Aberdeenadviser.com - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
84% 
Page structure
58% 
Link structure
45% 
Server
86% 
External factors
0% 
SEO Score
Response time
0.69 s
File size
223.90 kB
Words
1396
Media files
26
Number of links
111 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Platforms, Insight & Support for Financial Advisers | Aberdeen
The length of the page title is perfect. (550 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find a range of easily accessible technical solutions to support UK financial advisers, along with the latest investment information, services and news.
The length of the meta description is perfect. (919 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aberdeenadviser.com/en-gb
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFind a range of easily accessible technical solutions to support UK financial advisers, along with the latest investment information, services and news.
robotsindex
viewportwidth=device-width,initial-scale=1
langen-gb
twitter:cardsummary
twitter:site@
twitter:titlePlatforms, Insight & Support for Financial Advisers | Aberdeen
twitter:descriptionFind a range of easily accessible technical solutions to support UK financial advisers, along with the latest investment information, services and news.
og:titlePlatforms, Insight & Support for Financial Advisers | Aberdeen
og:descriptionFind a range of easily accessible technical solutions to support UK financial advisers, along with the latest investment information, services and news.
og:typewebsite
og:urlhttps://www.aberdeenadviser.com/en-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1396 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...2_abrdn_attendees_icon_rev-01.ashx?iar=0No alt attribute provided
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...-svgs/ic_content_world_32_rev.ashx?iar=0No alt attribute provided
...only_304x66-padding-adviser-1.ashx?iar=0No alt attribute provided
...bstatic-photo_group_01.ashx?iar=0&mw=300Team photo
...bstatic-photo_group_01.ashx?iar=0&mw=300Team photo
...-svgs/ic_content_world_32_rev.ashx?iar=0No alt attribute provided
...n-web-assets-files6201.ashx?iar=0&mw=400Adviser Platform
...ograms/pi_business_adviser_64.ashx?iar=0No alt attribute provided
...ommunication_virtual-event_64.ashx?iar=0No alt attribute provided
...ctograms/pi_content_rating_64.ashx?iar=0No alt attribute provided
...bstatic-photo_group_01.ashx?iar=0&mw=400Team photo
...mage-for-people-190724.ashx?iar=0&mw=400people in a meeting
..._ppt_reporting-performance_64.ashx?iar=0No alt attribute provided
...nication_adviser-platforms_64.ashx?iar=0Adviser Community
...5cf952c341e2b59663948122d45b.ashx?mw=200Planning, policy and playing the long game
...2a3e5f7048d2905da396c9ec8db8.ashx?mw=200How we’re supporting sustainable investing client conversations
...ec1487514cf9b11ff72cf8bb4fae.ashx?mw=200Inheritance tax and delivering retirement income advice
...bc49d35a4fd0b0720b9286a3541c.ashx?mw=200Introducing abrdn Adviser’s Verona Kenny
...46a1366a45478aba89d5a629d183.ashx?mw=200Helping to protect clients and their long-term cash savings
...-app/pictograms/question-mark.ashx?iar=0Help & contact
...rams/pi_content_literature_64.ashx?iar=0Document centre
...ams/pi_content_certificate_64.ashx?iar=0CPD
...een_plc_white_ls_rgb-1.ashx?iar=0&mw=200No alt attribute provided

