Wilton.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
89% 
Page structure
49% 
Link structure
62% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.85 s
File size
235.60 kB
Words
676
Media files
46
Number of links
178 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wilton | Baking and Decorating Since 1929
The length of the page title is perfect. (384 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
The meta description is too long: 1112 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://wilton.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: es
Server location: United States of America
The given language es does not conform with the detected language en.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsbaking, decorating, cake pans, icing colors, baking essentials, tutorials, innovative tools, culinary, confectionery, creativity, desserts, baking supplies, pastry, cake decorating, fondant, cookie cutters, cupcake, edible glitter, cake decorating tools, baking molds, cake decorations, cake stands, cake toppers, baking inspiration, kitchen tools, dessert making
descriptionExplore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1
langes
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 676 words. That's ok.
18.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...710860002__57411_1717682514.original.pngWiltonWilton
...patulasetinuse-34476-03.jpg?t=1675279775Cake with cupcakes and icing tools
...-0075-grphpare-52265-01.jpg?t=1681255903placeholder
...9-patain-53871-01level3.jpg?t=1670866623Various cupcakes on circular platters
...tcookiesimage5-26601-01.jpg?t=1675281603Ingredients
...ge-manager/unicorn-cake.png?t=1681257047rainbow unicorn cake
...manager/inspire-700x900.png?t=1717676993Decorated sugar cookies
...manager/recipes-700x900.png?t=1717677025Frosted bread loafs
...ge-manager/shop-700x900.png?t=1717677053Purple frosted doughnuts
...r/wss-header-700-x-900b.jpg?t=1722264678Beautifully decorated cupcakes
...rcream-cupcakes-300x300.jpg?t=1676642149this.alt
...glazed-donuts-2-440x440.jpg?t=1676643499this.alt
...recipe-1024x640-440x440.jpg?t=1676643352this.alt
...omemade-biscuits-step-9.jpg?t=1676643201this.alt
...meringue-powder-440x440.jpg?t=1676643085this.alt
...-cookie-dough-2-300x300.jpg?t=1676642553this.alt
...french-macaron-recipe-2.jpg?t=1676642473this.alt
...ger/capoha-45219-09-400.jpg?t=1670864581this.alt
...cream-sandwhich-cookies.jpg?t=1676642967this.alt
...-bought-icing-hacks-400.jpg?t=1670864936this.alt
...yecafe-45068-scaled-400.jpg?t=1670865355this.alt
...ant-tips-and-tricks-400.jpg?t=1670865470this.alt
...-intl-cupcakes-class-09.jpg?t=1722262505Pink cake with piped frosted roses
...-3907-detiseip-45733-01.jpg?t=1669838314this.alt
.../image-manager/upsell-2.png?t=1655322949this.alt
...-0075-grphpare-52265-01.jpg?t=1669042475this.alt
...tercreamimage2-26601-07.jpg?t=1668020220this.alt
...mage-manager/icba-38629.jpg?t=1670429253this.alt
...dleysprinkles-326151-01.jpg?t=1671051419this.alt
...205-2ryech-47489-edited.jpg?t=1668617382this.alt
.../2104-1163-twcipl-48722.jpg?t=1670962784this.alt
...ecipebookstand-65370-03.jpg?t=1669837386this.alt
...antinuseimage2-26601-01.jpg?t=1671051774this.alt
...e-manager/trca-56486-05.jpg?t=1670962762this.alt
...cingcolorinuse-55102-02.jpg?t=1670962898this.alt
...s4gdi9pgngcepq72zj__55268.1713944239.jpgMaster Cake Decorating Piping Tips Set, 55-Piece Cake and Cupcake Decorating Set
...rjrfyqkalvnooy0qw4__68542.1713944053.jpgCandy Melts Candy And Chocolate Melting Pot
...t662pfvd6qjerzgead__84236.1713943248.jpgDiamond-Infused Steel Non-Stick Navy Blue Baking Set, 7-Piece
...eczvijzxer2e5u2fwm__72486.1713943517.jpgColor Right Performance Food Coloring Set
...vfh5owtrkibsgk4bdj__12983.1697527709.jpgRoyal Icing with Meringue Powder
...ccjcpgc1xvolg6i9wz__92560.1697527755.jpgEasy Homemade Marshmallow Fondant
...midhpbe2e5kjh93nhm__30705.1706252911.jpgCream Cheese Filling
...content/images/newsletter-background.pngNo alt attribute provided
...710860002__57411_1717682514.original.pngWiltonWilton

