23andme.com - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
62% 
Page structure
91% 
Link structure
92% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
61.00 kB
Words
674
Media files
39
Number of links
33 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
DNA Genetic Testing For Ancestry & Traits - 23andMe International
The page title should be shorter than 580 pixels. It is 599 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
The length of the meta description is perfect. (905 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.23andme.com/en-int/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-int
Server location: United States of America
Invalid country
The following language is defined by HTML: en-int
Alternate/Hreflang Links
(Somewhat important)
An alternate link incorrectly contains an URL with a relative path.
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
description23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
author23andMe
next-head-count64
google-site-verificationEaKJJAdlX6xV5KSCSgPjrgBa69ym7j5KY9mqG9varqE
msvalidate.01580E56B2C68E0BB70CF26C8D2B7BBC22
p:domain_verify4d5546b46903e894af16270e498163e2
langen-int
twitter:site@23andMe
twitter:cardsummary_large_image
og:titleDNA Genetic Testing For Ancestry & Traits - 23andMe
og:description23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
og:image/_next/static/media/meta-logo.82360007.png
og:image:width1200
og:image:height1200
og:urlhttps://www.23andme.com/en-int/
og:typewebsite
x-ua-compatibleie=edge
Content-Security-Policyblock-all-mixed-content
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Discover where in the world your DNA is from across 3000+ regions — in...
  • Duplicate 2: Discover what makes you unique. With reports like hair photobleaching ...
This page contains 674 words. That's ok.
36.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...xt/static/media/mobile-gray.5c8acbea.svg23andMe Home
/_next/static/media/x-gray7.2bb6bad1.svgclose
...xt/static/media/mobile-gray.5c8acbea.svg23andMe Home
...xt/static/media/mobile-gray.5c8acbea.svg23andMe Home
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/assets/img/ancestry-composition-phone.pngNo alt attribute provided
/assets/img/international/family-tree.pngNo alt attribute provided
/assets/img/international/dna-relative.pngNo alt attribute provided
.../img/international/ancestry-timeline.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ets/img/international/photobleaching.pngNo alt attribute provided
...ets/img/international/taste-aversion.pngNo alt attribute provided
/assets/img/international/misophonia.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64privacy
data:[...] Base64No alt attribute provided
data:[...] Base64research
/_next/static/media/facebook.75a85de3.svgFacebook
/_next/static/media/youtube.6e1f78da.svgYouTube
/_next/static/media/instagram.4bcefa8c.svgInstagram
/_next/static/media/twitter-x.9fcafa9e.svgTwitter
/_next/static/media/linkedin.1c444d89.svgLinkedIn
/_next/static/media/tiktok.2ee7f475.svgTikTok

