Public.digital - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
46% 
Page structure
79% 
Link structure
62% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
87.70 kB
Words
355
Media files
9
Number of links
73 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Digital - Radical Digital Transformation
There are word repetitions in the page title.
The length of the page title is perfect. (404 pixels out of 580 max pixel length)
Meta description
(Critically important)
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPublic Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.
next-head-count6
langen
og:imagehttps://d1rnadml6vbx0i.cloudfront.net/PD_LightBlack_RGB.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 355 words on this page. Good pages should have about 800 words of useful content.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: who we help
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==UNDP_31July_040.jpg
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19A diagram showing how different data sources can input into business strategy, crucially marrying the goals of the business with unmet customer needs.
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19Two people huddled around a poster full of post-its
...single-record_2024-01-21-165754_cjmm.svgsingle-record_2024-01-21-165754_cjmm.svg
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==Andrew-Greenway_Yellow-LR_2024-04-08-092051_xwfy.jpg
...net/Positions_No-Text_Yellow_NoBlack.svgPositions_No-Text_Yellow_NoBlack.svg
...LCJvcHRpb25zIjp7ImZpdCI6Imluc2lkZSJ9fX19PD-Sessions-Democracy-GENERIC-or-PARLIAMENT-2023-2.jpg
...b3B0aW9ucyI6eyJmaXQiOiJpbnNpZGUifX19fQ==PD Summer Gathering
https://d1rnadml6vbx0i.cloudfront.net/3.svg3.svg

Page structure

H1 heading
(Critically important)
Supporting organisations through radical transformation
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Supporting organisations through radical transformation
H3 What we do
H3 Mike Bracken joins Labour review of tax modernisation
H3 Doing user research to inform strategy
H3 Designing for illiteracy in digital public services
H3 How can we get to a single shareable patient record?
H4 Head Office
H4 Email
H4 Our positions
H4 Newsletter
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://public.digital/A-TITLE Public Digital
/who-we-help/governmentGovernment
/who-we-help/international-org...International organisations
/who-we-help/healthcareHealth and care
/who-we-help/educationEducation
/who-we-help/culture-and-mediaCulture and media
/who-we-help/financial-servicesFinancial services
/our-services/digital-strategyDigital strategy
/our-services/data-strategyData strategy
/our-services/operating-modelOperating model
/our-services/service-designService design
/our-services/executive-develo...Executive development
/our-services/digital-capabili...Digital capability building
/our-services/technology-reviewTechnology review
/our-services/derisking-progra...De-risking programmes
/about-pd/our-peopleOur people
/about-pd/our-positionsOur positions
/about-pd/our-definition-of-di...Our definition of digital
/about-pd/our-carbonOur carbon
/pd-insights/client-storiesClient stories
/pd-insights/blogBlog
/pd-insights/signalsSignals
/pd-insights/publicationsPublications
/pd-insights/our-newsletterNewsletter
/life-at-pd/pd-cultureCulture
/life-at-pd/pd-careersCareers
/life-at-pd/our-networkNetwork
https://public.digital/pd-eventsEvents
https://public.digital/contactContact
https://public.digital/searchNo Text
/who-we-help/governmentText duplicate Government
/who-we-help/international-org...Text duplicate International organisations
/who-we-help/healthcareText duplicate Health and care
/who-we-help/educationText duplicate Education
/who-we-help/culture-and-mediaText duplicate Culture and media
/who-we-help/financial-servicesText duplicate Financial services
/our-services/digital-strategyText duplicate Digital strategy
/our-services/data-strategyText duplicate Data strategy
/our-services/operating-modelText duplicate Operating model
/our-services/service-designText duplicate Service design
/our-services/executive-develo...Text duplicate Executive development
/our-services/digital-capabili...Text duplicate Digital capability building
/our-services/technology-reviewText duplicate Technology review
/our-services/derisking-progra...Text duplicate De-risking programmes
/about-pd/our-peopleText duplicate Our people
/about-pd/our-positionsText duplicate Our positions
/about-pd/our-definition-of-di...Text duplicate Our definition of digital
/about-pd/our-carbonText duplicate Our carbon
/pd-insights/client-storiesText duplicate Client stories
/pd-insights/blogText duplicate Blog
/pd-insights/signalsText duplicate Signals
/pd-insights/publicationsText duplicate Publications
/pd-insights/our-newsletterText duplicate Newsletter
/life-at-pd/pd-cultureText duplicate Culture
/life-at-pd/pd-careersText duplicate Careers
/life-at-pd/our-networkText duplicate Network
https://public.digital/pd-eventsText duplicate Events
https://public.digital/contactText duplicate Contact
https://public.digital/searchNo Text
/our-servicesWhat we do
/pd-insights/blog/2024/04/mike...Trivial anchor text
Read more
/pd-insights/blog/2024/02/doin...Text duplicate Trivial anchor text
Read more
/pd-insights/blog/2024/05/desi...Text duplicate Trivial anchor text
Read more
/pd-insights/blog/2024/01/how-...Text duplicate Trivial anchor text
Read more
/pd-insights/blog/2024/02/why-...The Radical How
/about-pd/our-people/partners/...Andrew Greenway
/about-pd/our-positionsText duplicate Our positions
/pd-insights/client-stories/ho...UK Parliament client story
https://public.digital/contactGet in touch
/cdn-cgi/l/email-protection[email protected]
/about-pd/our-positionsRead them here
https://public.digital/privacyPrivacy
https://kyu.com/New window External kyu Collective
https://public.digital/api/rssNo Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://bsky.app/profile/publi...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://public.digital/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
dateTue, 18 Jun 2024 04:13:30 GMT
content-typetext/html; charset=utf-8
age0
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
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permissions-policygeolocation=(), midi=(), notifications=(), push=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), speaker=(), vibrate=(), fullscreen=(), payment=()
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000
varyAccept-Encoding
via1.1 varnish (Varnish/6.0)
x-content-type-optionsnosniff
x-powered-byNext.js
x-robots-tagall
x-varnish458820
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=ReLVDToTMtoZYImIXdSpsGsUW9t5Vmd%2FM4O23PQHEdI8%2FFMTUbBP5pFooUJRNhODOEiE80esLVX%2FuNLjCx9%2BoOPV6dfl8KtbFcB9vKAw57cKtqFrLVb45MCg4c5ekIxZIg%3D%3D"}],"group":"cf-nel","max_age":604800}
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servercloudflare
cf-ray895872794953a058-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 395 referring domains.
This page has 328,897 backlinks.
This page has backlinks from 322 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 20 shares and comments on Facebook.

Search preview

public.digital
Public Digital - Radical Digital Transformation
Public Digital is a global consultancy that works with large businesses, governments and institutions to become more responsive, adaptable and impactful.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Digital73%Check
Public73%Check
Public Digital73%Check
Digital Transformation68%Check
Radical Digital Transformation65%Check
radical62%Check
Digital Strategy57%Check
Services Digital56%Check
public services56%Check
organisations50%Check

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