Thedrum.com - SEO Checker

Visión general del análisis SEO
Metadatos
80% 
Calidad de la página
91% 
Estructura
62% 
Enlazado
25% 
Servidor
78% 
Factores externos
100% 
Puntuación SEO
Tiempo de carga
1,26 s
Tamaño HTML
177,60 kB
Palabras
1621
Medios
101
Cantidad de enlaces
279 internos / 8 externos

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Metadatos

Título
(Extremadamente importante)
The latest Marketing, Advertising, Digital & Media news | The Drum
Con 601 píxeles, el título de esta página es demasiado largo. Optimizar el título
No se repite ninguna palabra en el título.
Meta descripción
(Extremadamente importante)
The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
La meta descripción es demasiado larga: 1000 píxelesOptimizar la descripción.
Rastreabilidad
(Extremadamente importante)
No se detectan problemas para acceder al sitio web.
Redirección canónica
(Importante)
https://www.thedrum.com/
La página tiene una redirección canónica correcta.
Idioma
(Poco importante)
Idioma reconocido automáticamente en el contenido: en
Ubicación geográfica del servidor: Estados Unidos de América
El idioma no ha sido declarado en el código HTML.
Enlaces Alternate/Hreflang
(Poco importante)
No se ha encontrado ningún enlace alternativo (alternate) en esta página.
Otras Metaetiquetas
(Poco importante)
No se detecta ninguna metaetiqueta de paginación rel next en la página.
No se detecta ninguna metaetiqueta de paginación rel prev en la página.
Dominio
(Poco importante)
El dominio no es un subdominio.
La longitud del nombre del dominio es buena.
El dominio no contiene caracteres especiales.
URL de la página
(Poco importante)
No se detecta ningún parámetro dinámico en la URL.
No se detecta ningún ID de sesión en la URL.
La URL no contiene demasiados subdirectorios.
Codificación de caracteres
(Poco importante)
La codificación de caracteres (UTF-8) ha sido declarada correctamente.
Doctype
(Deseable)
La etiqueta doctype HTML 5 está configurada correctamente.
La declaración del doctype se ubica al inicio del código HTML.
Favicon
(Deseable)
El favicon está enlazado correctamente.

Metaetiquetas

NombreValor
robotsmax-image-preview:large, NOODP
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theme-color#000000
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twitter:site@thedrum
twitter:cardsummary_large_image
twitter:descriptionThe Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
twitter:imagehttps://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
twitter:titleThe latest Marketing, Advertising, Digital & Media news
fb:pages246394715021
og:urlhttps://www.thedrum.com
og:site_nameThe Drum
og:descriptionThe Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
og:imagehttps://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
og:titleThe latest Marketing, Advertising, Digital & Media news
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Calidad de la página

Contenido
(Extremadamente importante)
El número total de palabras en la página es bueno: 1621 palabras.
Un 32.4% del contenido está constituido por palabras vacías.
Las palabras clave del título también se repiten en el texto del cuerpo.
Se han encontrado 14 párrafos en esta página.
El contenido en formato texto de esta página es óptimo.
No se detecta ningún placeholder de texto ni imagen.
No se detecta contenido duplicado.
La cantidad media de palabras por frase es buena: 18.95 palabras.
Frames
(Extremadamente importante)
Esta página no utiliza ningún frameset.
Optimización para móviles
(Poco importante)
El valor de la etiqueta viewport es correcto: (width=device-width, initial-scale=1.0).
Al menos un icono de Apple-Touch ha sido especificado.
Etiquetas Bold y Strong
(Poco importante)
El uso de etiquetas de negritas en esta página es óptimo. Te recomendamos emplear hasta 32 etiquetas de negritas en una página.
Optimización de imágenes
(Poco importante)
No se detecta ninguna descripción del atributo ALT en 21 imágenes. El contenido de los atributos ALT también es evaluado como texto por los buscadores y es muy importante para la búsqueda de imágenes.
Redes Sociales
(Deseable)
Esta página apenas ofrece posibilidades de compartir el contenido en redes sociales. Con la integración de widgets puedes conseguir que tus contenidos se popularicen en redes.
Etiquetas markup adicionales
(Deseable)
No se detecta ninguna etiqueta markup (de Schema.org) adicional.
HTTPS
(Poco importante)
El sitio utiliza HTTPS para transferir datos de forma segura.
Todos los archivos incluidos se transfieren a través de HTTPS.

