Gds.blog.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
79% 
Page structure
95% 
Link structure
91% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
54.90 kB
Words
931
Media files
12
Number of links
66 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Government Digital Service – GDS is leading the digital transformation of the UK government.
The page title should be shorter than 580 pixels. It is 839 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
GDS is leading the digital transformation of the UK government.
The length of the meta description is perfect. (392 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionGDS is leading the digital transformation of the UK government.
langen
twitter:cardsummary_large_image
twitter:creator@GDSTeam
twitter:site@GDSTeam
twitter:titleGovernment Digital Service
twitter:descriptionWelcome to Government Digital Service - see blog posts
twitter:imagehttps://gds.blog.gov.uk/wp-content/uploads/sites/60/2016/08/govuk152x152.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 931 words. That's ok.
30.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.52 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1/24808320138_998d38b0c2_o-1-620x413.jpgTwo women working on user research with a wall of colourful post it notes
...2024/02/GOV.UK-Forms-webinar-620x413.pngGraphic illustration GOV.UK Forms with laptop screen text reading: GOV.UK Forms Webinar
...y-user-satisfaction-survey-1-620x413.pngGOV.UK Pay user satisfaction survey
...-27FB-4510-BBDC-5F8F00242DDA-620x441.jpgGOV.UK Notify Team members working together
...2023/12/One-Login-mobile-app-620x349.jpgA person holding a mobile phone using the GOV.UK One Login app
...ftware-Engineering-Blog-post-620x434.jpgA laptop screen displays SpeedCurve metrics, featuring a graph that shows a decrease in CSS size from 42 kB to 25 kB after code changes to serve individual stylesheets
.../sites/60/2023/11/Blog-Post2-620x413.jpgGOV.UK Forms graphic showing questions around a laptop.
...sites/60/2023/10/formsimage1-620x413.pngA large group of civil servants sitting in an audience looking up at a screen.
...Pay-strategy-blog-post-image-620x413.png4 icons indicating the services offered by GOV.UK Pay, including Pay Now and Refund buttons.
..._version_blue_bg_normal-logo-620x414.pngOn one side a laptop screen which says 'Start proving your identity with GOV.UK One Login' and on the other side a building with the Post Office logo on it.
...oads/sites/60/2023/08/image2-620x414.png‘GOV.UK One Login’ with picture of a hand holding a small plant.
...ploads/sites/60/2018/05/team-310x205.jpgThe unit of delivery is the team

