Healthcare.gov - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
66% 
Page structure
62% 
Link structure
71% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.15 s
File size
352.80 kB
Words
817
Media files
2
Number of links
113 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Still need health insurance? | HealthCare.gov
The length of the page title is perfect. (405 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Still need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP.
The length of the meta description is perfect. (813 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.healthcare.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.11.0
search-titleStill need health insurance?
content-typelanding
topicsEmpty
keywordsEmpty
descriptionStill need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP.
langen
twitter:site@HealthCareGov
twitter:titleStill need health insurance?
twitter:descriptionStill need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP.
twitter:cardsummary
og:site_nameHealthCare.gov
og:titleStill need health insurance?
og:descriptionStill need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP.
og:typelanding
og:urlhttps://www.healthcare.gov/
og:localeen_US
og:locale:alternatees_US
og:imagehttps://www.healthcare.gov/images/logo.png
og:image:width241
og:image:height30
og:image:altHealthcare.gov site logo
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 3 text duplicates on this page:
  • Duplicate: You're about to connect to a third-party site. Select CONTINUE to proc...
This page contains 817 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 9.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...c/featured/parents-with-baby-resized.jpgparents holding babyparents holding baby
...static/hero/oe11-jan16-homepage-hero.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Still need health insurance?
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Still need health insurance?
H1 You are leaving HealthCare.gov.
H1 You are leaving HealthCare.gov. Duplicate text
H1 You are leaving HealthCare.gov. Duplicate text
H1 HealthCare.gov privacy settings
H2 Enroll in health insurance
H2 Make changes
H2 Save money
H2 How to...
H2 More details if you...
H2 Taxes
H2 Lost Medicaid or CHIP? Get Marketplace coverage
H2 Quick start guide
H2 1095 & tax info
H2 Pay your premium
H2 Find local help
H2 Get important news & updates
H2 HealthCare.gov blog
H2 Resources
H2 Connect with us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.healthcare.gov/Anchor Skip to main content
https://www.healthcare.gov/No Text
https://www.cuidadodesalud.gov...External Subdomain Español
https://www.healthcare.gov/loginLog in
/get-coverageGet Coverage
/have-coverageKeep or Update Your Plan
/screenerFind out if you can enroll now
/quick-guide/dates-and-deadlinesEnrollment dates & deadlines
/quick-guide/one-page-guide-to...Marketplace tips
/apply-and-enroll/how-to-applyHow to apply & enroll
/choose-a-plan/comparing-plansPicking a plan
/coverage/dental-coverageDental coverage
/medicaid-chip/getting-medicai...Medicaid & CHIP
/reporting-changes/why-report-...Reporting income/household changes
/keep-or-change-planChanging plans
/reporting-changes/cancel-planCancel a plan
/more-savingsNew, lower costs available
/lower-costsFind out if you'll save
/lower-costs/save-on-monthly-p...Save on your premiums
/lower-costs/save-on-out-of-po...Extra savings
/high-deductible-health-planHigh Deductible Health Plans
/using-marketplace-coverageUse your coverage
/income-and-household-informationEstimate income
/find-assistanceFind local help
/tips-and-troubleshooting/uplo...Submit documents
/marketplace-appealsAppeal a Marketplace decision
/apply-and-enroll/complete-you...Pay premium & check coverage status
/coverage-outside-open-enrollm...Just had a baby or adopted
/young-adultsAre under 30
/have-job-based-coverageHave (or offered) job-based insurance
/self-employedAre self-employed
/unemployedAre unemployed
/medicareQualify for Medicare
https://www.healthcare.gov/taxesHealth coverage & your taxes
/tax-form-1095Tax Form 1095-A
/taxes-reconciling'Reconcile' tax credit
/get-answersGet Answers
https://www.cuidadodesalud.gov...External Subdomain Text duplicate Español
https://www.healthcare.gov/loginText duplicate Log in
/get-coverage/Text duplicate Get Coverage
/have-coverage/Text duplicate Keep or Update Your Plan
/screenerText duplicate Find out if you can enroll now
/quick-guide/dates-and-deadlines/Text duplicate Enrollment dates & deadlines
