Zoopla.co.uk - SEO Checker

Overview of the SEO Check
Meta information
86% 
Page quality
86% 
Page structure
75% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
280.80 kB
Words
1241
Media files
16
Number of links
121 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
The page title should be shorter than 580 pixels. It is 614 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
The length of the meta description is perfect. (813 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zoopla.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
googlenositelinkssearchbox
theme-color#ffffff
descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
robotsindex, follow
msapplication-TileColor#8046f1
fb:admins100003926523449
langen-gb
twitter:cardsummary
twitter:site:id19903963
twitter:titleZoopla > Search Property to Buy, Rent, House Prices, Estate Agents
twitter:descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
twitter:imagehttps://cdn.prod.zoopla.co.uk/_next/static/images/opengraph-image-70ac2a9904b05812194848d478e79079.jpg
og:titleZoopla > Search Property to Buy, Rent, House Prices, Estate Agents
og:descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
og:urlhttps://www.zoopla.co.uk/
og:imagehttps://cdn.prod.zoopla.co.uk/_next/static/images/opengraph-image-70ac2a9904b05812194848d478e79079.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1241 words. That's ok.
36.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Find homes to buy or rent and check house prices
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Find homes to buy or rent and check house prices
H2 Feel empowered to make your next move
H2 Get an instant valuation
H2 Track your home’s value
H2 Get a free in-person valuation
H2 Latest housing market news
H2 Discover towns and cities
H3 Master your home move with our expert guides
H3 Handy tools to power your property research
H3 House Price Index: April 2025
H3 House Price Index: March 2025
H3 Rental Market Report: March 2025
H3 House Price Index: February 2025
H3 Bank of England base rate cut to 4.5%
H3 House Price Index: January 2025
H3 How to get a mortgage when you're a first time buyer
H3 9 tools to help you find your new home
H3 10 stand-out rentals
H3 Half of UK homes rise by £7,600 in 2024 as house prices return to growth
H3 House Price Index: December 2024
H3 Homeowners live in homes for 9 years before upping sticks
H3 In the city
H3 On the coast
H3 Rural and countryside
H3 Popular locations
H3 In the city Duplicate text
H3 On the coast Duplicate text
H3 Rural and countryside Duplicate text
H3 Popular locations Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.zoopla.co.uk/Anchor Skip to main content
https://www.zoopla.co.uk/No Text
/for-sale/Buy
https://www.zoopla.co.uk/to-rent/Rent
https://www.zoopla.co.uk/sell/Sell
/new-homes/New homes
/house-prices/House prices
/valuation/Agent valuation
/home-values/Instant valuation
https://www.zoopla.co.uk/my-home/My Home
/favourites/properties/Saved
https://www.zoopla.co.uk/signin/AccountSign in
https://www.zoopla.co.uk/my-home/Text duplicate My Home
/favourites/properties/Text duplicate Saved
https://www.zoopla.co.uk/signin/Text duplicate AccountSign in
/home-values/Get your estimate
https://www.zoopla.co.uk/my-home/Discover My Home
/valuation/Book an agent valuation
/guides/areas/Subdomain Area guides
/guides/buying-a-home/Subdomain Buying a home guide
/guides/selling-a-home/Subdomain Selling a home guide
/guides/renting-a-home/Subdomain Renting a home guide
/guides/improving-a-home/Subdomain Improving a home guide
/research/Subdomain Research and news
/mortgage-calculator/Subdomain Mortgage Calculator
/travel-time/Subdomain Travel time search
/affordability/Subdomain Know your buying budget in 2 minutes
https://www.zoopla.co.uk/sell/Subdomain Sale potential tool
/discover/property-news/house-...House Price Index: April 2025
/discover/property-news/house-...House Price Index: March 2025
/discover/property-news/rental...Rental Market Report: March 2025
/discover/property-news/house-...House Price Index: February 2025
/discover/property-news/what-d...Bank of England base rate cut to 4.5%
/discover/property-news/house-...House Price Index: January 2025
/discover/buying/how-to-get-a-...How to get a mortgage when you're a first time buyer
/discover/buying/9-tools-on-zo...9 tools to help you find your new home
/discover/featured-homes/most-...10 stand-out rentals
/discover/property-news/value-...Half of UK homes rise by £7,600 in 2024 as house prices return to growth
/discover/property-news/house-...House Price Index: December 2024
/discover/property-news/homeow...Homeowners live in homes for 9 years before upping sticks
/for-sale/For sale
