Hbr.org - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
66% 
Page structure
29% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
89.80 kB
Words
943
Media files
14
Number of links
168 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Harvard Business Review - Ideas and Advice for Leaders
The length of the page title is perfect. (512 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
The length of the meta description is perfect. (919 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Netherlands
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-confignone
descriptionFind new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
google-site-verification3oIf9ZT5YyqiWd1z65C_7sj4ek9BKGiEeUYVhZTNwE4
item-id106a6c241b8797f52e1e77317b96a201
viewportinitial-scale=1,width=device-width
uidBB9A8ED950CCFF48D754D989D2667100
sid9f82c72a-7f8b-440f-a720-9164e38b0283
shopper-attributesstate:guest
page-typeLANDING
page-id100
ox-group537063786
fb:pages10423517786
og:titleHarvard Business Review - Ideas and Advice for Leaders
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 943 words. That's ok.
17.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.67 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "initial-scale=1,width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: subscribe
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
It's Time to End Slash-and-Burn Capitalism
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 It's Time to End Slash-and-Burn Capitalism
H1 Ascend
H1 AI & Equality
H1 Coronavirus
H1 Browse the Full Archive
H3 Your Cart
H3 Every Company Needs an Entrepreneur in the C-Suite
H3 Marketers Underuse Ad Experiments. That's a Big Mistake.
H3 Successful Remote Teams Communicate in Bursts
H3 Facebook's Tech Chief: How We Built It and Where We're Going
H3 AI Engineers Need to Think Beyond Engineering
H3 Successful Remote Teams Communicate in Bursts Duplicate text
H3 Marketers Underuse Ad Experiments. That's a Big Mistake. Duplicate text
H3 Every Company Needs an Entrepreneur in the C-Suite Duplicate text
H3 It's Time to End Slash-and-Burn Capitalism Duplicate text
H3 Growing a Manufacturing Company with a Social Mission
H3 Give Your Remote Team Unstructured Time for Collaboration
H3 Loading...
H3 Loading... Duplicate text
H3 Loading... Duplicate text
H3 Get the Best in Management Thinking
H3 Management Tip of the Day
H3 The Daily Alert
H3 Leadership
H3 Best of the Issue
H4 12 Words for Experiences We Can't Name in English
H4 What's Wrong with Asking “Where Are You From?”
H4 How to Fight Discrimination in AI
H4 Using AI to Eliminate Bias from Hiring
H4 The U.S. Is Not Headed Toward a New Great Depression
H4 How to Keep Your Team Motivated, Remotely
H4 Popular Topics
H4 Subscribe to HBR Newsletters: Keep Informed
H4 Partner Center
H5 Insight Center
H5 Special Coverage
H5 Empty heading
H5 Empty heading
H5 Empty heading
H6 Explore HBR
H6 HBR Store
H6 About HBR
H6 Manage My Account
H6 Follow HBR
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.
LinkAttributesAnchor text
https://hbr.org/IMG-ALT Harvard Business Review Home
/subscriptions?ab=topbar-subtoutNew window Subscribe
https://hbr.org/shopping-cartIMG-ALT Cart
/insight-center/race-equity-an...Diversity
https://hbr.org/the-latestLatest
https://hbr.org/magazineThe Magazine
https://hbr.org/most-popularMost Popular
https://hbr.org/podcastsPodcasts
https://hbr.org/videoVideo
https://hbr.org/storeStore
https://hbr.org/webinarsWebinars
https://hbr.org/email-newslettersNewsletters
/topic/managing-yourselfManaging Yourself
https://hbr.org/topic/leadershipLeadership
https://hbr.org/topic/strategyStrategy
/topic/managing-peopleManaging Teams
https://hbr.org/topic/genderGender
https://hbr.org/topic/innovationInnovation
/topic/work-life-balanceWork-life Balance
https://hbr.org/topicsAll Topics
https://hbr.org/big-ideasThe Big Idea
https://hbr.org/visual-libraryVisual Library
https://hbr.org/reading-listsReading Lists
https://hbr.org/case-selectionsCase Selections
/subscriptions?ab=leftnav-subtoutNew window Text duplicate Subscribe
https://hbr.org/my-libraryMy Library
https://hbr.org/my-library/topicsTopic Feeds
https://hbr.org/my-library/ordersOrders
/my-library/settingsAccount Settings
/my-library/preferencesEmail Preferences
https://hbr.org/logoutLog Out
http://twitter.com/HarvardBizNew window External No Text
http://www.facebook.com/HBRNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/harv...New window External No Text
/subscriptions?ab=leftnav-subtoutNew window Text duplicate Subscribe
/insight-center/race-equity-an...Text duplicate Diversity
https://hbr.org/the-latestText duplicate Latest
https://hbr.org/podcastsText duplicate Podcasts
https://hbr.org/videoText duplicate Video
https://hbr.org/magazineText duplicate The Magazine
https://hbr.org/storeText duplicate Store
https://hbr.org/webinarsText duplicate Webinars
https://hbr.org/email-newslettersText duplicate Newsletters
https://hbr.org/topicsText duplicate All Topics
https://hbr.org/big-ideasText duplicate The Big Idea
https://hbr.org/visual-libraryText duplicate Visual Library
https://hbr.org/reading-listsText duplicate Reading Lists
https://hbr.org/case-selectionsText duplicate Case Selections
https://hbr.org/my-libraryText duplicate My Library
/my-library/settingsText duplicate Account Settings
https://hbr.org/logoutText duplicate Log Out
https://hbr.org/storeVisit Our Store
/my-library/libraryText duplicate My Library
https://hbr.org/my-library/topicsText duplicate Topic Feeds
https://hbr.org/my-library/ordersText duplicate Orders
/my-library/settingsText duplicate Account Settings
/my-library/preferencesText duplicate Email Preferences
https://hbr.org/logoutText duplicate Log Out
/insight-center/race-equity-an...Text duplicate Diversity
https://hbr.org/the-latestText duplicate Latest
https://hbr.org/magazineMagazine
https://hbr.org/most-popularPopular
https://hbr.org/topicsTopics
https://hbr.org/podcastsText duplicate Podcasts
https://hbr.org/videoText duplicate Video
https://hbr.org/storeText duplicate Store
https://hbr.org/big-ideasText duplicate The Big Idea
