Bcg.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
57% 
Page structure
91% 
Link structure
96% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
420.00 kB
Words
371
Media files
9
Number of links
25 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Strategic Management Consulting | Boston Consulting Group
There are word repetitions in the page title.
The length of the page title is perfect. (547 pixels out of 580 max pixel length)
Meta description
(Critically important)
BCG is a global consulting firm that partners with leaders in business and society to tackle their most important challenges. Learn more about BCG.
The length of the meta description is perfect. (907 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bcg.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
robotsmax-image-preview:large
lensglobal
sitePrimaryUrlhttps://www.bcg.com
site-id00000171-7e6c-ddea-a971-7eff955e0000
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionBCG is a global consulting firm that partners with leaders in business and society to tackle their most important challenges. Learn more about BCG.
brightspot.contentId00000179-ce72-dc32-a3fb-ef7e68b50000
brightspot.environmentprod
brightspot.syncEnvironmentstaging
format-detectiontelephone=no
brightspot.cachedfalse
langen
twitter:cardsummary_large_image
twitter:imagehttps://web-assets.bcg.com/dims4/default/de4522a/2147483647/strip/true/crop/843x474+0+183/resize/1200x675!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fc7%2F61%2F278ef73b486fa33e88de8ef2491c%2Fsource-homepage-thumbnail.jpg
twitter:image:altSource Homepage Thumbnail .jpg
twitter:site@https://twitter.com/BCG
fb:app_id1653577191538666
og:urlhttps://www.bcg.com/
og:imagehttps://web-assets.bcg.com/dims4/default/70f6aea/2147483647/strip/true/crop/843x443+0+199/resize/1200x630!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fc7%2F61%2F278ef73b486fa33e88de8ef2491c%2Fsource-homepage-thumbnail.jpg
og:image:urlhttps://web-assets.bcg.com/dims4/default/70f6aea/2147483647/strip/true/crop/843x443+0+199/resize/1200x630!/format/webp/quality/90/?url=http%3A%2F%2Fboston-consulting-group-brightspot.s3.amazonaws.com%2Fc7%2F61%2F278ef73b486fa33e88de8ef2491c%2Fsource-homepage-thumbnail.jpg
og:image:width1200
og:image:height630
og:image:typeimage
og:image:altSource Homepage Thumbnail .jpg
og:site_nameBCG Global
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 371 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 25.71 words is high.
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...be5d133c81/ai-value-collection-cover.jpg" "
...m-a-report-collection-2024-rectangle.jpgM&A Collection_new hero_rectangle.jpg
...ating-bcgs-climate-journey-rectangle.jpg" "
...book-every-company-needs-video-still.jpg" "
...848541-930f-4456-ad19-d1515d6e901b-1.jpg"Woman reading on ipad in office"
...1981582e65/careers-module-homepage-9.pngCareers-Module-Homepage-9.png
...4d7e0207b4/world-map-grey-tcm9-36961.pngWorld map
...3a1e1949918b6dc3/japan-2x-tcm9-36970.pngJapan flag

Page structure

H1 heading
(Critically important)
Where’s the Value in AI?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Where’s the Value in AI?
H2 Accelerating BCG’s Climate Journey
H2 Personalized: Customer Strategy in the Age of AI
H2 Stay Connected with Our Latest Content
H2 Go Beyond the Expected
H3 Featured Insights: BCG’s most inspiring thought leadership on issues shaping the future of business and society.
H3 Featured Insights: BCG’s most inspiring thought leadership on issues shaping the future of business and society. Duplicate text
H3 Featured Insights: BCG’s most inspiring thought leadership on issues shaping the future of business and society. Duplicate text
H4 Follow Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bcg.com/Anchor Skip to Main
https://www.bcg.com/Subdomain No Text
https://www.bcg.com/userprofileSubdomain Log error View Profile
/userprofile?mode=editSubdomain Edit Profile
https://www.bcg.com/subscriptionSubdomain Manage Subscriptions
/userprofile/savedarticlesSubdomain My Saved Content
/publications/2024/wheres-valu...Subdomain READ THE REPORT
/capabilities/artificial-intel...Subdomain Artificial Intelligence
/featured-insights/executive-p...Subdomain Executive Perspectives
/x/product-librarySubdomain BCG X Product Library
/publications/2024/early-signs...Subdomain READ CHAPTER ONE
/publications/2024/m-and-a-reg...Subdomain READ CHAPTER TWO
/publications/2024/is-your-m-a...Subdomain READ CHAPTER THREE
/publications/2024/deals-are-t...Subdomain READ CHAPTER FOUR
/publications/2024/how-bcg-is-...Subdomain LEARN MORE
/capabilities/marketing-sales/...Subdomain EXPLORE
https://www.bcg.com/subscriptionSubdomain SUBSCRIBE NOW
https://careers.bcg.com/New window External Subdomain APPLY TODAY
https://careers.bcg.com/cultureNew window External Subdomain Bring your best self to work
https://careers.bcg.com/blogNew window External Subdomain Explore the Careers blog
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/Bosto...New window External Subdomain No Text
https://x.com/BCGNew window External No Text
https://www.instagram.com/bcg/...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://www.tiktok.com/@bcg_ca...New window External Subdomain No Text
https://careers.bcg.com/New window External Subdomain Careers
/subscribe-linkSubdomain Subscribe
https://www.bcg.com/alumniSubdomain Alumni
/about/overviewSubdomain About
/offices/defaultSubdomain Offices
/about/privacy-policySubdomain Privacy Policy
/about/terms-of-useSubdomain Terms of Use
https://www.bcg.com/sitemapSubdomain Sitemap
/responsible-disclosure-progra...Subdomain Responsible Disclosure
https://health1.aetna.com/app/...New window External Subdomain Anchor Trivial anchor text
here
https://www.aetna.com/individu...New window External Subdomain Text duplicate Trivial anchor text
here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bcg.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (420 kB).

HTTP Response Header

NameValue
content-security-policyframe-ancestors 'none';
content-typetext/html;charset=UTF-8
serverN/A
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-powered-byBrightspot
x-xss-protection1
x-akamai-transformed9 48967 0 pmb=mTOE,3
content-encodinggzip
dateTue, 05 Nov 2024 16:24:56 GMT
set-cookie51 Characters
x-frame-optionsSAMEORIGIN
akamai-cache-statusMiss from child, Hit from parent
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 40,441 referring domains.
This page has 2,732,247 backlinks.
This page has backlinks from 24,791 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.bcg.com/google_sitemap.xml
User-agent: *
Disallow: */search
Disallow: */userprofile
Disallow: */subscription
Disallow: */api/*  
Allow: */subscription/subscription
Allow: /

Similar sites

Search preview

www.bcg.com
Strategic Management Consulting | Boston Consulting Group
BCG is a global consulting firm that partners with leaders in business and society to tackle their most important challenges. Learn more about BCG.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BCG65%Check
Consulting58%Check
Consulting Group54%Check
Age54%Check
business54%Check
society54%Check
Boston Consulting54%Check
Value52%Check
Boston Consulting Group51%Check
Global48%Check
Show more keywords and terms

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