https://www.zoopla.co.uk/to-rent/To rent
https://www.zoopla.co.uk/sitemap/Subdomain Explore more towns & cities
/properties/Browse by property type
/for-sale/property/london/London properties for sale
/for-sale/property/west-yorksh...Leeds properties for sale
/for-sale/property/edinburgh/Edinburgh properties for sale
/for-sale/property/manchester/Manchester properties for sale
/for-sale/property/liverpool/Liverpool properties for sale
/for-sale/property/cardiff/Cardiff properties for sale
/for-sale/property/swansea/Swansea properties for sale
/for-sale/property/bristol/Bristol properties for sale
/for-sale/property/hull/Hull properties for sale
/for-sale/property/southampton/Southampton properties for sale
/for-sale/property/plymouth/Plymouth properties for sale
/for-sale/property/dundee/Dundee properties for sale
/for-sale/property/leicester/Leicester properties for sale
/for-sale/property/northampton/Northampton properties for sale
/for-sale/property/kent/Kent properties for sale
/for-sale/property/cornwall/Cornwall properties for sale
/for-sale/property/essex/Essex properties for sale
/for-sale/property/devon/Devon properties for sale
/for-sale/property/uk/See all UK properties for sale
/for-sale/property/glasgow/Glasgow properties for sale
/for-sale/property/birmingham/Birmingham properties for sale
/for-sale/property/nottingham/Nottingham properties for sale
/for-sale/property/sheffield/Sheffield properties for sale
/for-sale/property/coventry/Coventry properties for sale
/for-sale/property/stoke-on-tr...Stoke-on-Trent properties for sale
/properties/Text duplicate Browse by property type
/to-rent/property/london/London properties to rent
/to-rent/property/aberdeen/Aberdeen properties to rent
/to-rent/property/edinburgh/Edinburgh properties to rent
/to-rent/property/manchester/Manchester properties to rent
/to-rent/property/liverpool/Liverpool properties to rent
/to-rent/property/cardiff/Cardiff properties to rent
/to-rent/property/swansea/Swansea properties to rent
/to-rent/property/bristol/Bristol properties to rent
/to-rent/property/hull/Hull properties to rent
/to-rent/property/southampton/Southampton properties to rent
/to-rent/property/plymouth/Plymouth properties to rent
/to-rent/property/dundee/Dundee properties to rent
/to-rent/property/leicester/Leicester properties to rent
/to-rent/property/northampton/Northampton properties to rent
/to-rent/property/kent/Kent properties to rent
/to-rent/property/derby/Derby properties to rent
/to-rent/property/essex/Essex properties to rent
/to-rent/property/devon/Devon properties to rent
/to-rent/property/uk/See all UK properties to rent
/to-rent/property/glasgow/Glasgow properties to rent
/to-rent/property/birmingham/Birmingham properties to rent
/to-rent/property/nottingham/Nottingham properties to rent
/to-rent/property/sheffield/Sheffield properties to rent
/to-rent/property/coventry/Coventry properties to rent
/to-rent/property/wolverhampton/Wolverhampton properties to rent
https://www.zoopla.co.uk/sitemap/Subdomain Text duplicate Explore more towns & cities
/for-sale/Text duplicate Buy
/new-homes/Text duplicate New homes
/for-sale/commercial/Commercial properties for sale
/overseas/Overseas
/find-agents/Find estate agents
/travel-time/Text duplicate Travel time search
https://www.zoopla.co.uk/to-rent/Text duplicate Rent
/to-rent/commercial/Commercial properties to rent
/find-agents/Find letting agents
/research/Research
/schemes/shared-ownership/Shared Ownership
https://www.zoopla.co.uk/guides/Guides
/mortgages/Mortgages
/affordability/Mortgage calculator
/for-agents-and-developers/List with Zoopla
https://pro.zoopla.co.uk/External Subdomain ZooplaPro
https://www.altosoftware.co.uk/Nofollow External Subdomain Alto Software
https://www.zoopla.co.uk/about/About Zoopla
https://apply.workable.com/zoo...External Subdomain Careers
https://help.zoopla.co.uk/hc/e...External Subdomain Contact us
https://advantage.zoopla.co.uk...External Subdomain Display advertising
/press/releases/Press
https://www.zoopla.co.uk/sitemap/Sitemap
/vulnerability-disclosure/Vulnerability disclosure
/privacy/cookie-policy/Cookies
/members/terms/Member terms
https://www.zoopla.co.uk/privacy/Privacy
/slavery-statement/Slavery statement
/tax-strategy/Tax strategy
https://www.zoopla.co.uk/terms/Terms
https://www.facebook.com/ZooplaUKNew window External Subdomain No Text
https://twitter.com/zooplaNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/zooplaNew window External Subdomain No Text
https://www.youtube.com/user/Z...New window External Subdomain No Text
https://uk.pinterest.com/zooplaNew window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zoopla.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (281 kB).