Page structure

H1 heading
(Critically important)
Aberdeen's adviser platforms
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Aberdeen's adviser platforms
H2 Important information.
H2 Our platform services
H2 Deliver more for your clients
H2 Related articles
H2 Help and support
H2 Latest News
H3 Planning, policy and playing the long game
H3 How we’re supporting sustainable investing client conversations
H3 Inheritance tax and delivering retirement income advice
H3 Introducing abrdn Adviser’s Verona Kenny
H3 Helping to protect clients and their long-term cash savings
H4 Individual
H4 Intermediary
H4 Institutional
H4 Aberdeen Group plc
H4 Wrap
H4 Elevate
H4 Tax year end 2025
H4 Fully integrated cash solutions now available on Wrap
H4 ESG Hub now available on Wrap
H4 Adviser Community
H4 Help & contact
H4 Document centre
H4 CPD
H5 Empty heading
H5 Reduced platform charges for existing clients on Wrap
H5 Defaqto 5 Star Ratings for abrdn MPS 2025
H5 Defaqto 5 Star Ratings for abrdn Wrap and abrdn Elevate 2025
H5 Your clients' regular statements for Elevate
H5 Wishing you a Happy New Year
H6 Total tax year end support
H6 Help & how to guides Wrap
H6 Help & how to guides
H6 New Money Market MPS portfolio
H6 Adviser Community Duplicate text
H6 Total tax year end support Duplicate text
H6 3000+
H6 65M
H6 A rating
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aberdeenadviser.com/Anchor Skip to main content
https://www.aberdeenpersonal.c...External Subdomain Retirement advice, financial planning
https://www.invtrusts.co.uk/External Subdomain Investment Trusts
https://www.abrdn.com/en-gb/pl...External Subdomain Wrap, Elevate & business support
https://www.abrdn.com/en-gb/in...External Subdomain Funds & solutions
https://www.invtrusts.co.uk/External Subdomain Text duplicate Investment Trusts
https://www.abrdn.com/en-gb/in...External Subdomain Investment funds & solutions
https://www.invtrusts.co.uk/External Subdomain Text duplicate Investment Trusts
https://www.aberdeenplc.com/en...External Subdomain More about Aberdeen
https://www.aberdeeninvestment...External Subdomain Change country site
/en-gb/loginLogin
/en-gb/No Text
/en-gb/loginNo Text
/en-gb/wrap/why-wrapWhy Wrap
/en-gb/elevate/why-elevateWhy Elevate
/en-gb/wrap/investmentsWrap investment solutions
/en-gb/elevate/investmentsElevate investment solutions
/en-gb/abrdn-managed-portfolio...Aberdeen MPS
/en-gb/insightsInsights home
/en-gb/cpdCPD learning
/en-gb/adviser-communityAdviser Community
/en-gb/insights?articlecategor...Technical insights
/en-gb/consumer-dutyConsumer Duty support
/en-gb/tax-year-endExplore the Wrap tax year end hub
/en-gb/wrapWrap home
/en-gb/wrap/why-wrapText duplicate Why Wrap
/en-gb/wrap/due-diligenceWrap due diligence
/en-gb/wrap/sign-upSign up to Wrap
/en-gb/wrap/request-demoRequest a demo
/en-gb/wrap/investmentsText duplicate Wrap investment solutions
/en-gb/wrap/investments/ready-...Ready-made
/en-gb/wrap/investments/build-...Build your own
/en-gb/wrap/investments/manage...MPS on Wrap
/en-gb/wrap/investments/fundsWrap fund lists
/en-gb/wrap/productsWrap products
/en-gb/wrap/cash-solutionsCash solutions
/en-gb/estate-planningEstate planning
/en-gb/help-centre/adviser-sys...Integration services
/en-gb/tools/wrapWrap tools & calculators
/en-gb/wrap/chargesWrap charges & interest rates
/en-gb/wrap/platform-help-centreWrap help centre
/en-gb/elevateElevate home
/en-gb/elevate/why-elevateText duplicate Why Elevate
/en-gb/elevate/due-diligenceElevate due diligence
/en-gb/elevate/sign-upSign up to Elevate
/en-gb/elevate/investmentsText duplicate Elevate investment solutions
/en-gb/elevate/investments/man...MPS on Elevate
/en-gb/elevate/investments/fundsElevate funds
/en-gb/elevate/productsElevate products
/en-gb/tools/elevateElevate tools & calculators
/en-gb/elevate/chargesElevate charges & interest rates
/en-gb/elevate/help-centreElevate help centre
/en-gb/abrdn-managed-portfolio...Aberdeen MPS overview
/en-gb/abrdn-managed-portfolio...Aberdeen MPS ranges
/en-gb/insights?articlecategor...MPS insights
/en-gb/abrdn-managed-portfolio...MPS literature
/en-gb/abrdn-managed-portfolio...Aberdeen MPS contact details
/en-gb/abrdn-managed-portfolio...Aberdeen MPS team
https://www.abrdn.com/en-gb/ad...External Subdomain More on Money Market MPS
/en-gb/newsNews centre
/en-gb/latest-developments-and...Latest platform developments
/en-gb/insightsAll insight articles
/en-gb/insights/webinarsWebinars
/en-gb/cpdText duplicate CPD learning
/en-gb/consumer-dutyConsumer Duty
/en-gb/lifetime-allowance-changesLifetime allowance changes
/en-gb/adviser-communitySign up today
/en-gb/help-centreAdviser help overview
/en-gb/wrap/platform-help-centreText duplicate Wrap help centre
