Gds.blog.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
79% 
Page structure
95% 
Link structure
91% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
54.90 kB
Words
931
Media files
12
Number of links
66 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Government Digital Service – GDS is leading the digital transformation of the UK government.
The page title should be shorter than 580 pixels. It is 839 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
GDS is leading the digital transformation of the UK government.
The length of the meta description is perfect. (392 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionGDS is leading the digital transformation of the UK government.
langen
twitter:cardsummary_large_image
twitter:creator@GDSTeam
twitter:site@GDSTeam
twitter:titleGovernment Digital Service
twitter:descriptionWelcome to Government Digital Service - see blog posts
twitter:imagehttps://gds.blog.gov.uk/wp-content/uploads/sites/60/2016/08/govuk152x152.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 931 words. That's ok.
30.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.52 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1/24808320138_998d38b0c2_o-1-620x413.jpgTwo women working on user research with a wall of colourful post it notes
...2024/02/GOV.UK-Forms-webinar-620x413.pngGraphic illustration GOV.UK Forms with laptop screen text reading: GOV.UK Forms Webinar
...y-user-satisfaction-survey-1-620x413.pngGOV.UK Pay user satisfaction survey
...-27FB-4510-BBDC-5F8F00242DDA-620x441.jpgGOV.UK Notify Team members working together
...2023/12/One-Login-mobile-app-620x349.jpgA person holding a mobile phone using the GOV.UK One Login app
...ftware-Engineering-Blog-post-620x434.jpgA laptop screen displays SpeedCurve metrics, featuring a graph that shows a decrease in CSS size from 42 kB to 25 kB after code changes to serve individual stylesheets
.../sites/60/2023/11/Blog-Post2-620x413.jpgGOV.UK Forms graphic showing questions around a laptop.
...sites/60/2023/10/formsimage1-620x413.pngA large group of civil servants sitting in an audience looking up at a screen.
...Pay-strategy-blog-post-image-620x413.png4 icons indicating the services offered by GOV.UK Pay, including Pay Now and Refund buttons.
..._version_blue_bg_normal-logo-620x414.pngOn one side a laptop screen which says 'Start proving your identity with GOV.UK One Login' and on the other side a building with the Post Office logo on it.
...oads/sites/60/2023/08/image2-620x414.png‘GOV.UK One Login’ with picture of a hand holding a small plant.
...ploads/sites/60/2018/05/team-310x205.jpgThe unit of delivery is the team