Page structure

H1 heading
(Critically important)
Wilton
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Wilton
H3 The Latest from the Blog
H3 The Wilton School of Cake Decorating is now The Wilton Sweet Studio
H3 Shop
H3 Shop by Best Seller
H3 Bakers love these
H3 Enter your email address for exclusive offers and more!
H3 Suscribirse a nuestro boletín
H3 Help
H3 Policies & Info
H3 Our Company
H3 Wilton Sweet Studio
H3 Your Account
H4 Inspire Me
H4 Recipes
H4 Shop Duplicate text
H4 Learn
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://wilton.com/Anchor Ir al contenido principal
https://wilton.com/IMG-ALT Wilton
https://blog.wilton.com/New window External Subdomain Blog
https://wilton.com/shop/Shop
https://wilton.com/shop/featured/Featured
/shop/featured/shop-all/Shop All
/shop/featured/shop-all/autumn/Autumn
https://wilton.com/shop/shop-all/Text duplicate Shop All
https://wilton.com/shop/tools/Tools
/shop/tools/shop-all/Text duplicate Shop All
/shop/tools/shop-all/baking-ac...Baking Accessories
/shop/tools/shop-all/candy-mol...Candy Molds & Tools
/shop/tools/shop-all/cookie-cu...Cookie Cutters
/shop/tools/shop-all/decoratin...Decorating Sets
/shop/tools/shop-all/fondant-g...Fondant & Gum Paste
/shop/tools/shop-all/icing-tools/Icing Tools
/shop/tools/shop-all/piping-ba...Piping Bags & Tips
/shop/tools/shop-all/reference...Reference Guides
/shop/tools/shop-by-categoryShop Tools
IMG-ALT Cake with cupcakes and icing tools
https://wilton.com/shop/bakeware/Bakeware
/shop/bakeware/shop-all/Text duplicate Shop All
/shop/bakeware/shop-all/bakewa...Bakeware Sets
/shop/bakeware/shop-all/baking...Baking & Cookie Sheets
/shop/bakeware/shop-all/cake-p...Cake Pans
/shop/bakeware/shop-all/coolin...Cooling Racks
/shop/bakeware/shop-all/cupcak...Cupcake Pans & Muffin Tins
/shop/bakeware/shop-all/donut-...Donut Pans
/shop/bakeware/shop-all/loaf-p...Loaf Pans
/shop/bakeware/shop-all/mini-d...Mini Dessert Pans
/shop/bakeware/shop-all/non-st...Non-Stick
/shop/bakeware/shop-all/pie-ta...Pie & Tart Pans
/shop/bakeware/shop-all/silico...Silicone Molds
/shop/bakeware/shop-by-category/Shop Bakeware
IMG-ALT placeholder
/shop/decorations/Decorations
/shop/decorations/shop-all/Text duplicate Shop All
/shop/decorations/accessories/Accessories
/shop/decorations/accessories/...Bakery Boxes
/shop/decorations/accessories/...Birthday Candles
/shop/decorations/accessories/...Cake Boards
/shop/decorations/accessories/...Cake Pillars, Rods & Separators
/shop/decorations/accessories/...Cupcake Liners
/shop/decorations/accessories/...Cupcake Toppers
/shop/decorations/accessories/...Decorating Kits
/shop/decorations/accessories/...Dessert Stands
/shop/decorations/accessories/...Treat Bags
/shop/decorations/accessories/...Treat Travel & Storage
/shop/decorations/edible/Edible
/shop/decorations/edible/candy...Candy Melts
/shop/decorations/edible/fondant/Fondant
/shop/decorations/edible/icing/Icing
/shop/decorations/edible/icing...Icing Decorations
/shop/decorations/edible/sprin...Sprinkles
/shop/decorations/shop-by-cate...Shop Decorations
IMG-ALT Various cupcakes on circular platters
/shop/ingredients/Ingredients
/shop/ingredients/shop-all/Text duplicate Shop All
/shop/ingredients/shop-all/bak...Baking Spray
/shop/ingredients/shop-all/ext...Extracts & Flavorings
/shop/ingredients/shop-all/foo...Food Coloring
/shop/ingredients/shop-all/mix...Mixes & Powders
/shop/ingredients/shop-by-cate...Shop Ingredients
IMG-ALT Ingredients
https://wilton.com/shop/holiday/Holiday
/shop/holiday/shop-all/Text duplicate Shop All
/shop/holiday/shop-all/christmas/Christmas
/shop/holiday/shop-all/easter/Easter
/shop/holiday/shop-all/halloween/Halloween
/shop/holiday/shop-all/valenti...Valentine's Day
https://wilton.com/recipes-ideas/Recipes & Ideas
/recipes-ideas/recipes/Recipes
/recipes-ideas/recipes/all-rec...All Recipes
/recipes-ideas/recipes/all-rec...Breads, Rolls & Muffins
/recipes-ideas/recipes/all-rec...Brownies & Bars
/recipes-ideas/recipes/all-rec...Cake
/recipes-ideas/recipes/all-rec...Candy
/recipes-ideas/recipes/all-rec...Cheesecake
/recipes-ideas/recipes/all-rec...Cookie
/recipes-ideas/recipes/all-rec...Cupcake
/recipes-ideas/recipes/all-rec...Donuts