Page structure

H1 heading
(Critically important)
Blog Government Digital Service
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Blog Government Digital Service
H2 How we’re making it easier to access government forms online
H2 How we’re making it easier to access government forms online Duplicate text
H2 How we’re using Webinars to demonstrate how quick and easy it is to use GOV.UK Forms
H2 How we are improving GOV.UK Pay with user satisfaction feedback
H2 How we migrated our PostgreSQL database with 11 seconds downtime
H2 Department for Education: Our experience of joining GOV.UK One Login
H2 How we reduced CSS size and improved performance across GOV.UK
H2 Get involved with the launch of early access to GOV.UK Forms
H2 How we’re opening up access to GOV.UK Forms
H2 GOV.UK Pay product strategy and upcoming features
H2 The new in-person identity check for GOV.UK One Login
H2 GOV.UK One Login: building a green digital service
H2 Related content and links
H2 Useful links
H3 Government Digital Service
H3 Sign up and manage updates
H3 Be part of the transformation
H3 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
https://gds.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Subdomain Blog
https://gds.blog.gov.uk/Subdomain Government Digital Service
https://www.gov.uk/government/...External Text duplicate Government Digital Service
https://www.gov.uk/government/...External Cabinet Office
/2024/01/12/how-were-making-it...Subdomain How we’re making it easier to access government forms online
/2024/01/12/how-were-making-it...Subdomain IMG-ALT Two women working on user research with a wall of colourful post it notes
/2024/01/12/how-were-making-it...Subdomain Text duplicate How we’re making it easier to access government forms online
/2024/01/12/how-were-making-it...Subdomain Read more of How we’re making it easier to access government forms online
/2024/02/28/how-were-using-web...Subdomain How we’re using Webinars to demonstrate how quick and easy it is to use GOV.UK Forms
/author/amanda-dahl-deputy-dir...Subdomain Amanda Dahl, Deputy Director of Digital Service Platforms, GDS
A-TITLE Posts by Amanda Dahl, Deputy Director of Digital Service Platforms, GDS
/category/gov-uk-forms/Subdomain GOV.UK Forms
/2024/02/28/how-were-using-web...Subdomain Read more of How we’re using Webinars to demonstrate how quick and easy it is to use GOV.UK Forms
/2024/01/29/how-we-are-improvi...Subdomain How we are improving GOV.UK Pay with user satisfaction feedback
/author/nadia-mugeni-senior-us...Subdomain Nadia Mugeni, Senior User Researcher, GDS
A-TITLE Posts by Nadia Mugeni, Senior User Researcher, GDS
/category/gov-uk-pay/Subdomain GOV.UK Pay
/2024/01/29/how-we-are-improvi...Subdomain Read more of How we are improving GOV.UK Pay with user satisfaction feedback
/2024/01/29/how-we-are-improvi...Subdomain Anchor 2 comments
/2024/01/17/how-we-migrated-ou...Subdomain How we migrated our PostgreSQL database with 11 seconds downtime
/author/david-mcdonald/Subdomain David McDonald
A-TITLE Posts by David McDonald
/category/gov-uk-notify/Subdomain GOV.UK Notify
/category/posts-for-tech-speci...Subdomain Posts for Tech Specialists
/2024/01/17/how-we-migrated-ou...Subdomain Read more of How we migrated our PostgreSQL database with 11 seconds downtime
/2024/01/17/how-we-migrated-ou...Subdomain Anchor 14 comments
/2023/12/20/department-for-edu...Subdomain Department for Education: Our experience of joining GOV.UK One Login
/author/jayne-farrington-senio...Subdomain Jayne Farrington - Senior Product Owner, Department for Education
A-TITLE Posts by Jayne Farrington - Senior Product Owner, Department for Education
/category/govuk-onelogin/Subdomain GOV.UK One Login
/2023/12/20/department-for-edu...Subdomain Read more of Department for Education: Our experience of joining GOV.UK One Login
/2023/12/20/department-for-edu...Subdomain Anchor 4 comments
/2023/12/15/how-we-reduced-css...Subdomain How we reduced CSS size and improved performance across GOV.UK
/author/jon-kirwan-front-end-d...Subdomain Jon Kirwan, Front end developer, GDS
A-TITLE Posts by Jon Kirwan, Front end developer, GDS
/author/martin-jones-front-end...Subdomain Martin Jones, Front end developer, GDS
A-TITLE Posts by Martin Jones, Front end developer, GDS
/category/posts-for-tech-speci...Subdomain Text duplicate Posts for Tech Specialists
/2023/12/15/how-we-reduced-css...Subdomain Read more of How we reduced CSS size and improved performance across GOV.UK
/2023/12/15/how-we-reduced-css...Subdomain Anchor Text duplicate 2 comments
/2023/11/27/get-involved-with-...Subdomain Get involved with the launch of early access to GOV.UK Forms
/author/iain-boyd/Subdomain Iain Boyd - Engagement Lead for GOV.UK Forms, Government Digital Service
A-TITLE Posts by Iain Boyd - Engagement Lead for GOV.UK Forms, Government Digital Service
/author/irina-pencheva-lead-pr...Subdomain Irina Pencheva, Lead Product Manager - GOV.UK Forms and GOV.UK Notify
A-TITLE Posts by Irina Pencheva, Lead Product Manager - GOV.UK Forms and GOV.UK Notify
/category/gov-uk-forms/Subdomain Text duplicate GOV.UK Forms
/2023/11/27/get-involved-with-...Subdomain Read more of Get involved with the launch of early access to GOV.UK Forms
