Nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
95% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
38.70 kB
Words
360
Media files
0
Number of links
51 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS website for England - NHS
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find information and services to help you manage your health.
The length of the meta description is perfect. (382 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionFind information and services to help you manage your health.
google-site-verificationa4yrvgi5ZlBnKWfqFKkQ3_mEjqow_fpwbtF2bUTmZgc
msapplication-TileImage/static/nhsuk/img/favicons/mediumtile-144x144.cf4985872492.png
msapplication-TileColor#005eb8
msapplication-square70x70logo/static/nhsuk/img/favicons/smalltile-70x70.29f75b06cf75.png
msapplication-square150x150logo/static/nhsuk/img/favicons/mediumtile-150x150.89688d93af5b.png
msapplication-wide310x150logo/static/nhsuk/img/favicons/widetile-310x150.535c3996630d.png
msapplication-square310x310logo/static/nhsuk/img/favicons/largetile-310x310.294742e00ff4.png
article:authorhttps://www.facebook.com/nhswebsite/
article:modified_time16 Apr 2025, 2:51 p.m.
article:published_time16 Aug 2018, 12:27 a.m.
article:sectionHomepage
langen
twitter:cardsummary_large_image
twitter:site@nhsuk
twitter:creator@nhsuk
twitter:image:altnhs.uk
og:urlhttps://www.nhs.uk/
og:site_namenhs.uk
og:titleNHS website for England
og:descriptionFind information and services to help you manage your health.
og:typewebsite
og:localeen_GB
og:imagehttps://www.nhs.uk/static/nhsuk/img/open-graph.a74435697f45.png
og:image:altnhs.uk
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 360 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 76 words is high.
34.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
NHS website for England Find information and services to help you manage your health
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 NHS website for England Find information and services to help you manage your health
H2 Health A to Z
H2 NHS services
H2 Manage your health
H2 NHS services Duplicate text
H2 Featured
H2 More information and advice
H2 Vaccinations
H2 COVID-19
H2 Baby
H2 Women's health
H2 Contraception
H2 Support links
H3 Help from NHS 111
H3 Book a COVID-19 vaccination appointment
H3 Refer yourself for NHS pregnancy care
H3 Get healthcare cover abroad with a UK GHIC or EHIC
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nhs.uk/Anchor Skip to main content
https://www.nhs.uk/No Text
https://www.nhs.uk/health-a-to-z/Health A to Z
https://www.nhs.uk/nhs-services/NHS services
https://www.nhs.uk/live-well/Live Well
https://www.nhs.uk/mental-health/Mental health
/social-care-and-support/Care and support
https://www.nhs.uk/pregnancy/Pregnancy
/{{ logo_href|default:Home
https://www.nhs.uk/health-a-to-z/Text duplicate Health A to Z
https://www.nhs.uk/nhs-services/Text duplicate NHS services
/nhs-services/gps/view-your-gp...View your GP health record
/nhs-services/prescriptions/ho...Order a repeat prescription
/nhs-services/online-services/...View your test results
/nhs-services/gps/gp-appointme...Appointments and bookings at your GP surgery
/nhs-services/gps/how-to-regis...How to register with a GP surgery
/nhs-services/online-services/...Find your NHS number
/service-search/find-a-pharmacy/Find a pharmacy
/service-search/find-a-dentistFind a dentist
/service-search/find-a-GPFind a GP
/nhs-services/mental-health-se...Find NHS talking therapies for anxiety and depression
https://www.nhs.uk/nhs-services/Find other NHS services
https://111.nhs.uk/?utm_source...External 111.nhs.uk
/nhs-services/vaccination-and-...Book a COVID-19 vaccination appointment
/nhs-services/refer-yourself-f...Refer yourself for NHS pregnancy care
/using-the-nhs/healthcare-abro...Get healthcare cover abroad with a UK GHIC or EHIC
https://www.nhs.uk/vaccinations/Vaccinations
/conditions/covid-19/COVID-19
https://www.nhs.uk/baby/Baby
https://www.nhs.uk/womens-health/Women's health
https://www.nhs.uk/contraception/Contraception
https://www.nhs.uk/Text duplicate Home
https://www.nhs.uk/health-a-to-z/Text duplicate Health A to Z
https://www.nhs.uk/live-well/Text duplicate Live Well
https://www.nhs.uk/mental-health/Text duplicate Mental health
/social-care-and-support/Text duplicate Care and support
https://www.nhs.uk/pregnancy/Text duplicate Pregnancy
https://www.nhs.uk/nhs-services/Text duplicate NHS services
