Thebrandusa.com - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
93% 
Page structure
24% 
Link structure
50% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
91.50 kB
Words
640
Media files
15
Number of links
66 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome | Brand USA
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thebrandusa.com/welcome-brand-usa
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#345381
theme-color#345381
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@BrandUSA
twitter:titleWelcome | Brand USA
twitter:creator@BrandUSA
twitter:urlhttps://www.thebrandusa.com/welcome-brand-usa
twitter:imagehttps://www.thebrandusa.com/sites/default/files/default_images/sociallogo120.png
og:site_nameBrand USA
og:typewebsite
og:urlhttps://www.thebrandusa.com/welcome-brand-usa
og:titleWelcome | Brand USA
og:imagehttps://www.thebrandusa.com/sites/default/files/default_images/sociallogo120.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 640 words. That's ok.
22.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome
H1 Empty heading
H2 Welcome to Brand USA
H2 Empty heading
H2 Events
H2 Empty heading
H2 Trending
H2 Outdated Browser
H3 Register today!
H4 READ MORE
H4 2024 U.S.–China Tourism Leadership Summit
H4 2024 U.S.–China Tourism Leadership Summit Duplicate text
H4 Brand USA Media Forum U.K. & Europe 2024
H4 Brand USA CEO Summit U.K. & Europe 2024
H4 2024 U.S.–China Tourism Leadership Summit Duplicate text
H4 Brand USA Media Forum U.K. & Europe 2024 Duplicate text
H4 Brand USA CEO Summit U.K. & Europe 2024 Duplicate text
H5 Main navigation
H5 Partner Area
H5 Subscribe to the Newsletter
H5 Resources
H5 Plan your trip to the USA!
H5 Because every place has a story.
H5 Share
H5 Footer links
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.thebrandusa.com/Anchor Skip to main content
https://www.thebrandusa.com/IMG-ALT Home
A-TITLE Home
https://podcasts.apple.com/us/...External Subdomain No Text
https://www.twitter.com/BrandUSAExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/TheBr...External Subdomain No Text
https://www.youtube.com/user/B...External Subdomain No Text
/gousa-tv/information?tab-order=0Subdomain No Text
https://www.thebrandusa.com/aboutAbout
/about/whoweareWho We Are
/about/group-leadership-displayTeam & Leadership
/about/directorsBoard of Directors
/about/global-officesGlobal Offices
/about/work-with-usCareers
/about/rfpsRFPs & RFIs
/about/reportsReports & Governing Documents
/partnersPartners
/partners/programsPrograms & Opportunities
/brand-usa-partner-resources?t...Subdomain Partner Resources
/partner-reports/Partner Login
/eventsEvents
/events/allAll Events
/travelweekSubdomain Brand USA Travel Week
/events/megafamsMegaFams
/events/webinarsWebinars & Presentations
/events/speakers-bureauSpeakers Bureau
/events/board-meetingsBoard Meetings
/resourcesResources
/resources/roi-studyROI Study
/interactive-market-dataInteractive Market Data
A-TITLE Interactive Markets Hub
/global-market-infoSubdomain Global Market Information
/media/videosVideos
/podcast?searchSubdomain Podcasts
https://www.thebrandusa.com/pressPress Room
/media/newsroomNewsroom
/press-kitsPress Kits
/partner-reports/Partner Portal
/media/newsroom/brand-usa-tout...Subdomain U.S. Travel's IPW
/events/all/2024-japan-sales-m...Subdomain Sales Mission: Japan
/media/newsroom/fred-dixon-app...Subdomain ANNOUNCEMENT: New President & CEO
/media/newsroom/brand-usa-tout...Subdomain Brand USA's IPW Press Conference
/media/newsroom/brand-usa-tout...Subdomain Chris Thompson, president & CEO of Brand USA, the nation’s destination marketing organization and premier sponsor of U.S. Travel Association’s IPW 2024, deli...
/events/all/2024-japan-sales-m...Subdomain 2024 Japan Sales Mission
/events/all/2024-japan-sales-m...Subdomain The Brand USA's 2024 Japan Sales Mission will give an opportunity for U.S. partners to reach key trade contacts in the Japan travel industry. Register today!
/media/newsroom/fred-dixon-app...Subdomain Fred Dixon Appointed President & CEO of Brand USA
/media/newsroom/fred-dixon-app...Subdomain Brand USA, the destination marketing organization for the United States, announced that, as part of a planned succession process, its Board of Directors has ...
https://www.thebrandusa.com/Anchor Previous
https://www.thebrandusa.com/Anchor Next
https://www.thebrandusa.com/Anchor IMG-ALT Trending now
https://www.thebrandusa.com/aboutLEARN MORE ABOUT US
/events/allView all events
/events/all/2024-us-china-tour...No Text
/events/all/2024-us-china-tour...No Text
/events/all/2024-us-china-tour...No Text
/events/all/brand-usa-media-fo...No Text
/events/all/brand-usa-ceo-summ...No Text
/events/all/2024-us-china-tour...No Text
/events/all/brand-usa-media-fo...No Text
/events/all/brand-usa-ceo-summ...No Text
/gousa-tv/information?tab-order=0Subdomain Learn More
/partnersLearn more
/node/16300306Subdomain Listen Now
https://podcasts.apple.com/us/...External Subdomain No Text
https://www.twitter.com/BrandUSAExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/TheBr...External Subdomain No Text
https://www.youtube.com/user/B...External Subdomain No Text
/gousa-tv/information?tab-order=0Subdomain No Text
https://traveltrade.visittheus...External Subdomain Travel Trade
A-TITLE Travel Trade
/partner-reports/Partner Reports Portal
A-TITLE Partner Reports Portal
/contact-usContact Us
A-TITLE Contact Us
/about/join-our-teamText duplicate Careers
A-TITLE Careers
/events/allText duplicate Events
http://trip-planner.visittheus...New window External Subdomain VisitTheUSA.com
http://visittheusa.com/gousa-tvNew window External VisitTheUSA.com/GoUSA-TV
https://www.twitter.com/BrandUSAExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/TheBr...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
/articles/gousa-tv-appSubdomain No Text
/privacy-policy-and-practicesPrivacy Policy
A-TITLE Privacy Policy
/terms-of-useTerms of Use
A-TITLE Terms of Use
/sitemapView Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thebrandusa.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (92 kB).

HTTP Response Header

NameValue
dateThu, 16 May 2024 08:50:18 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=2764800, public
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 15 May 2024 21:39:29 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheMISS
x-request-idv-9c4aac24-1303-11ef-af95-a3acfb8e8369
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits17
cf-cache-statusREVALIDATED
set-cookie67 Characters
servercloudflare
cf-ray884a1e91ffff8f3d-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 945 referring domains.
This page has 489,795 backlinks.
This page has backlinks from 730 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 357 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.thebrandusa.com
Welcome | Brand USA

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
USA70%Check
Brand70%Check
Brand USA70%Check
Welcome66%Check
president CEO Brand USA57%Check
USA Travel55%Check
CEO46%Check
CEO Summit45%Check
China44%Check
Summit44%Check

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Cookie Policy

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