/recipes-ideas/recipes/all-rec...Frosting, Icing & Fondant
/recipes-ideas/recipes/all-rec...Ice Cream & Gelatin
/recipes-ideas/recipes/all-rec...Pies & Tarts
/recipes-ideas/recipes/all-rec...Savory
/recipes-ideas/decorating-ideas/Decorating Ideas
/recipes-ideas/decorating-idea...All Decorating Ideas
/recipes-ideas/decorating-idea...Text duplicate Brownies & Bars
/recipes-ideas/decorating-idea...Cake Pop
/recipes-ideas/decorating-idea...Cakes
/recipes-ideas/decorating-idea...Text duplicate Candy
/recipes-ideas/decorating-idea...Cookies
/recipes-ideas/decorating-idea...Cupcakes
/recipes-ideas/decorating-idea...Gingerbread
/recipes-ideas/decorating-idea...Text duplicate Pies & Tarts
/recipes-ideas/decorating-idea...Mini Treats
/rainbow-unicorn-cake/wlproj-9...Rainbow Unicorn Cake
IMG-ALT rainbow unicorn cake
/recipes-ideas/techniques/Techniques
/recipes-ideas/techniques/all-...All Techniques
/recipes-ideas/techniques/all-...Text duplicate Cake
/recipes-ideas/techniques/all-...Cake Pops
/recipes-ideas/techniques/all-...Text duplicate Candy
/recipes-ideas/techniques/all-...Text duplicate Cookies
/recipes-ideas/techniques/all-...Text duplicate Cupcake
/recipes-ideas/techniques/all-...Text duplicate Fondant
/recipes-ideas/techniques/all-...Gingerbread Houses
/recipes-ideas/techniques/all-...Gum Paste
/recipes-ideas/techniques/all-...Piping
/wilton-sweet-studio/Wilton Sweet Studio
/wilton-sweet-studio/Classes
/wilton-sweet-studio/classes/View All Classes
/wilton-sweet-studio/classes/f...Family
/wilton-sweet-studio/classes/b...Baking
/wilton-sweet-studio/classes/c...Text duplicate Cakes
/wilton-sweet-studio/classes/c...Text duplicate Cookies
/wilton-sweet-studio/classes/c...Text duplicate Cupcakes
/wilton-sweet-studio/classes/d...Decorating
/wilton-sweet-studio/classes/h...Text duplicate Holiday
/wilton-sweet-studio/classes/k...Kids
/wilton-sweet-studio/classes/m...Masters
/wilton-sweet-studio/classes/n...Night Out
/wilton-sweet-studio/classes/s...Seasonal
/wilton-sweet-studio/About
https://wilton.com/about-us/About Us
https://wilton.com/login.phpSIGN IN / TRACK ORDER
https://wilton.com/wishlist.phpWISHLIST
https://wilton.com/compareComparar
https://wilton.com/login.phpNo Text
https://wilton.com/cart.phpNo Text
https://blog.wilton.com/New window External Subdomain BLOG
/recipes-ideas/recipes/all-rec...RECIPES
https://wilton.com/shop/shop-all/SHOP NOW
/wilton-sweet-studio/CLASSES
https://blog.wilton.com/how-to...New window External Subdomain IMG-ALT this.alt
https://blog.wilton.com/how-to...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/birthd...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/easy-b...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/how-to...External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/how-to...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/how-to...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/how-to...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/easy-n...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/store-...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/cake-f...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/fondan...New window External Subdomain Text duplicate IMG-ALT this.alt
https://blog.wilton.com/New window External Subdomain BROWSE BLOG
/wilton-sweet-studio/LEARN MORE
/shop/tools/shop-all/decoratin...Text duplicate IMG-ALT this.alt
/shop/decorations/edible/candy...Text duplicate IMG-ALT this.alt
/shop/bakeware/shop-all/New window Text duplicate IMG-ALT this.alt
/shop/ingredients/shop-all/foo...Text duplicate IMG-ALT this.alt
/shop/tools/shop-all/piping-ba...Text duplicate IMG-ALT this.alt
/shop/decorations/edible/sprin...Text duplicate IMG-ALT this.alt
/shop/bakeware/shop-all/?view=...Text duplicate IMG-ALT this.alt
/shop/decorations/accessories/...Text duplicate IMG-ALT this.alt
/shop/tools/shop-all/baking-ac...Text duplicate IMG-ALT this.alt
/shop/decorations/edible/fondant/Text duplicate IMG-ALT this.alt
/shop/decorations/accessories/...Text duplicate IMG-ALT this.alt
/shop/decorations/edible/icing/Text duplicate IMG-ALT this.alt
https://wilton.com/shop/shop-all/New window Text duplicate Shop All
