About.nike.com - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
57% 
Page structure
67% 
Link structure
37% 
Server
79% 
External factors
100% 
SEO Score
Response time
1.72 s
File size
684.70 kB
Words
567
Media files
37
Number of links
59 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
About Nike - The official website for NIKE, Inc., Converse and Jordan Brands Read Nike's Mission Statement, find information about NIKE, Inc. innovation, sustainability, community impact and more —
The page title should be shorter than 580 pixels. It is 1794 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. We empower people through innovative products, services and experiences, engineered for the future of sport.
The meta description is too long: 1881 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0
descriptionBased in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. We empower people through innovative products, services and experiences, engineered for the future of sport.
next-head-count23
langen
og:imagehttps://media.about.nike.com/img/02cf501c-658d-47f7-b1e9-326455c044c5/og-image.png?m=eyJlZGl0cyI6eyJqcGVnIjp7InF1YWxpdHkiOjEwMH0sIndlYnAiOnsicXVhbGl0eSI6MTAwfSwiZXh0cmFjdCI6eyJsZWZ0IjowLCJ0b3AiOjAsIndpZHRoIjoxMjAwLCJoZWlnaHQiOjYyOH19fQ%3D%3D&s=04329958c6063c827b3ed99921333aa4969f9b3deb9557ab8466b7ecb153dba6
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 567 words. That's ok.
33.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (684.7 kB).
A viewport "initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
34 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...7c24bf4bc68470eb94d185631a963ddc7e8c8decDiana Taurasi holds her hands high, with six fingers raised, signaling her 6 gold medals. Diana wears a read Team USA jersey, and a crowd looks on behind her.
...024ac71c413718f54ca0460a1535004aecefa34bNo alt attribute provided
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...e9c0d5f5c71d4255460d24fc0b4c4eb39fd1af4cNo alt attribute provided
...9ff58348ed4c261a2e5adf920e745809e14849c8No alt attribute provided
...9ff58348ed4c261a2e5adf920e745809e14849c8No alt attribute provided
...4f7dd6bbab83c0b668fa11551d1e8ee07d2b1cca2021 Lane 4 graduates. Graduate Renicsha Wadley (pictured left) received her degree in Organizational Leadership. Graduate Demetria Ingram (pictured right) received her degree in Finance.
...4715f4e1f0c0c2b90b5b7a96cec59495727800d42021 Lane 4 graduates. Graduate Renicsha Wadley (pictured left) received her degree in Organizational Leadership. Graduate Demetria Ingram (pictured right) received her degree in Finance.
...212f19a79a72397bb927a690d8a4a13d2935ebadNo alt attribute provided
...212f19a79a72397bb927a690d8a4a13d2935ebadNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Inside Sabrina Ionescu’s Trailblazing Tour Through Asia
H2 Exclusive Interviews
H2 Editor's Pick
H2 A Chicago Run Team That Makes Everyone Want To Run
H2 What's New in Nike Running
H2 From the Archive
H2 How Steve Prefontaine Set the Pace for Nike
H2 Bill Bowerman: Nike’s Original Innovator
H2 Initiatives
H3 From the Newsroom
H3 NIKE and TOGETHXR Launch Everyone Watches Women’s Sports Collection as Partnership Continues
H3 Nike Unveils a Reimagined Race Medal for the After Dark Tour
H3 Jordan Brand Introduces the Luka 4, Designed for Luka Dončić and Destined for Greatness
H3 Nike Continues Support of Young Athletes with USA Gymnastics Partnership and New Leotard Collection
H3 Nike and Bode Rec. Foster Timeless Sport Style with New Expressions of the Astrograbber
H3 Nike Pushes the Boundaries of Running Innovation with the Vaporfly 4 and Streakfly 2
H3 Nike Celebrates Diana Taurasi, One of Basketball’s All-Time Greats
H3 Nike and Football Australia Unveil First National Team Collection Designed by a First Nations Artist
H3 NIKE, Inc. and SKIMS Introduce New Brand for Women: NikeSKIMS
H3 5 Questions With Global Sensation Tyla
H3 6 Fierce Footballers on Paving the Way for the Next Generation
H3 R9 on Becoming Your Heroes
H3 Vomero 18 Brings Maximum Cushioning to Nike’s New Road Running Lineup
H3 Nike Announces New Swoosh TC Distance-Running Network
H3 Nike Pushes the Boundaries of Running Innovation with the Vaporfly 4 and Streakfly 2 Duplicate text
H3 Through the Power of Community, NIKE, Inc. Advances Toward a Better World for All
H3 Getting Kids Active
H3 Building and Investing In Our Teams
H3 Giving Back to Our Communities
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://about.nike.com/en/A-TITLE Home
https://about.nike.com/en/storiesStories
https://about.nike.com/en/impactImpact
https://about.nike.com/en/companyCompany
/en/newsroomNewsroom
https://about.nike.com/No Text
https://about.nike.com/No Text
https://about.nike.com/No Text
https://about.nike.com/No Text
https://about.nike.com/en/storiesText duplicate Stories
https://about.nike.com/en/impactText duplicate Impact
https://about.nike.com/en/companyText duplicate Company
/en/newsroomText duplicate Newsroom
https://about.nike.com/deDeutsch
https://about.nike.com/en-GBEnglish (United Kingdom)
https://about.nike.com/es-419Español (América Latina)
https://about.nike.com/es-ESEspañol
https://about.nike.com/frFrançais
https://about.nike.com/itItaliano
https://about.nike.com/ja日本語
https://about.nike.com/ko한국어
https://about.nike.com/nlNederlands
https://about.nike.com/thไทย
https://about.nike.com/zh-Hans简体中文
https://about.nike.com/zh-Hant繁體中文
/en/stories/inside-sabrina-ion...Feature Inside Sabrina Ionescu’s Trailblazing Tour Through Asia Behind-the-scenes footage, images and audio show the inspiration and heart of the Nike signat...