Lista de medios

URLAtributo ALTTítulo
/assets/images/icons/back-arrow.svgCarece de atributo ALT
/assets/images/logo/negatives/logo.svgThe Drum
...0&ar=2:1&fit=crop&crop=faces&auto=formatBHF OOH
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatThe Great Indian Elections 2024
...0&ar=2:1&fit=crop&crop=faces&auto=formatpinterest campaign
...0&ar=2:1&fit=crop&crop=faces&auto=formatBHF mural
...0&ar=2:1&fit=crop&crop=faces&auto=formatUS Department of Justice
...0&ar=2:1&fit=crop&crop=faces&auto=formatBen Golik's billboard
...0&ar=2:1&fit=crop&crop=faces&auto=formatStill from Translator film, showing a young translator
...0&ar=2:1&fit=crop&crop=faces&auto=formatA road sign being swallowed by a rising tide
...0&ar=2:1&fit=crop&crop=faces&auto=formatApple
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatjameela jamil
...0&ar=2:1&fit=crop&crop=faces&auto=formatbrookly org ooh
...0&ar=2:1&fit=crop&crop=faces&auto=formatmichael b jordan
...0&ar=2:1&fit=crop&crop=faces&auto=formatMatthew McConaughey and his wife
...0&ar=2:1&fit=crop&crop=faces&auto=formatExample of winning workExample of winning work
...0&ar=2:1&fit=crop&crop=faces&auto=formatExample of winning workExample of winning work
...0&ar=2:1&fit=crop&crop=faces&auto=formatExample of winning workExample of winning work
...0&ar=2:1&fit=crop&crop=faces&auto=formatExample of winning workExample of winning work
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatBride smiling
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatEye on AI
...0&ar=2:1&fit=crop&crop=faces&auto=formatA laptop showing lots of content marketing notifications (represented by envelopes)
...0&ar=2:1&fit=crop&crop=faces&auto=formatImage of file documents
...0&ar=2:1&fit=crop&crop=faces&auto=formatWoman with headphones on
...0&ar=2:1&fit=crop&crop=faces&auto=formatGroup of pencils in a circle
...0&ar=2:1&fit=crop&crop=faces&auto=formatSomeone writing I must not lie over and over
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatRicky Gervais in the Office, many people's first exposure to British piss-taking
...0&ar=2:1&fit=crop&crop=faces&auto=formatThe Great Indian Elections 2024
...0&ar=2:1&fit=crop&crop=faces&auto=formatA laptop showing lots of content marketing notifications (represented by envelopes)
...0&ar=2:1&fit=crop&crop=faces&auto=formatA road sign being swallowed by a rising tide
...0&ar=2:1&fit=crop&crop=faces&auto=formatStarmer and Rishi on TikTok
...0&ar=2:1&fit=crop&crop=faces&auto=formatPaula Albuquerque of Ykone
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatCannes
...0&ar=2:1&fit=crop&crop=faces&auto=formatBenedict Pringle
...0&ar=2:1&fit=crop&crop=faces&auto=formatNext
...0&ar=2:1&fit=crop&crop=faces&auto=formatJenna Barnet
...0&ar=1:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatBHF mural
...0&ar=2:1&fit=crop&crop=faces&auto=formatpinterest campaign
...0&ar=2:1&fit=crop&crop=faces&auto=formatBHF OOH
...0&ar=2:1&fit=crop&crop=faces&auto=formatwall street journal OOH
...0&ar=2:1&fit=crop&crop=faces&auto=formatA football fan