/master-cake-decorating-piping...IMG-ALT Master Cake Decorating Piping Tips Set, 55-Piece Cake and Cupcake Decorating Set
/master-cake-decorating-piping...Text duplicate Master Cake Decorating Piping Tips Set, 55-Piece Cake and Cupcake Decorating Set
/candy-melts-candy-and-chocola...IMG-ALT Candy Melts Candy And Chocolate Melting Pot
/candy-melts-candy-and-chocola...Text duplicate Candy Melts Candy And Chocolate Melting Pot
/diamond-infused-steel-non-sti...IMG-ALT Diamond-Infused Steel Non-Stick Navy Blue Baking Set, 7-Piece
/diamond-infused-steel-non-sti...Text duplicate Diamond-Infused Steel Non-Stick Navy Blue Baking Set, 7-Piece
/color-right-performance-food-...IMG-ALT Color Right Performance Food Coloring Set
/color-right-performance-food-...Text duplicate Color Right Performance Food Coloring Set
https://wilton.com/shop/shop-all/SHOP ALL PRODUCTS
/royal-icing-with-meringue-pow...IMG-ALT Royal Icing with Meringue Powder
/royal-icing-with-meringue-pow...Text duplicate Royal Icing with Meringue Powder
/easy-homemade-marshmallow-fon...IMG-ALT Easy Homemade Marshmallow Fondant
/easy-homemade-marshmallow-fon...Text duplicate Easy Homemade Marshmallow Fondant
/cream-cheese-filling/wlrecip-...IMG-ALT Cream Cheese Filling
/cream-cheese-filling/wlrecip-...Text duplicate Cream Cheese Filling
https://wilton.com/Text duplicate IMG-ALT Wilton
https://www.pinterest.com/wilton/New window External Subdomain Pinterest
A-TITLE Pinterest
https://www.facebook.com/wilto...New window External Subdomain Facebook
A-TITLE Facebook
https://www.instagram.com/wilt...New window External Subdomain Instagram
A-TITLE Instagram
https://www.youtube.com/channe...New window External Subdomain Youtube
A-TITLE Youtube
https://wilton.com/faqFAQ
https://wilton.com/contact-usContact Us
https://blog.wilton.com/External Subdomain Text duplicate Blog
/shipping-policyShipping Policy
https://wilton.com/return-policyReturns Policy
https://www.bcbsil.com/asomrf?...External Subdomain Health Plan Coverage Transparency
/content/documents/Wilton Supp...T&C for Suppliers
https://wilton.com/compliance/Compliance
https://wilton.com/about-usText duplicate About Us
/wilton-sweet-studio/Wilton School
https://wilton.com/careersCareers
/wilton-sweet-studio/classes/Available Classes
/wilton-sweet-studio/studio-faqs/FAQs
/wilton-sweet-studio/studio-po...Policies
/content/downloadable/2024 IBH...New window IBHE Enrollment Agreement
/content/downloadable/Institut...New window Institutional Disclosures
/content/downloadable/Course l...New window Catalog
/account-overview/Account Dashboard
https://wilton.com/privacy-policyPrivacy Policy
/privacy-policy/CA Privacy Notice
https://wilton.com/terms-of-useTerms of Use
https://privacy.wilton.com/con...External Subdomain Your Privacy Choices
https://wilton.com/accessibilityAccessibility
/california-ab-1200/California AB 1200

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wilton.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.85 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (236 kB).

HTTP Response Header

NameValue
dateTue, 17 Sep 2024 12:10:46 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie125 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
x-request-id3094be59109494ed1f7562f85bfb5e78
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nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
bc-ray1
servercloudflare
cf-ray8c48feb64f2c71d0-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,616 referring domains.
This page has 238,680 backlinks.
This page has backlinks from 5,192 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /checkout
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /__socialshop/
Disallow: /thank-you/
Disallow: /giftcertificates.php

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

Similar sites

Search preview

wilton.com
Wilton | Baking and Decorating Since 1929
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wilton95%Check
Wilton School69%Check
Wilton Sweet68%Check
Baking59%Check
Wilton Sweet Studio59%Check
Decorating54%Check
Baking Decorating 192952%Check
Icing50%Check
Tools48%Check
Cake Decorating48%Check
Show more keywords and terms

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