/quick-guide/one-page-guide-to...Text duplicate Marketplace tips
/apply-and-enroll/how-to-apply/Text duplicate How to apply & enroll
/choose-a-plan/comparing-plans/Text duplicate Picking a plan
/coverage/dental-coverage/Text duplicate Dental coverage
/medicaid-chip/getting-medicai...Text duplicate Medicaid & CHIP
/reporting-changes/why-report-...Text duplicate Reporting income/household changes
/keep-or-change-plan/Text duplicate Changing plans
/reporting-changes/cancel-plan/Text duplicate Cancel a plan
/more-savings/Text duplicate New, lower costs available
/lower-costs/Text duplicate Find out if you'll save
/lower-costs/save-on-monthly-p...Text duplicate Save on your premiums
/lower-costs/save-on-out-of-po...Text duplicate Extra savings
/high-deductible-health-plan/Text duplicate High Deductible Health Plans
/using-marketplace-coverage/Text duplicate Use your coverage
/income-and-household-informat...Text duplicate Estimate income
/find-assistance/Text duplicate Find local help
/tips-and-troubleshooting/uplo...Text duplicate Submit documents
/marketplace-appeals/Text duplicate Appeal a Marketplace decision
/apply-and-enroll/complete-you...Text duplicate Pay premium & check coverage status
/coverage-outside-open-enrollm...Text duplicate Just had a baby or adopted
/young-adults/Text duplicate Are under 30
/have-job-based-coverage/Text duplicate Have (or offered) job-based insurance
/self-employed/Text duplicate Are self-employed
/unemployed/Text duplicate Are unemployed
/medicare/Text duplicate Qualify for Medicare
https://www.healthcare.gov/taxes/Text duplicate Health coverage & your taxes
/tax-form-1095/Text duplicate Tax Form 1095-A
/taxes-reconciling/Text duplicate 'Reconcile' tax credit
/topics/Browse all topics
/coverage-outside-open-enrollm...Open Enrollment is over, but you may still be able to get or change health coverage for this year.
/get-answers/Text duplicate Get Answers
/screenerCheck if you can enroll/change
/small-businessesLearn more
A-TITLE Small Business Health Options Program
/medicaid-to-marketplace/Text duplicate Learn more
/quick-guide/one-page-guide-to...Quick start guide Get tips
https://www.healthcare.gov/taxes/1095 & tax info Get info
/apply-and-enroll/complete-you...Pay your premium Learn how
/find-assistance/Find local help Connect
/privacy/Privacy Policy
https://www.healthcare.gov/blog/HealthCare.gov blog
/blog/understand-your-options-...Lose Medicaid or CHIP? Stay covered 4 ways
/blog/health-coverage-for-youn...Health coverage for young adults
https://www.healthcare.gov/blog/See more
https://www.cms.gov/marketplac...New window External Subdomain Regulatory and Policy Information
https://www.cms.gov/marketplac...New window External Subdomain For Navigators, Assisters & Partners
/health-and-dental-plan-datase...New window For Researchers
/language-resource/New window Information in other languages
https://vote.gov/New window External Register to vote
/contact-us/New window Questions? Call 1-800-318-2596
https://localhelp.healthcare.gov/New window External Subdomain Find Local Help
https://www.healthcare.gov/blog/New window Visit the HealthCare.gov blog
https://www.facebook.com/Healt...External Subdomain No Text
/using-this-siteLearn more about links to third-party sites
https://www.facebook.com/Healt...External Subdomain Continue
https://twitter.com/HealthCare...External No Text
/using-this-siteText duplicate Learn more about links to third-party sites
https://twitter.com/HealthCare...External Text duplicate Continue
https://www.youtube.com/Health...External Subdomain No Text
/using-this-siteText duplicate Learn more about links to third-party sites
https://www.youtube.com/Health...External Subdomain Text duplicate Continue
/contact-usContact us
/archiveArchive
http://www.cms.gov/About-CMS/A...External Subdomain Accessibility
/privacy/Subdomain review our full privacy policy
/third-party-privacy-policies/Subdomain get the list of specific tools in each category
/privacyPrivacy policy
/using-this-siteUsing this site
/language-resource/中文
/language-resource/Kreyòl
/language-resource/Français
/language-resource/Deutsch
/language-resource/ગુજરાતી
/language-resource/हिंदी
/language-resource/Italiano
/language-resource/日本語
/language-resource/한국어
/language-resource/Polski
/language-resource/Português
/language-resource/Русский
/language-resource/Text duplicate Español
/language-resource/Tagalog
/language-resource/Tiếng Việt
https://www.healthcare.gov/Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.healthcare.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (353 kB).

