Xero.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
95% 
Page quality
49% 
Page structure
100% 
Link structure
93% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.86 s
File size
295.30 kB
Words
447
Media files
9
Number of links
60 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Accounting Software for Small Businesses | Xero
The length of the page title is perfect. (440 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
The length of the meta description is perfect. (841 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.xero.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionXero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
pageTypeHomepage
next-head-count32
langen
og:typewebsite
og:site_nameXero
og:titleBeautiful Business & Accounting Software
og:descriptionXero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
og:urlhttps://www.xero.com/
og:imagehttps://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png
charsetutf-8

Test up to 1.000 webpages of xero.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 447 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8.86 words is low.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (10). We recommend using a maximum of 9 tags for this page.
The following tag is repeated too often: now
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../pay-bills/Bills_thumb.1646877462710.jpgNo alt attribute provided
...xpenses/Expenses_thumb.1646877463820.jpgNo alt attribute provided
...Bank_Connections_thumb.1646877471613.jpgNo alt attribute provided
...ures/all-features-tile.1646877471195.jpgNo alt attribute provided
...tware-for-sole-traders.1646877656121.jpgNo alt attribute provided
...onstruction-brad-dodds.1646877524391.jpgNo alt attribute provided
...ng-software-for-retail.1646877648814.jpgNo alt attribute provided
...ing-app-integrations-t.1700093611064.gifrotating gif of apps that connect to Xero
...artner program hero v2.1669253062520.pngaccountant and bookkeeper

Page structure

H1 heading
(Critically important)
Get back to what you love with Xero
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Get back to what you love with Xero
H2 Try accounting software for everyday business
H2 Plans to suit your business
H2 See how Xero works for your business
H2 Customise and grow with your business
H2 For accountants and bookkeepers
H2 Try Xero for free
H2 30-day free trial
H2 Footer
H3 Starter
H3 Standard
H3 Premium
H3 Self-employed
H3 Construction and trades
H3 Retail
H3 Accounting software
H3 Xero for
H3 Resources
H3 Popular features
H3 Compare
H3 Company
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.xero.com/No Text
https://www.xero.com/No Text
https://www.xero.com/signup/Try Xero for free
https://login.xero.com/identit...External Subdomain Log in
https://www.xero.com/No Text
/pricing-plans/Pricing
https://www.xero.com/signup/Text duplicate Try Xero for free
https://login.xero.com/identit...External Subdomain Text duplicate Log in
/accounting-software/Learn what Xero can do
/pricing-plans/Get 90% off for 6 months*
/accounting-software/pay-bills/Pay bills
/accounting-software/claim-exp...Claim expenses
/accounting-software/connect-y...Bank connections
/accounting-software/all-featu...Explore all features
/pricing-plans/starter/Learn more
/pricing-plans/standard/Text duplicate Learn more
/pricing-plans/premium/Text duplicate Learn more
https://www.xero.com/signup/Text duplicate Try Xero for free
/pricing-plans/See full pricing detail
/small-businesses/all-business...See all business types.
/small-businesses/self-employed/Self-employed
/small-businesses/construction/Construction and trades
/small-businesses/retail/Retail
/accounting-software/app-integ...Learn more about app integrations
/accountants-bookkeepers/Xero for accountants and bookkeepers
https://www.xero.com/signup/Text duplicate Try Xero for free
/accounting-software/all-featu...Text duplicate Explore all features
/accounting-software/How Xero accounting software works
https://www.xero.com/advisors/Find an accountant or bookkeeper
https://apps.xero.com/External Subdomain Explore the Xero App Store
/pricing-plans/Text duplicate Pricing
/accountants-bookkeepers/Accountants & bookkeepers
/campaign/xero-partnership/Affiliates & Channel partners
https://www.xero.com/media/Media
https://www.xero.com/investors/Investors
/small-businesses/Small business type
https://developer.xero.com/External Subdomain App developers
/resources/small-business-insi...Small business insights
https://www.xero.com/guides/Small business guides
https://www.xero.com/templates/Small business templates
/templates/invoice-template/Invoice template
/templates/payslip-template/Payslip template
/templates/receipt-template/Receipt template
https://www.xero.com/glossary/Accounting glossary
https://www.xero.com/resources/Business resources
/small-businesses/customers/Customer stories
/accounting-software/send-invo...Invoicing
/accounting-software/accept-pa...Accept payments
/accounting-software/manage-in...Inventory management
/accounting-software/payroll/Payroll
/accounting-software/claim-exp...Manage expenses
/au/accounting-software/all-fe...See all features
/versus/quickbooks-alternative/Xero vs Quickbooks
/versus/freshbooks-alternative/Xero vs Freshbooks
https://www.xero.com/about/About Xero
/sustainability/Sustainability at Xero
/au/investors/governance/Governance and leadership
https://blog.xero.com/External Subdomain Blog
/about/our-brands/Our brands
https://blog.xero.com/product-...External Subdomain Product updates
https://www.xero.com/careers/Careers
/about/contact/Contact us
https://www.xero.com/legal/terms/Legal
/legal/privacy/Privacy notice
https://www.xero.com/sitemap/Sitemap
/accessibility/Accessibility
https://www.facebook.com/xeroExternal Subdomain No Text
https://www.youtube.com/user/X...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/xero/External Subdomain No Text
https://twitter.com/xero/External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.xero.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.86 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (295 kB).

HTTP Response Header

NameValue
x-amz-id-2PkAX+GoUp8Gb+TJkCZqiwydE18EChQYM7ZcHdAcA0FK8u7d2RQFkQPtQ3Yvq54wAoVHRYD20GNzm/WOnqpBZDt9ufSy6rSYs
x-amz-request-idGX9W784K1C00NEB8
last-modifiedThu, 14 Nov 2024 03:26:03 GMT
etag"a38e9c603ebcf79a0578d375c86b593e"
x-amz-server-side-encryptionAES256
accept-rangesbytes
content-typetext/html
serverAmazonS3
x-akamai-transformed9 - 0 pmb=mTOE,3
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=3600
expiresSat, 16 Nov 2024 10:09:26 GMT
dateSat, 16 Nov 2024 09:09:26 GMT
akamai-grn0.87e22517.1731748164.9e4ef62
set-cookie573 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 20,510 referring domains.
This page has 1,841,754 backlinks.
This page has backlinks from 12,998 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /content/xero/
Disallow: /media/
Disallow: /content/dam/*.pptx$
Disallow: /content/dam/*.pdf$
Disallow: /content/dam/*.docx$
Disallow: /downloads/*
Disallow: /api/*
Disallow: /hreflangs/*

Sitemap: https://www.xero.com/sitemapindex.xml

Similar sites

Search preview

www.xero.com
Accounting Software for Small Businesses | Xero
Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Xero92%Check
Xero Accounting73%Check
Xero accounting software71%Check
software68%Check
business66%Check
Explore Xero64%Check
Xero vs64%Check
Small Business63%Check
Accounting Software62%Check
Software App60%Check
Show more keywords and terms

Test up to 1.000 webpages of xero.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions