Healthcare.gov - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
58% 
Link structure
31% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
57.70 kB
Words
1127
Media files
3
Number of links
176 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Get 2021 health coverage. Health Insurance Marketplace® | HealthCare.gov
The page title should be shorter than 580 pixels. It is 690 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Official site of Affordable Care Act. Enroll now for 2021 coverage. See health coverage choices, ways to save today, how law affects you.
The length of the meta description is perfect. (839 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
msvalidate.01598A98B6EDF7624D92A421A892DC3A45
search-titleHealth Insurance Marketplace®
content-typeindex
biteEmpty
descriptionOfficial site of Affordable Care Act. Enroll now for 2021 coverage. See health coverage choices, ways to save today, how law affects you.
langen
twitter:cardOfficial site of Affordable Care Act. Enroll now for 2021 coverage. See health coverage choices, ways to save today, how law affects you.
twitter:urlHealthCare.gov
twitter:titleGet 2021 health coverage. Health Insurance Marketplace®
og:titleGet 2021 health coverage. Health Insurance Marketplace®
og:typeindex
og:imagehttps://www.healthcare.gov/images/logo.png
og:site_nameHealthCare.gov
og:descriptionOfficial site of Affordable Care Act. Enroll now for 2021 coverage. See health coverage choices, ways to save today, how law affects you.
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1127 words. That's ok.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.healthcare.gov/images/logo.pngHealthCare.gov
/images/logo@2x.pngHealthCare.gov
/assets/oe-eb-all-topics-image.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Open Enrollment is here - and ends Dec 15
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Open Enrollment is here - and ends Dec 15
H1 Sign up for updates & reminders from HealthCare.gov
H2 FIND LOCAL HELP
H2 QUICK START GUIDE
H2 RENEWAL QUESTIONS?
H2 ACT BY DEC 15
H2 Get important news & updates
H2 HealthCare.gov Blog
H2 Footer
H2 Your information contains error(s):
H2 Your information contains error(s): Duplicate text
H3 Resources
H3 Connect With Us
H3 Resources Duplicate text
H3 Connect With Us Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (33) on this page.
LinkAttributesAnchor text
https://www.healthcare.gov/Anchor Skip navigation
https://www.healthcare.gov/IMG-ALT HealthCare.gov
/es/esi/header-learn.htmlEspañol
https://www.healthcare.gov/loginLog in
https://www.healthcare.gov/Text duplicate IMG-ALT HealthCare.gov
/es/esi/header-learn.htmlText duplicate Español
https://www.healthcare.gov/loginText duplicate Log in
/get-coverageGet Coverage
/have-coverageKeep or Update Your Plan
https://www.healthcare.gov/topicsSee Topics
/get-answersGet Answers
/create-accountCreate an account
/quick-guide/dates-and-deadlines/2021 dates & deadlines
/quick-guide/one-page-guide-to...Marketplace tips
/coverage/dental-coverage/Dental coverage
/medicaid-chip/getting-medicai...Medicaid & CHIP
/apply-and-enroll/how-to-apply/How to apply and enroll
/choose-a-plan/comparing-plans/Picking a plan
/coverage-outside-open-enrollm...See if you can still enroll for 2020
https://www.healthcare.gov/loginText duplicate Log in
/keep-or-change-plan/choices/Update & shop for 2021
/keep-or-change-plan/automatic...Learn about automatic renewal
/lower-costs/See if you'll save
/lower-costs/save-on-monthly-p...Save on your premiums
/lower-costs/save-on-out-of-po...Cost-sharing reductions
/high-deductible-health-plan/High Deductible Health Plans
/using-marketplace-coverage/Use your coverage
/income-and-household-informat...Estimate income
/find-assistance/Find local help
/tips-and-troubleshooting/logg...Get login help
/tips-and-troubleshooting/uplo...Submit requested documents
/marketplace-appeals/Appeal a Marketplace decision
/coverage-outside-open-enrollm...Confirm your Special Enrollment Period
/apply-and-enroll/complete-you...Pay premium & check coverage status
/how-to-cancel-a-marketplace-p...Cancel a plan
/coverage-outside-open-enrollm...Just had a baby or adopted
/young-adults/Are under 30
/have-job-based-coverage/Have/offered job-based insurance
/self-employed/Are self-employed
/unemployed/Are unemployed
/medicare/Qualify for Medicare
https://www.healthcare.gov/taxes/Health care & taxes
https://www.healthcare.gov/feesThe penalty for not having coverage in 2018 & earlier
/health-coverage-exemptions/Exemptions in 2018 & earlier
/health-coverage-exemptions/20...2019 exemptions & Catastrophic plans
https://www.healthcare.gov/topicsBrowse all topics >
/small-businesses/choose-and-e...Why use the SHOP Marketplace?
https://cms.gov1.qualtrics.com...External Subdomain Verify your eligibility for SHOP
/small-businesses/provide-shop...Small Business Health Insurance Tax Credit
/small-businesses/choose-and-e...How to work with an agent or broker
/small-businesses/provide-shop...Insurance for multiple locations & businesses
/small-businesses/shop-calcula...Minimum participation rates
/small-businesses/choose-and-e...Appeal a SHOP Marketplace decision
/small-businesses/choose-and-e...Additional resources for employers
/small-businesses/choose-and-e...Tools & calculators
/see-plans/See SHOP plans & prices
/shop-calculators-taxcredit/Tax credit estimator
/shop-calculators-fte/FTE employee calculator
https://localhelp.healthcare.gov/External Subdomain Anchor Find Local Help tool
/small-businesses/agents-and-b...How to register with SHOP
/small-businesses/agents-and-b...How to sell SHOP coverage
/small-businesses/agents-and-b...Additional resources for agents & brokers
/small-businesses/learn-more/e...Exploring coverage options for businesses
/small-businesses/learn-more/i...Learn more about individual coverage HRAs
/small-businesses/learn-more/q...Learn more about QSEHRAs
/small-businesses/learn-more/s...How to get covered if you're a sole proprietor
/small-businesses/learn-more/h...How the ACA affects small businesses
/small-businesses/topics/Browse All Topics >
/get-coverageText duplicate Get Coverage
/have-coverageText duplicate Keep or Update Your Plan
/create-accountText duplicate Create an account
/quick-guide/dates-and-deadlines/Text duplicate 2021 dates & deadlines
/quick-guide/one-page-guide-to...Text duplicate Marketplace tips
/coverage/dental-coverage/Text duplicate Dental coverage
/medicaid-chip/getting-medicai...Text duplicate Medicaid & CHIP
/apply-and-enroll/how-to-apply/Text duplicate How to apply and enroll
/choose-a-plan/comparing-plans/Text duplicate Picking a plan
/coverage-outside-open-enrollm...Text duplicate See if you can still enroll for 2020
https://www.healthcare.gov/loginText duplicate Log in
/keep-or-change-plan/choices/Text duplicate Update & shop for 2021
/keep-or-change-plan/automatic...Text duplicate Learn about automatic renewal
/lower-costs/Text duplicate See if you'll save
/lower-costs/save-on-monthly-p...Text duplicate Save on your premiums
/lower-costs/save-on-out-of-po...Text duplicate Cost-sharing reductions
/high-deductible-health-plan/Text duplicate High Deductible Health Plans
/using-marketplace-coverage/Text duplicate Use your coverage
/income-and-household-informat...Text duplicate Estimate income
/find-assistance/Text duplicate Find local help
/tips-and-troubleshooting/logg...Text duplicate Get login help
/tips-and-troubleshooting/uplo...Text duplicate Submit requested documents
/marketplace-appeals/Text duplicate Appeal a Marketplace decision
/coverage-outside-open-enrollm...Text duplicate Confirm your Special Enrollment Period
/apply-and-enroll/complete-you...Text duplicate Pay premium & check coverage status
/how-to-cancel-a-marketplace-p...Text duplicate Cancel a plan
/coverage-outside-open-enrollm...Text duplicate Just had a baby or adopted
/young-adults/Text duplicate Are under 30
/have-job-based-coverage/Text duplicate Have/offered job-based insurance
/self-employed/Text duplicate Are self-employed
/unemployed/Text duplicate Are unemployed
/medicare/Text duplicate Qualify for Medicare
https://www.healthcare.gov/taxes/Text duplicate Health care & taxes
https://www.healthcare.gov/feesText duplicate The penalty for not having coverage in 2018 & earlier
/health-coverage-exemptions/Text duplicate Exemptions in 2018 & earlier
/health-coverage-exemptions/20...Text duplicate 2019 exemptions & Catastrophic plans
https://www.healthcare.gov/topicsText duplicate Browse all topics >
/apply-and-enroll/how-to-apply/Apply & enroll in 2021 coverage today Beat the Tuesday, December 15, 2020 deadline to enroll in health coverage that starts January 1, 2021. Apply now.
/get-answersText duplicate Get Answers
/create-accountTAKE THE FIRST STEP TO APPLY
https://www.healthcare.gov/loginLOG IN TO RENEW/CHANGE PLANS
/small-businessesLearn more
/coronavirusLEARN MORE
/find-assistance/FIND LOCAL HELP SEE OPTIONS
/quick-guide/QUICK START GUIDE GET TIPS
/keep-or-change-plan/automatic...RENEWAL QUESTIONS? GET INFO
/quick-guide/dates-and-deadlines/ACT BY DEC 15 SEE DEADLINES
/privacyPrivacy Policy
https://www.healthcare.gov/blogHealthCare.gov Blog
/blog/peace-of-mind-2021-marke...November 25 This Thanksgiving, get peace of mind with 2021 health insurance
/blog/2021-open-enrollment-end...November 19 Less than one month remains for 2021 health coverage that starts Jan 1