https://hbr.org/visual-libraryText duplicate Visual Library
https://hbr.org/case-selectionsText duplicate Case Selections
/2020/10/its-time-to-end-slash...It's Time to End Slash-and-Burn Capitalism
/2020/10/its-time-to-end-slash...No Text
/2020/10/every-company-needs-a...Every Company Needs an Entrepreneur in the C-Suite
https://hbr.org/topic/innovationText duplicate Innovation
/2020/10/marketers-underuse-ad...Marketers Underuse Ad Experiments. That's a Big Mistake.
https://hbr.org/topic/marketingMarketing
/2020/10/successful-remote-tea...Successful Remote Teams Communicate in Bursts
/topic/communicationCommunication
https://hbr.org/registerRegister for more
/subscriptions?ab=redstrip-sub...Subscribe + Save!
/podcast/2020/10/facebooks-tec...No Text
/podcast/2020/10/facebooks-tec...Facebook's Tech Chief: How We Built It and Where We're Going
/topic/social-platformsSocial platforms
/2020/10/ai-engineers-need-to-...No Text
/2020/10/ai-engineers-need-to-...AI Engineers Need to Think Beyond Engineering
https://hbr.org/topic/technologyTechnology
/2020/10/successful-remote-tea...No Text
/2020/10/successful-remote-tea...Text duplicate Successful Remote Teams Communicate in Bursts
/topic/communicationText duplicate Communication
/2020/10/marketers-underuse-ad...No Text
/2020/10/marketers-underuse-ad...Text duplicate Marketers Underuse Ad Experiments. That's a Big Mistake.
https://hbr.org/topic/marketingText duplicate Marketing
/2020/10/every-company-needs-a...No Text
/2020/10/every-company-needs-a...Text duplicate Every Company Needs an Entrepreneur in the C-Suite
https://hbr.org/topic/innovationText duplicate Innovation
/2020/10/its-time-to-end-slash...No Text
/2020/10/its-time-to-end-slash...Text duplicate It's Time to End Slash-and-Burn Capitalism
/topic/economics-and-societyEconomics & Society
/podcast/2020/10/growing-a-man...No Text
/podcast/2020/10/growing-a-man...Growing a Manufacturing Company with a Social Mission
/topic/social-responsibilitySocial responsibility
/2020/10/give-your-remote-team...No Text
/2020/10/give-your-remote-team...Give Your Remote Team Unstructured Time for Collaboration
/topic/managing-peopleManaging people
/insight-center/ascendAscend
/2020/10/12-words-for-experien...12 Words for Experiences We Can't Name in English
/topic/communicationText duplicate Communication
/2020/10/whats-wrong-with-aski...What's Wrong with Asking “Where Are You From?”
/topic/difficult-conversationsDifficult Conversations
/insight-center/ai-and-equalityAI & Equality
/2020/08/how-to-fight-discrimi...How to Fight Discrimination in AI
https://hbr.org/topic/technologyTECHNOLOGY
/2019/10/using-ai-to-eliminate...Using AI to Eliminate Bias from Hiring
https://hbr.org/topic/technologyText duplicate TECHNOLOGY
/insight-center/coronavirusCoronavirus
/2020/05/the-u-s-is-not-headed...The U.S. Is Not Headed Toward a New Great Depression
/topic/economics-and-societyEconomics and Society
/2020/04/how-to-keep-your-team...How to Keep Your Team Motivated, Remotely
/topic/motivating-peopleMotivating People
https://hbr.org/topicsSee all topics
/subscriptions?ab=homegetmore-...New window IMG-ALT Unlimited Access Is Now Yours
/subscriptions?ab=homegetmore-...New window Get the Best in Management Thinking
/subscriptions?ab=homegetmore-...New window Subscribe Now
https://hbr.org/email-newslettersSee all newsletters
https://hbr.org/Text duplicate IMG-ALT Harvard Business Review Home
/subscriptions?ab=footer-subtoutText duplicate Subscribe
https://hbr.org/the-latestThe Latest
https://hbr.org/most-popularText duplicate Most Popular
https://hbr.org/topicsText duplicate All Topics
https://hbr.org/magazineMagazine Archive
https://hbr.org/big-ideasText duplicate The Big Idea
https://hbr.org/reading-listsText duplicate Reading Lists
https://hbr.org/case-selectionsText duplicate Case Selections
https://hbr.org/videoText duplicate Video
https://hbr.org/podcastsText duplicate Podcasts
https://hbr.org/webinarsText duplicate Webinars
https://hbr.org/visual-libraryText duplicate Visual Library
https://hbr.org/my-libraryText duplicate My Library
https://hbr.org/email-newslettersText duplicate Newsletters
https://hbr.org/hbrpressHBR Press
/insight-center/ascendHBR Ascend
https://hbr.org/store/articlesArticle Reprints
https://hbr.org/store/booksBooks
/store/case-studiesCases
https://hbr.org/store/collectionsCollections
/store/magazine-issuesMagazine Issues
/store/landing/guidesHBR Guide Series
/store/landing/20-minute-managersHBR 20-Minute Managers
/store/landing/emotional-intel...HBR Emotional Intelligence Series
/store/landing/mustreadsHBR Must Reads
https://hbr.org/store/toolsTools
https://hbr.org/contact-usContact Us
/hbr-advertising-salesAdvertise with Us
/booksellers-retailersInformation for Booksellers/Retailers
https://hbr.org/about-hbrMasthead
https://hbr.org/global-editionsGlobal Editions
https://hbr.org/media-inquiriesMedia Inquiries
/guidelines-for-authors-webGuidelines for Authors
/hbr-analytic-servicesHBR Analytic Services
https://hbr.org/permissionsCopyright Permissions
https://hbr.org/my-libraryText duplicate My Library
https://hbr.org/my-library/topicsText duplicate Topic Feeds
https://hbr.org/my-library/ordersText duplicate Orders
/my-library/settingsText duplicate Account Settings
/my-library/preferencesText duplicate Email Preferences
https://hbr.org/subscriber-helpAccount FAQ
https://hbphelp.zendesk.com/hc...External Subdomain Help Center
https://hbr.org/subscriber-helpContact Customer Service
http://www.facebook.com/HBRExternal Facebook
http://twitter.com/HarvardBizExternal Twitter
https://www.linkedin.com/compa...External LinkedIn
https://www.instagram.com/harv...External Instagram
http://feeds.hbr.org/harvardbu...External Your Newsreader
https://hbr.org/corporate/aboutAbout Us
https://hbr.org/corporate/careersCareers
https://hbr.org/privacy-policyPrivacy Policy
/corporate/copyrightCopyright Information
http://trademark.harvard.edu/p...External Subdomain Trademark Policy
http://hbsp.harvard.edu/External Subdomain Higher Education
http://www.harvardbusiness.org/External Corporate Learning
http://hbr.org/Harvard Business Review
http://www.hbs.edu/External Harvard Business School