...0&ar=2:1&fit=crop&crop=faces&auto=formatUber app open on man's mobile phone
...0&ar=2:1&fit=crop&crop=faces&auto=formatOpenAI logo on mobile screen
...0&ar=2:1&fit=crop&crop=faces&auto=formatFacebook profile open on laptop
...0&ar=2:1&fit=crop&crop=faces&auto=formatA pair of headphones on a yellow background
...0&ar=2:1&fit=crop&crop=faces&auto=formatWoman with headphones on
...0&ar=2:1&fit=crop&crop=faces&auto=formatGroup of pencils in a circle
...0&ar=2:1&fit=crop&crop=faces&auto=formatStarmer & Sunak
...0&ar=2:1&fit=crop&crop=faces&auto=formatPhoto by Solen Feyissa on Unsplash
.../newsletter/cmo-briefing.png?auto=formatCarece de atributo ALT
...&ar=16:9&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...&ar=16:9&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...&ar=16:9&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...&ar=16:9&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatA colorful scene
...0&ar=2:1&fit=crop&crop=faces&auto=formatApple
...0&ar=2:1&fit=crop&crop=faces&auto=formatOpenAI logo on mobile screen
...0&ar=2:1&fit=crop&crop=faces&auto=formatAI Trailblazers Summit panel
...0&ar=2:1&fit=crop&crop=faces&auto=formatUS Department of Justice
...0&ar=2:1&fit=crop&crop=faces&auto=formatJames Thomas, dentsu creative
...0&ar=2:1&fit=crop&crop=faces&auto=formatOpenAI
...0&ar=2:1&fit=crop&crop=faces&auto=formatWoman creating a picture frame around her face with her fingers
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatCarece de atributo ALT
...0&ar=2:1&fit=crop&crop=faces&auto=formatThe backs of green empty rows of chairs at a stadium
...0&ar=2:1&fit=crop&crop=faces&auto=formatA person's hands adjust wires on a rudimentary computer
...0&ar=2:1&fit=crop&crop=faces&auto=formatA merged streetscape of neon signs showing brands and Asian writing
...0&ar=2:1&fit=crop&crop=faces&auto=formatA tin foil hat
...0&ar=2:1&fit=crop&crop=faces&auto=formatA dropped icecream
...0&ar=2:1&fit=crop&crop=faces&auto=formatA sea of American money
...0&ar=2:1&fit=crop&crop=faces&auto=formatThe Cannes train station
...0&ar=2:1&fit=crop&crop=faces&auto=formatAbstract light show
...0&ar=2:1&fit=crop&crop=faces&auto=formatA black-and-white photograph of a binocular-style viewfinder
...0&ar=2:1&fit=crop&crop=faces&auto=formatGoogle’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment
...0&ar=2:1&fit=crop&crop=faces&auto=formatThe Drum has partnered with Google to bring you ‘Ready. Set. Grow.
...0&ar=2:1&fit=crop&crop=faces&auto=formatThe Drum Predictions 2024 panel: An inflection point for marketing
...0&ar=2:1&fit=crop&crop=faces&auto=formatCar Finance 247 is fueling growth in search by putting privacy first
...ges/social/icons/icon-twitter-footer.svgFollow Us On Twitter
...es/social/icons/icon-facebook-footer.svgFollow Us On Facebook
...es/social/icons/icon-linkedin-footer.svgFollow Us On LinkedIn
...s/social/icons/icon-instagram-footer.svgFollow Us On Instagram
...ges/social/icons/icon-youtube-footer.svgFollow Us On Youtube