Page structure

H1 heading
(Critically important)
Find out what your DNA says about you and your family.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Find out what your DNA says about you and your family.
H2 Hi, we’re 23andMe
H2 Know your personal story, in a whole new way.
H2 Know what makes you, you. Explore your traits.
H2 Privacy Know that you are in control of your DNA.
H2 Know you’re making a difference.
H2 Stay in the know.
H2 Footer
H3 Ancestry Composition
H3 Family Tree
H3 DNA Relative Finder
H3 Ancestry Timeline
H3 Ancestry Composition Duplicate text
H3 Physical Features
H3 Taste and Smell
H3 Weird And Wonderful
H3 Physical Features Duplicate text
H3 Services
H3 Company
H3 Learn
H3 Legal
H3 Download App
H3 Change location
H3 Connect
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.23andme.com/en-int/Anchor Skip to main content
https://www.23andme.com/en-int/IMG-ALT 23andMe Home
/en-int/dna-ancestry/Our Service
https://you.23andme.com/External Subdomain Sign In
/en-int/start/Register Kit
https://int.customercare.23and...External Subdomain Help
https://store.23andme.com/en-i...External Subdomain Shop
https://www.23andme.com/en-int/Text duplicate IMG-ALT 23andMe Home
https://store.23andme.com/en-i...External Subdomain Text duplicate Shop
/en-int/dna-ancestry/Text duplicate Our Service
https://you.23andme.com/External Subdomain Text duplicate Sign In
/en-int/start/Text duplicate Register Kit
https://int.customercare.23and...External Subdomain Text duplicate Help
https://www.23andme.com/en-int/Text duplicate IMG-ALT 23andMe Home
https://store.23andme.com/en-i...External Subdomain Text duplicate Shop
https://store.23andme.com/en-i...External Subdomain Buy now
https://store.23andme.com/en-i...External Subdomain Text duplicate Buy now
/en-int/dna-ancestry/Learn more about Ancestry Service
/en-int/dna-ancestry/Text duplicate Learn more about Ancestry Service
/en-int/dna-ancestry/Learn more about Health plus Ancestry Service
/en-int/dna-ancestry/Text duplicate Learn more about Health plus Ancestry Service
/en-int/privacy/Learn more about privacy
/en-int/privacy/Text duplicate Learn more about privacy
/en-int/research/Learn more about research
/en-int/research/Text duplicate Learn more about research
https://www.23andme.com/en-int/Text duplicate IMG-ALT 23andMe Home
/en-int/dna-ancestry/Ancestry Service
https://investors.23andme.com/New window External Subdomain Investors
https://blog.23andme.com/New window External Subdomain Blog
/en-int/careers/Careers
https://int.customercare.23and...New window External Subdomain Return & Refund Policy
https://int.customercare.23and...New window External Subdomain Customer Care
/en-int/sitemap/Site Map
/en-int/about/About Us
/en-int/howitworks/How it Works
/en-int/genetic-science/Science
/en-int/privacy/Privacy
/en-int/research/Research
/en-int/stories/Stories
https://therapeutics.23andme.c...External Subdomain Business Development
/en-int/legal/terms-of-service/Terms of Service
/en-int/legal/privacy/Privacy Statement
/en-int/gdpr/Data Protection
/en-int/about/consent/Research Consent
/en-int/about/biobanking/Biobanking Consent
/en-int/about/cookies/Cookie Policy
/en-int/security-report/Report a Security Issue
https://apps.apple.com/app/23a...New window External Subdomain IMG-ALT Download on the Apple App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Download on Google Play
https://www.facebook.com/23andMe/New window External Subdomain IMG-ALT Facebook
https://www.youtube.com/user/2...New window External Subdomain IMG-ALT YouTube
https://www.instagram.com/23andMeNew window External Subdomain IMG-ALT Instagram
https://twitter.com/23andMe/New window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.tiktok.com/@23andm...New window External Subdomain IMG-ALT TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.23andme.com/en-int/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
dateWed, 18 Sep 2024 00:24:35 GMT
content-typetext/html; charset=utf-8
cf-ray8c4d31a5b8f33615-FRA
cf-cache-statusDYNAMIC
cache-controlpublic, max-age=0, must-revalidate
set-cookie76 Characters
strict-transport-securitymax-age=63072000; includeSubDomains; preload
varyAccept-Encoding
via1.1 0a71d283a25c1e3f082b4dbc9d844dfe.cloudfront.net (CloudFront)
referrer-policystrict-origin-when-cross-origin
x-amz-cf-idchKCPbbF_7FqT8d2lQiZRDeE0oPYRpB3VbJT2YD2YnA7Haseex58Ng==
x-amz-cf-popFRA60-P3
x-cacheMiss from cloudfront
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-powered-byNext.js
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 904 referring domains.
This page has 2,052 backlinks.
This page has backlinks from 683 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Similar sites

        
                    

                    

                        
Search preview

            www.23andme.com › en-int
DNA Genetic Testing For Ancestry & Traits - 23andMe International

23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
DNA79%Check
DNA Ancestry73%Check
DNA Genetic70%Check
ancestry68%Check
family68%Check
DNA Relative67%Check
DNA Testing64%Check
DNA Genetic Testing62%Check
Ancestry Service60%Check
Ancestry Traits59%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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