/2023/11/27/get-involved-with-...Subdomain Anchor Text duplicate 2 comments
/2023/10/03/how-were-opening-u...Subdomain How we’re opening up access to GOV.UK Forms
/author/adam-robertson-senior-...Subdomain Adam Robertson, Senior Product Manager, Government Digital Service
A-TITLE Posts by Adam Robertson, Senior Product Manager, Government Digital Service
/category/gov-uk-forms/Subdomain Text duplicate GOV.UK Forms
/2023/10/03/how-were-opening-u...Subdomain Read more of How we’re opening up access to GOV.UK Forms
/2023/10/03/how-were-opening-u...Subdomain Anchor 16 comments
/2023/09/06/gov-uk-pay-product...Subdomain GOV.UK Pay product strategy and upcoming features
/author/beth-brown-lead-produc...Subdomain Beth Brown, Lead Product Manager for GOV.UK Pay, Government Digital Service
A-TITLE Posts by Beth Brown, Lead Product Manager for GOV.UK Pay, Government Digital Service
/category/gov-uk-pay/Subdomain Text duplicate GOV.UK Pay
/2023/09/06/gov-uk-pay-product...Subdomain Read more of GOV.UK Pay product strategy and upcoming features
/2023/09/06/gov-uk-pay-product...Subdomain Anchor Text duplicate 4 comments
/2023/08/30/the-new-in-person-...Subdomain The new in-person identity check for GOV.UK One Login
/author/rachel-tsang-deputy-di...Subdomain Rachel Tsang, Deputy Director for GOV.UK One Login
A-TITLE Posts by Rachel Tsang, Deputy Director for GOV.UK One Login
/author/john-holben-deputy-dir...Subdomain John Holben, Deputy Director for GOV.UK One Login
A-TITLE Posts by John Holben, Deputy Director for GOV.UK One Login
/category/govuk-onelogin/Subdomain Text duplicate GOV.UK One Login
/2023/08/30/the-new-in-person-...Subdomain Read more of The new in-person identity check for GOV.UK One Login
/2023/08/30/the-new-in-person-...Subdomain Anchor Text duplicate 16 comments
/2023/08/22/gov-uk-one-login-b...Subdomain GOV.UK One Login: building a green digital service
/author/natalie-jones-director...Subdomain Natalie Jones OBE - Director of Digital Identity, Government Digital Service
A-TITLE Posts by Natalie Jones OBE - Director of Digital Identity, Government Digital Service
/category/govuk-onelogin/Subdomain Text duplicate GOV.UK One Login
/category/green-it/Subdomain Green IT
/2023/08/22/gov-uk-one-login-b...Subdomain Read more of GOV.UK One Login: building a green digital service
/2023/08/22/gov-uk-one-login-b...Subdomain Anchor 6 comments
https://gds.blog.gov.uk/page/2/Subdomain Page 2
https://gds.blog.gov.uk/page/113/Subdomain Page 113
https://gds.blog.gov.uk/page/2/Subdomain Next page
https://gds.blog.gov.uk/about/Subdomain Find out more
/subscribe/Email
https://gds.blog.gov.uk/feed/Subdomain Atom
https://www.civil-service-care...External Subdomain GDS careers
https://twitter.com/gdsteamExternal Twitter
https://www.facebook.com/Gover...External Subdomain Facebook
https://www.youtube.com/user/G...External Subdomain YouTube
http://instagram.com/gdsteamExternal Instagram
http://www.linkedin.com/compan...External Subdomain LinkedIn
https://governmentdigitalservi...External Subdomain GDS Podcasts
https://www.blog.gov.uk/External Subdomain All GOV.UK blogs
https://www.blog.gov.uk/all-po...External Subdomain All GOV.UK blog posts
https://www.gov.uk/External GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.blog.gov.uk/cookiesExternal Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gds.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateWed, 24 Apr 2024 14:41:53 GMT
servernginx
content-security-policydefault-src https: 'self' data:; font-src https: data:; img-src https: data:; script-src https: 'self' data: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline';
cache-controlpublic, max-age=240, s-maxage=960
strict-transport-securitymax-age=31536000; includeSubDomains; preload
permissions-policyinterest-cohort=()
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 baaf38f0a0d54e4834bf934fa5189cea.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
alt-svch3=":443"; ma=86400
x-amz-cf-idwoumyli5nqfhVlh_3ZZunzXG4mli0cphQmFzPC85t_PS8Pj57Jnktw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,085 referring domains.
This page has 610,411 backlinks.
This page has backlinks from 2,033 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 365 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: */xmlrpc.php
Disallow: */wp-*.php
Disallow: */trackback/
Disallow: *?wptheme=
Disallow: *?comments=
Disallow: *?replytocom
Disallow: */comment-page-
Disallow: *?s=
plugins/


# XML Sitemap & Google News version 5.4.9 - https://status301.net/wordpress-plugins/xml-sitemap-feed/
Sitemap: https://gds.blog.gov.uk/sitemap.xml
User-agent: Twitterbot
Disallow:

Search preview

gds.blog.gov.uk
Government Digital Service – GDS is leading the digital transformat...
GDS is leading the digital transformation of the UK government.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV85%Check
Digital77%Check
Government77%Check
Government Digital77%Check
Government Digital Service GDS75%Check
Government Digital Service74%Check
Digital Service72%Check
GDS71%Check
Service68%Check
Digital Transformation68%Check

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