Estructura de la página

Encabezado H1
(Extremadamente importante)
No se ha detectado ningún encabezado H1.
Encabezados
(Importante)
Algunos de los encabezados H se repiten dos veces.
En la estructura de los encabezados H faltan uno o varios niveles.
Hay 29 encabezados H en esta página. La cantidad de encabezados debería guardar una mejor proporción en relación al texto.

Estructura de los encabezados

Jerarquía de encabezadosContenido
H3 Today’s must-reads
H3 Most popular right now
H3 From our columnists
H3 Latest creative work
H3 How a campaign made Toybox 3D printer sales soar
H3 Inside Jack in the Box X Snoop’s Munchie Meal
H3 Sephora shade-matching tool, Colour iQ, resonated with shoppers, here’s why
H3 How Crowe cut through the sector’s sea of sameness with ‘Embrace Volatility’
H3 Subscriber-only
H3 Partner content
H3 Marketing
H3 Agencies
H3 Creativity
H3 Media
H3 The Drum TV
H3 Anger, fear and hope in the upcoming election campaign
H3 The Drum Awards for Marketing APAC 2024
H3 Melissa Hobley on Tinder's vision for the future of dating
H3 Fireside Chat with Melissa Hobley, chief marketing officer, Tinder
H3 Tech
H3 Open Mic
H3 The Drum Network
H3 The Responsible Marketing Hub
H4 Sign up for your Daily Dose of Marketing Insights
H4 Politics for Drummies
H4 Marketing Texto duplicado
H4 The Drum Live
H4 The Drum Live Texto duplicado
H4 Marketing can change the world.
Algunos textos ancla son demasiado largos.
Algunos textos ancla se repiten más de una vez en varios enlaces.
8 enlaces cerecen de un texto ancla.
La cantidad de enlaces internos es adecuada.
Ningún enlace interno contiene parámetros dinámicos.
Hay 8 enlaces externos en esta página.
EnlacePropiedadesTexto ancla
https://beat.thedrum.com/l/226...Externo Subdominio Register to watch
https://www.thedrum.com/Texto ancla Skip to content
https://beat.thedrum.com/newsl...Externo Subdominio The Drum’s Daily Newsletter
/news/2024/06/04/all-the-best-...IMG-ALT BHF OOH
/topics/sports-marketingSports Marketing
/news/2024/06/04/all-the-best-...All the best Euro 2024 ads from Adidas, Paddy Power, Irn-Bru and more
/users/amyhoustonthedrumcomAmy Houston
/news/2024/06/12/conquering-ca...IMG-ALT Cannes
/topics/cannes-lionsCannes Lions
/news/2024/06/12/conquering-ca...Conquering Cannes: How to make Cannes pay off through networking, networking & networking
/news/2024/06/12/marketing-les...IMG-ALT The Great Indian Elections 2024
/topics/brand-strategyBrand strategy
/news/2024/06/12/marketing-les...Marketing lessons from the 2024 Indian general election
/news/2024/06/12/best-ads-the-...IMG-ALT pinterest campaign
/topics/ads-the-weekAds of the Week
/news/2024/06/12/best-ads-the-...Best Ads of the Week: Pinterest’s wonderland discoveries & Sports Direct’s fever pitch
/news/2024/06/12/ad-the-day-br...IMG-ALT BHF mural
/topics/oohOOH
/news/2024/06/12/ad-the-day-br...Ad of the Day: British Heart Foundation murals commemorate football fans taken too soon
/news/2024/06/07/weekly-ai-rec...IMG-ALT US Department of Justice
/topics/microsoftMicrosoft
/news/2024/06/07/weekly-ai-rec...Weekly AI Recap: Federal regulators prepare to investigate OpenAI, Microsoft and Nvidia
/news/2024/06/10/rishi-s-runni...IMG-ALT Ben Golik's billboard
/topics/uk-general-election-2024UK general election 2024
/news/2024/06/10/rishi-s-runni...Rishi’s running but this poster isn’t – the real story behind that D-Day attack ad
/news/2024/06/06/the-drum-awar...IMG-ALT Still from Translator film, showing a young translator
/topics/barbiebarbie
/news/2024/06/06/the-drum-awar...The Drum Awards for Marketing Americas 2024 winners revealed
/news/2024/06/11/ai-search-sor...IMG-ALT A road sign being swallowed by a rising tide
/topics/googleGoogle
/news/2024/06/11/ai-search-sor...AI search is (sort of) here. How scared are marketers?
/news/2024/06/10/apple-unveils...IMG-ALT Apple
/topics/appleTexto duplicado Apple
/news/2024/06/10/apple-unveils...Apple unveils Apple Intelligence & OpenAI partnership at WWDC 2024
https://www.thedrum.com/opinionFrom our columnists
https://www.thedrum.com/opinionshow all
/opinion/2024/06/12/how-politi...How about we stop calling certain audiences 'hard-to-reach' when really you just haven’t tried hard enough to reach them.
/opinion/2024/06/10/gen-ai-sup...The rise of AI offers a moment of supreme risk for SME agencies. Larger than the offshoring movement, in-housing momentum, or network consolidation.
/opinion/2024/06/12/brits-are-...Academic author Kieran Curran argues that cynicism should be considered a driving force for cultural production in Britain. If we can’t beat them, we markete...
