- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.27 s
File size
43.60 kB
Media files
Number of links
155 internal / 4 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Citizens Advice
The page title is too short. (139 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Online free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.
The meta description is too long: 1022 pixels from max. 1000 pixels. Optimize description
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1, maximum-scale=2.0
cab-titleCitizens Advice
descriptionOnline free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.
twitter:titleCitizens Advice
twitter:descriptionOnline free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.
og:titleCitizens Advice
og:descriptionOnline free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.

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Page quality

(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 809 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.78 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=2.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (17). We recommend using a maximum of 16 tags for this page.
The following tag is repeated too often: top links
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to Citizens Advice
The H1 heading contains the words Welcome to! Use important keywords instead.
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Citizens Advice
H2 Benefits
H2 Debt and money
H2 Family
H2 Law and courts
H2 Health
H2 Learn more about Citizens Advice
H2 Popular advice
H2 Volunteer with us
H2 Policy research and campaigns
H2 Find your local Citizens Advice
H2 Feedback
H2 Advice
H2 Resources and tools
H2 More from us
H2 About this site
H2 Get advice for:
H3 Top links
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
H3 Top links Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to navigation
/Anchor Skip to content
/Anchor Skip to footer
/about-us/about-us1/citizens-a...You can find out more or opt-out from some cookies
/IMG-ALT Citizens Advice home
/Anchor Menu
/login/?redirect=false&ReturnU...Sign in
/benefits/Text duplicate Benefits
/benefits/benefits-introduction/Benefits - introduction
/benefits/universal-credit/Universal Credit
/benefits/help-if-on-a-low-inc...Help on a low income
/benefits/sick-or-disabled-peo...Sick or disabled people and carers
/benefits/child-benefit/Child Benefit
/benefits/support-for-mortgage...Support for mortgage interest (SMI)
/benefits/check-if-you-have-th...Check if you have the right to reside for benefits
/benefits/getting-benefits-if-...Getting benefits if you’ve recently moved to the UK
/benefits/View all in Benefits
/benefits/benefits-introductio...Benefit calculators: what benefits can you get
/benefits/sick-or-disabled-peo...Check if you're eligible for PIP
/benefits/sick-or-disabled-peo...How much PIP you can get
/benefits/sick-or-disabled-peo...How to claim PIP
/benefits/sick-or-disabled-peo...Check how to fill in your PIP claim form
/benefits/help-if-on-a-low-inc...Check if you can get Pension Credit
/work/resigning/your-notice-pe...Your notice period when resigning
/work/pay/problems-getting-paid/Problems getting paid
/work/maternity-and-parental-r...Maternity pay - what you're entitled to
/work/redundancy/check-your-ri...Check how much redundancy pay you can get
/work/grievance-meetings/Lette...Template letter to raise a grievance at work
/debt-and-money/Debt and money
/debt-and-money/Text duplicate Debt and money
/debt-and-money/cost-of-living/Help with the cost of living
/debt-and-money/help-with-debt/Help with debt
/debt-and-money/using-a-food-b...Using a food bank
/debt-and-money/debt-solutions/Debt solutions
/debt-and-money/mortgage-probl...Mortgage problems
/debt-and-money/rent-arrears/Rent arrears
/debt-and-money/action-your-cr...Action your creditor can take
/debt-and-money/View all in Debt and money
/debt-and-money/help-with-debt...Check if you have to pay a debt
/debt-and-money/pensions/types...State Pension
/debt-and-money/budgeting1/get...Get help with bills
/debt-and-money/action-your-cr...Stopping bailiffs at your door
/debt-and-money/banking/bankin...Banking – security and fraud
/consumer/energy/energy-supply/Your energy supply
/consumer/energy/energy-supply...Grants and benefits to help you pay your energy bills
/consumer/energy/energy-supply...You can't afford to top up your prepayment meter
/consumer/energy/energy-supply...How to read your smart gas meter
/consumer/scams/check-if-you-c...Check if you can get your money back after a scam
/consumer/get-more-help/report...Report to Trading Standards
/consumer/get-more-help/if-you...Contact the consumer helpline
/consumer/View all
/family/Text duplicate Family
/family/living-together-marria...Living together, marriage and civil partnership
/family/how-to-separate1/How to separate
/family/sorting-out-money/Sorting out money
/family/making-agreements-abou...Making agreements about your children
/family/if-you-were-living-tog...If you were living together
/family/death-and-wills/Death and wills
/family/gender-violence/Gender violence
/family/children-and-young-peo...Children and young people
/family/View all in Family
/family/death-and-wills/wills/Making a will
/health/get-advice-about-healt...Complaining about social care services
/family/looking-after-people/m...What does it mean to have power of attorney?
/family/children-and-young-peo...Child abuse - advice and support
/law-and-courts/Law and courts
/law-and-courts/Text duplicate Law and courts
/law-and-courts/legal-system/Legal system
/law-and-courts/claiming-compe...Claiming compensation for a personal injury
/law-and-courts/parking-tickets/Parking tickets
/law-and-courts/civil-rights/Civil rights
/law-and-courts/legal-system/s...Making a small claim
/family/gender-violence/rape-a...Help for victims of rape and sexual violence
/immigration/staying-in-the-uk...Applying to the EU Settlement Scheme
/immigration/staying-in-the-uk...Keeping your family in the UK after Brexit
/immigration/applying-for-Brit...Getting British citizenship
/immigration/getting-visas-for...Getting a visa for your spouse or partner
/immigration/getting-a-visitor...Getting a visa for family and friends
/immigration/stay-in-uk/visas-...Staying in the UK after a divorce
/immigration/stay-in-uk/overst...If you've overstayed your visa or leave
/immigration/living-in-the-uk-...If you're in the UK illegally
/immigration/asylum-and-refuge...After you get refugee status
/immigration/View all in Immigration
/health/Text duplicate Health
/health/get-advice-about-healt...Get advice about health costs and services
/health/get-advice-about-healt...Get advice about health services
/about-us/More from us
/about-us/Learn more about Citizens Advice
/about-us/about-us1/About us
/about-us/our-work/Our work
/about-us/job-and-voluntary-op...Work with us
/about-us/support-us/Support us
/about-us/contact-us/contact-u...Contact us
/about-us/adviser-resources/Adviser resources
/about-us/contact-us/contact-u...Find your local Citizens Advice
/about-us/support-us/volunteer...Volunteer with us
/about-us/job-and-voluntary-op...Jobs in our network
/about-us/about-us1/media/pres...Press releases
https://wearecitizensadvice.or...External Our blogs
/?_escaped_fragment_Anchor Trivial anchor text
/England home
/?lang=en-NIRNorthern Ireland home
/?lang=en-SCTScotland home
/?lang=en-WLSWales home
/debt-and-money/cost-of-living...Get help with the cost of living
/consumer/energy/energy-supply...Text duplicate Grants and benefits to help you pay your energy bills
/debt-and-money/budgeting1/get...Text duplicate Get help with bills
/housing/council-tax/council-t...Check if you can pay less council tax
/consumer/energy/energy-supply...How to read your smart electricity meter
/benefits/benefits-introductio...Check what benefits you can get
/consumer/holiday-cancellation...Claim compensation if your flight's delayed or cancelled
/about-us/support-us/volunteer...Our volunteer opportunities
/about-us/our-work/our-campaigns/See our latest campaigns
/about-us/our-work/policy/Read our policy research work
/about-us/about-us1/impact-of-...Find out about the impact of our advice Share on Twitter Subdomain Share on Facebook
/?_escaped_fragment_Anchor Close window External Subdomain Let us know
/benefits/Text duplicate Benefits
/work/Text duplicate Work
/debt-and-money/Text duplicate Debt and money
/consumer/Text duplicate Consumer
/family/Text duplicate Family
/housing/Text duplicate Housing
/law-and-courts/Text duplicate Law and courts
/immigration/Text duplicate Immigration
/health/Text duplicate Health
/about-us/adviser-resources/Text duplicate Adviser resources
/about-us/our-work/our-prevent...Education resources
/resources-and-tools/search-na...Site search
/about-us/Text duplicate About us
/about-us/contact-us/contact-u...Text duplicate Contact us
/about-us/support-us/Text duplicate Support us
/about-us/our-work/annual-repo...Annual reports
/about-us/about-us1/modern-sla...Modern slavery statement
/about-us/our-work/policy/Policy research
/resources-and-tools/about-thi...Accessibility statement
/resources-and-tools/about-thi...Terms and conditions
/about-us/about-us1/citizens-a...Privacy and cookies
/?lang=en-GBText duplicate England
/?lang=en-NIRNorthern Ireland