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://hbr.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 7 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
content-length19494
access-control-allow-credentialstrue
access-control-allow-headersAuthorization,Content-Type,Accept
access-control-allow-methodsGET, POST, OPTIONS, HEAD
cache-controlmax-age=0, must-revalidate
content-encodinggzip
content-languageen
dateWed, 28 Oct 2020 23:40:24 GMT
serverApache-Coyote/1.1
set-cookie181 Characters
set-cookie140 Characters
set-cookie94 Characters
varyAccept-Encoding
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
x-cacheMiss from cloudfront
via1.1 631cbe67f42dc4b925732ef1044517ca.cloudfront.net (CloudFront)
x-amz-cf-popAMS50-C1
x-amz-cf-ido9obR3QJwgK8dmRjcJTwv6O7kzZjZtafsiOtjz4jCSRH84sDO7L-AQ==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 173,202 referring domains.
This website has 14,523,387 backlinks.
This website has backlinks from 104,891 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-Agent: *
Disallow: /resources/
Allow: /resources/js
Allow: /resources/css
Allow: /resources/images/
Allow: /resources/xml/sitemaps/
Disallow: /fastanswers
Disallow: /my-library*
Disallow: /email-colleague/
Disallow: /add-to-cart/
Disallow: /login*
Disallow: /shopping-cart/
Disallow: /shipping-payment
Disallow: /review-order
Disallow: /order/thank-you/
Disallow: /content/ipad/
Disallow: /newsletters*
Disallow: /product/recommended*
Disallow: /dcs-landing
Disallow: /webinar-assessment
Disallow: /search*
Disallow: /academic-subscriptions
Disallow: /alumni-subscriptions
Allow: /resources/html/infographics/2018/ceo-activism-desktop/index.html
User-Agent: 008
Disallow: /

Facebook popularity

Shares / Likes / Comments
43,426

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

hbr.org
Harvard Business Review - Ideas and Advice for Leaders
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business59%Check
HBR56%Check
Management Advice56%Check
New56%Check
Time54%Check
management54%Check
Business Review54%Check
Harvard Business54%Check
Capitalism54%Check
advice53%Check

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