Wisc.edu - SEO Checker

Overview of the SEO Check
Meta information
72% 
Page quality
75% 
Page structure
95% 
Link structure
75% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
69.30 kB
Words
590
Media files
12
Number of links
23 internal / 61 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Wisconsin–Madison
The length of the page title is perfect. (298 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.
The meta description is too long: 1212 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionThe University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.
google-site-verificationRMbAiDUDwAuPqOvQBfKoh_KSO6Wna91O5fURzU3oP6I
langen
twitter:cardsummary_large_image
twitter:creator@uwmadison
twitter:site@uwmadison
og:titleUniversity of Wisconsin–Madison
og:descriptionThe University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.
og:imagehttps://www.wisc.edu/images/social-card.jpg
og:image:altAn early fall aerial photo of Bascom Hall and Bascom Hill with late afternoon sun rays visible. The grass is green and some trees are turning yellow.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: This search returns up to five matches as you type. The matches can be...
This page contains 590 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/hero/w-project-1600.jpgThousands of UW students stand on the football field at Camp Randall Stadium, forming the shape of UW Athletic's Motion W logo.
/images/news/geology-museum-staff-oc.jpgGeology staff pose with replicas of large bones.
/images/news/lhm-2024.pngA bright, floral design promoting UW-Madison's celebration of Latine Heritage Month, Sept. 15-Oct. 15, and the theme 'Illuminating our Voices'.
...es/news/first-day-students-bascom-oc.jpgStudents and pedestrians walk along Bascom Hill near Bascom Hall between class periods on a late summer day.
/images/news/band-together-tv-spot-oc.jpgA man wearing a UW Marching band cap beats a band-branded bass drum in the unlikely setting of a steamfitters training facility.
/images/news/rural-ambassadors-oc.jpgThree UW students are pictured inside of the barn doors of the Dairy Cattle Center.
/images/home/smp-mural22.jpg?1Three women begin to paint a colorful mural of hearts, flowers, butterflies and faces.
/images/home/sarah-ives-2.jpgSarah Ives
/images/home/discovering-stem-cells.jpgColor-enhanced image of stem cells
/images/home/south-africa-prairie.jpgLandscape view of a golden wheat field at sunrise with sparse trees and gentle slopes in background.
/images/home/dom-strings-blue-sky.jpgAn artist's rendering of Ice Cube's strings of photomultiplier tubes installed in the Antarctic ice.
/images/home/yellowstone-sunset.jpgBurned tree trunks rise into the blue sky as a sunset illuminates the flowers and green grasses growing below.

