee/coffee-type/all-coffeeSubdomain All Coffee
/coffee/coffee-type/coffee-beansSubdomain Coffee Beans
/coffee/coffee-type/ground-coffeeSubdomain Ground Coffee
/coffee/coffee-type/flavoured-...Subdomain Flavoured Coffee
/coffee/coffee-type/coffee-bagsSubdomain Coffee Bags
/coffee/coffee-type/limited-ed...Subdomain Limited Edition Coffee
/coffee/coffee-equipmentSubdomain Coffee Equipment
/coffee/coffee-equipment/all-c...Subdomain All Coffee Equipment
/coffee/coffee-equipment/coffe...Subdomain Coffee Accessories
/coffee/coffee-equipment/cafet...Subdomain Cafetières
/coffee/coffee-equipment/coffe...Subdomain Coffee Makers
/coffee/coffee-equipment/stove...Subdomain Stovetops
/gifts-and-confectionery/gift-...Subdomain Coffee Gifts
IMG-ALT Visit Coffee Gifts
/discover/coffee-knowledge.htmlSubdomain Coffee Edit
IMG-ALT coffee lover gifts
/hot-chocolateSubdomain Hot Chocolate
/hot-chocolate/hot-chocolateSubdomain Text duplicate Hot Chocolate
/hot-chocolatehot-chocolateSubdomain All Hot Chocolate
/hot-chocolate/hot-chocolate/s...Subdomain Special Editions
/hot-chocolate/hot-chocolate/c...Subdomain Chocolate Spoons
/hot-chocolate/hot-chocolate-e...Subdomain Hot Chocolate Equipment
/hot-chocolate/hot-chocolate-e...Subdomain All Hot Chocolate Equipment
/hot-chocolate/hot-chocolate-e...Subdomain Milk Frothers
/gifts-and-confectionary/gift-...Hot Chocolate Gifts
/gifts-and-confectionary/gift-...All Hot Chocolate Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Hot Chocolate Gifts
IMG-ALT Visit Hot Chocolate Gifts
/discover/hot-chocolate-handbo...Subdomain How to Make Hot Chocolate
IMG-ALT Visit How to Make a Hot Chocolate
/gifts-and-confectionerySubdomain Gifts
/gifts-and-confectionery/gift-...Subdomain Gift Type
/gifts-and-confectionery/gift-...Subdomain All Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Coffee Gifts
/gifts-and-confectionery/gift-...Subdomain Biscuits
/gifts-and-confectionery/gift-...Subdomain Hampers & Gift Boxes
/gifts-and-confectionery/gift-...Subdomain Text duplicate Hot Chocolate Gifts
/gifts-and-confectionery/gift-...Subdomain Equipment Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Tea Gifts
/gifts-and-confectionery/gift-...Subdomain Gift Selection Packs
/gifts-and-confectionery/gifts...Subdomain Gifts to Inspire
/gifts-and-confectionery/gifts...Subdomain Gifts Under £30
/gifts-and-confectionery/gifts...Subdomain Gifts Under £50
/gifts-and-confectionery/gifts...Subdomain Luxury Gifts
/gifts-and-confectionery/gifts...Subdomain Vegan Gifts
/gifts-and-confectionery/gifts...Subdomain Birthday Gifts
/gifts-and-confectionery/gifts...Subdomain New Home Gifts
/gifts-and-confectionery/gifts...Subdomain Thank You Gifts
/search?cgid=gift-and-confecti...Subdomain Gift Collections
/tea/collections/best-of-britishSubdomain Best of British Gifts
/gifts-and-confectionery/gift-...Subdomain Tea Discoveries Gifts
/gifts-and-confectionery/gift-...Subdomain Alice in Wonderland Gifts
/corporate-giftsCorporate Gifting
/gifts-and-confectionery/gift-...Subdomain Father's Day Gifts
/gifts-and-confectionery/gift-...Subdomain Spring Gifts
/tea/collections/tea-giftsSubdomain Text duplicate Tea Gifts
IMG-ALT Visit Tea Gifts
/search?cgid=hot-chocolate-giftsSubdomain Text duplicate Hot Chocolate Gifts
IMG-ALT Visit Hot Chocolate Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Coffee Gifts
IMG-ALT Visit Coffee Gifts
/equipmentSubdomain Equipment
/equipmentSubdomain All Equipment
/coffee/coffee-equipment/all-c...Subdomain Text duplicate Coffee Equipment
/hot-chocolate/hot-chocolate-e...Subdomain Text duplicate Hot Chocolate Equipment
/tea/tea-equipmentSubdomain Text duplicate Tea Equipment
/discover/whats-new/about-subs...Subdomain Subscriptions
/discover/whats-new/about-subs...Subdomain Text duplicate Subscriptions
/tea-subscriptionsSubdomain Tea Subscriptions
/coffee-subscriptionsSubdomain Coffee Subscriptions
/subscriptions/all-subscriptio...Subdomain Hot Chocolate Subscriptions
/instant-tea-subscriptionsSubdomain Instant Tea Subscriptions
/subscriptions/all-subscriptio...Subdomain All Subscriptions
/whittard-wisdom.htmlSubdomain Discover
/whittard-wisdom.htmlSubdomain Whittard's Wisdom
/discover/tea-tips.htmlSubdomain Tea Tips
/discover/coffee-knowledge.htmlSubdomain Coffee Knowledge
/hot-chocolate-handbook.htmlSubdomain Hot Chocolate Handbook
/discover/recipes.htmlSubdomain Recipes
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https://www.whittard.co.uk/teaSubdomain Discover Whittard's Tea Blends & Infusions
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https://www.whittard.cl/External Subdomain Our Chile Website
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A-TITLE Go to Contact Us
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/mention_me.html?situation=foo...Refer a friend You'll both be rewarded
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A-TITLE Go to Little Red Book

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Performance
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The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (337 kB).

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Sitemap: http://www.whittard.co.uk/sitemap_index.xml

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www.whittard.co.uk
Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea
Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tea72%Check
Coffee Tea71%Check
Gift70%Check
Coffee68%Check
Tea Gifts68%Check
Gifts Gift67%Check
Whittard66%Check
Hot63%Check
Chocolate63%Check
Hot Chocolate63%Check
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