Healthcare.gov - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
59% 
Page structure
62% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
377.30 kB
Words
765
Media files
5
Number of links
86 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Health Insurance Marketplace® | HealthCare.gov
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 593 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the Health Insurance Marketplace®. Official government website.
The length of the meta description is perfect. (483 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.healthcare.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.13.7
search-titleWelcome to the Health Insurance Marketplace®
content-typelanding
topicsEmpty
keywordsEmpty
descriptionWelcome to the Health Insurance Marketplace®. Official government website.
langen
twitter:site@HealthCareGov
twitter:titleWelcome to the Health Insurance Marketplace®
twitter:descriptionWelcome to the Health Insurance Marketplace®. Official government website.
twitter:cardsummary
og:site_nameHealthCare.gov
og:titleWelcome to the Health Insurance Marketplace®
og:descriptionWelcome to the Health Insurance Marketplace®. Official government website.
og:typelanding
og:urlhttps://www.healthcare.gov/
og:localeen_US
og:locale:alternatees_US
og:imagehttps://www.healthcare.gov/images/logo.png
og:image:width241
og:image:height30
og:image:altHealthcare.gov site logo
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 3 text duplicates on this page:
  • Duplicate: You're about to connect to a third-party site. Select CONTINUE to proc...
This page contains 765 words. That's ok.
32.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...red/oe-starts-topics-image1-megamenu.jpgNo alt attribute providedPerson in yellow sweater and glasses checking health coverage options
...c/hero/oe12-oestarts-home-hero-final.pngNo alt attribute providedPerson smiling in purple shirt with arms crossed
...featured/oe-starts-homepage-feature1.jpgNo alt attribute providedFour friends outside with laptop, ipad, and coffee
...updatedshutterstock_1518605573-746px.jpgNo alt attribute providedPerson in red shirt on computer looking right
...tic/featured/oe-starts-topics-image3.jpgNo alt attribute providedPerson with glasses paying online with credit card

Page structure

H1 heading
(Critically important)
Welcome to the Health Insurance Marketplace®
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Welcome to the Health Insurance Marketplace®
H2 Enroll in health insurance
H2 Make changes
H2 Save money
H2 How to...
H2 More details if you...
H2 Taxes
H2 Lost Medicaid or CHIP? Get Marketplace coverage
H2 Get important news & updates
H2 HealthCare.gov blog
H2 Resources
H2 Connect with us
H2 You are leaving HealthCare.gov.
H2 You are leaving HealthCare.gov. Duplicate text
H2 You are leaving HealthCare.gov. Duplicate text
H2 HealthCare.gov privacy settings
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.healthcare.gov/Anchor Skip to main content
https://www.healthcare.gov/No Text
https://www.cuidadodesalud.gov...External Subdomain Español
https://www.healthcare.gov/loginLog in
/get-coverage/Get Coverage
/have-coverage/Keep or Update Your Plan
/screenerFind out if you can enroll now
/quick-guide/dates-and-deadlines/Enrollment dates & deadlines
/quick-guide/one-page-guide-to...Marketplace tips
/apply-and-enroll/how-to-apply/How to apply & enroll
/choose-a-plan/comparing-plans/Picking a plan
/coverage/dental-coverage/Dental coverage
/medicaid-chip/getting-medicai...Medicaid & CHIP
/reporting-changes/why-report-...Reporting income/household changes
/keep-or-change-plan/Changing plans
/reporting-changes/cancel-plan/Cancel a plan
/more-savings/New, lower costs available
/lower-costs/Find out if you'll save
/lower-costs/save-on-monthly-p...Save on your premiums
/lower-costs/save-on-out-of-po...Extra savings
/high-deductible-health-plan/High Deductible Health Plans
/using-marketplace-coverage/Use your coverage
/income-and-household-informat...Estimate income
/find-assistance/Find local help
/tips-and-troubleshooting/uplo...Submit documents
/marketplace-appeals/Appeal a Marketplace decision
/apply-and-enroll/complete-you...Pay premium & check coverage status
/coverage-outside-open-enrollm...Just had a baby or adopted
/young-adults/Are under 30
/have-job-based-coverage/Have (or offered) job-based insurance
/self-employed/Are self-employed
/unemployed/Are unemployed
/medicare/Qualify for Medicare
https://www.healthcare.gov/taxes/Health coverage & your taxes
/tax-form-1095/Tax Form 1095-A
/taxes-reconciling/'Reconcile' tax credit
/topics/Browse all topics
/apply-and-enroll/how-to-apply/Beat the December 15 deadline to enroll in health coverage that starts January 1. Apply now.
/get-answers/Get Answers
/apply-and-enroll/how-to-apply/Act now
/create-accountApply for coverage
/quick-guide/one-page-guide-to...Get Marketplace basics
https://www.healthcare.gov/loginLog in to make changes
/see-plans/Browse plans & costs
/find-assistance/Text duplicate Find local help
/small-businesses/Get small business coverage info
/medicaid-to-marketplace/Learn more
/lower-costs/Check if you qualify for savings
/verify-information/Discover how to submit documents
/reporting-changes/which-chang...Learn how to report changes
/quick-guide/getting-marketpla...Get coverage in 4 steps
/choose-a-plan/comparing-plans/Check what to consider when picking a plan
/apply-and-enroll/complete-you...Pay your first premium to your insurance company to start 2025 coverage
/court-decisions/Recent court decisions about nondiscrimination
/privacy/Privacy Policy
/blog/check-out-marketplace-co...Check out 2025 Marketplace coverage options – find, compare, & save!
/blog/apply-for-marketplace-in...Enroll in 2025 Marketplace health insurance: Apply today!
https://www.healthcare.gov/blog/Browse blogs
https://www.hhs.gov/healthcare...New window External Subdomain About the Affordable Care Act
https://www.cms.gov/marketplac...New window External Subdomain Regulatory and Policy Information
https://www.cms.gov/marketplac...New window External Subdomain For Navigators, Assisters & Partners
https://www.cms.gov/marketplac...New window External Subdomain For Agents and Brokers
https://www.cms.gov/about-cms/...New window External Subdomain For the Media
/health-and-dental-plan-datase...New window For Researchers
https://www.cms.gov/marketplac...New window External Subdomain For States
/language-resource/New window Information in other languages
https://vote.gov/New window External Register to vote
/contact-us/New window Questions? Call 1-800-318-2596
https://localhelp.healthcare.gov/New window External Subdomain Find Local Help
https://www.healthcare.gov/blog/New window Visit the HealthCare.gov blog
https://www.facebook.com/Healt...External Subdomain No Text
/using-this-siteLearn more about links to third-party sites
https://www.facebook.com/Healt...External Subdomain Continue
https://twitter.com/HealthCareGovExternal No Text
/using-this-siteText duplicate Learn more about links to third-party sites
https://twitter.com/HealthCareGovExternal Text duplicate Continue
https://www.youtube.com/Health...External Subdomain No Text
/using-this-siteText duplicate Learn more about links to third-party sites
https://www.youtube.com/Health...External Subdomain Text duplicate Continue
/contact-usContact us
/archiveArchive
http://www.cms.gov/About-CMS/A...External Subdomain Accessibility
/privacy/Subdomain review our full privacy policy
/third-party-privacy-policies/Subdomain get the list of specific tools in each category
/privacyPrivacy policy
/using-this-siteUsing this site
/language-resource/中文
/language-resource/Kreyòl
/language-resource/Français
/language-resource/Deutsch
/language-resource/ગુજરાતી
/language-resource/हिंदी
/language-resource/Italiano
/language-resource/日本語
/language-resource/한국어
/language-resource/Polski
/language-resource/Português
/language-resource/Русский
/language-resource/Text duplicate Español
/language-resource/Tagalog
/language-resource/Tiếng Việt
https://www.healthcare.gov/Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.healthcare.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (377 kB).