/en/newsroom/releases/nike-tog...NIKE and TOGETHXR Launch Everyone Watches Women’s Sports Collection as Partnership Continues
/en/newsroom/releases/nike-202...Nike Unveils a Reimagined Race Medal for the After Dark Tour
/en/newsroom/releases/jordan-b...Jordan Brand Introduces the Luka 4, Designed for Luka Dončić and Destined for Greatness
/en/newsroom/releases/nike-leo...Nike Continues Support of Young Athletes with USA Gymnastics Partnership and New Leotard Collection
/en/newsroom/releases/nike-bod...Nike and Bode Rec. Foster Timeless Sport Style with New Expressions of the Astrograbber
/en/newsroom/releases/vaporfly...Nike Pushes the Boundaries of Running Innovation with the Vaporfly 4 and Streakfly 2
/en/newsroom/releases/nike-cel...Nike Celebrates Diana Taurasi, One of Basketball’s All-Time Greats
IMG-ALT Diana Taurasi holds her hands high, with six fingers raised, signaling her 6 gold medals. Diana wears a read Team USA jersey, and a crowd looks on behind her.
/en/newsroom/releases/australi...Nike and Football Australia Unveil First National Team Collection Designed by a First Nations Artist
/en/newsroom/releases/nikeskim...NIKE, Inc. and SKIMS Introduce New Brand for Women: NikeSKIMS
/en/stories/exclusive-nike-int...5 Questions With Global Sensation Tyla Where there’s music and style, there’s sport. Which makes Tyla’s new partnership with Nike such a natural fit. Hear fr...
/en/stories/nike-united-footba...6 Fierce Footballers on Paving the Way for the Next Generation “Growing up, I couldn’t watch women’s football as easily as I can now. I’m hoping that both gi...
/en/stories/ronaldo-r9-intervi...R9 on Becoming Your Heroes The Nike athlete has intentionally positioned his post-professional career to help set the course for the next generation of footb...
/en/stories/chicago-run-team-w...A Chicago Run Team That Makes Everyone Want To Run Meet the Windrunners, the city's first all-women sub-elite racing team.
/en/newsroom/releases/nike-vom...Vomero 18 Brings Maximum Cushioning to Nike’s New Road Running Lineup
/en/newsroom/releases/swoosh-t...Nike Announces New Swoosh TC Distance-Running Network
/en/newsroom/releases/vaporfly...Text duplicate Nike Pushes the Boundaries of Running Innovation with the Vaporfly 4 and Streakfly 2
/en/stories/how-steve-prefonta...How Steve Prefontaine Set the Pace for Nike Prefontaine's competitive fire, gutsy race tactics and inherent charisma charmed crowds and inspired up-and-comin...
/en/stories/bill-bowerman-nike...Bill Bowerman: Nike’s Original Innovator Nike co-founder Bill Bowerman's quest to create footwear to improve athlete performance is a driving force for Nike'...
/en/newsroom/releases/fy23-nik...FY23 NIKE, Inc. Impact Report
/en/impact/initiatives/getting...No Text
/en/impact/initiatives/getting...No Text
/en/impact/initiatives/getting...Getting Kids Active
/en/impact/initiatives/buildin...IMG-ALT 2021 Lane 4 graduates. Graduate Renicsha Wadley (pictured left) received her degree in Organizational Leadership. Graduate Demetria Ingram (pictured right) r...
/en/impact/initiatives/buildin...Text duplicate IMG-ALT 2021 Lane 4 graduates. Graduate Renicsha Wadley (pictured left) received her degree in Organizational Leadership. Graduate Demetria Ingram (pictured right) r...
/en/impact/initiatives/buildin...Building and Investing In Our Teams
/en/impact/initiatives/giving-...No Text
/en/impact/initiatives/giving-...No Text
/en/impact/initiatives/giving-...Giving Back to Our Communities
https://about.nike.com/en/storiesText duplicate Stories
https://about.nike.com/en/impactText duplicate Impact
https://about.nike.com/en/companyText duplicate Company
/en/newsroomText duplicate Newsroom
/en/impact-resourcesImpact Resources

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://about.nike.com/en/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.72 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (685 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSun, 30 Mar 2025 15:10:48 GMT
x-amzn-requestid0af18906-64a3-46d4-b21d-85f40922161f
x-nextjs-cacheHIT
x-amzn-remapped-content-length701127
x-opennext1
cache-controls-maxage=9, stale-while-revalidate=2592000
etagW/"161helr1byqf0t4"
x-powered-byNext.js
x-middleware-next1
x-amzn-trace-idRoot=1-67e95ef8-60d8b17b119d5b91708baed9;Parent=549a477c3a49edad;Sampled=0;Lineage=1:de69cfc7:0
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 ed149c4696419c0643fab13e9539b16c.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P5
x-amz-cf-idgFQ7gOLe81jJhnS5jw11FUZW9xNCz8s-QohEDebU3jTzPWHDoj9N7Q==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 240 referring domains.
This page has 19,261 backlinks.
This page has backlinks from 216 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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            about.nike.com
About Nike - The official website for NIKE, Inc., Converse and Jord...

Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. We empower people through innovative products, services and experiences, engineered for the future of sport.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Inc68%Check
Brand66%Check
Nike65%Check
Jordan62%Check
Sport54%Check
innovation53%Check
Nike Running51%Check
athlete50%Check
world50%Check
ATHLETES50%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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