https://www.healthcare.gov/blogSee More
https://www.hhs.gov/healthcare/External About the Affordable Care Act
https://www.cms.gov/cciio/inde...External Regulatory and Policy Information
https://marketplace.cms.gov/External For Navigators, Assisters & Partners
https://www.cms.gov/cciio/prog...External For Agents & Brokers
https://www.cms.gov/Newsroom/N...External For the Media
/health-and-dental-plan-datase...For Researchers
https://www.cms.gov/CCIIO/Prog...External For States
/language-resource/Information in other languages
/contact-us/Questions? Call 1-800-318-2596
https://localhelp.healthcare.gov/External Subdomain Find Local Help
https://www.healthcare.gov/blogVisit the HealthCare.gov blog
https://www.facebook.com/Healt...New window External Facebook
A-TITLE Leaving HealthCare.gov
https://twitter.com/HealthCareGovNew window External Twitter
A-TITLE Leaving HealthCare.gov
https://www.youtube.com/Health...New window External YouTube
A-TITLE Leaving HealthCare.gov
https://www.healthcare.gov/topicsAll Topics
/glossaryGlossary
/contact-usContact Us
/archiveArchive
https://www.cms.gov/About-CMS/...New window External Nondiscrimination / Accessibility
/privacyText duplicate Privacy Policy
/privacy/Linking Policy
/using-this-siteUsing This Site
https://www.hhs.gov/open/plain...New window External Plain Writing
/language-resource/中文
/language-resource/Kreyòl
/language-resource/Français
/language-resource/Deutsch
/language-resource/ગુજરાતી
/language-resource/हिंदी
/language-resource/Italiano
/language-resource/日本語
/language-resource/한국어
/language-resource/Polski
/language-resource/Português
/language-resource/Русский
/language-resource/Text duplicate Español
/language-resource/Tagalog
/language-resource/tiếng việt
https://www.hhs.gov/External HHS.gov
A-TITLE HHS.gov
https://www.whitehouse.gov/External Whitehouse.gov
A-TITLE Whitehouse.gov
https://www.usa.gov/External USA.gov
A-TITLE USA.gov
https://www.healthcare.gov/Anchor Resources
https://www.hhs.gov/healthcare/External Text duplicate About the Affordable Care Act
https://www.cms.gov/cciio/inde...External Text duplicate Regulatory and Policy Information
https://marketplace.cms.gov/External Text duplicate For Navigators, Assisters & Partners
https://www.cms.gov/cciio/prog...External Text duplicate For Agents & Brokers
https://www.cms.gov/Newsroom/N...External Text duplicate For the Media
/health-and-dental-plan-datase...Text duplicate For Researchers
https://www.cms.gov/CCIIO/Prog...External Text duplicate For States
/language-resource/Text duplicate Information in other languages
https://www.healthcare.gov/Anchor Connect With Us
/contact-us/No Text
/contact-us/Text duplicate Questions? Call 1-800-318-2596
https://localhelp.healthcare.gov/External Subdomain No Text
https://localhelp.healthcare.gov/External Subdomain Text duplicate Find Local Help
https://www.healthcare.gov/blogNo Text
https://www.healthcare.gov/blogText duplicate Visit the HealthCare.gov blog
https://www.facebook.com/Healt...New window External Text duplicate Facebook
A-TITLE Leaving HealthCare.gov
https://twitter.com/HealthCareGovNew window External Text duplicate Twitter
A-TITLE Leaving HealthCare.gov
https://www.youtube.com/Health...New window External Text duplicate YouTube
A-TITLE Leaving HealthCare.gov
https://www.healthcare.gov/topicsText duplicate All Topics
/glossaryText duplicate Glossary
/contact-usText duplicate Contact Us
/archiveText duplicate Archive
https://www.cms.gov/About-CMS/...New window External Text duplicate Nondiscrimination / Accessibility
/privacyText duplicate Privacy Policy
/privacy/Text duplicate Linking Policy
/using-this-siteText duplicate Using This Site
https://www.hhs.gov/open/plain...New window External Text duplicate Plain Writing
/language-resource/Text duplicate 中文
/language-resource/Text duplicate Kreyòl
/language-resource/Text duplicate Français
/language-resource/Text duplicate Deutsch
/language-resource/Text duplicate ગુજરાતી
/language-resource/Text duplicate हिंदी
/language-resource/Text duplicate Italiano
/language-resource/Text duplicate 日本語
/language-resource/Text duplicate 한국어
/language-resource/Text duplicate Polski
/language-resource/Text duplicate Português
/language-resource/Text duplicate Русский
/language-resource/Text duplicate Español
/language-resource/Text duplicate Tagalog
/language-resource/Text duplicate tiếng việt
https://www.hhs.gov/External Text duplicate HHS.gov
A-TITLE HHS.gov
https://www.whitehouse.gov/External Text duplicate Whitehouse.gov
A-TITLE Whitehouse.gov
https://www.usa.gov/External Text duplicate USA.gov
A-TITLE USA.gov
/privacyPrivacy policy
https://www.healthcare.gov/CLOSE

