Public.digital - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
47% 
Page structure
100% 
Link structure
57% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
123.80 kB
Words
485
Media files
9
Number of links
115 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Digital - Radical Digital Transformation
There are word repetitions in the page title.
The length of the page title is perfect. (404 pixels out of 580 max pixel length)
Meta description
(Critically important)
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
next-head-count6
langen
og:imagehttps://d1rnadml6vbx0i.cloudfront.net/PD_LightBlack_RGB.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 485 words on this page. Good pages should have about 800 words of useful content.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (20). We recommend using a maximum of 10 tags for this page.
The following tag is repeated too often: who we help
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Screenshot-2025-01-29-at-16.34.00.png
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=test-and-learn-gov-visual-dec-2024-2-Medium.png
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Multiple hands on ever-expanding computer keyboards to help illustrate the concept of AI
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Screenshot-2024-12-20-at-17.14.20.png
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==A laptop featuring the words data bites in a grid of dots
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19The Radical How
https://d1rnadml6vbx0i.cloudfront.net/3.svg3.svg
...Im9wdGlvbnMiOnsiZml0IjoiaW5zaWRlIn19fX0=June-megaphoneimage.png
...net/Positions_No-Text_Yellow_NoBlack.svgPositions_No-Text_Yellow_NoBlack.svg