HTTP Response Header

NameValue
dateWed, 30 Apr 2025 17:13:04 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
strict-transport-securitymax-age=15552000; includeSubDomains
x-frame-optionssameorigin
x-download-optionsnoopen
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-security-policyframe-ancestors https://app.contentful.com; report-uri https://zpgplc.report-uri.com/r/d/csp/enforce;
set-cookie103 Characters
x-nextjs-cacheHIT
x-nextjs-prerender1
x-nextjs-stale-time4294967294
cache-controls-maxage=600, stale-while-revalidate=31535400
cf-cache-statusBYPASS
servercloudflare
cf-ray9388aae8bbe9d09e-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,261 referring domains.
This page has 680,009 backlinks.
This page has backlinks from 2,084 different ip addresses.

Robots.txt

#     ___           ___           ___           ___                       ___
#    /  /\         /  /\         /  /\         /  /\                     /  /\
#   /  /::|       /  /::\       /  /::\       /  /::\                   /  /::\
#  /  /:/:|      /  /:/\:\     /  /:/\:\     /  /:/\:\  ___     ___    /  /:/\:\
# /  /:/|:|__   /  /:/  \:\   /  /:/  \:\   /  /:/~/:/ /__/\   /  /\  /  /:/~/::\
#/__/:/ |:| /\ /__/:/ \__\:\ /__/:/ \__\:\ /__/:/ /:/  \  \:\ /  /:/ /__/:/ /:/\:\
#\__\/  |:|/:/ \  \:\ /  /:/ \  \:\ /  /:/ \  \:\/:/    \  \:\  /:/  \  \:\/:/__\/
#    |  |:/:/   \  \:\  /:/   \  \:\  /:/   \  \::/      \  \:\/:/    \  \::/
#    |  |::/     \  \:\/:/     \  \:\/:/     \  \:\       \  \::/      \  \:\
#    |  |:/       \  \::/       \  \::/       \  \:\       \__\/        \  \:\
#    |__|/         \__\/         \__\/         \__\/                     \__\/