https://www.thedrum.com/creativeLatest creative work
https://www.thedrum.com/creativeTexto duplicado show all
/news/2024/06/10/jameela-jamil...IMG-ALT jameela jamil
/news/2024/06/10/jameela-jamil...Elf Beauty ‘Peculiar Behavior’ by Madwell
/news/2024/06/06/brooklyn-org-...IMG-ALT brookly org ooh
/news/2024/06/06/brooklyn-org-...Brooklyn Org ‘Show Brooklyn Some Love’ by Mother New York
/news/2024/06/05/michael-b-jor...IMG-ALT michael b jordan
/news/2024/06/05/michael-b-jor...Propel ‘Propel Your City Project’ by Invisible North
/news/2024/06/05/ad-the-day-ma...IMG-ALT Matthew McConaughey and his wife
/news/2024/06/05/ad-the-day-ma...Pantalones Organic ‘Official Tequila of Summer Parenting’ by Maximum Effort
/awards-case-studiesAwards Case Studies
/awards-case-studiesTexto duplicado show all
/news/2024/06/06/how-campaign-...IMG-ALT Example of winning work
/topics/the-drum-awards-market...The Drum Awards for Marketing Americas
/news/2024/06/06/how-campaign-...How a campaign made Toybox 3D printer sales soar
/news/2024/06/06/inside-jack-t...Texto duplicado IMG-ALT Example of winning work
/topics/the-drum-awards-market...Texto duplicado The Drum Awards for Marketing Americas
/news/2024/06/06/inside-jack-t...Inside Jack in the Box X Snoop’s Munchie Meal
/news/2024/06/06/sephora-shade...Texto duplicado IMG-ALT Example of winning work
/topics/the-drum-awards-market...Texto duplicado The Drum Awards for Marketing Americas
/news/2024/06/06/sephora-shade...Sephora shade-matching tool, Colour iQ, resonated with shoppers, here’s why
/news/2024/06/06/how-crowe-cut...Texto duplicado IMG-ALT Example of winning work
/topics/the-drum-awards-market...Texto duplicado The Drum Awards for Marketing Americas
/news/2024/06/06/how-crowe-cut...How Crowe cut through the sector’s sea of sameness with ‘Embrace Volatility’
https://www.thedrum.com/dashboardSubscriber-only
https://www.thedrum.com/dashboardTexto duplicado show all
/news/2024/06/12/conquering-ca...Texto duplicado IMG-ALT Cannes
/topics/cannes-lionsTexto duplicado Cannes Lions
/news/2024/06/12/conquering-ca...Texto duplicado Conquering Cannes: How to make Cannes pay off through networking, networking & networking
/news/2024/06/11/conquering-ca...Texto duplicado IMG-ALT Cannes
/topics/cannes-lionsTexto duplicado Cannes Lions
/news/2024/06/11/conquering-ca...Conquering Cannes: How to make Cannes pay off through sound prep & planning
/news/2024/06/10/why-weddings-...IMG-ALT Bride smiling
/topics/pinterestPinterest
/news/2024/06/10/why-weddings-...Why weddings are vital to Colgate’s growth strategy
/news/2024/06/10/conquering-ca...Texto duplicado IMG-ALT Cannes
/topics/cannes-lionsTexto duplicado Cannes Lions
/news/2024/06/10/conquering-ca...Conquering Cannes: How to make Cannes pay off by prioritizing what you do
/tv/video/eye-on-aiEye on AI Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI to explore how brands can unleash pr...
/media-solutionsPartner content
/media-solutionsfind out more
/opinion/2024/06/11/personaliz...IMG-ALT A laptop showing lots of content marketing notifications (represented by envelopes)
https://www.thedrum.com/open-micOpen Mic
/opinion/2024/06/11/personaliz...Personalization vs. AI content: Finding the balance
/news/2024/06/11/programmatic-...IMG-ALT Image of file documents
/news/2024/06/11/programmatic-...Programmatic tactics for B2B digital campaigns in EMEA
/news/2024/06/10/why-cross-med...IMG-ALT Woman with headphones on
/news/2024/06/10/why-cross-med...Why a cross-media mindset is key to reaching APAC’s multi-screen nomads
/news/2024/06/06/spotify-s-202...IMG-ALT Group of pencils in a circle
/news/2024/06/06/spotify-s-202...Spotify’s 2024 Podcast Trends: sight meets sound & the rise of the ‘podfluencer’
https://www.thedrum.com/marketingMarketing
https://www.thedrum.com/marketingTexto duplicado show all
/opinion/2024/06/12/how-politi...IMG-ALT Someone writing I must not lie over and over
https://www.thedrum.com/opinionOpinion
/opinion/2024/06/12/how-politi...How politicians (and brands) can reach the marginalized. Step 1: Stop lying
/users/ndubuisi-ucheaNdubuisi Uchea
/opinion/2024/06/12/brits-are-...IMG-ALT Ricky Gervais in the Office, many people's first exposure to British piss-taking
https://www.thedrum.com/opinionTexto duplicado Opinion
/opinion/2024/06/12/brits-are-...​Brits are getting even more cynical. Only piss-taking brands will cut through
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