/conditions/covid-19/Text duplicate COVID-19
https://www.nhs.uk/nhs-app/NHS App
/nhs-services/online-services/...Find my NHS number
/nhs-services/gps/view-your-gp...Text duplicate View your GP health record
/nhs-services/online-services/...Text duplicate View your test results
/using-the-nhs/about-the-nhs/About the NHS
/using-the-nhs/healthcare-abroad/Healthcare abroad
https://www.nhs.uk/nhs-sites/Other NHS websites
/our-policies/profile-editor-l...Profile editor login
https://www.nhs.uk/about-us/About us
/give-feedback-about-the-nhs-w...Give us feedback
/accessibility-statement/Accessibility statement
https://www.nhs.uk/our-policies/Our policies
/our-policies/cookies-policy/Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
x-frame-optionsDENY
x-instana-l1
traceparent00-0000000000000000bc64ef32646a7dd4-bc64ef32646a7dd4-01
tracestatein=bc64ef32646a7dd4;bc64ef32646a7dd4
x-instana-tbc64ef32646a7dd4
x-instana-sbc64ef32646a7dd4
server-timingintid;desc=bc64ef32646a7dd4
content-encodinggzip
content-length6652
cache-controlmax-age=5
expiresTue, 20 May 2025 10:43:40 GMT
dateTue, 20 May 2025 10:43:35 GMT
varyAccept-Encoding
strict-transport-securitymax-age=63072000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 12,830 referring domains.
This page has 1,901,558 backlinks.
This page has backlinks from 7,579 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Ultraseek
Disallow: /
User-Agent: AhrefsBot 
Crawl-Delay: 5 	
User-agent: Algolia Crawler
Disallow: /scorecard/
Disallow: /Services/Dentists/Overview/DentistPatientAcceptanceVerification.aspx*
Disallow: /sign-up-to-be-contacted-for-research
Disallow: /contact-us/get-help-with-signing-up-for-contact-for-coronavirus-vaccine-studies/
User-agent: *
Disallow: /service-search/other-services/Psychological%20therapies%20(IAPT)/LocationSearch/10008
Disallow: /service-search/other-services/Psychological%20therapies%20%28IAPT%29/LocationSearch/10008
Disallow: /service-search/other-services/Psychologicaltherapies(IAPT)/LocationSearch/10008
Disallow: /contact-us/get-help-with-signing-up-for-contact-for-coronavirus-vaccine-studies/
Disallow: /contact-us/get-help-with-asking-for-a-coronavirus-test/
Disallow: /ask-for-a-coronavirus-test
Disallow: /ask-for-a-coronavirus-test/
Disallow: /book-a-coronavirus-vaccination
Disallow: /book-a-coronavirus-vaccination/
Disallow: /externalservices/surveyfeedapi/api/testfeed
Disallow: /Review/List/
Disallow: /Review/LeaveReview/
Disallow: /Conditions/
Disallow: /conditions/pregnancy-and-baby/pages/your-birth-plan.aspx
Disallow: /conditions/coronavirus-covid-19/testing-and-tracing/get-an-antigen-test-to-check-if-you-have-coronavirus/
Disallow: /campaignshowcase/
Disallow: /scorecard/ 
Disallow: /Service-Search/other-services/Cognitive-behavioural-therapy-(CBT)/LocationSearch/1908
Disallow: /Service-Search/other-services/NHS%20psychological%20therapies%20services%20(IAPT),%20including%20cognitive%20behavioural%20therapy%20(CBT)/LocationSearch/10008
Disallow: /service-search/other-services/Psychological-therapy-(NHS-IAPT)/LocationSearch/396
Disallow: /service-search/find-a-psychological-therapies-service/what-happens-when-you-refer-yourself
Disallow: /Service-Search/find-a-psychological-therapies-service/what-happens-when-you-refer-yourself
Disallow: /service-search/find-a-psychological-therapies-service/find-your-gp
Disallow: /Service-Search/find-a-psychological-therapies-service/find-your-gp
Disallow: /service-search/find-a-psychological-therapies-service/results
Disallow: /Service-Search/find-a-psychological-therapies-service/results
Disallow: /Services/Dentists/Overview/DentistPatientAcceptanceVerification.aspx*
Disallow: /tools/pages/toolslibrary.aspx?tag=*
Disallow: /sign-up-to-be-contacted-for-research
Disallow: /service-search/other-services/*/*/Export/*
Disallow: /every-mind-matters/mental-wellbeing-tips/your-mind-plan-quiz/application
User-agent: Googlebot
Disallow: /service-search/dist/images/loading.gif
Sitemap: https://www.nhs.uk/sitemap.xml

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Search preview

www.nhs.uk
NHS website for England - NHS
Find information and services to help you manage your health.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS77%Check
NHS services72%Check
Find NHS71%Check
NHS website71%Check
Health66%Check
services66%Check
information66%Check
help66%Check
manage66%Check
Health Services66%Check
Show more keywords and terms

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