Page structure

H1 heading
(Critically important)
University of Wisconsin–Madison
The H1 heading is perfect.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Wisconsin–Madison
H2 Search People and Pages
H2 Main Menu
H2 Utility Menu
H2 Launch your future at UW
H2 On Campus news and features
H2 We’re a public university guided by public service
H2 We value a diversity of identities, ideas, and experiences
H2 We believe that one Badger can change the world
H2 Our research solves mysteries and transforms lives
H2 Madison, WI: The ultimate college town
H2 Are you searching for something specific?
H2 Footer links
H3 Key next steps
H3 Fabulous fossils
H3 Campus celebrates Latine Heritage Month
H3 UW–Madison ranked No. 1 national public university by Washington Monthly
H3 With marching band spirit, UW–Madison’s new TV spot highlights a far-reaching impact on the state
H3 Small-town roots: UW–Madison undergrads advise other rural students on higher ed
H3 Discovering stem cells
H3 Origins of life in South Africa
H3 Cosmic rays at the South Pole
H3 Tomorrow’s Yellowstone
H3 Popular
H3 Resources
H3 Quick links
H3 Contact us
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (61) on this page.
LinkAttributesAnchor text
https://www.wisc.edu/Anchor Skip to main content
https://www.wisc.edu/University of Wisconsin–Madison
https://cse.google.com/cse/pub...External Subdomain Open search
https://www.wisc.edu/academics/Academics
https://www.wisc.edu/admissions/Admissions & Aid
/student-life/Student Life
https://www.wisc.edu/research/Research
https://www.wisc.edu/athletics/Athletics
https://www.wisc.edu/about/About UW
https://my.wisc.edu/External Subdomain MyUW
https://my.wisc.edu/External Subdomain MyUW home
https://email.wisc.edu/External Subdomain Email/calendar
https://canvas.wisc.edu/External Subdomain Canvas
https://uwmadison.app.box.com/External Subdomain Box
https://apps.google.wisc.edu/External Subdomain Google Apps
https://uwmadison.zoom.us/External Subdomain Zoom
https://www.library.wisc.edu/External Subdomain Libraries
https://map.wisc.edu/External Subdomain Map
https://news.wisc.edu/External Subdomain News
https://www.wisc.edu/visit/Visit
/admissions/apply/Apply
https://jobs.wisc.edu/External Subdomain Jobs
https://secure.supportuw.org/g...External Subdomain Give
https://exploreuw.wisc.edu/External Subdomain Launch your future at UW
https://www.wisc.edu/visit/Visit campus
/admissions/apply/Apply to UW
/academics/majors/Explore majors
https://onwisconsin.uwalumni.c...External Subdomain IMG-ALT Geology staff pose with replicas of large bones.
https://onwisconsin.uwalumni.c...External Subdomain Fabulous fossils
https://onwisconsin.uwalumni.c...External Subdomain Read full story
https://students.wisc.edu/latine/External Subdomain IMG-ALT A bright, floral design promoting UW-Madison's celebration of Latine Heritage Month, Sept. 15-Oct. 15, and the theme 'Illuminating our Voices'.
https://students.wisc.edu/latine/External Subdomain Campus celebrates Latine Heritage Month
https://news.wisc.edu/washingt...External Subdomain IMG-ALT Students and pedestrians walk along Bascom Hill near Bascom Hall between class periods on a late summer day.
https://news.wisc.edu/washingt...External Subdomain UW–Madison ranked No. 1 national public university by Washington Monthly
https://news.wisc.edu/with-mar...External Subdomain IMG-ALT A man wearing a UW Marching band cap beats a band-branded bass drum in the unlikely setting of a steamfitters training facility.
https://news.wisc.edu/with-mar...External Subdomain With marching band spirit, UW–Madison’s new TV spot highlights a far-reaching impact on the state
https://news.wisc.edu/they-lov...External Subdomain IMG-ALT Three UW students are pictured inside of the barn doors of the Dairy Cattle Center.
https://news.wisc.edu/they-lov...External Subdomain Small-town roots: UW–Madison undergrads advise other rural students on higher ed
https://news.wisc.edu/External Subdomain Read more news
/wisconsin-ideaLearn more about the Wisconsin Idea
https://diversity.wisc.edu/External Subdomain Diversity, Equity & Inclusion
https://msc.wisc.edu/External Subdomain Multicultural Student Center
https://news.wisc.edu/uw-madis...External Subdomain #12 Best public university
https://news.wisc.edu/peace-co...External Subdomain #1 Peace Corps volunteers
/about/nobel-prize/20 Nobel Prize winners
https://www.wisc.edu/research/Research at UW–Madison
https://impact.wisc.edu/External Subdomain Read impact stories
https://news.wisc.edu/stem-cells/External Subdomain Discovering stem cells
https://origins.wisc.edu/External Subdomain Origins of life in South Africa
https://news.wisc.edu/cosmic-r...External Subdomain Cosmic rays at the South Pole
https://news.wisc.edu/tomorrow...External Subdomain Tomorrow’s Yellowstone
https://exploreuw.wisc.edu/External Subdomain Tour campus virtually
https://madison.wisc.edu/External Subdomain Explore Madison in every season
https://secfac.wisc.edu/academ...External Subdomain Academic calendar
https://map.wisc.edu/External Subdomain Campus map
https://www.wisc.edu/directories/Directory search
https://www.wisc.edu/about/facts/Facts and figures
https://jobs.wisc.edu/External Subdomain Text duplicate Jobs
/academics/majors/Majors and certificates
https://bursar.wisc.edu/tuitio...External Subdomain Tuition and fees
https://www.uwalumni.com/?utm_...External Subdomain Alumni
https://obe.wisc.edu/External Subdomain Business and industry
https://working.wisc.edu/External Subdomain Faculty and staff
https://internationalresources...External Subdomain International
https://parent.wisc.edu/External Subdomain Parents
https://research.wisc.edu/External Subdomain Researchers
https://students.wisc.edu/External Subdomain Students
https://accessible.wisc.edu/External Subdomain Accessibility
https://diversity.wisc.edu/External Subdomain Text duplicate Diversity, Equity & Inclusion
https://free-expression.wisc.edu/External Subdomain Free Expression
https://www.wisc.edu/governance/Governance
https://policy.wisc.edu/External Subdomain Policies
https://uwpd.wisc.edu/External Subdomain Safety
https://www.supportuw.org/?utm...External Subdomain Support UW
https://compliance.wisc.edu/ti...External Subdomain Title IX
https://www.wisc.edu/No Text
https://www.wisconsin.edu/External Subdomain Part of the Universities of Wisconsin
https://www.wisc.edu/contact-us/Contact us
https://facebook.com/uwmadisonExternal No Text
https://x.com/uwmadisonExternal No Text
https://www.youtube.com/user/u...External Subdomain No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.instagram.com/uwma...External Subdomain No Text
/privacy-notice/Privacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wisc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedFri, 20 Sep 2024 19:33:50 GMT
serverAmazonS3
content-encodinggzip
dateFri, 20 Sep 2024 22:50:24 GMT
cache-controlmax-age=0,public
etagW/"c083ebab4dc7acff34de92593b8324bf"
varyAccept-Encoding
x-cacheRefreshHit from cloudfront
via1.1 3fd7afcdda21f0b562dfcbf7920c44a0.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P2
x-amz-cf-idGxebqa93DdNGxbwGgR3XDalNzrsiBosoMYb19Ye_MoDu5354HO7jJw==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,873 referring domains.
This page has 2,977,032 backlinks.
This page has backlinks from 7,363 different ip addresses.

Search preview

www.wisc.edu
University of Wisconsin–Madison
The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Madison79%Check
Wisconsin Madison78%Check
University77%Check
Wisconsin73%Check
UW Madison62%Check
public university60%Check
Wisconsin Idea56%Check
Search54%Check
students54%Check
Research50%Check

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