| ...4_reet-talreja-fP9d9bT_1Xg-unsplash.webp | In 2023 Costa Coffee launched its groundbreaking new product, the Hot Milkshake with an “Unbelievable” themed influencer marketing campaign and supporting pop up in central London. The objectives were ambitious: to elevate awareness of the Hot Milkshake range and drive excitement around the launch, especially amongst Gen Z, resulting in increased footfall in stores. 11 carefully selected creators produced a vast range of content, which played on the theme of ‘unbelievable’, captivating audiences and sparking intrigue in the launch. From mind-bending special effects to jaw-dropping transformations, every piece of content showcased the Hot Milkshake in a truly unforgettable light. The results surpassed KPIs and Brand Lift studies revealed significant uplifts in awareness and action intent, especially among the brand’s target audience, firmly positioning Costa as an innovator in the drinks space. | |
| ...9f/6628b6d38b6150c12e667ea3_costa-2.webp | Hot Takes On Hot Shakes | |
| ...7ad_pexels-cottonbro-studio-3297882.webp | The Lee Kum Kee (LKK) Sauces campaign’s main objective was to redefine culinary boundaries, integrating traditional Asian sauces into European kitchens. Grounded in the evolving landscape of Chinese and Asian cuisine in Britain, the campaign sought to showcase the versatility of Lee Kum Kee sauces and position them as essential ingredients for any dish, irrespective of cultural origin. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across key European markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected culinary creations, challenging stereotypes and reshaping perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on social media platforms. Results surpassed expectations, with a total of 122 content pieces reaching over 564,100 unique audiences and garnering 1,249,126 impressions. Sentiment analysis revealed overwhelmingly positive responses, with high levels of intent to purchase observed in Germany and Poland. The campaign not only met but exceeded its objectives, establishing Lee Kum Kee as a staple in European kitchens and fostering meaningful connections with consumers across the brand’s target markets. | |
| ...f/6617d837509e640226ed919a_LKK Logo.webp | Lee Kum Kee | |
| ...8adc79_pexels-breston-kenya-1300574.webp | Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar. Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date! Were we excited? You bet. With the theme for the campaign focused around the "Recipe for Magic” over 120 creators across the globe went all out to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hangout on Friday night. Our biggest challenge but also our biggest achievement was executing at a global scale across all five continents but this diversity led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas. | |
| ...7f16906b09933730df7f_coca-cola-white.svg | Coca-cola | |
| ...b72a5ffeba_pexels-lucie-liz-3165335.webp | In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year. | |
| ...da404d256f37a1cbb35722_Daco_5577871.webp | Amazon | |
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| ...de691758e81c81fd96c_website image EH.png | Emotional Intelligence: | |
| ...e5f5c6320a61_breaking traditions-01.webp | Breaking Traditions | |
| ...building consideration influence-01.webp | Building Consideration Influence | |
| ...864ec2a8d34ea05c8_thumbnail smaller.webp | From Awareness to Action | |
| ...d9aa15b2f01909633_unsocial media-01.webp | Unsocial Media | |
| ...f39ff7f3ba2c854a_home sweet home-01.webp | Home Sweet Home | |
| ...8c0318_new recipe for success-01-01.webp | The New Recipe for Success in Influencer Marketing | |
| ...7f3ba2c8530_fmcg industry-01-p-1080.webp | The Changing Face of FMCG Industry | |
| ...5e1498d53b6e_under the influence-01.webp | Under the Influence | |
| ...a689ae7ce88_the age of influence-01.webp | The Age of Influence | |
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