HTTP Response Header

NameValue
accept-rangesbytes
content-typetext/html
etag"5a1d1e311eb4363b3b68b25992391f49:1717704129.890403"
last-modifiedThu, 06 Jun 2024 20:01:33 GMT
varyAccept-Encoding
x-akamai-transformed9l - 0 pmb=mTOE,1
content-encodinggzip
dateSun, 09 Jun 2024 19:44:43 GMT
set-cookie109 Characters
cache-controlmax-age=0
strict-transport-securitymax-age=31536000 ; preload
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesmaster-only
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 36,389 referring domains.
This page has 2,062,431 backlinks.
This page has backlinks from 20,455 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1304030 shares and comments on Facebook.

Robots.txt

---
---
# robots.txt for healthcare.gov - learn
User-agent: HCGOV-PRODONE-gsa-crawler
# Directories
Allow: /help/

User-agent: HCGOV-PRODTWO-gsa-crawler
# Directories
Allow: /help/

User-agent: *
# Directories
Disallow: /api/
Disallow: /es/
Disallow: /marketplace/b/
Disallow: /creating-an-account-and-logging-in/
Disallow: /find-premium-estimates/
Disallow: /how-do-i-apply-for-coverage-in-the-shop-marketplace/
Disallow: /help/
Disallow: /pre-registration.html
Disallow: /how-can-i-get-an-estimate-of-costs-and-savings-on-marketplace-health-insurance/
Disallow: /address-questions/
Disallow: /not-eligible-for-medicaid/
Disallow: /reporting-deductions/
Disallow: /reporting-other-income/
Disallow: /create-account-early/
Disallow: /small-businesses/shop-early-access/
Disallow: /small-businesses/early-access-how-to-apply/
Disallow: /marketplace/small-businesses/agent/
Disallow: /marketplace/small-businesses/ccr/
Disallow: /marketplace/small-businesses/employee/
Disallow: /marketplace/small-businesses/employer/
Disallow: /small-businesses/participation-code/
Disallow: /compare/
Disallow: /results/
Disallow: /search/
Disallow: /apology/
Disallow: 500.html
Disallow: 404.html
Disallow: 500_shop.html
Disallow: 500_shop_es.html
Disallow: /blog/coverage-for-topic/
Disallow: /blog/get-coverage-topic/
Disallow: /blog/health-care-information-topic/
Disallow: /blog/keep-change-plan-topic/
Disallow: /coverage-for-topic/
Disallow: /get-coverage-topic/
Disallow: /health-care-information-topic/
Disallow: /keep-change-plan-topic/
Disallow: /application-survey/
Disallow: /turning-26/
Disallow: /feedback/
Disallow: /sbc-glossary/
Disallow: /mec-medicaid/
Disallow: /changes-that-qualify-for-special-enrollment/
Disallow: /es/changes-that-qualify-for-special-enrollment/
Disallow: /topic-sections/*

Sitemap: https://www.healthcare.gov/sitemap-index.xml

Search preview

www.healthcare.gov
Still need health insurance? | HealthCare.gov
Still need health insurance? You can enroll or change plans if you have certain life events or income, or qualify for Medicaid or CHIP.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
health85%Check
Health Insurance81%Check
need health insurance77%Check
need73%Check
gov69%Check
HealthCare65%Check
Health Insurance Marketplace65%Check
Health Plans63%Check
Health coverage62%Check
Medicaid or56%Check

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Cookie Policy

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