Page structure

H1 heading
(Critically important)
Blog Government Digital Service
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Blog Government Digital Service
H2 How we’re making it easier to access government forms online
H2 How we’re making it easier to access government forms online Duplicate text
H2 How we’re using Webinars to demonstrate how quick and easy it is to use GOV.UK Forms
H2 How we are improving GOV.UK Pay with user satisfaction feedback
H2 How we migrated our PostgreSQL database with 11 seconds downtime
H2 Department for Education: Our experience of joining GOV.UK One Login
H2 How we reduced CSS size and improved performance across GOV.UK
H2 Get involved with the launch of early access to GOV.UK Forms
H2 How we’re opening up access to GOV.UK Forms
H2 GOV.UK Pay product strategy and upcoming features
H2 The new in-person identity check for GOV.UK One Login
H2 GOV.UK One Login: building a green digital service
H2 Related content and links
H2 Useful links
H3 Government Digital Service
H3 Sign up and manage updates
H3 Be part of the transformation
H3 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://gds.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Blog
https://gds.blog.gov.uk/Government Digital Service
https://www.gov.uk/government/...External Text duplicate Government Digital Service
https://www.gov.uk/government/...External Cabinet Office
/2024/01/12/how-were-making-it...How we’re making it easier to access government forms online
/2024/01/12/how-were-making-it...IMG-ALT Two women working on user research with a wall of colourful post it notes
/2024/01/12/how-were-making-it...Text duplicate How we’re making it easier to access government forms online
/2024/01/12/how-were-making-it...Read more of How we’re making it easier to access government forms online
/2024/02/28/how-were-using-web...How we’re using Webinars to demonstrate how quick and easy it is to use GOV.UK Forms
/author/amanda-dahl-deputy-dir...Amanda Dahl, Deputy Director of Digital Service Platforms, GDS
A-TITLE Posts by Amanda Dahl, Deputy Director of Digital Service Platforms, GDS
/category/gov-uk-forms/GOV.UK Forms
/2024/02/28/how-were-using-web...Read more of How we’re using Webinars to demonstrate how quick and easy it is to use GOV.UK Forms
/2024/01/29/how-we-are-improvi...How we are improving GOV.UK Pay with user satisfaction feedback
/author/nadia-mugeni-senior-us...Nadia Mugeni, Senior User Researcher, GDS
A-TITLE Posts by Nadia Mugeni, Senior User Researcher, GDS
/category/gov-uk-pay/GOV.UK Pay
/2024/01/29/how-we-are-improvi...Read more of How we are improving GOV.UK Pay with user satisfaction feedback
/2024/01/29/how-we-are-improvi...Anchor 2 comments
/2024/01/17/how-we-migrated-ou...How we migrated our PostgreSQL database with 11 seconds downtime
/author/david-mcdonald/David McDonald
A-TITLE Posts by David McDonald
/category/gov-uk-notify/GOV.UK Notify
/category/posts-for-tech-speci...Posts for Tech Specialists
/2024/01/17/how-we-migrated-ou...Read more of How we migrated our PostgreSQL database with 11 seconds downtime
/2024/01/17/how-we-migrated-ou...Anchor 14 comments
/2023/12/20/department-for-edu...Department for Education: Our experience of joining GOV.UK One Login
/author/jayne-farrington-senio...Jayne Farrington - Senior Product Owner, Department for Education
A-TITLE Posts by Jayne Farrington - Senior Product Owner, Department for Education
/category/govuk-onelogin/GOV.UK One Login
/2023/12/20/department-for-edu...Read more of Department for Education: Our experience of joining GOV.UK One Login
/2023/12/20/department-for-edu...Anchor 4 comments
/2023/12/15/how-we-reduced-css...How we reduced CSS size and improved performance across GOV.UK
/author/jon-kirwan-front-end-d...Jon Kirwan, Front end developer, GDS
A-TITLE Posts by Jon Kirwan, Front end developer, GDS
/author/martin-jones-front-end...Martin Jones, Front end developer, GDS
A-TITLE Posts by Martin Jones, Front end developer, GDS
/category/posts-for-tech-speci...Text duplicate Posts for Tech Specialists
/2023/12/15/how-we-reduced-css...Read more of How we reduced CSS size and improved performance across GOV.UK
/2023/12/15/how-we-reduced-css...Anchor Text duplicate 2 comments
/2023/11/27/get-involved-with-...Get involved with the launch of early access to GOV.UK Forms
/author/iain-boyd/Iain Boyd - Engagement Lead for GOV.UK Forms, Government Digital Service
A-TITLE Posts by Iain Boyd - Engagement Lead for GOV.UK Forms, Government Digital Service
/author/irina-pencheva-lead-pr...Irina Pencheva, Lead Product Manager - GOV.UK Forms and GOV.UK Notify
A-TITLE Posts by Irina Pencheva, Lead Product Manager - GOV.UK Forms and GOV.UK Notify
/category/gov-uk-forms/Text duplicate GOV.UK Forms
/2023/11/27/get-involved-with-...Read more of Get involved with the launch of early access to GOV.UK Forms
/2023/11/27/get-involved-with-...Anchor Text duplicate 2 comments