Page structure

H1 heading
(Critically important)
Supporting organisations through radical transformation
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Supporting organisations through radical transformation
H2 What we do
H2 Latest updates
H2 What's on
H3 DeepSeek: How little we understand AI
H3 News: A new centre of digital government for the UK
H3 New Tech, Old State: Are we ready for an AI Revolution?'
H3 Report: The How We Need Now: A capacity agenda for 2025 and beyond
H4 Head Office
H4 Email
H4 Our positions
H4 Newsletter
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://public.digital/A-TITLE Public Digital
/who-we-help/charitiesCharities
/who-we-help/childrens-social-...Children's social care
/who-we-help/culture-and-mediaCulture and media
/who-we-help/financial-servicesFinancial services
/who-we-help/governmentGovernment
/who-we-help/healthcareHealth and care
/who-we-help/higher-educationHigher education
/who-we-help/international-org...International organisations
/our-services/cyber-securityCyber security
/our-services/data-strategyData strategy
/our-services/derisking-progra...De-risking programmes
/our-services/digital-capabili...Digital capability building
/our-services/digital-strategyDigital strategy
/our-services/executive-develo...Executive development
/our-services/operating-modelOperating model
/our-services/service-designService design
/our-services/technology-reviewTechnology review
/where-we-work/africaAfrica
/where-we-work/canadaCanada
/where-we-work/europeEurope
/where-we-work/latin-americaLatin America
/where-we-work/ukUK
/where-we-work/usUSA
/about-pd/our-peopleOur people
/about-pd/our-positionsOur positions
/about-pd/our-definition-of-di...Our definition of digital
/about-pd/our-carbonOur carbon statement
/life-at-pd/pd-careersCareers
/life-at-pd/pd-cultureCulture
/life-at-pd/our-networkNetwork
/pd-insights/blogBlog
/media-centreMedia
/pd-insights/our-newsletterNewsletter
/pd-insights/digital-transform...Our book
/pd-insights/publicationsPublications
/data-bites-seriesData Bites
https://public.digital/pd-eventsAll events
/pd-insights/client-stories/th...Defra
/pd-insights/client-stories/re...Home Office
/pd-insights/client-stories/nh...NHS
/pd-insights/client-stories/he...Phoenix Group
/pd-insights/client-stories/ho...UK Parliament
/pd-insights/client-stories/de...Edo State
/pd-insights/client-stories/ma...Madagascar
/pd-insights/client-stories/da...Maipú
/pd-insights/client-stories/no...Nova Scotia
/pd-insights/client-stories/on...Ontario One Call
https://public.digital/clientsAll client stories
https://public.digital/contactContact
https://public.digital/searchNo Text
/who-we-help/charitiesText duplicate Charities
/who-we-help/childrens-social-...Text duplicate Children's social care
/who-we-help/culture-and-mediaText duplicate Culture and media
/who-we-help/financial-servicesText duplicate Financial services
/who-we-help/governmentText duplicate Government
/who-we-help/healthcareText duplicate Health and care
/who-we-help/higher-educationText duplicate Higher education
/who-we-help/international-org...Text duplicate International organisations
/our-services/cyber-securityText duplicate Cyber security
/our-services/data-strategyText duplicate Data strategy
/our-services/derisking-progra...Text duplicate De-risking programmes
/our-services/digital-capabili...Text duplicate Digital capability building
/our-services/digital-strategyText duplicate Digital strategy
/our-services/executive-develo...Text duplicate Executive development
/our-services/operating-modelText duplicate Operating model
/our-services/service-designText duplicate Service design
/our-services/technology-reviewText duplicate Technology review
/where-we-work/africaText duplicate Africa
/where-we-work/canadaText duplicate Canada
/where-we-work/europeText duplicate Europe
/where-we-work/latin-americaText duplicate Latin America
/where-we-work/ukText duplicate UK
/where-we-work/usText duplicate USA
/about-pd/our-peopleText duplicate Our people
/about-pd/our-positionsText duplicate Our positions
/about-pd/our-definition-of-di...Text duplicate Our definition of digital
/about-pd/our-carbonText duplicate Our carbon statement
/life-at-pd/pd-careersText duplicate Careers
/life-at-pd/pd-cultureText duplicate Culture
/life-at-pd/our-networkText duplicate Network
/pd-insights/blogText duplicate Blog
/media-centreText duplicate Media
/pd-insights/our-newsletterText duplicate Newsletter
/pd-insights/digital-transform...Text duplicate Our book
/pd-insights/publicationsText duplicate Publications
/data-bites-seriesText duplicate Data Bites
https://public.digital/pd-eventsText duplicate All events
/pd-insights/client-stories/th...Text duplicate Defra
/pd-insights/client-stories/re...Text duplicate Home Office
/pd-insights/client-stories/nh...Text duplicate NHS
/pd-insights/client-stories/he...Text duplicate Phoenix Group
/pd-insights/client-stories/ho...Text duplicate UK Parliament
/pd-insights/client-stories/de...Text duplicate Edo State
/pd-insights/client-stories/ma...Text duplicate Madagascar
/pd-insights/client-stories/da...Text duplicate Maipú
/pd-insights/client-stories/no...Text duplicate Nova Scotia
/pd-insights/client-stories/on...Text duplicate Ontario One Call
https://public.digital/clientsText duplicate All client stories
https://public.digital/contactText duplicate Contact
https://public.digital/searchNo Text
/our-servicesWhat we do
/pd-insights/blog/2025/01/deep...AIPeter Chamberlin DeepSeek: How little we understand AI Read more
IMG-ALT Screenshot-2025-01-29-at-16.34.00.png
/pd-insights/blog/2025/01/news...GovernmentsBen Terrett News: A new centre of digital government for the UK Read more
IMG-ALT test-and-learn-gov-visual-dec-2024-2-Medium.png
/pd-insights/blog/2025/01/new-...AIDai Vaughan New Tech, Old State: Are we ready for an AI Revolution?' Read more
IMG-ALT Multiple hands on ever-expanding computer keyboards to help illustrate the concept of AI
/pd-insights/blog/2024/12/repo...PublicationAndrew Greenway Report: The How We Need Now: A capacity agenda for 2025 and beyond Read more
IMG-ALT Screenshot-2024-12-20-at-17.14.20.png
/data-bites-seriesRegister
/the-radical-howThe Radical How
/about-pd/our-people/partners/...Andrew Greenway
https://public.digital/contactGet in touch
/about-pd/our-positionsText duplicate Our positions
/cdn-cgi/l/email-protection[email protected]
/about-pd/our-positionsRead them here
https://public.digital/privacyPrivacy
/managing-conflictsManaging conflicts of interest
https://kyu.com/New window External kyu Collective
https://www.linkedin.com/compa...New window External Subdomain No Text
https://bsky.app/profile/publi...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://public.digital/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
dateWed, 29 Jan 2025 17:59:01 GMT
content-typetext/html; charset=utf-8
age0
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
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permissions-policygeolocation=(), midi=(), notifications=(), push=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), speaker=(), vibrate=(), fullscreen=(), payment=()
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000
varyAccept-Encoding
via1.1 varnish (Varnish/6.0)
x-content-type-optionsnosniff
x-powered-byNext.js
x-robots-tagall
x-varnish4462900
cf-cache-statusDYNAMIC
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servercloudflare
cf-ray909b1d184fdb2a32-CDG
content-encodinggzip
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 400 referring domains.
This page has 289,906 backlinks.
This page has backlinks from 323 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

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public.digital
Public Digital - Radical Digital Transformation
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital73%Check
Public Digital71%Check
Public69%Check
Digital Transformation68%Check
Radical Digital Transformation66%Check
radical63%Check
transformation61%Check
Digital Strategy54%Check
Digital Media54%Check
Services Digital54%Check
Show more keywords and terms

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