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.healthcare.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 7 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
A Content Delivery Network like Bootstrap CDN can save bandwith for Bootstrap front-end component library.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
content-typetext/html
set-cookie139 Characters
set-cookie468 Characters
set-cookie331 Characters
set-cookie89 Characters
set-cookie108 Characters
etag"e9c2329dfefad9c35162796fef010b3f:1606324242.529931"
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesmaster-only
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000 ; preload
varyAccept-Encoding
x-akamai-transformed9 58790 0 pmb=mTOE,1
content-encodinggzip
cache-controlmax-age=48915
dateThu, 26 Nov 2020 03:46:12 GMT
content-length11407
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 37,814 referring domains.
This website has 5,319,710 backlinks.
This website has backlinks from 25,302 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for healthcare.gov
User-agent: HCGOV-PRODONE-gsa-crawler
# Directories
Allow: /help/

User-agent: HCGOV-PRODTWO-gsa-crawler
# Directories
Allow: /help/

User-agent: *
# Directories
Disallow: /api/
Disallow: /es/
Disallow: /marketplace/b/
Disallow: /creating-an-account-and-logging-in/
Disallow: /find-premium-estimates/
Disallow: /how-do-i-apply-for-coverage-in-the-shop-marketplace/
Disallow: /help/
Disallow: /pre-registration.html
Disallow: /how-can-i-get-an-estimate-of-costs-and-savings-on-marketplace-health-insurance/
Disallow: /address-questions/
Disallow: /not-eligible-for-medicaid/
Disallow: /reporting-deductions/
Disallow: /reporting-other-income/
Disallow: /create-account-early/
Disallow: /small-businesses/shop-early-access/
Disallow: /small-businesses/early-access-how-to-apply/
Disallow: /marketplace/small-businesses/agent/
Disallow: /marketplace/small-businesses/ccr/
Disallow: /marketplace/small-businesses/employee/
Disallow: /marketplace/small-businesses/employer/
Disallow: /small-businesses/participation-code/
Disallow: /compare/
Disallow: /results/
Disallow: /search/
Disallow: /apology/
Disallow: 500.html
Disallow: 404.html
Disallow: 500_shop.html
Disallow: 500_shop_es.html
Disallow: /blog/coverage-for-topic/
Disallow: /blog/get-coverage-topic/
Disallow: /blog/health-care-information-topic/
Disallow: /blog/keep-change-plan-topic/
Disallow: /coverage-for-topic/
Disallow: /get-coverage-topic/
Disallow: /health-care-information-topic/
Disallow: /keep-change-plan-topic/
Disallow: /application-survey/
Disallow: /turning-26/
Disallow: /feedback/
Disallow: /sbc-glossary/
Disallow: /mec-medicaid/
Disallow: /changes-that-qualify-for-special-enrollment/
Disallow: /es/changes-that-qualify-for-special-enrollment/
Disallow: /topic-sections/*
# dynamic posts
Disallow: /es/subscribe2/Disallow: /subscribe2/Sitemap: https://www.healthcare.gov/sitemap.xml

Facebook popularity

Shares / Likes / Comments
1,123,356

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.healthcare.gov
Get 2021 health coverage. Health Insurance Marketplace® | HealthCar...
Official site of Affordable Care Act. Enroll now for 2021 coverage. See health coverage choices, ways to save today, how law affects you.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Health79%Check
Health Care78%Check
2021 health72%Check
Health Coverage72%Check
Enroll in Health69%Check
2021 health coverage69%Check
HealthCare66%Check
gov66%Check
Enroll66%Check
Get 2021 health coverage65%Check

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