/2023/10/03/how-were-opening-u...How we’re opening up access to GOV.UK Forms
/author/adam-robertson-senior-...Adam Robertson, Senior Product Manager, Government Digital Service
A-TITLE Posts by Adam Robertson, Senior Product Manager, Government Digital Service
/category/gov-uk-forms/Text duplicate GOV.UK Forms
/2023/10/03/how-were-opening-u...Read more of How we’re opening up access to GOV.UK Forms
/2023/10/03/how-were-opening-u...Anchor 16 comments
/2023/09/06/gov-uk-pay-product...GOV.UK Pay product strategy and upcoming features
/author/beth-brown-lead-produc...Beth Brown, Lead Product Manager for GOV.UK Pay, Government Digital Service
A-TITLE Posts by Beth Brown, Lead Product Manager for GOV.UK Pay, Government Digital Service
/category/gov-uk-pay/Text duplicate GOV.UK Pay
/2023/09/06/gov-uk-pay-product...Read more of GOV.UK Pay product strategy and upcoming features
/2023/09/06/gov-uk-pay-product...Anchor Text duplicate 4 comments
/2023/08/30/the-new-in-person-...The new in-person identity check for GOV.UK One Login
/author/rachel-tsang-deputy-di...Rachel Tsang, Deputy Director for GOV.UK One Login
A-TITLE Posts by Rachel Tsang, Deputy Director for GOV.UK One Login
/author/john-holben-deputy-dir...John Holben, Deputy Director for GOV.UK One Login
A-TITLE Posts by John Holben, Deputy Director for GOV.UK One Login
/category/govuk-onelogin/Text duplicate GOV.UK One Login
/2023/08/30/the-new-in-person-...Read more of The new in-person identity check for GOV.UK One Login
/2023/08/30/the-new-in-person-...Anchor Text duplicate 16 comments
/2023/08/22/gov-uk-one-login-b...GOV.UK One Login: building a green digital service
/author/natalie-jones-director...Natalie Jones OBE - Director of Digital Identity, Government Digital Service
A-TITLE Posts by Natalie Jones OBE - Director of Digital Identity, Government Digital Service
/category/govuk-onelogin/Text duplicate GOV.UK One Login
/category/green-it/Green IT
/2023/08/22/gov-uk-one-login-b...Read more of GOV.UK One Login: building a green digital service
/2023/08/22/gov-uk-one-login-b...Anchor 6 comments
https://gds.blog.gov.uk/page/2/Page 2
https://gds.blog.gov.uk/page/113/Page 113
https://gds.blog.gov.uk/page/2/Next page
https://gds.blog.gov.uk/about/Find out more
/subscribe/Email
https://gds.blog.gov.uk/feed/Atom
https://www.civil-service-care...External GDS careers
https://twitter.com/gdsteamExternal Twitter
https://www.facebook.com/Gover...External Facebook
https://www.youtube.com/user/G...External YouTube
http://instagram.com/gdsteamExternal Instagram
http://www.linkedin.com/compan...External LinkedIn
https://governmentdigitalservi...External Subdomain GDS Podcasts
https://www.blog.gov.uk/External All GOV.UK blogs
https://www.blog.gov.uk/all-po...External All GOV.UK blog posts
https://www.gov.uk/External GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Accessibility statement
https://www.blog.gov.uk/cookiesExternal Cookies
https://www.nationalarchives.g...External Open Government Licence v3.0
https://www.nationalarchives.g...External © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://gds.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateWed, 24 Apr 2024 14:41:53 GMT
servernginx
content-security-policydefault-src https: 'self' data:; font-src https: data:; img-src https: data:; script-src https: 'self' data: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline';
cache-controlpublic, max-age=240, s-maxage=960
strict-transport-securitymax-age=31536000; includeSubDomains; preload
permissions-policyinterest-cohort=()
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 baaf38f0a0d54e4834bf934fa5189cea.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
alt-svch3=":443"; ma=86400
x-amz-cf-idwoumyli5nqfhVlh_3ZZunzXG4mli0cphQmFzPC85t_PS8Pj57Jnktw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,085 referring domains.
This page has 610,411 backlinks.
This page has backlinks from 2,033 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 365 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: */xmlrpc.php
Disallow: */wp-*.php
Disallow: */trackback/
Disallow: *?wptheme=
Disallow: *?comments=
Disallow: *?replytocom
Disallow: */comment-page-
Disallow: *?s=
plugins/


# XML Sitemap & Google News version 5.4.6 - https://status301.net/wordpress-plugins/xml-sitemap-feed/
Sitemap: https://gds.blog.gov.uk/sitemap.xml
User-agent: Twitterbot
Disallow:

Similar sites

Search preview

gds.blog.gov.uk
Government Digital Service – GDS is leading the digital transformat...
GDS is leading the digital transformation of the UK government.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GOV85%Check
Digital77%Check
Government77%Check
Government Digital77%Check
Government Digital Service GDS75%Check
Government Digital Service74%Check
Digital Service72%Check
GDS71%Check
Service68%Check
Digital Transformation68%Check
Show more keywords and terms

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