/en-gb/fundzone/help-centreFundzone help centre
/en-gb/wrap/contactWrap & Fundzone contact details
/en-gb/elevate/help-centreText duplicate Elevate help centre
/en-gb/elevate/contactElevate contact details
/en-gb/abrdn-managed-portfolio...abrdn MPS contact details
/en-gb/documentsDocument centre home
/en-gb/documents?search=wrapWrap & Fundzone documents
/en-gb/documents?search=elevateElevate documents
/en-gb/abrdn-managed-portfolio...abrdn MPS literature
/en-gb/tax-year-endVisit the Wrap tax year end hub
/en-gb/wrap/request-demoRequest a Wrap demo
/en-gb/wrap/why-wrapWhy choose Wrap
https://www.abrdn.com/en-gb/ad...External Subdomain simplified and lower charges here
/en-gb/wrapExplore Wrap
/en-gb/wrap/platform-help-centreGet help & guides for Wrap
/en-gb/documents?search=wrapFind Wrap literature
/en-gb/wrap/sign-upText duplicate Sign up to Wrap
/en-gb/elevateExplore Elevate
/en-gb/elevate/help-and-toolsGet help & guides for Elevate
/en-gb/documents?search=elevateFind Elevate literature
/en-gb/elevate/sign-upText duplicate Sign up to Elevate
/en-gb/tax-year-endWrap tax year end hub
/en-gb/elevate/help-centre/tax...Elevate cut off dates
/en-gb/wrap/cash-solutionsCash solutions on Wrap
/en-gb/esg-hubESG Hub on Wrap
/en-gb/adviser-communityText duplicate Sign up today
/en-gb/insights/planning-polic...Industry3 min Read Planning, policy and playing the long game Despite the Chancellor’s ongoing challenge to balance the books, Head of Savings Policy Alastai...
IMG-ALT Planning, policy and playing the long game
/en-gb/insights/helping-to-sup...Your business3 min Read How we’re supporting sustainable investing client conversations Platform providers have a vital role to play in helping advisers to m...
IMG-ALT How we’re supporting sustainable investing client conversations
/en-gb/insights/inheritance-ta...Industry4 min Read Inheritance tax and delivering retirement income advice Alastair Black, Abrerdeen’s Head of Savings Policy, considers the implications of ...
IMG-ALT Inheritance tax and delivering retirement income advice
/en-gb/insights/introducing-ve...Your business2 min Read Introducing abrdn Adviser’s Verona Kenny abrdn Adviser’s new Chief Distribution Officer Verona Kenny explains more about her role and...
IMG-ALT Introducing abrdn Adviser’s Verona Kenny
/en-gb/insights/helping-to-pro...Your business4 min Read Helping to protect clients and their long-term cash savings In the final article of a three-part series for advisers, our Head of Sav...
IMG-ALT Helping to protect clients and their long-term cash savings
/en-gb/insightsView all articles
/en-gb/wrap/platform-help-centreText duplicate Wrap help centre
/en-gb/elevate/help-centreText duplicate Elevate help centre
/en-gb/documentsDocument centre
/en-gb/cpdFind a CPD module
/en-gb/news/reduced-platform-c...17 Feb 2025 Reduced platform charges for existing clients on Wrap Offering leading solutions at a competitive price for your clients 5 min Read
/en-gb/news/mps-defaqto-rating...05 Feb 2025 Defaqto 5 Star Ratings for abrdn MPS 2025 We're delighted that abrdn MPS has once more achieved 5 Star Ratings, the highest rating available. 2 m...
/en-gb/news/defaqto-ratings-202505 Feb 2025 Defaqto 5 Star Ratings for abrdn Wrap and abrdn Elevate 2025 We're delighted that abrdn Wrap and abrdn Elevate has once more achieved 5 Star Rati...
/en-gb/news/elevate-regular-st...10 Jan 2025 Your clients' regular statements for Elevate Throughout 2025 we’ll be posting your clients’ Elevate regular statements. 1 min Read
/en-gb/news/wishing-you-a-happ...09 Jan 2025 Wishing you a Happy New Year Noel Butwell, CEO Adviser, reflects on last year and looks ahead to 2025. 3 min Read
/en-gb/No Text
/en-gb/wrapWrap
/en-gb/elevateElevate
/en-gb/abrdn-managed-portfolio...Text duplicate Aberdeen MPS
/en-gb/insightsInsights
/en-gb/help-centreHelp & contact
/en-gb/statusService status
https://www.abrdn.com/en-gb/co...New window External Subdomain Cookie policyOpens in new window
/en-gb/privacyPrivacy
/en-gb/legalLegal information
/en-gb/accessibilityAccessibility
https://www.abrdn.com/docs?edi...New window External Subdomain Modern Slavery StatementOpens in new window
/en-gb/screen-shareScreen share
https://www.linkedin.com/showc...New window External Subdomain Opens in new window
https://x.com/aberdeenAdv_UKNew window External Text duplicate Opens in new window
/en-gb/legal information notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aberdeenadviser.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (224 kB).

HTTP Response Header

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External factors

We didn't find any backlinks to this page.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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