User-agent: *
Disallow: */sort.html*
Disallow: /*?st=EORST*
Disallow: /comparison-api/*
Disallow: /*/details/map/*
Disallow: */details/print/
Disallow: */details/photos/
Disallow: */stations/
Disallow: */local-info/
Disallow: /datafeed
Disallow: /widgets
Disallow: /graph
Disallow: /ajax
Disallow: /dynimgs
Disallow: /cgi-bin
Disallow: /violation
Disallow: /xmlfeed
Disallow: /myaccount
Disallow: /ze
Disallow: /*/contact
Disallow: /askme/rating/*
Disallow: /*radius=
Disallow: /tracking/
Disallow: /*?rpn=*
Disallow: /*?qpn=
Disallow: /downloads
Disallow: /*5765/ZPG/*
Disallow: /*9215/ZPG/*
Disallow: /property/values/compare/*
# Disallow: /property/location/edit/*
Disallow: */report-content/*
Disallow: /find-agents/missing/
Disallow: /property/incorrect/
Disallow: /find-agents/error/
Disallow: /trustedtradesmen
# Disallow: /property/edit/
Disallow: /tips
Disallow: */add/
Disallow: /friend/
Disallow: /rockandroll
Disallow: /iheartlondon
Disallow: /*.pdf$
Disallow: /search/
Disallow: /signin*
Disallow: /useful-tools/
Disallow: /myzoopla/
Disallow: /*/edit/*
Disallow: /property/estimate/
Disallow: /property/claim/
Disallow: /appraisal/
Disallow: /property-history/
Disallow: /property-history2/
Disallow: /to-rent/fees/*
Disallow: /to-rent/offices/*
Disallow: /?rc-input-council_tax_band=
Disallow: /for-sale/houses/auction/*
Disallow: /for-sale/flats/auction/*
Disallow: /for-sale/retirement/auction/*
Disallow: /for-sale/bungalows/auction/*
Disallow: /for-sale/farms-land/auction/*
Disallow: /invest/?*show_variations=*
Disallow: /save-on-your-energy-bills/
Disallow: /moving/services/
Disallow: /finance/ssi/*
Disallow: /broadband/*
Disallow: /home-values/check-postcode.html
Disallow: /property/track/*
Disallow: */static/svg/ui*
Disallow: /*new_homes=
Disallow: /*q=
Disallow: /*?identifier=
Disallow: /*&identifier=
Disallow: /*url=
Disallow: */map/
Disallow: /*seo_is_keyword
Disallow: /*keywords=
Disallow: /*play_movie=
Disallow: /*image=
Disallow: /*rc-input-council_tax_band=
Disallow: /*feature=
Disallow: /property/
Disallow: /property/uprn/
Disallow: /cdn-cgi/
Disallow: /*search_source=facets
Disallow: /*include_sold=
Disallow: /*business_for_sale=
Disallow: /*search-path=
Disallow: /home-values/*/
Disallow: /new-homes/flats/studio/*/
Disallow: /new-homes/retirement/*/
Allow: /new-homes/retirement/uk/
Disallow: /for-sale/farms-land/*-bedroom
Disallow: /for-sale/farms-land/studio
Disallow: /plus/buy/?referer=*
Disallow: /plus/buy/*/?referer=*
Disallow: /api/*
Disallow: /for-sale2/*
Disallow: /property2/*
Disallow: /for-rent2/*
Disallow: /new-homes2/*
Disallow: /vulnerability-disclosure

# Baidu restricted to for sale and new homes
User-agent: Baiduspider
Disallow: /to-rent/
Disallow: /home-values/
Disallow: /house-prices/
Disallow: /find-agents/
Disallow: /market/
Disallow: /property/
Disallow: /askme/

# Slurp (Still slurping why?)
User-agent: Slurp
Disallow: /


# Mozilla/5.0 (compatible; proximic; +http://www.proximic.com/info/spider.php)
# blocked as they are making incorrect requests
User-agent: proximic
Disallow: /

# Let Google Ads crawl everything
User-agent: Mediapartners-Google
Disallow:

# let grapeshot crawl all pages
User-agent: grapeshot
Disallow:

# Petalbot blocked as they are making a huge number of requests
User-agent: PetalBot
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: SpriftCrawler
Disallow: /

User-agent: TrovitBot
Disallow: /

User-agent: cbBot
Disallow: /

User-agent: oodlebot
Disallow: /

User-agent: spider
Disallow: /

User-agent: peer39_crawler
Disallow: /

User-agent: Verity/1.1 
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: ClaudeBot 
Disallow: /

Sitemap: https://www.zoopla.co.uk/xmlsitemap/sitemap/index.xml.gz
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/commercial_srp_sitemap.txt.gz
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/overseas_srp_sitemap.txt.gz
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/area_guides_sitemap.xml
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/farms_land_sitemap.xml
Sitemap: https://www.zoopla.co.uk/xmlsitemap/manual_sitemap/student_accom_sitemap.xml

Search preview

www.zoopla.co.uk
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rent77%Check
House76%Check
House Prices72%Check
Find66%Check
Buy66%Check
property62%Check
search62%Check
Search property62%Check
Find Homes60%Check
Find estate agents60%Check

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