HTTP Response Header

NameValue
accept-rangesbytes
content-typetext/html
etag"8ceb47436be177de7929d65527908e4a:1731000724.631395"
last-modifiedThu, 07 Nov 2024 17:31:44 GMT
varyAccept-Encoding
x-akamai-transformed9l - 0 pmb=mTOE,1
content-encodinggzip
dateMon, 11 Nov 2024 03:21:50 GMT
set-cookie110 Characters
cache-controlmax-age=0
strict-transport-securitymax-age=31536000 ; preload
x-xss-protection1; mode=block
x-permitted-cross-domain-policiesmaster-only
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 33,843 referring domains.
This page has 2,186,703 backlinks.
This page has backlinks from 19,629 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

---
---
# robots.txt for healthcare.gov - learn
User-agent: HCGOV-PRODONE-gsa-crawler
# Directories
Allow: /help/

User-agent: HCGOV-PRODTWO-gsa-crawler
# Directories
Allow: /help/

User-agent: *
# Directories
Disallow: /api/
Disallow: /es/
Disallow: /esi/
Disallow: /marketplace/b/
Disallow: /creating-an-account-and-logging-in/
Disallow: /find-premium-estimates/
Disallow: /how-do-i-apply-for-coverage-in-the-shop-marketplace/
Disallow: /help/
Disallow: /pre-registration.html
Disallow: /how-can-i-get-an-estimate-of-costs-and-savings-on-marketplace-health-insurance/
Disallow: /address-questions/
Disallow: /not-eligible-for-medicaid/
Disallow: /reporting-deductions/
Disallow: /reporting-other-income/
Disallow: /create-account-early/
Disallow: /small-businesses/shop-early-access/
Disallow: /small-businesses/early-access-how-to-apply/
Disallow: /marketplace/small-businesses/agent/
Disallow: /marketplace/small-businesses/ccr/
Disallow: /marketplace/small-businesses/employee/
Disallow: /marketplace/small-businesses/employer/
Disallow: /small-businesses/participation-code/
Disallow: /compare/
Disallow: /results/
Disallow: /search/
Disallow: /apology/
Disallow: 500.html
Disallow: 404.html
Disallow: 500_shop.html
Disallow: 500_shop_es.html
Disallow: /blog/coverage-for-topic/
Disallow: /blog/get-coverage-topic/
Disallow: /blog/health-care-information-topic/
Disallow: /blog/keep-change-plan-topic/
Disallow: /coverage-for-topic/
Disallow: /get-coverage-topic/
Disallow: /health-care-information-topic/
Disallow: /keep-change-plan-topic/
Disallow: /application-survey/
Disallow: /turning-26/
Disallow: /feedback/
Disallow: /sbc-glossary/
Disallow: /mec-medicaid/
Disallow: /changes-that-qualify-for-special-enrollment/
Disallow: /es/changes-that-qualify-for-special-enrollment/
Disallow: /topic-sections/*

Sitemap: https://www.healthcare.gov/sitemap-index.xml

Similar sites

Search preview

www.healthcare.gov
Welcome to the Health Insurance Marketplace® | HealthCare.gov
Welcome to the Health Insurance Marketplace®. Official government website.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
health87%Check
Health Insurance81%Check
Health Insurance Marketplace81%Check
insurance77%Check
Marketplace76%Check
gov76%Check
gov Marketplace75%Check
Welcome73%Check
Health Insurance Marketplace®66%Check
HealthCare65%Check
Show more keywords and terms

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