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
dateSat, 08 Jun 2024 20:31:26 GMT
set-cookie236 Characters
cache-controlpublic, must-revalidate, max-age=0
expiresSat, 08 Jun 2024 20:36:26 GMT
x-xss-protection1; mode=block
referrer-policyno-referrer, strict-origin-when-cross-origin
feature-policygeolocation 'self'; microphone 'none'; notifications 'none'; camera 'none';
content-security-policydefault-src https:; connect-src https: *; script-src 'unsafe-inline' 'unsafe-eval' https: *; style-src 'unsafe-inline' https: *; img-src 'self' data: https:; font-src 'self' data: https:; object-src 'self'; frame-src *; frame-ancestors 'self';
x-cacheMiss from cloudfront
via1.1 (CloudFront)

External factors

(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 27,713 referring domains.
This page has 1,916,913 backlinks.
This page has backlinks from 15,258 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 29093 shares and comments on Facebook.


<!DOCTYPE html>
<html lang="en-GB">
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        <title>404 Page not found</title>
        <meta content="noindex, nofollow" name="robots" />
        <meta name="viewport" content="width=device-width initial-scale=1, maximum-scale=2.0" />
		    html {
			    font: 1.2em/1.5 sans-serif;
			    padding: 0;
			    margin: 0;
			    text-align: center;
		    .hidden {
		    	border: 0;
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				margin: -1px;
				overflow: hidden;
				padding: 0;
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                    nonInteraction: true
	    <div class="header" role="banner">
		    <div class="container">
			  	<h1><img src="/static/images/cab-logo.png" alt="Citizens Advice" width="100" height="100" /></h1>

	    <div class="main" role="main">
		    <div class="container">	    
				<h1>Page not found</h1>
				<p class="light">Error 404</p>
				<p>Sorry, looks like we can't find this page.</p>
                <p>It may have been moved, updated or deleted.</p>
                <p>Please check the web address, go back or <a href="/">visit the home page</a>.</p>
	    <div class="footer" role="contentinfo">
		    <div class="container">	
			    <p>© 2024 Citizens Advice. All rights reserved Registered charity no: 279057 Company no: 1436945 England</p>

Search preview
Citizens Advice
Online free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Citizens Advice95%Check
local Citizens Advice77%Check
Get advice68%Check

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